Ashland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oregon, United States
Is Airbnb profitable in Ashland in 2025? Explore comprehensive Airbnb analytics for Ashland, Oregon, United States to uncover income potential. This 2025 STR market report for Ashland, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 323 active listings.
Whether you're considering an Airbnb investment in Ashland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ashland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ashland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ashland (2025)
Understanding the monthly revenue variations for Airbnb listings in Ashland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ashland is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ashland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,652+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,753 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,397 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,244, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ashland
Ashland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ashland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ashland:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ashland
Average Daily Rate (ADR) Airbnb Trends in Ashland (2025)
Effective short term rental pricing strategy in Ashland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ashland typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $389+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $266 or more.
- Typical properties (Median) charge around $180 per night.
- Entry-level properties (Bottom 25%) earn around $126 per night.
Average Daily Rate (ADR) Trend by Month in Ashland
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Airbnb Seasonality Analysis & Trends in Ashland (2025)
Peak Season (July, August, September)
- Revenue averages $3,786 per month
- Occupancy rates average 54.4%
- Daily rates average $224
Shoulder Season
- Revenue averages $3,032 per month
- Occupancy maintains around 44.7%
- Daily rates hold near $226
Low Season (January, February, November)
- Revenue drops to average $2,129 per month
- Occupancy decreases to average 34.4%
- Daily rates adjust to average $215
Seasonality Insights for Ashland
- The Airbnb seasonality in Ashland shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ashland's highest earning potential, with monthly revenues capable of climbing to $4,095, occupancy reaching a high of 58.2%, and ADRs peaking at $247.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,863, occupancy could drop to 32.4%, and ADRs may adjust down to $212.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ashland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ashland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ashland (2025)
Exploring the top neighborhoods for short-term rentals in Ashland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Ashland | The vibrant heart of Ashland, known for its lively cultural scene, restaurants, and shops. Perfect for those attending the Oregon Shakespeare Festival and other events. | Oregon Shakespeare Festival, Ashland Springs Hotel, Lithia Park, Downtown Plaza, local restaurants and cafes |
| Lithia Park | A beautiful park area that's perfect for families and nature lovers. Attractions include hiking, picnicking, and scenic walks, making it ideal for guests seeking outdoor experiences. | Lithia Park, Ashland Creek, The Gardens at Lithia Park, playgrounds, walking trails |
| Ashland Historic District | Rich in history and charm, this area offers unique architecture, local boutiques, and proximity to cultural events. Ideal for travelers interested in Ashland's history. | Historic buildings, local shops, art galleries, The Ashland Public Library, Oregon Cabaret Theatre |
| South Ashland | A quieter residential area with easy access to both nature and the downtown area. Ideal for families or travelers seeking a peaceful retreat close to the city's offerings. | Reeder Reservoir, Nature trails, close to restaurants, grocery stores, public transport access |
| North Ashland | This area offers stunning views and access to natural attractions while still being a short drive from the downtown. A tranquil environment for outdoor enthusiasts. | Grizzly Peak, hiking trails, wine tasting, Mount Ashland Ski Area, Ashland Vineyards |
| Talent | A nearby small town that boasts a charming community feel, great for visitors looking for a quieter stay while being close to Ashland's amenities and attractions. | Talented Arts Organization, local wineries, Talented Farmers Market, parks, community events |
| Upper Lithia Park | Ideal for those who love nature and hiking, this area provides access to expansive trails and beautiful landscapes, attracting nature lovers and outdoor adventurers. | Scenic Trails, wildlife viewing, mountain biking routes, access to parks, picnic spots |
| Jacksonville | Just a short drive from Ashland, this historic town offers a unique charm and is known for its scenic views and vibrant arts scene, appealing to those looking for an extended stay. | Historic Jacksonville, local shops, art galleries, Jacksonville Cemetery, annual events like the Britt Festival |
Understanding Airbnb License Requirements & STR Laws in Ashland (2025)
While Ashland, Oregon, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ashland to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Ashland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ashlandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Gem & Cottage, Pool, Hot tub, Views
Entire Place • 5 bedrooms
Siskiyou Chateau
Entire Place • 5 bedrooms
Serenity Awaits: Pool, Hot Tub, Sauna, Gym
Entire Place • 3 bedrooms
Blue Moon House and Cottage Downtown Ashland
Entire Place • 6 bedrooms
Magnificent Mountain View on Private Estate
Entire Place • 4 bedrooms
Pioneer Mega 3 houses Downtown Ashland
Entire Place • 8 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ashland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ashland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Valisatie | 17 | $935,842 | 301 | 4.89/5.0 |
| Abby And Matt | 17 | $568,031 | 2246 | 4.97/5.0 |
| Sylvie | 9 | $504,620 | 286 | 4.89/5.0 |
| Julia, Brad, Jamie & Nate | 10 | $358,572 | 1024 | 4.93/5.0 |
| Erin | 3 | $323,220 | 32 | 5.00/5.0 |
| WanderLodges | 9 | $238,697 | 101 | 4.92/5.0 |
| Green Springs Inn | 17 | $229,402 | 290 | 4.84/5.0 |
| Oak Street Cottages | 5 | $199,288 | 580 | 4.86/5.0 |
| Stay Rogue | 4 | $185,301 | 109 | 4.94/5.0 |
| Cowslips Belle Inn | 6 | $173,917 | 178 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ashland.
