Shawnee Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oklahoma, United States
Is Airbnb profitable in Shawnee in 2025? Explore comprehensive Airbnb analytics for Shawnee, Oklahoma, United States to uncover income potential. This 2025 STR market report for Shawnee, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Shawnee, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shawnee Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shawnee Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shawnee (2025)
Understanding the monthly revenue variations for Airbnb listings in Shawnee is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shawnee is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shawnee across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,158+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,616 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,440 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $619, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shawnee
Shawnee Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shawnee STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shawnee:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shawnee
Average Daily Rate (ADR) Airbnb Trends in Shawnee (2025)
Effective short term rental pricing strategy in Shawnee involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shawnee typically peaks in November and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $373+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $158 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Shawnee
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Airbnb Seasonality Analysis & Trends in Shawnee (2025)
Peak Season (April, May, March)
- Revenue averages $2,118 per month
- Occupancy rates average 44.5%
- Daily rates average $164
Shoulder Season
- Revenue averages $1,668 per month
- Occupancy maintains around 47.5%
- Daily rates hold near $172
Low Season (August, September, November)
- Revenue drops to average $1,389 per month
- Occupancy decreases to average 43.4%
- Daily rates adjust to average $178
Seasonality Insights for Shawnee
- The Airbnb seasonality in Shawnee shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shawnee's highest earning potential, with monthly revenues capable of climbing to $2,281, occupancy reaching a high of 58.8%, and ADRs peaking at $179.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,309, occupancy could drop to 39.1%, and ADRs may adjust down to $162.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shawnee.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shawnee seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shawnee (2025)
Exploring the top neighborhoods for short-term rentals in Shawnee? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shawnee's Historic District | Charming area with historic homes and buildings, appealing to those interested in unique cultural experiences and local history. Close proximity to museums and local events makes it perfect for tourists. | Shawnee Mall, Cinco de Mayo Festival, Shawnee Oklahoma Historical Society, Heart of Oklahoma Expo Center |
| Lake Thunderbird | A favorite destination for those who love outdoor activities, water sports, and nature. Offers a great escape for families and individuals seeking relaxation and adventure. | Lake Thunderbird State Park, boating and fishing opportunities, picnic areas, hiking trails, campgrounds |
| Meeker | A quaint, small town feel just outside Shawnee that offers a peaceful getaway. It attracts visitors looking for a retreat and families interested in local festivals. | Meeker Heritage Days, small-town charm, local shops and cafes |
| St. Gregory's University | Home to a beautiful campus and a cultural center, this area draws in visitors attending university events and cultural programs, making it a vibrant community hub. | University events, on-campus art exhibitions, outdoor activities |
| Shawnee Twin Lakes | Popular for fishing, hiking, and outdoor recreation. Great for travelers who enjoy nature and wildlife, offering plenty of space for exploration. | Twin Lakes, hiking trails, fishing spots, scenic picnic areas |
| Wagoner Park | A community park popular for gatherings, picnics, and outdoor events. This area is great for families visiting during the summer months and for local festivities. | playgrounds, sports fields, annual events, community gatherings |
| Downtown Shawnee | The heart of the town, featuring local shops, restaurants, and entertainment options. It attracts visitors looking for a taste of local culture and cuisine. | local restaurants, shops, cafes, Shawnee Theatre |
| Shawnee Country Club | An upscale area that appeals to those looking for leisure and luxury, often attracting business travelers and visitors attending events at the country club. | golf course, social events, fine dining |
Understanding Airbnb License Requirements & STR Laws in Shawnee (2025)
While Shawnee, Oklahoma, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shawnee to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Shawnee (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shawneebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Monkeytail. King size bed.
Entire Place • 4 bedrooms
Cute Shawnee Twin Lakes home sleeps 10&has it all!
