The Village Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oklahoma, United States
Is Airbnb profitable in The Village in 2025? Explore comprehensive Airbnb analytics for The Village, Oklahoma, United States to uncover income potential. This 2025 STR market report for The Village, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in The Village, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the The Village Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key The Village Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in The Village (2025)
Understanding the monthly revenue variations for Airbnb listings in The Village is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in The Village is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in The Village across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,531+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,207 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,271 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,276, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in The Village
The Village Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the The Village STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in The Village:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in The Village
Average Daily Rate (ADR) Airbnb Trends in The Village (2025)
Effective short term rental pricing strategy in The Village involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in The Village typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $198+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $161 or more.
- Typical properties (Median) charge around $121 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in The Village
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Airbnb Seasonality Analysis & Trends in The Village (2025)
Peak Season (June, July, May)
- Revenue averages $3,042 per month
- Occupancy rates average 56.4%
- Daily rates average $139
Shoulder Season
- Revenue averages $2,594 per month
- Occupancy maintains around 54.6%
- Daily rates hold near $138
Low Season (January, February, August)
- Revenue drops to average $2,104 per month
- Occupancy decreases to average 48.9%
- Daily rates adjust to average $132
Seasonality Insights for The Village
- The Airbnb seasonality in The Village shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases The Village's highest earning potential, with monthly revenues capable of climbing to $3,239, occupancy reaching a high of 62.2%, and ADRs peaking at $142.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,806, occupancy could drop to 44.8%, and ADRs may adjust down to $129.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in The Village.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these The Village seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in The Village (2025)
Exploring the top neighborhoods for short-term rentals in The Village? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Oklahoma City | A vibrant area with a growing number of restaurants, shops, and entertainment options. It's a major attraction for business travelers and tourists alike, especially with events at the Chesapeake Energy Arena and Devon Tower. | Chesapeake Energy Arena, Devon Tower, Bricktown, Myriad Botanical Gardens, Oklahoma City Museum of Art |
| Bricktown | This lively district boasts a scenic canal, dining, and entertainment, making it attractive for visitors wanting a unique experience close to downtown Oklahoma City. | Bricktown Canal, Cox Convention Center, Dale Chihuly glass sculpture, Oklahoma City National Memorial, Restaurants and bars along the canal |
| Edmond | A suburb with a charming downtown area and well-rated schools, Edmond is popular among families and travelers looking for a quieter stay close to the city. | Downtown Edmond, Stephenson Park, UCO Jazz Lab, Arcadia Lake, Historic Route 66 |
| Norman | Home to the University of Oklahoma, Norman attracts students, families, and visitors for various sporting events, festivals, and cultural activities throughout the year. | University of Oklahoma, Sam Noble Oklahoma Museum of Natural History, Lindsey Street, Norman Central Park, The Sooner Theatre |
| Lake Hefner | This area offers outdoor recreational activities, beautiful lake views, and a range of dining options. It's a favorite for locals and visitors looking for leisure activities. | Lake Hefner, Hefner Golf Course, Parks and trails around the lake, Restaurants with lake views, Wind Surfing and Sailing |
| The Paseo Arts District | Known for its vibrant arts scene, galleries, and monthly art walks, The Paseo attracts tourists interested in culture and creativity, along with unique local events. | Paseo Art Gallery, Monthly art walk events, The Paseo Theater, Local dining options, Art studios and shops |
| Capitol Hill | An emerging neighborhood that offers cultural diversity and a mix of local businesses. It attracts visitors interested in authentic experiences and local food. | Capitol Building, Local cuisine eateries, Cultural festivals, Boutique shops, Street art |
| Southside | A more residential area that provides a taste of local life in Oklahoma City, often attracting visitors looking for a homey experience away from the tourist spots. | Local parks, Family-friendly cafes, Nearby shopping centers, Artisan markets, Friendly neighborhoods |
Understanding Airbnb License Requirements & STR Laws in The Village (2025)
While The Village, Oklahoma, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for The Village to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in The Village (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in The Villagebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Private Lakefront | POOL TABLE | Fishing | HOT TUB
Entire Place • 3 bedrooms
4BR Beauty w/ Game Room! Lake Hefner Hideaway
Entire Place • 4 bedrooms
Hygge Retreat
Entire Place • 2 bedrooms
Beautiful Farmhouse Style Home Near Lake Hefner
Entire Place • 3 bedrooms
Charmer in the Village- close to everything!
