Tulsa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oklahoma, United States
Is Airbnb profitable in Tulsa in 2025? Explore comprehensive Airbnb analytics for Tulsa, Oklahoma, United States to uncover income potential. This 2025 STR market report for Tulsa, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 998 active listings.
Whether you're considering an Airbnb investment in Tulsa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tulsa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tulsa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tulsa (2025)
Understanding the monthly revenue variations for Airbnb listings in Tulsa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tulsa is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tulsa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,758+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,163 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,075 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,219, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tulsa
Tulsa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tulsa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tulsa:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tulsa
Average Daily Rate (ADR) Airbnb Trends in Tulsa (2025)
Effective short term rental pricing strategy in Tulsa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tulsa typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $250+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $165 or more.
- Typical properties (Median) charge around $120 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Tulsa
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Airbnb Seasonality Analysis & Trends in Tulsa (2025)
Peak Season (June, May, April)
- Revenue averages $3,095 per month
- Occupancy rates average 50.8%
- Daily rates average $152
Shoulder Season
- Revenue averages $2,584 per month
- Occupancy maintains around 53.1%
- Daily rates hold near $155
Low Season (February, March, September)
- Revenue drops to average $1,935 per month
- Occupancy decreases to average 45.8%
- Daily rates adjust to average $151
Seasonality Insights for Tulsa
- The Airbnb seasonality in Tulsa shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tulsa's highest earning potential, with monthly revenues capable of climbing to $3,199, occupancy reaching a high of 60.5%, and ADRs peaking at $158.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,658, occupancy could drop to 43.3%, and ADRs may adjust down to $149.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tulsa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tulsa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tulsa (2025)
Exploring the top neighborhoods for short-term rentals in Tulsa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Tulsa | The heart of the city known for its vibrant cultural scene and historic buildings. Attracts business travelers and tourists with its various events and nightlife. | Tulsa Arts District, BOK Center, Philbrook Museum of Art, Tulsa Performing Arts Center, Gathering Place |
| Cherry Street | A trendy neighborhood known for its unique boutiques, cafes, and restaurants. A favorite spot among locals and visitors looking for a distinctive experience. | Cherry Street Farmers Market, Gathering Place, Local shops and eateries, The Canes Ballroom |
| Brookside | A charming area known for its lively atmosphere, great restaurants, and proximity to the River Parks. Perfect for those seeking a relaxing yet entertaining place to stay. | River Parks, Brookside District shops, Tulsa Zoo, Woodward Park, Gilcrease Museum |
| Midtown | An established neighborhood full of character, known for its historic homes, parks, and a mix of dining options. Popular with families and tourists. | Expo Square, Hunter Park, Tulsa Historical Society, Philbrook Museum of Art |
| Tulsa Hills | A shopping and dining destination featuring a variety of stores and eateries. Attracts travelers looking for convenience and modern amenities. | Tulsa Hills Shopping Center, Bass Pro Shops, AMC Theatre, Restaurants and cafes |
| University of Tulsa | A vibrant area surrounding the university, attracting students and visiting families, providing a youthful atmosphere. | University of Tulsa campus, Lorton Performance Center, LaFortune Park, The Golden Driller |
| West Tulsa | A developing area with access to nature and outdoor activities, appealing to those looking for a quieter stay with access to parks and trails. | Turkey Mountain Urban Wilderness Area, Catoosa's Blue Whale, Parks and trails |
| North Tulsa | An emerging area with cultural significance and historical attractions, providing a different perspective of the city for visitors. | Black Wall Street, Tulsan Historic District, Cyrus Avery Centennial Plaza, Pine Street |
Understanding Airbnb License Requirements & STR Laws in Tulsa (2025)
While Tulsa, Oklahoma, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tulsa to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tulsa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tulsabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
2 Luxury Homes | Utica / EXPO | 5 BR, 4 BA, 8 Beds
Entire Place • 5 bedrooms
Heated Pool ~ Spa ~ PuttPutt ~ Arcade ~Yoga Studio
Entire Place • 5 bedrooms
Gathering Place Luxury-Pool/Spa/OutdoorKitchen
Entire Place • 4 bedrooms
The South Tulsa Haven | 5BR, 8 Beds, 2 King Suites
Entire Place • 5 bedrooms
The Highview Hideaway | Stunning 5 Bedroom, 8 Beds
Entire Place • 5 bedrooms
The Madison Tulsa: Walk to The Gathering Place!
