Sperry Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oklahoma, United States
Is Airbnb profitable in Sperry in 2025? Explore comprehensive Airbnb analytics for Sperry, Oklahoma, United States to uncover income potential. This 2025 STR market report for Sperry, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Sperry, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sperry Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sperry Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sperry (2025)
Understanding the monthly revenue variations for Airbnb listings in Sperry is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sperry is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sperry across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,096+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,640 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,142 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,309, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sperry
Sperry Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sperry STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sperry:
- Best-in-class properties (Top 10%) achieve 58%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sperry
Average Daily Rate (ADR) Airbnb Trends in Sperry (2025)
Effective short term rental pricing strategy in Sperry involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sperry typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $416+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $356 or more.
- Typical properties (Median) charge around $237 per night.
- Entry-level properties (Bottom 25%) earn around $171 per night.
Average Daily Rate (ADR) Trend by Month in Sperry
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Airbnb Seasonality Analysis & Trends in Sperry (2025)
Peak Season (June, July, May)
- Revenue averages $3,632 per month
- Occupancy rates average 39.4%
- Daily rates average $283
Shoulder Season
- Revenue averages $2,736 per month
- Occupancy maintains around 32.0%
- Daily rates hold near $266
Low Season (February, March, December)
- Revenue drops to average $1,477 per month
- Occupancy decreases to average 22.3%
- Daily rates adjust to average $252
Seasonality Insights for Sperry
- The Airbnb seasonality in Sperry shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sperry's highest earning potential, with monthly revenues capable of climbing to $3,825, occupancy reaching a high of 41.0%, and ADRs peaking at $293.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,129, occupancy could drop to 19.6%, and ADRs may adjust down to $244.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sperry.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sperry seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sperry (2025)
Exploring the top neighborhoods for short-term rentals in Sperry? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sperry Lake | A serene lake location perfect for nature lovers and outdoor activities. Great for families and friends looking to get away for a relaxing weekend by the water. | Sperry Lake, Fishing, Picnic areas, Boating, Wildlife viewing |
| Downtown Sperry | The heart of Sperry featuring local shops, restaurants, and community events. Attracts visitors interested in local culture and community spirit. | Sperry Community Center, Local diners, Art festivals, Annual events |
| Tallgrass Prairie Preserve | One of the largest prairies in the country, offering beautiful landscapes and unique wildlife. Ideal for eco-tourism and outdoor enthusiasts. | Hiking trails, Wildlife watching, Photography opportunities |
| Kaw Lake | A large reservoir known for its recreational opportunities, including boating and fishing. Perfect for adventure seekers and families. | Kaw Lake State Park, Fishing, Swimming, Camping |
| Oologah Lake | A scenic lake that offers a variety of water sports and activities. Attractive to visitors who enjoy fishing and boating. | Oologah Lake State Park, Fishing, Boat ramps, Scenic views |
| Will Rogers Memorial | Dedicated to the famous cowboy and actor, this area offers historical insights and beautiful views of the surrounding landscape. Draws history buffs and tourists alike. | Will Rogers Memorial, Historic tours, Scenic overlooks |
| Tenkiller State Park | A picturesque park with ample opportunities for water activities and hiking. Especially popular in the summer months. | Lake Tenkiller, Hiking trails, Swimming, Camping |
| Local Vineyards and Farms | A growing area for local agriculture with opportunities for wine tasting and farm tours. Attracts culinary tourists and those interested in local produce. | Wine tasting tours, Farm-to-table dining, Educational tours |
Understanding Airbnb License Requirements & STR Laws in Sperry (2025)
While Sperry, Oklahoma, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sperry to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sperry (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sperrybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
15-Acre Retreat By Skiatook Lake & Downtown Tulsa
Entire Place • 5 bedrooms
Stunning Skiatook Lake Three Story Getaway
Entire Place • 5 bedrooms
The Farmhouse at Bellissima Ranch
Entire Place • 5 bedrooms
Lake View Cottage Overlooking Skiatook Lake
Entire Place • 3 bedrooms
Rockport Cottage Overlooking Skiatook Lake
Entire Place • 2 bedrooms
Back of the Moon Cottage Overlooking Skiatook Lake
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sperry (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sperry based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hank | 15 | $367,644 | 411 | 4.34/5.0 |
| Evolve | 1 | $81,539 | 73 | 4.99/5.0 |
| Kasey | 1 | $71,587 | 56 | 4.95/5.0 |
| Adrienne And Aaron | 2 | $69,728 | 75 | 4.78/5.0 |
| Julia | 2 | $50,989 | 72 | 4.87/5.0 |
| Tracy | 1 | $19,945 | 99 | 4.82/5.0 |
| Regan | 1 | $15,450 | 76 | 4.95/5.0 |
| Wayne | 1 | $2,645 | 7 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sperry.
