Vian Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oklahoma, United States
Is Airbnb profitable in Vian in 2025? Explore comprehensive Airbnb analytics for Vian, Oklahoma, United States to uncover income potential. This 2025 STR market report for Vian, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Vian, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vian Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vian Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vian (2025)
Understanding the monthly revenue variations for Airbnb listings in Vian is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vian is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vian across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,135+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,740 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,870 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $996, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vian
Vian Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vian STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vian:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vian
Average Daily Rate (ADR) Airbnb Trends in Vian (2025)
Effective short term rental pricing strategy in Vian involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vian typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $412+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $230 or more.
- Typical properties (Median) charge around $155 per night.
- Entry-level properties (Bottom 25%) earn around $123 per night.
Average Daily Rate (ADR) Trend by Month in Vian
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Airbnb Seasonality Analysis & Trends in Vian (2025)
Peak Season (June, May, April)
- Revenue averages $4,876 per month
- Occupancy rates average 39.5%
- Daily rates average $214
Shoulder Season
- Revenue averages $2,536 per month
- Occupancy maintains around 35.0%
- Daily rates hold near $217
Low Season (January, March, October)
- Revenue drops to average $1,643 per month
- Occupancy decreases to average 26.8%
- Daily rates adjust to average $219
Seasonality Insights for Vian
- The Airbnb seasonality in Vian shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vian's highest earning potential, with monthly revenues capable of climbing to $5,795, occupancy reaching a high of 51.5%, and ADRs peaking at $237.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,641, occupancy could drop to 24.4%, and ADRs may adjust down to $204.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vian.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vian seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vian (2025)
Exploring the top neighborhoods for short-term rentals in Vian? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Vian | The heart of the city with easy access to local shops, eateries, and community events. A great place for short-term rentals for both business and leisure travelers. | Vian City Park, local diners, community events, art festivals, shopping district |
| Lake Tenkiller | A beautiful lake area popular for fishing, boating, and outdoor activities. Ideal for vacation rentals catering to families and groups looking for a relaxing getaway. | Tenkiller Ferry Lake, scenic views, campgrounds, water sports, fishing opportunities |
| Vian School District Area | Family-friendly area within close proximity to schools and parks. Suitable for travelers with children and long-term stays. | Vian High School, Vian Middle School, playgrounds, local libraries, community centers |
| Cherokee Landing State Park | A nearby state park with beautiful nature trails and recreational activities. Appealing for outdoors enthusiasts and families. | hiking trails, picnic areas, wildlife watching, fishing spots |
| Local Vineyards | The growing interest in wine tourism provides an opportunity to tap into visitors looking for unique stays near vineyards in the region. | local vineyards, wine tasting sessions, scenic views, outdoor events |
| Historic Downtown Vian | Rejuvenated downtown area with historic charm, attracting tourists looking for cultural experiences and unique stays. | historic buildings, local shops, art galleries, events and festivals |
| Vian's Outdoor Recreation Areas | Proximity to various outdoor recreation spots makes this area suitable for sport and nature lovers. | hiking, biking trails, camping spots, natural landscapes |
| Local Dining Scene | A growing culinary scene that attracts food enthusiasts looking for local cuisine experiences, thus boosting short-term rental demands. | local restaurants, food festivals, cuisine tours |
Understanding Airbnb License Requirements & STR Laws in Vian (2025)
While Vian, Oklahoma, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vian to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Vian (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Vianbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
One of a kind luxury lake house w/swim & boat dock
Entire Place • 3 bedrooms
AW Lake House
Entire Place • 4 bedrooms
Carl's View -Come for the fun, stay for the view
Entire Place • 3 bedrooms
Country Getaway at Old Brockman`s Store, Vian, OK
Entire Place • 6 bedrooms
Cabin w/ 2 Master Suites, Lake View and Fire Pit
Entire Place • 4 bedrooms
The Silo - Unique Experience, Lake, Firepit, BBQ
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vian (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vian based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Savannah | 1 | $123,713 | 12 | 5.00/5.0 |
| Andy | 1 | $90,441 | 15 | 4.93/5.0 |
| Barbara | 2 | $76,147 | 24 | 4.95/5.0 |
| Julie | 1 | $74,631 | 20 | 4.90/5.0 |
| Tasha | 1 | $42,526 | 15 | 4.87/5.0 |
| Evolve | 2 | $42,338 | 38 | 4.70/5.0 |
| Cathy | 2 | $32,259 | 10 | 5.00/5.0 |
| Pras | 1 | $29,746 | 20 | 5.00/5.0 |
| Randy | 2 | $27,839 | 65 | 4.90/5.0 |
| Michelle | 1 | $26,127 | 18 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vian.