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tulsa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tulsa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| StayInTulsaOK | 29 | $1,308,693 | 1232 | 4.97/5.0 |
| Nadir | 15 | $1,114,577 | 1669 | 4.95/5.0 |
| Tulsa | 9 | $718,358 | 308 | 4.44/5.0 |
| Laurenda | 20 | $526,555 | 820 | 4.93/5.0 |
| Evolve | 16 | $390,535 | 218 | 4.26/5.0 |
| Evolve | 11 | $388,301 | 359 | 4.65/5.0 |
| Jennifer | 7 | $364,042 | 793 | 4.98/5.0 |
| Jay | 19 | $351,232 | 848 | 4.84/5.0 |
| Brittany Sue | 12 | $240,820 | 1314 | 4.03/5.0 |
| Julia | 6 | $219,444 | 590 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tulsa.
Dive Deeper: Advanced Tulsa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tulsa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTulsa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tulsa
- The Tulsa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.2% of the 998 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tulsa, House properties are the most common (75.6%), reflecting the local real estate landscape.
- Houses represent a significant 75.6% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 2.4%) offer potential for unique stay experiences.
Tulsa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tulsa
- The dominant room capacity in Tulsa is 3 bedrooms listings, making up 32% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 55.2% of the active Airbnb listings in Tulsa, indicating a high concentration in these sizes.
- A significant 45.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tulsa.
Tulsa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tulsa
- The most common guest capacity trend in Tulsa vacation rentals is listings accommodating 8+ guests (25.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Tulsa STR market, accounting for 47.1% of listings.
- 51.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tulsa.
- On average, properties in Tulsa are equipped to host 5.1 guests.
Tulsa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tulsa
- The most common availability pattern in Tulsa falls within the 91-180 days range, representing 37.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 53.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Tulsa (37.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 48.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tulsa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
365 listings
38.8% of total
2 Nights
313 listings
33.3% of total
3 Nights
80 listings
8.5% of total
4-6 Nights
18 listings
1.9% of total
7-29 Nights
48 listings
5.1% of total
30+ Nights
116 listings
12.3% of total
Key Insights
- The most prevalent minimum stay requirement in Tulsa is 1 Night, adopted by 38.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.1%) of the Tulsa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.3%) caters to monthly stays (30+ nights) in Tulsa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.8% of Tulsa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tulsa.
Tulsa Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
0.3% of total
Flexible
210 listings
22.8% of total
Moderate
304 listings
33% of total
Firm
226 listings
24.6% of total
Strict
177 listings
19.2% of total
Cancellation Policy Insights for Tulsa
- The prevailing Airbnb cancellation policy trend in Tulsa is Moderate, used by 33% of listings.
- There's a relatively balanced mix between guest-friendly (55.8%) and stricter (43.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33% market standard in Tulsa.
- Regularly review your cancellation policy against competitors and market demand shifts in Tulsa.
Tulsa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tulsa
- The overall average booking lead time for vacation rentals in Tulsa is 39 days.
- Guests book furthest in advance for stays during January (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (44 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Tulsa.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Tulsa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tulsa (2025)
Amenity Prevalence
Amenity Insights for Tulsa
- Essential amenities in Tulsa that guests expect include: Air conditioning, Wifi, Smoke alarm, TV, Heating, Hot water, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Essentials, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tulsa: Air conditioning, Wifi, Smoke alarm, TV, Heating, Hot water, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Wifi, Smoke alarm, TV, Heating, Hot water, Kitchen.
- Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tulsa to stay competitive.
Tulsa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tulsa
- The typical guest profile for Airbnb in Tulsa consists of primarily domestic travelers (97%), often arriving from nearby Tulsa, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.2% of guests.
- Key international markets include United States (97.2%) and Canada (0.5%).
- Top languages spoken are English (79.6%) followed by Spanish (12.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tulsa and Oklahoma City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tulsa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Coweta | 13 | $4,285 | $444.14 | 49% |
| Lowell | 28 | $3,479 | $236.65 | 50% |
| Little Flock | 15 | $3,173 | $346.37 | 47% |
| Farmington | 15 | $3,107 | $296.61 | 45% |
| Carlton Landing | 91 | $3,106 | $369.31 | 29% |
| Canadian | 33 | $3,096 | $317.49 | 34% |
| Bentonville | 693 | $2,937 | $193.29 | 52% |
| Springdale | 126 | $2,770 | $198.63 | 49% |
| Rogers | 346 | $2,757 | $227.07 | 44% |
| Fayetteville | 637 | $2,639 | $233.68 | 42% |