Airbnb Market Analytics, Statistics and Data in Eugene, Oregon, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Eugene? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Eugene:
How much do Airbnb hosts make on average per month in Eugene?
The short-term rental market in Eugene shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,278 per month
- Strong performing properties (top 25%) make $3,829 or more
- Best-in-class properties (top 10%) achieve $6,548+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,284
Revenue Variations by Month
Occupancy Rates Throughout the Year in Eugene
The market in Eugene shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Eugene
Daily rates in Eugene vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $152 per night
- Strong performing properties (top 25%) secure $290 or more
- Best-in-class properties (top 10%) pull in $534+ per night
- Entry-level properties (bottom 25%) earn around $98
Daily Rate Variations by Month
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Seasonality patterns in Eugene
Peak Season (June, May, July)
- Revenue peaks at $5568.51 per month
- Occupancy rates reach 62.64%
- Daily rates average $288.62
Shoulder Season
- Revenue averages $3196.43 per month
- Occupancy maintains 47.23%
- Daily rates hold at $255.22
Low Season (December, February, January)
- Revenue drops to $1892.18 per month
- Occupancy decreases to 32.42%
- Daily rates adjust to $237.63
Is it still profitable to do Airbnb in Eugene in 2025?
Yes! Eugene demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $3196 and As a mature market with 1272 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Eugene
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Eugene | The heart of the city with numerous shops, restaurants, and cultural attractions. Ideal for those looking to explore the local scene with convenient access to public transport. | Hult Center for the Performing Arts, Eugene Saturday Market, Museum of Natural and Cultural History, Jordan Schnitzer Museum of Art, 5th Street Public Market |
| University of Oregon Area | Close to campus, attracting students, parents, and visitors for events. A vibrant neighborhood that offers a youthful energy and variety of amenities. | University of Oregon, Hayward Field, Matthew Knight Arena, Jordan Schnitzer Museum of Art, Autzen Stadium |
| Whiteaker District | Known for its eclectic vibe, craft breweries, and artsy culture. This area appeals to younger crowds and those looking for a unique Eugene experience. | American Dream Pizza, Ninkasi Brewing Company, The Whit, Jordan Schnitzer Museum of Art, Eugene's Downtown |
| South Hills | A serene residential area with beautiful views and access to trails. Great for families and nature lovers seeking a peaceful retreat close to the city. | Mount Pisgah, Spencer Butte, Willamette River, Eugene Science Center, Parks and hiking trails |
| River Road | A suburban area with family-friendly vibes and proximity to the river. Attractive to visitors looking for outdoor activities and a relaxed atmosphere. | Delta Ponds, Whilamut Natural Area, Local parks, Willamette River bike path, Shopping centers |
| North Eugene | A growing area with newer developments and close access to the airport. Good for those seeking modern accommodations in a quieter setting. | Eugene Airport, Local shopping centers, Nearby parks, Walking trails, Community events |
| Lane County Fairgrounds | Hosts numerous events and fairs throughout the year, making it a prime location for short-term rentals, especially during event seasons. | Lane County Fair, Concerts and festivals, Event spaces, Nearby parks, Local food vendors |
| Benton County | Just across the river from Eugene, offers access to Corvallis and its amenities. A good option for those looking for proximity to college life in both cities. | Oregon State University, Corvallis downtown, Parks and trails, Willamette River, Local wineries |
Do you need a license for Airbnb in Eugene?
We recommend checking directly with Eugene's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Eugene
Riverpath Inn
Entire Place • 7 bedrooms
Spacious Home in the Heart of Eugene
Entire Place • 5 bedrooms
Hilltop Acreage
Entire Place • 3 bedrooms
Walking Distance to Autzen - Close to Everything
Entire Place • 4 bedrooms
Hot Tub with a View/Luxury in the Trees/ Game Room
Entire Place • 3 bedrooms
Eugene modern getaway: built 2019
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Eugene
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Noah | 7 | $428,618 | 436 | 4.87/5.0 |
| Janna | 13 | $411,425 | 2212 | 4.90/5.0 |
| Jordan | 9 | $310,654 | 1063 | 4.91/5.0 |
| J.C | 3 | $301,954 | 77 | 4.90/5.0 |
| Jessica | 4 | $288,976 | 50 | 3.75/5.0 |
| Evolve | 8 | $278,564 | 148 | 4.18/5.0 |
| Ryan | 16 | $274,641 | 462 | 4.67/5.0 |
| Jenny | 3 | $255,515 | 266 | 4.96/5.0 |
| Ardyn | 3 | $244,753 | 63 | 4.93/5.0 |
| Shelly | 4 | $233,012 | 430 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Eugene
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.9%), with house and boutique & hotels properties comprising 76.6% of inventory
- Untapped potential in outdoor & mobile, unique stays segments (2.0% combined)
Room Capacity Distribution
Analysis of 1,272 properties in Eugene shows that 1 bedroom properties are most prevalent, making up 29.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 51.1% of all listings.
Key Insights
- Most common: 1 bedroom (29.6%)
- Least common: 5+ bedrooms (4.7%)
- Market concentration: 51.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,272 properties in Eugene reveals that 2 guests properties dominate the market, representing 20.6% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 40.5% of the market.
Key Insights
- Most common capacity: 2 guests (20.6% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 40.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,272 properties in Eugene, the most common availability pattern is 181-270 days (35.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.5% of properties).
Key Insights
- Most common availability window: 181-270 days (35.8%)
- Most common booking duration: 91-180 days (35.5%)
- Properties with high availability (180+ days): 63.6%
- Properties with long-term bookings (180+ days): 38.5%
Minimum Stay Distributions
1 Night
401 listings
33.8% of total
2 Nights
554 listings
46.7% of total
3 Nights
88 listings
7.4% of total
4-6 Nights
34 listings
2.9% of total
7-29 Nights
40 listings
3.4% of total
30+ Nights
70 listings
5.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 80.5%
- Mid-length stays (4-6 nights) represent 2.9% of listings
- Monthly+ stays (5.9%) suggest a stable extended-stay market
- High market flexibility with 87.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.1% of total
Super Strict 30 Days
7 listings
0.6% of total
Flexible
269 listings
22.8% of total
Moderate
393 listings
33.3% of total
Firm
256 listings
21.7% of total
Strict
254 listings
21.5% of total
Key Insights
- Moderate is the preferred policy at 33.3% of listings
- The market shows a balanced distribution between guest-friendly (56.1%) and strict (43.2%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Oct, Apr, averaging 83 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 34 days
- Summer shows the longest average booking window at 73 days, while Winter has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 73 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Eugene
Below is the distribution of amenities across listings in Eugene:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.6% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (1.3%) and DC (0.3%)
- English is the top language at 79.3%, followed by Spanish (12.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.9%
Recommendations
- Target marketing campaigns for Portland and Seattle markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Eugene. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Arch Cape | 68 | $7,740 | $478.90 | 54% |
| Manzanita | 224 | $5,849 | $355.86 | 47% |
| South Beach | 12 | $5,350 | $326.84 | 51% |
| Dundee | 67 | $5,130 | $394.39 | 39% |
| Seal Rock | 38 | $4,962 | $354.66 | 52% |
| Cannon Beach | 210 | $4,699 | $389.84 | 43% |
| Lincoln Beach | 28 | $4,620 | $311.90 | 47% |
| Bandon | 145 | $4,499 | $343.07 | 45% |
| Nehalem | 83 | $4,297 | $311.18 | 46% |
| Pacific City | 287 | $4,292 | $325.51 | 41% |
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