Dive Deeper: Advanced Sperry STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sperry. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSperry Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sperry
- The Sperry Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sperry, House properties are the most common (91.7%), reflecting the local real estate landscape.
- Houses represent a significant 91.7% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Sperry Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sperry
- The dominant room capacity in Sperry is 1 bedroom listings, making up 25% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 45.8% of the active Airbnb listings in Sperry, indicating a high concentration in these sizes.
- A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sperry.
Sperry Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sperry
- The most common guest capacity trend in Sperry vacation rentals is listings accommodating 8+ guests (50%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Sperry STR market, accounting for 75.0% of listings.
- 75.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sperry.
- On average, properties in Sperry are equipped to host 6.2 guests.
Sperry Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sperry
- The most common availability pattern in Sperry falls within the 271-366 days range, representing 58.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sperry (54.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sperry Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
60.9% of total
2 Nights
7 listings
30.4% of total
3 Nights
2 listings
8.7% of total
Key Insights
- The most prevalent minimum stay requirement in Sperry is 1 Night, adopted by 60.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.3%) of the Sperry Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60.9% of Sperry hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sperry.
Sperry Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
8.3% of total
Moderate
1 listings
4.2% of total
Firm
1 listings
4.2% of total
Strict
20 listings
83.3% of total
Cancellation Policy Insights for Sperry
- The prevailing Airbnb cancellation policy trend in Sperry is Strict, used by 83.3% of listings.
- A majority (87.5%) of hosts in Sperry utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 83.3% market standard in Sperry.
- With 83.3% using Strict terms, this is a viable option in Sperry, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sperry.
Sperry STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sperry
- The overall average booking lead time for vacation rentals in Sperry is 79 days.
- Guests book furthest in advance for stays during November (average 129 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (98 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (79 days) as a baseline for your pricing and availability strategy in Sperry.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 129 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 98 days) to capture early planners.
- Monitor your own booking lead times against these Sperry averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sperry (2025)
Amenity Prevalence
Amenity Insights for Sperry
- Essential amenities in Sperry that guests expect include: TV, Free parking on premises, Air conditioning, Wifi, Smoke alarm, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Essentials, Patio or balcony are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sperry: TV, Free parking on premises, Air conditioning, Wifi, Smoke alarm, Kitchen, Heating.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Kitchen, Heating.
- Consider adding popular differentiators like Fire extinguisher or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sperry to stay competitive.
Sperry Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sperry
- The typical guest profile for Airbnb in Sperry consists of primarily domestic travelers (100%), often arriving from nearby Tulsa, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (90.5%) followed by Spanish (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tulsa and Wichita.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sperry Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Coweta | 13 | $4,285 | $444.14 | 49% |
| Carlton Landing | 91 | $3,106 | $369.31 | 29% |
| Canadian | 33 | $3,096 | $317.49 | 34% |
| Hulbert | 19 | $2,600 | $261.16 | 38% |
| Mustang | 17 | $2,420 | $140.27 | 58% |
| Norman | 325 | $2,411 | $223.98 | 41% |
| Broken Arrow | 100 | $2,389 | $171.77 | 54% |
| Jenks | 24 | $2,353 | $158.45 | 54% |
| Porum | 21 | $2,339 | $301.33 | 30% |
| Stigler | 33 | $2,328 | $239.61 | 35% |