Owasso Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oklahoma, United States
Is Airbnb profitable in Owasso in 2025? Explore comprehensive Airbnb analytics for Owasso, Oklahoma, United States to uncover income potential. This 2025 STR market report for Owasso, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Owasso, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Owasso Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Owasso Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Owasso (2025)
Understanding the monthly revenue variations for Airbnb listings in Owasso is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Owasso is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Owasso across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,255+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,488 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,292 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,651, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Owasso
Owasso Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Owasso STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Owasso:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Owasso
Average Daily Rate (ADR) Airbnb Trends in Owasso (2025)
Effective short term rental pricing strategy in Owasso involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Owasso typically peaks in March and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $208+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $168 or more.
- Typical properties (Median) charge around $119 per night.
- Entry-level properties (Bottom 25%) earn around $75 per night.
Average Daily Rate (ADR) Trend by Month in Owasso
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Airbnb Seasonality Analysis & Trends in Owasso (2025)
Peak Season (May, July, June)
- Revenue averages $3,326 per month
- Occupancy rates average 58.1%
- Daily rates average $135
Shoulder Season
- Revenue averages $2,489 per month
- Occupancy maintains around 57.2%
- Daily rates hold near $136
Low Season (January, February, December)
- Revenue drops to average $2,015 per month
- Occupancy decreases to average 52.1%
- Daily rates adjust to average $140
Seasonality Insights for Owasso
- The Airbnb seasonality in Owasso shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Owasso's highest earning potential, with monthly revenues capable of climbing to $3,451, occupancy reaching a high of 67.6%, and ADRs peaking at $142.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,774, occupancy could drop to 49.6%, and ADRs may adjust down to $133.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Owasso.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Owasso seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Owasso (2025)
Exploring the top neighborhoods for short-term rentals in Owasso? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Owasso | The heart of Owasso, featuring local shops and restaurants. Great for visitors looking to experience community events and the city's vibe. | Owasso Historic Museum, Owasso Sports Complex, Rayola Park, Local dining options, Shopping centers |
| Tulsa Hills | Close to Tulsa, offering a suburban feel with easy access to the city. Ideal for those seeking a quieter stay while being near urban amenities. | Tulsa Hills Shopping Center, Regal Cinemas, River Parks, Various dining and retail options |
| Owasso Lake | A scenic area perfect for outdoor enthusiasts and families. Ideal for those who enjoy nature and lakeside activities. | Owasso Lake Park, Fishing spots, Picnic areas, Walking trails |
| Hwy 169 Corridor | Convenient access to major highways and surrounding areas, making it easy for travelers to explore nearby attractions in Tulsa and beyond. | Shopping centers, Dining options, Easy access to recreational areas |
| Owasso Golf Course | A beautiful area for golf enthusiasts, offering picturesque views and recreational opportunities. Popular among sports lovers. | Owasso Golf Course, Golf tournaments, Community events |
| Riverside Drive | A scenic drive along the river with parks and outdoor spaces, appealing for those wanting to relax by the water. | Riverside Parks, Walking trails, Fishing spots, Dining with a view |
| Rosewood Park Neighborhood | A family-friendly area known for its parks and community atmosphere. Great for families visiting or relocating. | Rosewood Park, Community playground, Family-friendly events |
| Bixby | Just south of Owasso with great access to restaurants and shopping, it's becoming a popular spot for Airbnb guests seeking more amenities. | Bixby Greenway, Tulsa Botanic Garden, Shopping and dining options |
Understanding Airbnb License Requirements & STR Laws in Owasso (2025)
While Owasso, Oklahoma, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Owasso to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Owasso (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Owassobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Gorgeous family retreat Owasso
Entire Place • 3 bedrooms
Ready Player One?
Entire Place • 3 bedrooms
New! Spacious and peaceful 4 bedroom home.
