Stillwater Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oklahoma, United States
Is Airbnb profitable in Stillwater in 2025? Explore comprehensive Airbnb analytics for Stillwater, Oklahoma, United States to uncover income potential. This 2025 STR market report for Stillwater, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 270 active listings.
Whether you're considering an Airbnb investment in Stillwater, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Stillwater Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Stillwater Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Stillwater (2025)
Understanding the monthly revenue variations for Airbnb listings in Stillwater is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stillwater is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stillwater across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,995+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,987 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,606 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $834, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Stillwater
Stillwater Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Stillwater STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stillwater:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Stillwater
Average Daily Rate (ADR) Airbnb Trends in Stillwater (2025)
Effective short term rental pricing strategy in Stillwater involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stillwater typically peaks in November and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $387+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $254 or more.
- Typical properties (Median) charge around $152 per night.
- Entry-level properties (Bottom 25%) earn around $94 per night.
Average Daily Rate (ADR) Trend by Month in Stillwater
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Airbnb Seasonality Analysis & Trends in Stillwater (2025)
Peak Season (May, April, June)
- Revenue averages $3,218 per month
- Occupancy rates average 44.4%
- Daily rates average $196
Shoulder Season
- Revenue averages $2,243 per month
- Occupancy maintains around 40.6%
- Daily rates hold near $207
Low Season (January, February, March)
- Revenue drops to average $1,604 per month
- Occupancy decreases to average 34.7%
- Daily rates adjust to average $202
Seasonality Insights for Stillwater
- The Airbnb seasonality in Stillwater shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Stillwater's highest earning potential, with monthly revenues capable of climbing to $3,520, occupancy reaching a high of 47.9%, and ADRs peaking at $243.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,459, occupancy could drop to 32.0%, and ADRs may adjust down to $192.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Stillwater.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Stillwater seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Stillwater (2025)
Exploring the top neighborhoods for short-term rentals in Stillwater? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Stillwater | The heart of the city, bustling with activity. Ideal for guests visiting OSU events, dining, and shopping. | Oklahoma State University, Stillwater Plaza, The Botanic Garden, Special Collections Library, Iron Monk Brewing Co. |
| Crestview | A family-friendly neighborhood with parks and access to schools. Appeals to families visiting Stillwater for long stays. | Crestview Park, Boone Pickens Stadium, Stillwater Community Center, Local restaurants and cafes |
| OSU Campus Area | Perfect for university-related visitors. Offers proximity to sports, academics, and campus events. | Gallagher-Iba Arena, The Student Union, OSU Museum of Art, Edmon Low Library |
| Lake McMurtry | Great for outdoor enthusiasts seeking relaxation by the lake. Attracts nature lovers and weekend getaways. | Lake McMurtry Recreation Area, Hiking trails, Fishing spots, Camping areas |
| Woodland Park | A tranquil suburban area with close proximity to parks and local shops. Ideal for a quiet retreat. | Woodland Park, Nearby shopping centers, Walking trails, Local eateries |
| North Stillwater | Residential area growing in popularity with younger professionals and families. Community-oriented and accessible. | Local parks, Community events, Shopping and dining options, Easy access to public transport |
| East Stillwater | A quieter region, perfect for people looking to escape the hustle of downtown while staying close enough to enjoy it. | Parks and green spaces, Local markets, Cultural sites nearby |
| South Stillwater | Emerging neighborhood with a blend of new developments and established homes. Appeals to budgets and those seeking affordability. | Variety of restaurants, Cultural festivals, Shopping opportunities |
Understanding Airbnb License Requirements & STR Laws in Stillwater (2025)
While Stillwater, Oklahoma, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Stillwater to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Stillwater (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Stillwaterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious Open Concept
Entire Place • 4 bedrooms
The Arcade-BnB - Relax, Sleep, Play!
Entire Place • 4 bedrooms
236 OSU King Bed Hotel Room
Entire Place • 1 bedroom
Westwood Oasis
Entire Place • 3 bedrooms
All the Comforts of Home
Entire Place • N/A
Perfect home minutes from OSU and wedding venues.