Dive Deeper: Advanced Ashland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ashland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAshland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ashland
- The Ashland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82% of the 323 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ashland, House properties are the most common (43.7%), reflecting the local real estate landscape.
- Houses represent a significant 43.7% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.5%) offer potential for unique stay experiences.
Ashland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ashland
- The dominant room capacity in Ashland is 1 bedroom listings, making up 43.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.6% of the active Airbnb listings in Ashland, indicating a high concentration in these sizes.
- A significant 20.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ashland.
Ashland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ashland
- The most common guest capacity trend in Ashland vacation rentals is listings accommodating 2 guests (28.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Ashland STR market, accounting for 49.2% of listings.
- 32.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ashland.
- On average, properties in Ashland are equipped to host 4.1 guests.
Ashland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ashland
- The most common availability pattern in Ashland falls within the 271-366 days range, representing 41.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Ashland (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ashland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
140 listings
44.2% of total
2 Nights
78 listings
24.6% of total
3 Nights
16 listings
5% of total
4-6 Nights
10 listings
3.2% of total
7-29 Nights
14 listings
4.4% of total
30+ Nights
59 listings
18.6% of total
Key Insights
- The most prevalent minimum stay requirement in Ashland is 1 Night, adopted by 44.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.8%) of the Ashland Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.6%) caters to monthly stays (30+ nights) in Ashland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.2% of Ashland hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ashland.
Ashland Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
9 listings
3% of total
Super Strict 30 Days
4 listings
1.3% of total
Refundable
1 listings
0.3% of total
Flexible
61 listings
20.1% of total
Moderate
100 listings
33% of total
Firm
66 listings
21.8% of total
Strict
62 listings
20.5% of total
Cancellation Policy Insights for Ashland
- The prevailing Airbnb cancellation policy trend in Ashland is Moderate, used by 33% of listings.
- There's a relatively balanced mix between guest-friendly (53.1%) and stricter (42.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33% market standard in Ashland.
- Regularly review your cancellation policy against competitors and market demand shifts in Ashland.
Ashland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ashland
- The overall average booking lead time for vacation rentals in Ashland is 51 days.
- Guests book furthest in advance for stays during June (average 109 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Ashland.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Ashland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ashland (2025)
Amenity Prevalence
Amenity Insights for Ashland
- Essential amenities in Ashland that guests expect include: Smoke alarm, Wifi, Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ashland: Smoke alarm, Wifi, Heating, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Heating, Free parking on premises.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ashland to stay competitive.
Ashland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ashland
- The typical guest profile for Airbnb in Ashland consists of primarily domestic travelers (98%), often arriving from nearby Portland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.9% of guests.
- Key international markets include United States (97.9%) and Canada (0.5%).
- Top languages spoken are English (68.4%) followed by Spanish (13%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Portland and Seattle.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ashland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sunriver | 1,181 | $3,159 | $370.85 | 33% |
| Fort Klamath | 10 | $3,158 | $286.73 | 49% |
| Mount Shasta | 169 | $2,909 | $243.67 | 47% |
| Crescent | 46 | $2,662 | $259.19 | 41% |
| McCloud | 47 | $2,445 | $224.31 | 38% |
| Trail | 18 | $2,341 | $237.69 | 40% |
| Creswell | 25 | $2,188 | $227.24 | 42% |
| La Pine | 75 | $2,124 | $195.41 | 43% |
| Yreka | 13 | $1,974 | $180.29 | 41% |
| Central Point | 50 | $1,908 | $181.38 | 43% |