Carlton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oregon, United States
Is Airbnb profitable in Carlton in 2025? Explore comprehensive Airbnb analytics for Carlton, Oregon, United States to uncover income potential. This 2025 STR market report for Carlton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 51 active listings.
Whether you're considering an Airbnb investment in Carlton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Carlton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Carlton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Carlton (2025)
Understanding the monthly revenue variations for Airbnb listings in Carlton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Carlton is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Carlton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,124+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,888 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,073 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,688, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Carlton
Carlton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Carlton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Carlton:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Carlton
Average Daily Rate (ADR) Airbnb Trends in Carlton (2025)
Effective short term rental pricing strategy in Carlton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Carlton typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $577+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $362 or more.
- Typical properties (Median) charge around $223 per night.
- Entry-level properties (Bottom 25%) earn around $175 per night.
Average Daily Rate (ADR) Trend by Month in Carlton
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Airbnb Seasonality Analysis & Trends in Carlton (2025)
Peak Season (June, July, May)
- Revenue averages $5,485 per month
- Occupancy rates average 52.5%
- Daily rates average $345
Shoulder Season
- Revenue averages $3,801 per month
- Occupancy maintains around 41.9%
- Daily rates hold near $319
Low Season (January, February, March)
- Revenue drops to average $1,699 per month
- Occupancy decreases to average 28.5%
- Daily rates adjust to average $266
Seasonality Insights for Carlton
- The Airbnb seasonality in Carlton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Carlton's highest earning potential, with monthly revenues capable of climbing to $5,808, occupancy reaching a high of 61.3%, and ADRs peaking at $352.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,488, occupancy could drop to 26.6%, and ADRs may adjust down to $265.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Carlton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Carlton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Carlton (2025)
Exploring the top neighborhoods for short-term rentals in Carlton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Carlton Wine Country | Nestled in the heart of Oregon's wine country, Carlton offers stunning views, numerous vineyards, and a tranquil atmosphere, making it a popular getaway for wine enthusiasts. | Carlton Winemakers Studio, White Rose Estate, A to Z Wineworks, Brittan Vineyards, Forest Grove's Historic District |
| Downtown Carlton | The charming downtown area features local shops, restaurants, and breweries. It provides a genuine small-town experience while being close to wineries and outdoor activities. | Carlton Bakery, Elysian Fields, Maysara Winery, The Carlton Grain Elevator, Carlton's 1890s Historical Society |
| Chehalem Mountains | This scenic area is known for its breathtaking vistas and hiking trails, making it ideal for outdoor enthusiasts and those seeking a peaceful retreat. | Chehalem Mountain State Scenic Corridor, Wine Country Scenic Bikeway, Ridgewalk Trail, Bald Peak State Park, Raptor Ridge Winery |
| Newberg | Just a short drive from Carlton, Newberg is a vibrant town with a variety of dining options, shops, and cultural activities, appealing to tourists looking for a lively atmosphere. | George Fox University, Wingspan Event & Conference Center, Historic Downtown Newberg, Lacombs Wine, Chehalem Park |
| Hillsboro | A growing city with a mix of urban and suburban vibes, Hillsboro has parks, shopping, and entertainment, ideal for families and short-term visitors. | Hillsboro Farmers' Market, Rood Bridge Park, Sustainable Agriculture Land Trust, Tualatin Valley Nature Park, Hillsboro Stadium |
| North Plains | A quaint rural area that offers a peaceful experience with access to outdoor attractions, making it a good spot for those seeking tranquility. | Holt Park, North Plains Library, Orenco Woods Nature Park, Pumpkin Ridge Golf Club, Local Farms |
| Forest Grove | Known for its historic downtown and proximity to vineyards, Forest Grove provides both historical charm and natural beauty, attracting diverse visitors. | Forest Grove Farmers Market, Pioneer Courthouse Square, David Hill Vineyards, McMenamins Grand Lodge, Taylor Creek Trail |
| Yamhill | A small, picturesque town surrounded by wineries and rolling hills. Ideal for wine lovers and those seeking a peaceful retreat in nature. | Domaine Serene, Bergstrom Wines, Yamhill Valley Vineyards, Yamhill-Carlton Food Trail, Local art galleries |
Understanding Airbnb License Requirements & STR Laws in Carlton (2025)
While Carlton, Oregon, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Carlton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Carlton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Carltonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Meadows
Entire Place • 3 bedrooms
Luxurious Farmhouse with sweeping pastoral views
Entire Place • 2 bedrooms
Modern Farmhouse - Hot Tub
Entire Place • 3 bedrooms
Lofty Vibes | Vineyard Views
Entire Place • 2 bedrooms
Inn The Ground
Private Room • N/A
Estate House at Eve West Vineyard
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Carlton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Carlton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Destination Willamette | 7 | $259,705 | 136 | 4.95/5.0 |
| McKenzie | 2 | $168,370 | 115 | 5.00/5.0 |
| Annie | 1 | $125,945 | 21 | 5.00/5.0 |
| Porch Light Vacation Rentals | 2 | $114,953 | 112 | 4.92/5.0 |
| Hanna | 1 | $80,948 | 37 | 5.00/5.0 |
| Michael | 4 | $66,951 | 6 | 1.25/5.0 |
| Anita | 2 | $66,375 | 28 | 4.92/5.0 |
| Elise | 1 | $64,977 | 26 | 5.00/5.0 |
| Alexander | 1 | $61,611 | 29 | 4.97/5.0 |
| Ashley | 1 | $58,304 | 49 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Carlton.