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Stillwater (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Stillwater based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| J | 60 | $850,879 | 988 | 4.26/5.0 |
| Angela And Mark | 10 | $374,868 | 1783 | 4.86/5.0 |
| Averi | 6 | $182,500 | 213 | 4.92/5.0 |
| Hayleigh | 4 | $178,640 | 85 | 4.96/5.0 |
| Tristen | 6 | $119,767 | 398 | 3.92/5.0 |
| Jeff | 3 | $116,477 | 73 | 4.95/5.0 |
| Cameron | 1 | $114,424 | 6 | 5.00/5.0 |
| Andrea | 4 | $109,799 | 340 | 4.94/5.0 |
| Charlcie | 2 | $106,849 | 136 | 4.99/5.0 |
| Amy | 2 | $102,776 | 192 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stillwater.
Dive Deeper: Advanced Stillwater STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stillwater. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStillwater Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Stillwater
- The Stillwater Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 270 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Stillwater, House properties are the most common (55.9%), reflecting the local real estate landscape.
- Houses represent a significant 55.9% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 9.3%) offer potential for unique stay experiences.
Stillwater Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Stillwater
- The dominant room capacity in Stillwater is 1 bedroom listings, making up 38.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 64.1% of the active Airbnb listings in Stillwater, indicating a high concentration in these sizes.
- A significant 40.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Stillwater.
Stillwater Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Stillwater
- The most common guest capacity trend in Stillwater vacation rentals is listings accommodating 8+ guests (26.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Stillwater STR market, accounting for 44.8% of listings.
- 48.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Stillwater.
- On average, properties in Stillwater are equipped to host 5.3 guests.
Stillwater Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Stillwater
- The most common availability pattern in Stillwater falls within the 181-270 days range, representing 38.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Stillwater (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Stillwater Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
155 listings
60.5% of total
2 Nights
89 listings
34.8% of total
7-29 Nights
1 listings
0.4% of total
30+ Nights
11 listings
4.3% of total
Key Insights
- The most prevalent minimum stay requirement in Stillwater is 1 Night, adopted by 60.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.3%) of the Stillwater Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60.5% of Stillwater hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stillwater.
Stillwater Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.8% of total
Flexible
93 listings
37.3% of total
Moderate
61 listings
24.5% of total
Firm
60 listings
24.1% of total
Strict
33 listings
13.3% of total
Cancellation Policy Insights for Stillwater
- The prevailing Airbnb cancellation policy trend in Stillwater is Flexible, used by 37.3% of listings.
- There's a relatively balanced mix between guest-friendly (61.8%) and stricter (37.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.3% market standard in Stillwater.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Stillwater.
Stillwater STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Stillwater
- The overall average booking lead time for vacation rentals in Stillwater is 53 days.
- Guests book furthest in advance for stays during May (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (72 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Stillwater.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Stillwater averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Stillwater (2025)
Amenity Prevalence
Amenity Insights for Stillwater
- Essential amenities in Stillwater that guests expect include: Wifi, Air conditioning, Smoke alarm, TV, Heating, Free parking on premises, Kitchen, Coffee maker, Refrigerator. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Stillwater: Wifi, Air conditioning, Smoke alarm, TV, Heating, Free parking on premises, Kitchen, Coffee maker, Refrigerator.
- Prioritize adding missing essentials: Wifi, Air conditioning, Smoke alarm, TV, Heating, Free parking on premises, Kitchen, Coffee maker, Refrigerator.
- Consider adding popular differentiators like Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Stillwater to stay competitive.
Stillwater Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Stillwater
- The typical guest profile for Airbnb in Stillwater consists of primarily domestic travelers (99%), often arriving from nearby Stillwater, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.8% of guests.
- Key international markets include United States (98.8%) and United Kingdom (0.2%).
- Top languages spoken are English (87%) followed by Spanish (7.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Stillwater and Tulsa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Stillwater Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Mustang | 17 | $2,420 | $140.27 | 58% |
| Norman | 325 | $2,411 | $223.98 | 41% |
| Sperry | 24 | $2,359 | $274.13 | 34% |
| Sand Springs | 30 | $2,220 | $156.11 | 47% |
| Bethany | 12 | $2,220 | $161.05 | 49% |
| Newcastle | 10 | $2,214 | $213.91 | 43% |
| Edmond | 155 | $2,157 | $151.57 | 50% |
| The Village | 40 | $1,923 | $139.25 | 53% |
| Waynoka | 23 | $1,912 | $251.40 | 32% |
| Guthrie | 41 | $1,912 | $147.52 | 44% |