Enterprise Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oregon, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Enterprise in 2025? Explore comprehensive Airbnb analytics for Enterprise, Oregon, United States to uncover income potential. This 2025 STR market report for Enterprise, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.

Whether you're considering an Airbnb investment in Enterprise, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Enterprise Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Enterprise Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$173
The average rental revenue earned for an occupied room per day in Enterprise.
Occupancy Rate(?)
41.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$21,048
Typical annual income for an Airbnb listing in Enterprise. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-1.7%
Slight decrease (-1.7%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Enterprise.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Enterprise.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
31
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Enterprise (2025)

Understanding the monthly revenue variations for Airbnb listings in Enterprise is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Enterprise is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Enterprise across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,912+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,650 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,841 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,087, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Enterprise

Enterprise Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Enterprise STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Enterprise:

  • Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Enterprise

Average Daily Rate (ADR) Airbnb Trends in Enterprise (2025)

Effective short term rental pricing strategy in Enterprise involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Enterprise typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $275+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $197 or more.
  • Typical properties (Median) charge around $150 per night.
  • Entry-level properties (Bottom 25%) earn around $121 per night.

Average Daily Rate (ADR) Trend by Month in Enterprise

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Airbnb Seasonality Analysis & Trends in Enterprise (2025)

Peak Season (July, June, May)
  • Revenue averages $3,221 per month
  • Occupancy rates average 44.3%
  • Daily rates average $196
Shoulder Season
  • Revenue averages $2,139 per month
  • Occupancy maintains around 39.8%
  • Daily rates hold near $174
Low Season (January, February, March)
  • Revenue drops to average $1,079 per month
  • Occupancy decreases to average 26.0%
  • Daily rates adjust to average $153

Seasonality Insights for Enterprise

  • The Airbnb seasonality in Enterprise shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Enterprise's highest earning potential, with monthly revenues capable of climbing to $3,679, occupancy reaching a high of 59.6%, and ADRs peaking at $207.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $876, occupancy could drop to 24.0%, and ADRs may adjust down to $147.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Enterprise.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Enterprise seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Enterprise (2025)

Exploring the top neighborhoods for short-term rentals in Enterprise? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Enterprise City Center
The heart of Enterprise with local shops, dining, and cultural attractions. Ideal for guests wanting to experience the local community vibe and its events.
Wallowa County Courthouse, The Joseph Canyon Scenic Byway, Enterprise City Park, Historic downtown shops, Local restaurants
Wallowa Lake
A beautiful natural area perfect for outdoor enthusiasts. Offers stunning lake and mountain views, appealing to guests seeking recreation and relaxation.
Wallowa Lake State Park, Joseph Mountain Tramway, Hiking trails, Fishing and boating opportunities, Scenic vistas of the Wallowa Mountains
Hells Canyon
Known for its breathtaking scenery and outdoor adventures. A top destination for adventurers and nature lovers.
Hells Canyon National Recreation Area, Snake River activities, Wildlife watching, Hiking and camping, Scenic river tours
La Grande
A nearby city with more urban amenities, offering a mix of outdoor and cultural activities. Great for those wanting a balance between city life and nature.
Eastern Oregon University, Ladd Marsh Wildlife Area, La Grande Historic District, Local dining options, Annual festivals and events
Joseph
A charming small town known for its arts scene and proximity to Wallowa Lake. Attracts tourists looking for artistic inspiration and outdoor fun.
Bronze sculpture gallery, Joseph Art Gallery, Wallowa Lake nearby, Historic downtown, Local art studios
Cove
A serene and quiet area renowned for its agricultural community and stunning landscapes. Perfect for guests seeking tranquility and farm experiences.
Cove Historic Museum, Outdoor activities, Scenic views of the Blue Mountains, Local farms, Hiking opportunities
Summit Lake
A peaceful and picturesque area ideal for fishing and enjoying nature. Popular among those looking to escape to the great outdoors.
Fishing spots, Picnic areas, Hiking trails, Wildlife observation, Natural scenery
Wallowa Valley
Offers a mix of rolling hills, rivers, and alpine lakes, perfect for those who want to explore the outdoors and enjoy stunning views.
Wallowa Valley Scenic Byway, Outdoor recreation, Local farms, Cultural festivals, Community events

Understanding Airbnb License Requirements & STR Laws in Enterprise (2025)

While Enterprise, Oregon, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Enterprise to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Enterprise (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Enterprisebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Large stylish Litch Hotel home; amenities for all

Large stylish Litch Hotel home; amenities for all

Entire Place • 3 bedrooms

$77,372
Revenue
50.4%
Occupancy
$288.01
Daily Rate
Cheerful 4 bedroom farmhouse with fire pit

Cheerful 4 bedroom farmhouse with fire pit

Entire Place • 4 bedrooms

$40,204
Revenue
50.7%
Occupancy
$313.93
Daily Rate
Drug Store Themed Unit | Historic LItch Hotel