Dive Deeper: Advanced Carlton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Carlton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCarlton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Carlton
- The Carlton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.4% of the 51 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Carlton, House properties are the most common (80.4%), reflecting the local real estate landscape.
- Houses represent a significant 80.4% portion, catering likely to families or larger groups.
- The presence of 9.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, others (combined 4.0%) offer potential for unique stay experiences.
Carlton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Carlton
- The dominant room capacity in Carlton is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 62.7% of the active Airbnb listings in Carlton, indicating a high concentration in these sizes.
- A significant 41.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Carlton.
Carlton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Carlton
- The most common guest capacity trend in Carlton vacation rentals is listings accommodating 4 guests (25.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Carlton STR market, accounting for 47.1% of listings.
- 43.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Carlton.
- On average, properties in Carlton are equipped to host 4.6 guests.
Carlton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Carlton
- The most common availability pattern in Carlton falls within the 181-270 days range, representing 45.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Carlton (45.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Carlton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
36.7% of total
2 Nights
23 listings
46.9% of total
3 Nights
1 listings
2% of total
30+ Nights
7 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in Carlton is 2 Nights, adopted by 46.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.6%) of the Carlton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.3%) caters to monthly stays (30+ nights) in Carlton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.9% of Carlton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Carlton.
Carlton Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
2.1% of total
Refundable
1 listings
2.1% of total
Flexible
7 listings
14.9% of total
Moderate
18 listings
38.3% of total
Firm
14 listings
29.8% of total
Strict
6 listings
12.8% of total
Cancellation Policy Insights for Carlton
- The prevailing Airbnb cancellation policy trend in Carlton is Moderate, used by 38.3% of listings.
- There's a relatively balanced mix between guest-friendly (53.2%) and stricter (42.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.3% market standard in Carlton.
- Using a Strict policy might deter some guests, as only 12.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Carlton.
Carlton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Carlton
- The overall average booking lead time for vacation rentals in Carlton is 49 days.
- Guests book furthest in advance for stays during June (average 88 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Carlton.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Carlton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Carlton (2025)
Amenity Prevalence
Amenity Insights for Carlton
- Essential amenities in Carlton that guests expect include: Smoke alarm, Wifi, Hair dryer, Heating, Free parking on premises, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Shampoo are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Carlton: Smoke alarm, Wifi, Hair dryer, Heating, Free parking on premises, Air conditioning.
- Prioritize adding missing essentials: Heating, Free parking on premises, Air conditioning.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Carlton to stay competitive.
Carlton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Carlton
- The typical guest profile for Airbnb in Carlton consists of primarily domestic travelers (99%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.8% of guests.
- Key international markets include United States (98.8%) and DC (0.7%).
- Top languages spoken are English (74%) followed by Spanish (10.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Portland and Seattle.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Carlton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Arch Cape | 71 | $7,731 | $465.95 | 55% |
| Manzanita | 232 | $5,351 | $341.02 | 46% |
| South Beach | 12 | $5,286 | $334.50 | 51% |
| Seal Rock | 38 | $4,847 | $347.10 | 51% |
| Dundee | 66 | $4,846 | $391.92 | 39% |
| Cannon Beach | 209 | $4,570 | $385.97 | 44% |
| Warrenton | 49 | $4,395 | $309.93 | 51% |
| Lincoln Beach | 28 | $4,183 | $308.98 | 46% |
| Nehalem | 83 | $4,099 | $303.83 | 46% |
| Yachats | 169 | $4,021 | $252.94 | 50% |