Airbnb Market Analytics, Statistics and Data in Stillwater, Oklahoma, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Stillwater? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Stillwater:
How much do Airbnb hosts make on average per month in Stillwater?
The short-term rental market in Stillwater shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,733 per month
- Strong performing properties (top 25%) make $3,459 or more
- Best-in-class properties (top 10%) achieve $5,923+ monthly
- Entry-level properties (bottom 25%) typically earn around $868
Revenue Variations by Month
Occupancy Rates Throughout the Year in Stillwater
The market in Stillwater shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Stillwater
Daily rates in Stillwater vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $158 per night
- Strong performing properties (top 25%) secure $261 or more
- Best-in-class properties (top 10%) pull in $403+ per night
- Entry-level properties (bottom 25%) earn around $93
Daily Rate Variations by Month
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Seasonality patterns in Stillwater
Peak Season (November, October, May)
- Revenue peaks at $3660.48 per month
- Occupancy rates reach 47.86%
- Daily rates average $269.74
Shoulder Season
- Revenue averages $2628.51 per month
- Occupancy maintains 40.87%
- Daily rates hold at $206.34
Low Season (December, July, January)
- Revenue drops to $1601.76 per month
- Occupancy decreases to 33.73%
- Daily rates adjust to $179.12
Is it still profitable to do Airbnb in Stillwater in 2025?
Yes! Stillwater demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 41% and strong monthly revenue averaging $2629 and With 267 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Stillwater
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Stillwater | The heart of Stillwater, filled with local shops, restaurants, and proximity to Oklahoma State University. Ideal for visitors and students since many events and attractions are within walking distance. | Oklahoma State University, Stillwater History Museum, The Botanic Garden, Restaurants and cafes on Main Street, Stillwater Public Library |
| OSU Campus | Located near Oklahoma State University, this area attracts both students and visitors for university events, football games, and academic conferences. Great opportunity for short-term rentals during the school year. | Gallagher-Iba Arena, Edmon Low Library, OSU Museum of Art, Boone Pickens Stadium, Student Union |
| Lake McMurtry | A beautiful area for outdoor activity and recreation. Ideal for guests who enjoy nature, camping, and water sports. Attracts families and groups looking for a peaceful getaway. | Lake McMurtry, Nature trails, Fishing and boating, Camping areas, Picnic spots |
| West Stillwater | A quieter suburban part of Stillwater with easy access to parks and residential areas. Attractive for families and longer-term stays away from the bustle of the city center. | Stillwater Family Aquatic Center, Parks and playgrounds, Shopping centers, Local dining options |
| East Stillwater | This area offers a mix of residential neighborhoods and local businesses. It is typically more affordable and appeals to a demographic looking for cozy stays during their visits. | Boone Park, Local markets, Restaurants, Community centers |
| Stillwater Country Club | A more upscale residential area with access to golfing and outdoor recreation. Attracts higher-end clientele looking for luxury accommodations and golfing experiences. | Stillwater Country Club, Golf course, Natural surrounds, Luxury homes |
| Historic District | Rich in history, this district offers charming architecture and a close-knit community vibe. It appeals to visitors interested in the culture and history of Stillwater. | Historic buildings, Local art shops, Cultural events, Community festivals |
| Near Stillwater Regional Airport | Convenient for travelers needing quick access to the airport. Great for short stays and business travelers who prioritize location and accessibility. | Stillwater Regional Airport, Business parks, Local hotel amenities |
Do you need a license for Airbnb in Stillwater?
We recommend checking directly with Stillwater's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Stillwater
Spacious Open Concept
Entire Place • 4 bedrooms
Westwood Oasis
Entire Place • 3 bedrooms
The Arcade-BnB - Relax, Sleep, Play!
Entire Place • 4 bedrooms
236 OSU King Bed Hotel Room
Entire Place • 1 bedroom
Peaceful country setting, minutes to OSU
Entire Place • 2 bedrooms
Trendy Stilly Home!!
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Stillwater
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| J | 59 | $876,592 | 986 | 4.33/5.0 |
| Angela And Mark | 10 | $419,957 | 1783 | 4.86/5.0 |
| Hayleigh | 4 | $218,818 | 85 | 4.96/5.0 |
| Averi | 5 | $204,129 | 196 | 4.95/5.0 |
| Tristen | 6 | $150,476 | 398 | 3.92/5.0 |
| Jeff | 3 | $121,912 | 73 | 4.95/5.0 |
| Cameron | 1 | $120,648 | 6 | 5.00/5.0 |
| Amy | 2 | $115,669 | 192 | 5.00/5.0 |
| Andrea | 4 | $115,539 | 340 | 4.94/5.0 |
| Charlcie | 2 | $114,853 | 136 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Stillwater
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.6%), with house and apartment & condo properties comprising 91.0% of inventory
- Untapped potential in others, boutique & hotels, outdoor & mobile segments (8.9% combined)
Room Capacity Distribution
Analysis of 267 properties in Stillwater shows that 1 bedroom properties are most prevalent, making up 38.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 63.7% of all listings.
Key Insights
- Most common: 1 bedroom (38.6%)
- Least common: 5+ bedrooms (1.9%)
- Market concentration: 63.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 267 properties in Stillwater reveals that 8+ guests properties dominate the market, representing 27.7% of all listings. The average property accommodates 5.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 46.1% of the market.
Key Insights
- Most common capacity: 8+ guests (27.7% of market)
- Least common capacity: 7 guests (3.7% of market)
- Average guest capacity: 5.3 guests per property
- Market concentration: 46.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 267 properties in Stillwater, the most common availability pattern is 181-270 days (35.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (34.8% of properties).
Key Insights
- Most common availability window: 181-270 days (35.2%)
- Most common booking duration: 181-270 days (34.8%)
- Properties with high availability (180+ days): 62.5%
- Properties with long-term bookings (180+ days): 40.8%
Minimum Stay Distributions
1 Night
153 listings
60.7% of total
2 Nights
93 listings
36.9% of total
30+ Nights
6 listings
2.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 97.6%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (2.4%) suggest a stable extended-stay market
- High market flexibility with 97.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
0.8% of total
Flexible
92 listings
37.1% of total
Moderate
59 listings
23.8% of total
Firm
60 listings
24.2% of total
Strict
35 listings
14.1% of total
Key Insights
- Flexible is the preferred policy at 37.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 60.9% of the market
- Strong market consensus around Flexible policies
- Super Strict 60 Days policies are least common at 0.8% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Nov, Mar, averaging 73 days
- Shortest booking windows are in Jan, Jul, Feb, averaging 31 days
- Spring shows the longest average booking window at 72 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 72 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Stillwater
Below is the distribution of amenities across listings in Stillwater:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.7% of total guests, indicating a dominant local market share.
- Primary international markets: DC (0.2%) and Canada (0.2%)
- English is the top language at 89.3%, followed by Spanish (8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.7%
Recommendations
- Target marketing campaigns for Stillwater and Tulsa markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Stillwater. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sand Springs | 30 | $2,624 | $162.06 | 48% |
| Mustang | 17 | $2,556 | $137.51 | 59% |
| Norman | 321 | $2,519 | $222.05 | 41% |
| Sperry | 23 | $2,433 | $273.03 | 31% |
| Newcastle | 10 | $2,349 | $209.25 | 45% |
| Bethany | 13 | $2,258 | $155.27 | 49% |
| Edmond | 156 | $2,162 | $146.24 | 51% |
| Waynoka | 24 | $2,060 | $247.61 | 34% |
| Guthrie | 42 | $1,951 | $145.19 | 44% |
| The Village | 41 | $1,912 | $130.67 | 52% |
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