Entire Place • 3 bedrooms
Charming Mid-Century Bungalow
Entire Place • 3 bedrooms
Cheerful 3-bedroom townhouse with indoor fireplace
Entire Place • 3 bedrooms
Gorgeous 2-Bed Home in Quiet Neighborhood
Entire Place • 2 bedrooms
Scar and Bee's Getaway
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shawnee (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shawnee based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kaye | 4 | $43,084 | 263 | 4.70/5.0 |
| Pablo | 2 | $42,002 | 62 | 4.98/5.0 |
| Jeremy | 1 | $32,256 | 57 | 4.91/5.0 |
| Bev | 1 | $31,148 | 33 | 4.94/5.0 |
| Paula | 1 | $27,735 | 52 | 4.96/5.0 |
| Kyle | 1 | $27,671 | 79 | 4.85/5.0 |
| Thomas | 1 | $26,687 | 205 | 4.93/5.0 |
| Wanda (& Tyrone) | 4 | $24,587 | 373 | 5.00/5.0 |
| Cavan | 1 | $19,388 | 12 | 5.00/5.0 |
| Angela | 1 | $11,839 | 7 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shawnee.
Dive Deeper: Advanced Shawnee STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shawnee. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShawnee Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shawnee
- The Shawnee Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.4% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shawnee, House properties are the most common (76.2%), reflecting the local real estate landscape.
- Houses represent a significant 76.2% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, others, unique stays (combined 14.4%) offer potential for unique stay experiences.
Shawnee Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shawnee
- The dominant room capacity in Shawnee is 3 bedrooms listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 57.2% of the active Airbnb listings in Shawnee, indicating a high concentration in these sizes.
- A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shawnee.
Shawnee Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shawnee
- The most common guest capacity trend in Shawnee vacation rentals is listings accommodating 4 guests (23.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Shawnee STR market, accounting for 42.8% of listings.
- 23.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shawnee.
- On average, properties in Shawnee are equipped to host 3.7 guests.
Shawnee Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shawnee
- The most common availability pattern in Shawnee falls within the 181-270 days range, representing 47.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shawnee (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shawnee Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
40% of total
2 Nights
5 listings
25% of total
4-6 Nights
1 listings
5% of total
30+ Nights
6 listings
30% of total
Key Insights
- The most prevalent minimum stay requirement in Shawnee is 1 Night, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.0%) of the Shawnee Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (30%) caters to monthly stays (30+ nights) in Shawnee, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40% of Shawnee hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 30% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shawnee.
Shawnee Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
33.3% of total
Moderate
7 listings
33.3% of total
Firm
5 listings
23.8% of total
Strict
2 listings
9.5% of total
Cancellation Policy Insights for Shawnee
- The prevailing Airbnb cancellation policy trend in Shawnee is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (66.6%) and stricter (33.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Shawnee.
- Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Shawnee.
Shawnee STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shawnee
- The overall average booking lead time for vacation rentals in Shawnee is 31 days.
- Guests book furthest in advance for stays during September (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (41 days avg.) sees the longest lead times, while Summer (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Shawnee.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Shawnee averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shawnee (2025)
Amenity Prevalence
Amenity Insights for Shawnee
- Essential amenities in Shawnee that guests expect include: Wifi, Heating, Air conditioning, Smoke alarm, Coffee maker, Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Hot water, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shawnee: Wifi, Heating, Air conditioning, Smoke alarm, Coffee maker, Free parking on premises, Kitchen.
- Prioritize adding missing essentials: Coffee maker, Free parking on premises, Kitchen.
- Consider adding popular differentiators like Dishes and silverware or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shawnee to stay competitive.
Shawnee Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shawnee
- The typical guest profile for Airbnb in Shawnee consists of primarily domestic travelers (95%), often arriving from nearby Oklahoma City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.4% of guests.
- Key international markets include United States (95.4%) and Mexico (1.4%).
- Top languages spoken are English (83.5%) followed by Spanish (8.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Oklahoma City and Houston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shawnee Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wilburton | 17 | $3,233 | $282.49 | 38% |
| Coweta | 13 | $2,814 | $457.29 | 43% |
| Carlton Landing | 97 | $2,486 | $380.07 | 27% |
| Canadian | 37 | $2,393 | $318.96 | 32% |
| Hulbert | 20 | $2,386 | $261.02 | 38% |
| Sperry | 22 | $2,320 | $265.31 | 32% |
| Broken Arrow | 115 | $2,212 | $183.43 | 53% |
| Jenks | 27 | $2,132 | $165.29 | 51% |
| Skiatook | 10 | $1,957 | $229.01 | 28% |
| Edmond | 174 | $1,895 | $154.17 | 49% |