Sapulpa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oklahoma, United States
Is Airbnb profitable in Sapulpa in 2025? Explore comprehensive Airbnb analytics for Sapulpa, Oklahoma, United States to uncover income potential. This 2025 STR market report for Sapulpa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Sapulpa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sapulpa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sapulpa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sapulpa (2025)
Understanding the monthly revenue variations for Airbnb listings in Sapulpa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sapulpa is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sapulpa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,593+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,595 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,744 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $951, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sapulpa
Sapulpa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sapulpa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sapulpa:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sapulpa
Average Daily Rate (ADR) Airbnb Trends in Sapulpa (2025)
Effective short term rental pricing strategy in Sapulpa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sapulpa typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $267+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $179 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Sapulpa
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Airbnb Seasonality Analysis & Trends in Sapulpa (2025)
Peak Season (May, June, July)
- Revenue averages $2,680 per month
- Occupancy rates average 51.0%
- Daily rates average $166
Shoulder Season
- Revenue averages $2,026 per month
- Occupancy maintains around 40.4%
- Daily rates hold near $160
Low Season (January, March, September)
- Revenue drops to average $1,513 per month
- Occupancy decreases to average 33.2%
- Daily rates adjust to average $156
Seasonality Insights for Sapulpa
- The Airbnb seasonality in Sapulpa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sapulpa's highest earning potential, with monthly revenues capable of climbing to $2,824, occupancy reaching a high of 54.5%, and ADRs peaking at $166.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,333, occupancy could drop to 29.7%, and ADRs may adjust down to $151.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sapulpa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sapulpa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sapulpa (2025)
Exploring the top neighborhoods for short-term rentals in Sapulpa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Sapulpa | The heart of Sapulpa, featuring historic buildings and a growing number of shops and restaurants. Ideal for travelers looking to experience local culture and events in a vibrant downtown atmosphere. | Sapulpa Historical Museum, Main Street Shops, Railroad Park, Route 66 attractions, Local dining options |
| Lake Sapulpa | A scenic area popular for outdoor activities and relaxation by the water. Great for families and travelers looking to enjoy nature while still being close to the city. | Lake Sapulpa, Fishing and boating, Picnic areas, Hiking trails |
| Cedar Ridge | A peaceful residential neighborhood known for its beautiful homes and proximity to parks. Suitable for longer stays or family getaways, providing a quiet retreat with easy access to the city. | Cedar Ridge Park, Local parks, Nearby grocery stores |
| Sapulpa Fairgrounds | Hosting various events and fairs throughout the year, this area attracts visitors during event weekends. Potential for short-term rentals during major events. | Sapulpa Fairgrounds events, Local festivals, Concerts |
| Cleveland Avenue | A main thoroughfare with a mix of businesses and dining options. Excellent spot for guests who wish to be in the midst of local happenings and access to conveniences. | Local eateries, Shopping, Event venues |
| South Park | A family-friendly neighborhood with parks and schools, appealing to families and travelers looking for a quieter stay with amenities. | South Park, Playgrounds, Family-friendly restaurants |
| West Sapulpa | An emerging area with newer developments and access to both rural and urban attractions. Attractive for those looking for a mix of nature and community. | Close to parks, Access to rural trails, Local shopping |
| Route 66 | As part of the historic highway, this area draws tourists interested in Americana, making it ideal for themed stays or unique lodging experiences. | Route 66 historical sites, Photography opportunities, Local diners |
Understanding Airbnb License Requirements & STR Laws in Sapulpa (2025)
While Sapulpa, Oklahoma, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sapulpa to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sapulpa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sapulpabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cardon Woodland Oasis
Entire Place • 2 bedrooms
Mid Century home
Entire Place • 3 bedrooms
Sapulpa Old City Hall on Route 66
Entire Place • 2 bedrooms
Home away from Home -Sapulpa charmer
Entire Place • 2 bedrooms
1952 Royal Spartanette Trailer @ Teepee Drive-In
Entire Place • 1 bedroom
Impress Studio
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sapulpa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sapulpa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Angela | 2 | $91,551 | 46 | 4.94/5.0 |
| Carson | 5 | $89,044 | 433 | 4.89/5.0 |
| Ben | 3 | $78,900 | 260 | 4.86/5.0 |
| Rebecca | 1 | $32,679 | 35 | 4.91/5.0 |
| Ashleigh | 2 | $31,804 | 95 | 4.93/5.0 |
| RoSean | 1 | $26,308 | 67 | 4.97/5.0 |
| Richard | 1 | $25,865 | 105 | 4.98/5.0 |
| Host #490582911 | 1 | $22,932 | 5 | 5.00/5.0 |
| Craig | 1 | $21,869 | 114 | 4.99/5.0 |
| Kramer | 1 | $5,328 | 22 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sapulpa.
