Airbnb Market Analytics, Statistics and Data in Oklahoma City, Oklahoma, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Oklahoma City? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Oklahoma City:
How much do Airbnb hosts make on average per month in Oklahoma City?
The short-term rental market in Oklahoma City shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,866 per month
- Strong performing properties (top 25%) make $2,866 or more
- Best-in-class properties (top 10%) achieve $4,398+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,083
Revenue Variations by Month
Occupancy Rates Throughout the Year in Oklahoma City
The market in Oklahoma City shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 53% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 30%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Oklahoma City
Daily rates in Oklahoma City vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $98 per night
- Strong performing properties (top 25%) secure $145 or more
- Best-in-class properties (top 10%) pull in $220+ per night
- Entry-level properties (bottom 25%) earn around $70
Daily Rate Variations by Month
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Seasonality patterns in Oklahoma City
Peak Season (June, May, March)
- Revenue peaks at $2861.85 per month
- Occupancy rates reach 58.86%
- Daily rates average $136.65
Shoulder Season
- Revenue averages $2314.01 per month
- Occupancy maintains 50.88%
- Daily rates hold at $127.52
Low Season (February, September, January)
- Revenue drops to $1648.05 per month
- Occupancy decreases to 41.18%
- Daily rates adjust to $117.28
Is it still profitable to do Airbnb in Oklahoma City in 2025?
Yes! Oklahoma City demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 51% and solid monthly revenue averaging $2314 and As a mature market with 1455 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Oklahoma City
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Bricktown | Historic district known for its vibrant nightlife, entertainment options, and picturesque canals. A prime destination for tourists and locals alike, offering a mix of dining, arts, and recreation. | Bricktown Ballpark, Chickasaw Bricktown Ballpark, Canal Walk, Myriad Botanical Gardens, Oklahoma City National Memorial and Museum |
| Plaza District | This arts district is a hub for local artists, galleries, and eclectic shops. It attracts a younger crowd and is perfect for those looking for unique cultural experiences. | Plaza Festival, Local shops and galleries, The Factory Obscura, The Night Market, Live music venues |
| Downtown Oklahoma City | The heart of the city featuring a mix of business, entertainment, and cultural attractions. Ideal for business travelers and tourists seeking easy access to major sites. | Devon Tower, Oklahoma City Museum of Art, Bicentennial Park, Cox Convention Center, Guided tours of the capital |
| Midtown | A rapidly growing area that combines a historic feel with modern amenities. It features upscale dining and unique shops, appealing to those who appreciate a blend of urban and suburban life. | The Classen Curve, Plenty of restaurants and bars, Boutique shopping, Civic Center Music Hall, Myriad Botanical Gardens |
| Northwest Oklahoma City | A suburban area known for its family-friendly environment and numerous parks. Great for families traveling to the city, with plenty of outdoor activities available. | Lake Hefner, Hefner Parkway Trails, Parks like Kitchen Lake Park, Golf courses, Shopping areas |
| South Oklahoma City | An affordable area that offers a range of housing options and amenities, appealing to travelers looking for budget-friendly accommodations without sacrificing convenience. | Southern Hills Shopping Center, Many parks and recreational options, Cultural centers, Oklahoma City Zoo, Cimarron Railroad Museum |
| The Paseo Arts District | A charming neighborhood known for its art galleries and vibrant artistic community. Ideal for those looking to immerse themselves in local art and culture. | Paseo Arts Festival, Vibrant gallery scene, Live art events, Historic architecture, Local cafes and restaurants |
| Piedmont | A small community just outside of Oklahoma City, known for its tranquility and family-friendly atmosphere. Attractive for travelers looking to escape the hustle and bustle of the city. | Piedmont Parks, Close proximity to larger attractions in OKC, Small-town vibe, Family activities, Local community events |
Do you need a license for Airbnb in Oklahoma City?