Entire Place • 3 bedrooms
Villa in the Village
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in The Village (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in The Village based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Beryl | 1 | $136,919 | 132 | 4.98/5.0 |
| Mary & Blake | 3 | $104,721 | 191 | 4.71/5.0 |
| Verde Rentals | 1 | $46,923 | 83 | 4.76/5.0 |
| Roxanne | 1 | $45,384 | 80 | 4.99/5.0 |
| Jim | 1 | $36,966 | 33 | 4.97/5.0 |
| Beverly | 1 | $34,434 | 94 | 4.98/5.0 |
| Evolve | 1 | $33,464 | 28 | 4.39/5.0 |
| Host #134613089 | 3 | $32,113 | 146 | 4.86/5.0 |
| Amy | 1 | $31,458 | 77 | 4.88/5.0 |
| Alex | 1 | $31,040 | 42 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in The Village.
Dive Deeper: Advanced The Village STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for The Village. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsThe Village Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for The Village
- The The Village Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.5% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in The Village, House properties are the most common (97.5%), reflecting the local real estate landscape.
- Houses represent a significant 97.5% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 2.5%) offer potential for unique stay experiences.
The Village Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for The Village
- The dominant room capacity in The Village is 3 bedrooms listings, making up 57.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 72.5% of the active Airbnb listings in The Village, indicating a high concentration in these sizes.
- A significant 70.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in The Village.
The Village Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for The Village
- The most common guest capacity trend in The Village vacation rentals is listings accommodating 8+ guests (40%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the The Village STR market, accounting for 65.0% of listings.
- 70.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in The Village.
- On average, properties in The Village are equipped to host 5.7 guests.
The Village Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for The Village
- The most common availability pattern in The Village falls within the 91-180 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in The Village (42.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 52.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
The Village Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
21.2% of total
2 Nights
16 listings
48.5% of total
3 Nights
5 listings
15.2% of total
7-29 Nights
3 listings
9.1% of total
30+ Nights
2 listings
6.1% of total
Key Insights
- The most prevalent minimum stay requirement in The Village is 2 Nights, adopted by 48.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.7%) of the The Village Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48.5% of The Village hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 6.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in The Village.
The Village Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
16 listings
45.7% of total
Moderate
10 listings
28.6% of total
Firm
3 listings
8.6% of total
Strict
6 listings
17.1% of total
Cancellation Policy Insights for The Village
- The prevailing Airbnb cancellation policy trend in The Village is Flexible, used by 45.7% of listings.
- The market strongly favors guest-friendly terms, with 74.3% of listings offering Flexible or Moderate policies. This suggests guests in The Village may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45.7% market standard in The Village.
- Regularly review your cancellation policy against competitors and market demand shifts in The Village.
The Village STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for The Village
- The overall average booking lead time for vacation rentals in The Village is 27 days.
- Guests book furthest in advance for stays during July (average 49 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (37 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in The Village.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 49 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these The Village averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in The Village (2025)
Amenity Prevalence
Amenity Insights for The Village
- Essential amenities in The Village that guests expect include: Smoke alarm, Air conditioning, TV, Kitchen, Heating, Wifi, Washer, Free parking on premises, Hangers, Refrigerator. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for The Village: Smoke alarm, Air conditioning, TV, Kitchen, Heating, Wifi, Washer, Free parking on premises, Hangers, Refrigerator.
- Prioritize adding missing essentials: Washer, Free parking on premises, Hangers, Refrigerator.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in The Village to stay competitive.
The Village Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for The Village
- The typical guest profile for Airbnb in The Village consists of primarily domestic travelers (98%), often arriving from nearby Oklahoma City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.0% of guests.
- Key international markets include United States (98%) and United Kingdom (0.6%).
- Top languages spoken are English (78.5%) followed by Spanish (12.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Oklahoma City and Tulsa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the The Village Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Elgin | 10 | $2,742 | $164.68 | 50% |
| Mustang | 17 | $2,420 | $140.27 | 58% |
| Norman | 325 | $2,411 | $223.98 | 41% |
| Medicine Park | 92 | $2,369 | $174.21 | 43% |
| Sperry | 24 | $2,359 | $274.13 | 34% |
| Sand Springs | 30 | $2,220 | $156.11 | 47% |
| Bethany | 12 | $2,220 | $161.05 | 49% |
| Newcastle | 10 | $2,214 | $213.91 | 43% |
| Ardmore | 40 | $2,191 | $183.32 | 48% |
| Edmond | 155 | $2,157 | $151.57 | 50% |