Astoria Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oregon, United States
Is Airbnb profitable in Astoria in 2025? Explore comprehensive Airbnb analytics for Astoria, Oregon, United States to uncover income potential. This 2025 STR market report for Astoria, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 124 active listings.
Whether you're considering an Airbnb investment in Astoria, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Astoria Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Astoria Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Astoria (2025)
Understanding the monthly revenue variations for Airbnb listings in Astoria is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Astoria is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Astoria across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,399+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,332 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,786 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,694, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Astoria
Astoria Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Astoria STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Astoria:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Astoria
Average Daily Rate (ADR) Airbnb Trends in Astoria (2025)
Effective short term rental pricing strategy in Astoria involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Astoria typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $374+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $254 or more.
- Typical properties (Median) charge around $177 per night.
- Entry-level properties (Bottom 25%) earn around $113 per night.
Average Daily Rate (ADR) Trend by Month in Astoria
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Airbnb Seasonality Analysis & Trends in Astoria (2025)
Peak Season (August, July, June)
- Revenue averages $4,946 per month
- Occupancy rates average 66.6%
- Daily rates average $242
Shoulder Season
- Revenue averages $3,139 per month
- Occupancy maintains around 47.2%
- Daily rates hold near $221
Low Season (January, February, March)
- Revenue drops to average $2,215 per month
- Occupancy decreases to average 35.7%
- Daily rates adjust to average $211
Seasonality Insights for Astoria
- The Airbnb seasonality in Astoria shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Astoria's highest earning potential, with monthly revenues capable of climbing to $5,678, occupancy reaching a high of 73.4%, and ADRs peaking at $243.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,083, occupancy could drop to 34.1%, and ADRs may adjust down to $209.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Astoria.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Astoria seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Astoria (2025)
Exploring the top neighborhoods for short-term rentals in Astoria? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Astoria | The historic heart of Astoria, filled with unique shops, restaurants, and waterfront views. A popular destination for tourists looking to explore the town's rich history and maritime culture. | Astoria Riverwalk, Columbia River Maritime Museum, Heritage Museum, Victorian Architecture, Astoria Column |
| East Astoria | A quieter residential area that offers a mix of local flavor and scenic views. Ideal for guests looking for a peaceful retreat close to nature and the river. | Oregon Film Museum, Barge Museum, Douglas Park, Astoria Golf & Country Club, Cannon Beach Nearby |
| Southwest Astoria | Known for its picturesque views and proximity to the beach, this area attracts those looking for outdoor adventures like hiking and beach activities. | Indian Beach, Cannon Beach, Clatsop County Historical Society, Seaside Promenade, Lewis and Clark National Historical Park |
| Astoria Waterfront | A vibrant area along the Columbia River with dining, shopping, and access to water activities. Perfect for tourists wanting to enjoy the waterfront life. | Astoria Aquarium, Waterfront Trolley, Brewery Tours, Water Sports, Dining with River Views |
| Lewis & Clark | A neighborhood near the sites of the historic expedition offering lush greenery and hiking trails. Popular with outdoor enthusiasts. | Cape Disappointment State Park, Hiking Trails, Scenic Overlooks, Visitor Center, Tidal River Access |
| Tongue Point | An area with stunning views and unique natural formations, perfect for nature lovers and those seeking tranquility. | Cape Meares Lighthouse, Wildlife Viewing, Scenic Drives, Beach Access |
| Northwest Astoria | Home to beautiful parks and recreational areas, great for families and guests looking for an active lifestyle. | Parks and Playgrounds, Wildlife Viewing Areas, Bike Trails, Community Events |
| Astoria Heights | An elevated area providing breathtaking views of the Columbia River and the town below, appealing to visitors looking for scenic accommodations. | Overlook Park, Serene Nature Trails, Scenic Vistas, Picnic Areas |
Understanding Airbnb License Requirements & STR Laws in Astoria (2025)
While Astoria, Oregon, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Astoria to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Astoria (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Astoriabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rosebriar Mansion: 7BR/7.5BA + Chef Kitchen/Dining
Entire Place • 7 bedrooms
Renovated former YMCA - Unique private apartment
Entire Place • 5 bedrooms
Spacious 2 bedroom home with Columbia River views
Entire Place • 2 bedrooms
Scenic sunsets at the iconic Short Circuit house
Entire Place • 2 bedrooms
Sleek Riverfront Condo on Pier in Downtown Astoria
Entire Place • 2 bedrooms
VAN DUSEN HOUSE: Newly Restored Victorian 5BR/4.5B
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Astoria (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Astoria based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cindy | 7 | $330,583 | 958 | 4.22/5.0 |
| Dj And Trudy | 3 | $275,287 | 119 | 4.99/5.0 |
| Norblad | 8 | $182,877 | 1199 | 4.78/5.0 |
| Evolve | 3 | $181,721 | 210 | 4.77/5.0 |
| Candy | 8 | $172,989 | 2057 | 4.85/5.0 |
| Jennelle | 4 | $164,017 | 416 | 4.86/5.0 |
| Sheryl & Floyd | 5 | $163,617 | 1016 | 4.84/5.0 |
| Norblad | 5 | $153,393 | 73 | 3.80/5.0 |
| Wytske | 1 | $129,280 | 88 | 4.98/5.0 |
| Judith | 5 | $116,253 | 164 | 3.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Astoria.
