Airbnb Market Analytics, Statistics and Data in Ashland, Oregon, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ashland? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ashland:
How much do Airbnb hosts make on average per month in Ashland?
The short-term rental market in Ashland shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,665 per month
- Strong performing properties (top 25%) make $4,401 or more
- Best-in-class properties (top 10%) achieve $6,995+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,398
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ashland
The market in Ashland shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ashland
Daily rates in Ashland vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $178 per night
- Strong performing properties (top 25%) secure $274 or more
- Best-in-class properties (top 10%) pull in $388+ per night
- Entry-level properties (bottom 25%) earn around $122
Daily Rate Variations by Month
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Seasonality patterns in Ashland
Peak Season (June, July, May)
- Revenue peaks at $4525.09 per month
- Occupancy rates reach 62.08%
- Daily rates average $244.40
Shoulder Season
- Revenue averages $3428.92 per month
- Occupancy maintains 45.80%
- Daily rates hold at $223.75
Low Season (February, December, January)
- Revenue drops to $1912.46 per month
- Occupancy decreases to 32.93%
- Daily rates adjust to $198.05
Is it still profitable to do Airbnb in Ashland in 2025?
Yes! Ashland demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $3429 and With 277 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ashland
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Ashland | Charming area with a rich arts culture, known for the Oregon Shakespeare Festival. Attracts theater lovers and tourists looking to enjoy the local arts scene. | Oregon Shakespeare Festival, Ashland Historic District, A Street, Lithia Park, Ashland Farmer's Market |
| Lithia Park | Offers scenic beauty and outdoor activities, ideal for guests interested in nature and relaxation. A great spot for families and couples. | Lithia Park, Ashland Creek, Japanese Gardens, playgrounds, picnic areas |
| North Ashland | A tranquil residential area that offers a mix of nature and local amenities, offering a peaceful refuge for guests. | Ashland Golf Club, Nature trails, Local wineries, Ashland Dog Park |
| South Ashland | Known for its vineyards and wineries, this area attracts wine lovers looking for a rural and picturesque stay. | Wineries, Rogue Valley, Oregon wine country, Scenic drives |
| Ashland Hills | A quieter area with beautiful hills and views, appealing to those looking for a retreat from the busy downtown. | Hiking trails, Viewpoints, Nature reserves |
| Near Southern Oregon University | Attracts students and visitors for events on campus, making it a lively area with youthful energy. | Southern Oregon University, Student events, Local cafes and bookstores |
| Historic Railroad District | A trendy and artistic neighborhood with unique shops, restaurants, and galleries, popular among young travelers and creatives. | Local art galleries, Brewery and distillery, Railroad Park, Historic sites |
| Ashland Creek | A residential area that provides a scenic and quiet experience, perfect for guests looking to unwind near nature. | Natural hiking paths, Creekside walks, Wildlife viewing |
Do you need a license for Airbnb in Ashland?
We recommend checking directly with Ashland's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Ashland
The Gem & Cottage, Pool, Hot tub, Views
Entire Place • 5 bedrooms
Luxury Ashland Mountain Escape: Pool, Hot Tub
Entire Place • 4 bedrooms
Siskiyou Chateau
Entire Place • 5 bedrooms
Pioneer North and South Suites Downtown Ashland
Entire Place • 5 bedrooms
Bluemoon Vacation Rentals - Anne Hathaway House
Entire Place • 8 bedrooms
Serenity Awaits: Pool, Hot Tub, Sauna, Gym
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Ashland
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Valisatie | 17 | $1,275,902 | 280 | 4.31/5.0 |
| Sylvie | 9 | $614,311 | 285 | 4.90/5.0 |
| Abby And Matt | 11 | $567,730 | 2122 | 4.96/5.0 |
| WanderLodges | 9 | $367,794 | 100 | 4.91/5.0 |
| Julia, Brad, Jamie & Nate | 9 | $312,373 | 985 | 4.92/5.0 |
| Erin | 2 | $281,417 | 30 | 2.50/5.0 |
| Cowslips Belle Inn | 6 | $243,300 | 177 | 4.95/5.0 |
| Stay Rogue | 4 | $207,699 | 109 | 4.94/5.0 |
| Oak Street Cottages | 5 | $177,173 | 580 | 4.86/5.0 |
| Crystal | 1 | $141,040 | 13 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ashland
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (78.3%), with house and boutique & hotels properties comprising 66.1% of inventory
- Strong specialty sector (31.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (1.4% combined)
Room Capacity Distribution
Analysis of 277 properties in Ashland shows that 1 bedroom properties are most prevalent, making up 43.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.5% of all listings.
Key Insights
- Most common: 1 bedroom (43.3%)
- Least common: 5+ bedrooms (4%)
- Market concentration: 67.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 277 properties in Ashland reveals that 2 guests properties dominate the market, representing 27.4% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 48.4% of the market.
Key Insights
- Most common capacity: 2 guests (27.4% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 48.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 277 properties in Ashland, the most common availability pattern is 91-180 days (31.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (31.8% of properties).
Key Insights
- Most common availability window: 91-180 days (31.4%)
- Most common booking duration: 181-270 days (31.8%)
- Properties with high availability (180+ days): 59.6%
- Properties with long-term bookings (180+ days): 42.2%
Minimum Stay Distributions
1 Night
108 listings
41.9% of total
2 Nights
90 listings
34.9% of total
3 Nights
17 listings
6.6% of total
4-6 Nights
7 listings
2.7% of total
7-29 Nights
5 listings
1.9% of total
30+ Nights
31 listings
12% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 76.8%
- Mid-length stays (4-6 nights) represent 2.7% of listings
- Monthly+ stays (12%) suggest a stable extended-stay market
- High market flexibility with 83.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
1 listings
0.4% of total
Super Strict 60 Days
9 listings
3.5% of total
Super Strict 30 Days
5 listings
1.9% of total
Flexible
57 listings
22.1% of total
Moderate
82 listings
31.8% of total
Firm
59 listings
22.9% of total
Strict
45 listings
17.4% of total
Key Insights
- Moderate is the preferred policy at 31.8% of listings
- The market shows a balanced distribution between guest-friendly (53.9%) and strict (40.3%) policies
- Strong market consensus around Moderate policies
- Refundable policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 95 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 39 days
- Summer shows the longest average booking window at 87 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 87 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Ashland
Below is the distribution of amenities across listings in Ashland:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.4% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.9%) and United Kingdom (0.3%)
- English is the top language at 74.2%, followed by Spanish (14.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 10.3%
Recommendations
- Target marketing campaigns for Portland and Seattle markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ashland. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Fort Klamath | 10 | $3,450 | $277.63 | 49% |
| Sunriver | 1,236 | $3,327 | $374.35 | 33% |
| Mount Shasta | 162 | $3,179 | $233.99 | 48% |
| McCloud | 59 | $2,910 | $264.31 | 40% |
| Crescent | 48 | $2,593 | $247.95 | 42% |
| Gasquet | 14 | $2,501 | $158.17 | 49% |
| La Pine | 74 | $2,482 | $188.90 | 45% |
| Montague | 16 | $2,444 | $208.01 | 41% |
| Trail | 19 | $2,413 | $222.31 | 40% |
| Central Point | 50 | $2,404 | $185.65 | 44% |
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