Entire Place • 4 bedrooms
Luxury/Jet-Tub/Grill/Yard/King bed/4 TVs
Entire Place • 3 bedrooms
Top Owasso Home/3 Bed 2 Bath/King Bed/Fast Wi-Fi
Entire Place • 3 bedrooms
The Blue-Eyed Girl
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Owasso (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Owasso based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Arlene | 2 | $67,593 | 27 | 4.88/5.0 |
| Rosetta | 2 | $49,020 | 236 | 4.74/5.0 |
| Lisa | 1 | $46,275 | 21 | 4.76/5.0 |
| Micah | 1 | $45,466 | 68 | 4.94/5.0 |
| Cesar | 1 | $38,319 | 101 | 4.95/5.0 |
| Bryton | 1 | $36,145 | 79 | 5.00/5.0 |
| Host #480281703 | 1 | $36,058 | 35 | 4.91/5.0 |
| Michael | 1 | $35,850 | 56 | 4.96/5.0 |
| Tanner | 1 | $35,324 | 35 | 4.86/5.0 |
| Tara | 1 | $32,424 | 18 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Owasso.
Dive Deeper: Advanced Owasso STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Owasso. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOwasso Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Owasso
- The Owasso Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.5% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Owasso, House properties are the most common (76.9%), reflecting the local real estate landscape.
- Houses represent a significant 76.9% portion, catering likely to families or larger groups.
- The presence of 11.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, unique stays, outdoor/unique (combined 11.4%) offer potential for unique stay experiences.
Owasso Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Owasso
- The dominant room capacity in Owasso is 3 bedrooms listings, making up 57.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 76.9% of the active Airbnb listings in Owasso, indicating a high concentration in these sizes.
- A significant 65.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Owasso.
Owasso Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Owasso
- The most common guest capacity trend in Owasso vacation rentals is listings accommodating 6 guests (34.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Owasso STR market, accounting for 65.4% of listings.
- 65.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Owasso.
- On average, properties in Owasso are equipped to host 5.7 guests.
Owasso Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Owasso
- The most common availability pattern in Owasso falls within the 91-180 days range, representing 42.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 42.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Owasso (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 57.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Owasso Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
34.8% of total
2 Nights
10 listings
43.5% of total
3 Nights
2 listings
8.7% of total
7-29 Nights
2 listings
8.7% of total
30+ Nights
1 listings
4.3% of total
Key Insights
- The most prevalent minimum stay requirement in Owasso is 2 Nights, adopted by 43.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.3%) of the Owasso Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.5% of Owasso hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Owasso.
Owasso Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
32% of total
Moderate
13 listings
52% of total
Firm
3 listings
12% of total
Strict
1 listings
4% of total
Cancellation Policy Insights for Owasso
- The prevailing Airbnb cancellation policy trend in Owasso is Moderate, used by 52% of listings.
- The market strongly favors guest-friendly terms, with 84.0% of listings offering Flexible or Moderate policies. This suggests guests in Owasso may expect booking flexibility.
- Strict cancellation policies are quite rare (4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 52% market standard in Owasso.
- Using a Strict policy might deter some guests, as only 4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Owasso.
Owasso STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Owasso
- The overall average booking lead time for vacation rentals in Owasso is 35 days.
- Guests book furthest in advance for stays during July (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Fall (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Owasso.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these Owasso averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Owasso (2025)
Amenity Prevalence
Amenity Insights for Owasso
- Essential amenities in Owasso that guests expect include: Wifi, TV, Air conditioning, Heating, Smoke alarm, Hot water, Free parking on premises, Microwave, Cooking basics, Hair dryer. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Owasso: Wifi, TV, Air conditioning, Heating, Smoke alarm, Hot water, Free parking on premises, Microwave, Cooking basics, Hair dryer.
- Prioritize adding missing essentials: Microwave, Cooking basics, Hair dryer.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Owasso to stay competitive.
Owasso Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Owasso
- The typical guest profile for Airbnb in Owasso consists of primarily domestic travelers (98%), often arriving from nearby Tulsa, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.0% of guests.
- Key international markets include United States (98%) and Canada (0.9%).
- Top languages spoken are English (80.8%) followed by Spanish (13.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tulsa and Owasso.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Owasso Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Coweta | 13 | $4,285 | $444.14 | 49% |
| Lowell | 28 | $3,479 | $236.65 | 50% |
| Little Flock | 15 | $3,173 | $346.37 | 47% |
| Farmington | 15 | $3,107 | $296.61 | 45% |
| Carlton Landing | 91 | $3,106 | $369.31 | 29% |
| Canadian | 33 | $3,096 | $317.49 | 34% |
| Bentonville | 693 | $2,937 | $193.29 | 52% |
| Springdale | 126 | $2,770 | $198.63 | 49% |
| Rogers | 346 | $2,757 | $227.07 | 44% |
| Fayetteville | 637 | $2,639 | $233.68 | 42% |