Drug Store Themed Unit | Historic LItch Hotel

Entire Place • 1 bedroom

$31,931
Revenue
49.0%
Occupancy
$135.07
Daily Rate
Rodeo themed unit - Historic Litch Hotel

Rodeo themed unit - Historic Litch Hotel

Entire Place • 1 bedroom

$31,442
Revenue
45.1%
Occupancy
$136.63
Daily Rate
Bright Quiet Home

Bright Quiet Home

Entire Place • 2 bedrooms

$30,444
Revenue
44.6%
Occupancy
$162.12
Daily Rate
Large 2 BR in Historic Litch Hotel | Aneroid Unit

Large 2 BR in Historic Litch Hotel | Aneroid Unit

Entire Place • 2 bedrooms

$30,413
Revenue
46.0%
Occupancy
$176.22
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Enterprise (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Enterprise based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Eagle Cap Vacation Rentals7$232,6153534.98/5.0
Veronica6$107,3802824.91/5.0
Wallowa Valley Getaways6$84,0331844.73/5.0
Kevin1$40,204914.89/5.0
Lynne1$29,6751084.85/5.0
Mindy1$25,940744.95/5.0
Havilah1$22,784354.71/5.0
Anette1$21,2431394.98/5.0
Brett1$19,9483214.96/5.0
Tayler1$18,358524.90/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Enterprise.

Dive Deeper: Advanced Enterprise STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Enterprise. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Enterprise Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Enterprise

  • The Enterprise Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 31 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Enterprise, Apartment/Condo properties are the most common (58.1%), reflecting the local real estate landscape.
  • Houses represent a significant 19.4% portion, catering likely to families or larger groups.
  • The presence of 9.7% Hotel/Boutique listings indicates integration with traditional hospitality.

Enterprise Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Enterprise

  • The dominant room capacity in Enterprise is 1 bedroom listings, making up 51.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 80.6% of the active Airbnb listings in Enterprise, indicating a high concentration in these sizes.
  • With over half the market (51.6%) consisting of studios or 1-bedroom units, Enterprise is particularly well-suited for individuals or couples.

Enterprise Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Enterprise

  • The most common guest capacity trend in Enterprise vacation rentals is listings accommodating 2 guests (45.2%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Enterprise STR market, accounting for 71.0% of listings.
  • A significant 45.2% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Enterprise.
  • 22.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Enterprise.
  • On average, properties in Enterprise are equipped to host 3.8 guests.

Enterprise Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Enterprise

  • The most common availability pattern in Enterprise falls within the 181-270 days range, representing 58.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 83.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Enterprise (54.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 22.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Enterprise Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (43.3%)

1 Night

13 listings

43.3% of total

2 Nights (43.3%)

2 Nights

13 listings

43.3% of total

3 Nights (10%)

3 Nights

3 listings

10% of total

30+ Nights (3.3%)

30+ Nights

1 listings

3.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Enterprise is 1 Night, adopted by 43.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (86.6%) of the Enterprise Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 43.3% of Enterprise hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Enterprise.

Enterprise Airbnb Cancellation Policy Trends Analysis (2025)

Flexible

1 listings

3.3% of total

Moderate (66.7%)

Moderate

20 listings

66.7% of total

Firm

1 listings

3.3% of total

Strict (26.7%)

Strict

8 listings

26.7% of total

Cancellation Policy Insights for Enterprise

  • The prevailing Airbnb cancellation policy trend in Enterprise is Moderate, used by 66.7% of listings.
  • There's a relatively balanced mix between guest-friendly (70.0%) and stricter (30.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 66.7% market standard in Enterprise.
  • Regularly review your cancellation policy against competitors and market demand shifts in Enterprise.

Enterprise STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Enterprise

  • The overall average booking lead time for vacation rentals in Enterprise is 37 days.
  • Guests book furthest in advance for stays during July (average 76 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 8 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Enterprise.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
  • Monitor your own booking lead times against these Enterprise averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Enterprise (2025)

Amenity Prevalence

Amenity Insights for Enterprise

  • Essential amenities in Enterprise that guests expect include: Heating, Essentials, Free parking on premises, Coffee maker, Bed linens, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Enterprise: Heating, Essentials, Free parking on premises, Coffee maker, Bed linens, Smoke alarm.
  • Prioritize adding missing essentials: Coffee maker, Bed linens, Smoke alarm.
  • Consider adding popular differentiators like Hot water or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Enterprise to stay competitive.

Enterprise Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Enterprise

  • The typical guest profile for Airbnb in Enterprise consists of primarily domestic travelers (98%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.6% of guests.
  • Key international markets include United States (97.6%) and Canada (0.5%).
  • Top languages spoken are English (77%) followed by Spanish (11.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Portland and Boise.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Enterprise Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Lakeside155$3,415$363.7146%
Walla Walla248$3,178$283.2742%
Donnelly183$3,155$318.1440%
College Place57$2,968$248.5241%
Deary11$2,771$226.6946%
McCall518$2,687$293.0336%
Pullman122$2,664$270.5942%
La Grande76$2,528$154.2453%
Moscow147$2,523$198.2147%
New Meadows30$2,515$242.0736%

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