Dive Deeper: Advanced Vian STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vian. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVian Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vian
- The Vian Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vian, House properties are the most common (48%), reflecting the local real estate landscape.
- Houses represent a significant 48% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, others (combined 8.0%) offer potential for unique stay experiences.
Vian Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vian
- The dominant room capacity in Vian is 3 bedrooms listings, making up 40% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 80.0% of the active Airbnb listings in Vian, indicating a high concentration in these sizes.
- A significant 52.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Vian.
Vian Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vian
- The most common guest capacity trend in Vian vacation rentals is listings accommodating 8+ guests (52%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Vian STR market, accounting for 80.0% of listings.
- 88.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vian.
- On average, properties in Vian are equipped to host 6.9 guests.
Vian Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vian
- The most common availability pattern in Vian falls within the 181-270 days range, representing 44% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Vian (48%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vian Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
8.3% of total
2 Nights
16 listings
66.7% of total
3 Nights
1 listings
4.2% of total
4-6 Nights
1 listings
4.2% of total
30+ Nights
4 listings
16.7% of total
Key Insights
- The most prevalent minimum stay requirement in Vian is 2 Nights, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.0%) of the Vian Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.7%) caters to monthly stays (30+ nights) in Vian, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 66.7% of Vian hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.3% currently do.
- A 2-night minimum appears standard (66.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 16.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vian.
Vian Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
27.3% of total
Moderate
6 listings
27.3% of total
Firm
5 listings
22.7% of total
Strict
5 listings
22.7% of total
Cancellation Policy Insights for Vian
- The prevailing Airbnb cancellation policy trend in Vian is Flexible, used by 27.3% of listings.
- There's a relatively balanced mix between guest-friendly (54.6%) and stricter (45.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 27.3% market standard in Vian.
- Regularly review your cancellation policy against competitors and market demand shifts in Vian.
Vian STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vian
- The overall average booking lead time for vacation rentals in Vian is 29 days.
- Guests book furthest in advance for stays during March (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (39 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Vian.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Vian averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vian (2025)
Amenity Prevalence
Amenity Insights for Vian
- Essential amenities in Vian that guests expect include: Free parking on premises, Kitchen, Heating, Air conditioning, Smoke alarm, Refrigerator, Dishes and silverware, Coffee maker, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vian: Free parking on premises, Kitchen, Heating, Air conditioning, Smoke alarm, Refrigerator, Dishes and silverware, Coffee maker, TV.
- Prioritize adding missing essentials: Smoke alarm, Refrigerator, Dishes and silverware, Coffee maker, TV.
- Consider adding popular differentiators like Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vian to stay competitive.
Vian Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vian
- The typical guest profile for Airbnb in Vian consists of primarily domestic travelers (100%), often arriving from nearby Oklahoma City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (88.2%) followed by Spanish (5.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Oklahoma City and Edmond.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vian Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rockwell | 13 | $7,835 | $530.82 | 39% |
| Blue Eye | 25 | $6,531 | $430.94 | 53% |
| McCurtain County | 78 | $5,102 | $445.84 | 39% |
| Broken Bow | 2,448 | $4,754 | $386.94 | 39% |
| Hollister | 206 | $4,444 | $369.44 | 43% |
| Hochatown | 14 | $4,436 | $383.19 | 38% |
| Coweta | 13 | $4,285 | $444.14 | 49% |
| Wilburton | 18 | $4,124 | $268.85 | 39% |
| Lowell | 28 | $3,479 | $236.65 | 50% |
| Piney | 16 | $3,194 | $304.73 | 34% |