We recommend checking directly with Oklahoma City's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (13% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Oklahoma City
Gaillardia GOLF OASIS | TRI-KING |POOL| Game Room
Entire Place • 5 bedrooms
1MIN LAKE Hefner| Heated Pool | HOT TUB | HOME GYM
Entire Place • 5 bedrooms
The Villa @ South lakes (Heated Pool)
Entire Place • 5 bedrooms
Lakefront Infinity POOL | HOT TUB | LAKE VIEWS
Entire Place • 4 bedrooms
6 min to Airport | HOT TUB | POOL TABLE | Arcade
Entire Place • 4 bedrooms
The dream
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Oklahoma City
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kevin & Sarah | 43 | $1,554,296 | 4205 | 4.84/5.0 |
| Scarlet | 41 | $1,131,455 | 4911 | 4.83/5.0 |
| Toshi Stay | 31 | $634,085 | 1924 | 4.65/5.0 |
| Son | 21 | $629,448 | 1744 | 4.67/5.0 |
| Alyssa | 21 | $515,920 | 770 | 4.63/5.0 |
| Beryl | 6 | $514,470 | 453 | 4.92/5.0 |
| Mike | 3 | $509,679 | 247 | 4.87/5.0 |
| Casey Dunham | 17 | $394,715 | 143 | 4.95/5.0 |
| Marek | 9 | $314,599 | 569 | 4.91/5.0 |
| Brent | 18 | $294,221 | 508 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Oklahoma City
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91%), with house and apartment & condo properties comprising 89.6% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (4.5% combined)
Room Capacity Distribution
Analysis of 1,455 properties in Oklahoma City shows that 1 bedroom properties are most prevalent, making up 27.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 54.4% of all listings.
Key Insights
- Most common: 1 bedroom (27.8%)
- Least common: 5+ bedrooms (3.8%)
- Market concentration: 54.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,455 properties in Oklahoma City reveals that 2 guests properties dominate the market, representing 20.9% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 8+ guests make up 41.0% of the market.
Key Insights
- Most common capacity: 2 guests (20.9% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 41.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,455 properties in Oklahoma City, the most common availability pattern is 91-180 days (32.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (32.3% of properties).
Key Insights
- Most common availability window: 91-180 days (32.4%)
- Most common booking duration: 181-270 days (32.3%)
- Properties with high availability (180+ days): 55.3%
- Properties with long-term bookings (180+ days): 47.1%
Minimum Stay Distributions
1 Night
502 listings
39% of total
2 Nights
420 listings
32.6% of total
3 Nights
117 listings
9.1% of total
4-6 Nights
69 listings
5.4% of total
7-29 Nights
88 listings
6.8% of total
30+ Nights
92 listings
7.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 71.6%
- Mid-length stays (4-6 nights) represent 5.4% of listings
- Monthly+ stays (7.1%) suggest a stable extended-stay market
- High market flexibility with 80.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
457 listings
35.3% of total
Moderate
444 listings
34.3% of total
Firm
230 listings
17.7% of total
Strict
165 listings
12.7% of total
Key Insights
- Flexible is the preferred policy at 35.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 69.6% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 12.7% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 46 days
- Shortest booking windows are in Sep, Jan, Feb, averaging 27 days
- Spring shows the longest average booking window at 39 days, while Winter has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 39 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Feb when lead times are shortest
Popular Airbnb Amenities in Oklahoma City
Below is the distribution of amenities across listings in Oklahoma City:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.3% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.5%) and DC (0.4%)
- English is the top language at 80.9%, followed by Spanish (14.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%
Recommendations
- Target marketing campaigns for Oklahoma City and Tulsa markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Oklahoma City. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Sand Springs | 30 | $2,624 | $162.06 | 48% |
| Mustang | 17 | $2,556 | $137.51 | 59% |
| Norman | 321 | $2,519 | $222.05 | 41% |
| Sperry | 23 | $2,433 | $273.03 | 31% |
| Ardmore | 41 | $2,426 | $183.93 | 48% |
| Medicine Park | 92 | $2,415 | $170.04 | 44% |
| Newcastle | 10 | $2,349 | $209.25 | 45% |
| Sulphur | 79 | $2,297 | $226.96 | 33% |
| Bethany | 13 | $2,258 | $155.27 | 49% |
| Davis | 35 | $2,213 | $210.42 | 39% |
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