Dive Deeper: Advanced Sapulpa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sapulpa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSapulpa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sapulpa
- The Sapulpa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sapulpa, House properties are the most common (42.9%), reflecting the local real estate landscape.
- Houses represent a significant 42.9% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 4.8%) offer potential for unique stay experiences.
Sapulpa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sapulpa
- The dominant room capacity in Sapulpa is 1 bedroom listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 61.9% of the active Airbnb listings in Sapulpa, indicating a high concentration in these sizes.
- A significant 23.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sapulpa.
Sapulpa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sapulpa
- The most common guest capacity trend in Sapulpa vacation rentals is listings accommodating 2 guests (23.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Sapulpa STR market, accounting for 42.8% of listings.
- 42.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sapulpa.
- On average, properties in Sapulpa are equipped to host 4.8 guests.
Sapulpa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sapulpa
- The most common availability pattern in Sapulpa falls within the 91-180 days range, representing 38.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Sapulpa (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sapulpa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
61.9% of total
2 Nights
7 listings
33.3% of total
30+ Nights
1 listings
4.8% of total
Key Insights
- The most prevalent minimum stay requirement in Sapulpa is 1 Night, adopted by 61.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.2%) of the Sapulpa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 61.9% of Sapulpa hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sapulpa.
Sapulpa Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
47.4% of total
Moderate
4 listings
21.1% of total
Firm
6 listings
31.6% of total
Cancellation Policy Insights for Sapulpa
- The prevailing Airbnb cancellation policy trend in Sapulpa is Flexible, used by 47.4% of listings.
- There's a relatively balanced mix between guest-friendly (68.5%) and stricter (31.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.4% market standard in Sapulpa.
- Regularly review your cancellation policy against competitors and market demand shifts in Sapulpa.
Sapulpa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sapulpa
- The overall average booking lead time for vacation rentals in Sapulpa is 29 days.
- Guests book furthest in advance for stays during April (average 39 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (34 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Sapulpa.
- Target marketing efforts for the Fall season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Sapulpa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sapulpa (2025)
Amenity Prevalence
Amenity Insights for Sapulpa
- Essential amenities in Sapulpa that guests expect include: Smoke alarm, Air conditioning, Wifi, Kitchen, Free parking on premises, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Heating, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sapulpa: Smoke alarm, Air conditioning, Wifi, Kitchen, Free parking on premises, Dishes and silverware.
- Prioritize adding missing essentials: Kitchen, Free parking on premises, Dishes and silverware.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sapulpa to stay competitive.
Sapulpa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sapulpa
- The typical guest profile for Airbnb in Sapulpa consists of primarily domestic travelers (99%), often arriving from nearby Tulsa, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.7% of guests.
- Key international markets include United States (98.7%) and DC (0.4%).
- Top languages spoken are English (86.5%) followed by Spanish (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tulsa and Sapulpa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sapulpa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Coweta | 13 | $4,285 | $444.14 | 49% |
| Carlton Landing | 91 | $3,106 | $369.31 | 29% |
| Canadian | 33 | $3,096 | $317.49 | 34% |
| Hulbert | 19 | $2,600 | $261.16 | 38% |
| Mustang | 17 | $2,420 | $140.27 | 58% |
| Norman | 325 | $2,411 | $223.98 | 41% |
| Broken Arrow | 100 | $2,389 | $171.77 | 54% |
| Sperry | 24 | $2,359 | $274.13 | 34% |
| Jenks | 24 | $2,353 | $158.45 | 54% |
| Porum | 21 | $2,339 | $301.33 | 30% |