Dive Deeper: Advanced Astoria STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Astoria. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAstoria Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Astoria
- The Astoria Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.2% of the 124 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Astoria, Apartment/Condo properties are the most common (41.1%), reflecting the local real estate landscape.
- Houses represent a significant 29% portion, catering likely to families or larger groups.
- The presence of 16.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 3.2%) offer potential for unique stay experiences.
Astoria Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Astoria
- The dominant room capacity in Astoria is 1 bedroom listings, making up 41.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.2% of the active Airbnb listings in Astoria, indicating a high concentration in these sizes.
Astoria Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Astoria
- The most common guest capacity trend in Astoria vacation rentals is listings accommodating 2 guests (33.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Astoria STR market, accounting for 54.9% of listings.
- 21.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Astoria.
- On average, properties in Astoria are equipped to host 3.6 guests.
Astoria Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Astoria
- The most common availability pattern in Astoria falls within the 181-270 days range, representing 36.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Astoria (35.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Astoria Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
59 listings
48.4% of total
2 Nights
31 listings
25.4% of total
3 Nights
2 listings
1.6% of total
4-6 Nights
1 listings
0.8% of total
7-29 Nights
7 listings
5.7% of total
30+ Nights
22 listings
18% of total
Key Insights
- The most prevalent minimum stay requirement in Astoria is 1 Night, adopted by 48.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.8%) of the Astoria Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18%) caters to monthly stays (30+ nights) in Astoria, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 48.4% of Astoria hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Astoria.
Astoria Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
20 listings
17.1% of total
Moderate
28 listings
23.9% of total
Firm
38 listings
32.5% of total
Strict
31 listings
26.5% of total
Cancellation Policy Insights for Astoria
- The prevailing Airbnb cancellation policy trend in Astoria is Firm, used by 32.5% of listings.
- A majority (59.0%) of hosts in Astoria utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 32.5% market standard in Astoria.
- Regularly review your cancellation policy against competitors and market demand shifts in Astoria.
Astoria STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Astoria
- The overall average booking lead time for vacation rentals in Astoria is 59 days.
- Guests book furthest in advance for stays during August (average 89 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (79 days avg.) sees the longest lead times, while Spring (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Astoria.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 79 days) to capture early planners.
- Monitor your own booking lead times against these Astoria averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Astoria (2025)
Amenity Prevalence
Amenity Insights for Astoria
- Essential amenities in Astoria that guests expect include: Smoke alarm, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Carbon monoxide alarm, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Astoria: Smoke alarm, Wifi, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Hot water or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Astoria to stay competitive.
Astoria Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Astoria
- The typical guest profile for Airbnb in Astoria consists of primarily domestic travelers (94%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.3% of guests.
- Key international markets include United States (94.3%) and Canada (2.4%).
- Top languages spoken are English (75.5%) followed by Spanish (9.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Portland and Seattle.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Astoria Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Arch Cape | 71 | $7,731 | $465.95 | 55% |
| Erlands Point-Kitsap Lake | 11 | $6,325 | $353.76 | 56% |
| Manzanita | 232 | $5,351 | $341.02 | 46% |
| Dundee | 66 | $4,846 | $391.92 | 39% |
| Amanda Park | 10 | $4,780 | $425.06 | 46% |
| Cannon Beach | 209 | $4,570 | $385.97 | 44% |
| Allyn | 20 | $4,462 | $415.57 | 36% |
| Warrenton | 49 | $4,395 | $309.93 | 51% |
| Olalla | 14 | $4,279 | $288.96 | 53% |
| Moclips | 110 | $4,108 | $367.54 | 39% |