Airbnb Market Analytics, Statistics and Data in Norman, Oklahoma, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Norman? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Norman:

Average Daily Rate

$222

Occupancy Rate

41.05%

Annual Revenue

$30,228

Revenue Growth YoY

20.12%

Best Month

June

Worst Month

January

Regulation

Low

Active Listings

321

How much do Airbnb hosts make on average per month in Norman?

The short-term rental market in Norman shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,057 per month
Strong performing properties (top 25%) make $3,596 or more
Best-in-class properties (top 10%) achieve $5,891+ monthly
Entry-level properties (bottom 25%) typically earn around $1,157

Revenue Variations by Month

Occupancy Rates Throughout the Year in Norman

The market in Norman shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 39% occupancy rates
Strong performing properties (top 25%) achieve 61% or higher
Best-in-class properties (top 10%) reach 78%+occupancy
Entry-level properties (bottom 25%) average around 20%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Norman

Daily rates in Norman vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $149 per night
Strong performing properties (top 25%) secure $220 or more
Best-in-class properties (top 10%) pull in $415+ per night
Entry-level properties (bottom 25%) earn around $104

Daily Rate Variations by Month

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Seasonality patterns in Norman

Peak Season (June, May, November)

Revenue peaks at $3831.61 per month
Occupancy rates reach 50.97%
Daily rates average $257.85

Shoulder Season

Revenue averages $3069.77 per month
Occupancy maintains 41.78%
Daily rates hold at $214.00

Low Season (December, February, January)

Revenue drops to $1994.42 per month
Occupancy decreases to 33.90%
Daily rates adjust to $186.18

Is it still profitable to do Airbnb in Norman in 2025?

Yes! Norman demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 42% and strong monthly revenue averaging $3070 and With 321 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Norman

Area	Why Choose This Area	Key Attractions
Campus Corner	A vibrant area close to the University of Oklahoma, known for its nightlife, dining, and social scene. It attracts students, visitors, and university staff, making it ideal for short-term rentals.	University of Oklahoma, Norman Central Park, The Mont, Campus Corner Restaurants and Bars, Bizzell Library
Downtown Norman	A historic district that is experiencing revitalization, Downtown Norman offers unique shops, art galleries, and restaurants. It's attractive for those looking to experience local culture.	Norman Public Library, Cleveland County Courthouse, Music venues, Local art galleries, Farmers Market
West Norman	This suburban area is home to family-friendly neighborhoods and is close to parks and schools. Ideal for family-oriented travelers looking for longer stays.	Lake Thunderbird State Park, Westwood Gardens, Cedar Lane Park, Baseball and Soccer Fields, Norman Parks and Recreation
East Norman	Featuring a mix of residential areas and shopping centers. Easy access to major highways makes it convenient for travelers.	Sooner Mall, Eastwood Park, Norman Regional Health System, Restaurants and Shopping Centers, Quail Creek Golf and Country Club
Sooner Road	A busy commercial corridor with restaurants, shopping, and close to the university, attracting both students and families.	Shopping Centers, Restaurants, So Many Food Options, Proximity to Campus, Access to Major Roads
Historic District	This area features charming historic homes and leafy streets. It's close to downtown and attracts visitors who appreciate architecture and history.	Historic Home Tours, Nearby Parks, Norman History Museum, Colleges of Education and Arts, Community Events
Lindsey Street	A major thoroughfare in Norman with a variety of dining and shopping options, appealing to both locals and visitors.	Shopping Centers, Wide Variety of Restaurants, Lindsey Street Park, Close to University, Events and Festivals
Southwest Norman	Residential area with more space, popular with families visiting the area for longer stays, especially during sports seasons at the university.	Norman Regional Hospital, Parks and Recreation Facilities, Family Friendly Neighborhoods, Proximity to Sports Amenities, Community Events

Do you need a license for Airbnb in Norman?

$1157.55

Daily Rate

Top Performing Professional Hosts in Norman

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Taylor & Hilary	8	$592,548	914	4.87/5.0
Pamela	1	$293,219	29	5.00/5.0
Shaye	1	$278,945	17	4.82/5.0
Jeff	5	$247,210	39	4.98/5.0
Mary	1	$227,673	48	4.98/5.0
Kelli	2	$195,288	207	4.96/5.0
Martina	13	$184,362	1216	4.41/5.0
Carmen	11	$176,838	1342	4.83/5.0
Co-Host Oklahoma	4	$172,397	211	4.91/5.0
Shannon	4	$163,731	257	4.96/5.0

Additional analytics on vacation rental, real estate, short term rental data in Norman

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (94.1%), with house and apartment & condo properties comprising 95.4% of inventory
Untapped potential in boutique & hotels, others, outdoor & mobile segments (4.6% combined)

Room Capacity Distribution

Analysis of 321 properties in Norman shows that 3 bedrooms properties are most prevalent, making up 38.3% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 64.2% of all listings.

Key Insights

Most common: 3 bedrooms (38.3%)
Least common: 5+ bedrooms (5.3%)
Market concentration: 64.2% in top 2 sizes
Market skew: Favors larger properties

Guest Capacity Distribution

Analysis of 321 properties in Norman reveals that 8+ guests properties dominate the market, representing 29.6% of all listings. The average property accommodates 5.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 57.6% of the market.

Key Insights

Most common capacity: 8+ guests (29.6% of market)
Least common capacity: 1 guest (0.3% of market)
Average guest capacity: 5.6 guests per property
Market concentration: 57.6% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 321 properties in Norman, the most common availability pattern is 181-270 days (36.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.8% of properties).

Key Insights

Most common availability window: 181-270 days (36.1%)
Most common booking duration: 91-180 days (35.8%)
Properties with high availability (180+ days): 63.9%
Properties with long-term bookings (180+ days): 38.6%

Minimum Stay Distributions

1 Night (39.3%)

1 Night

121 listings

39.3% of total

2 Nights (53.6%)

2 Nights

165 listings

53.6% of total

3 Nights (3.6%)

3 Nights

11 listings

3.6% of total

7-29 Nights (1%)

7-29 Nights

3 listings

1% of total

30+ Nights (2.6%)

30+ Nights

8 listings

2.6% of total

Key Insights

Short stays (1-2 nights) dominate the market at 92.9%
Mid-length stays (4-6 nights) represent 0% of listings
Monthly+ stays (2.6%) suggest a stable extended-stay market
High market flexibility with 96.5% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 60 Days (1%)

Super Strict 60 Days

3 listings

1% of total

Flexible (26.6%)

Flexible

79 listings

26.6% of total

Moderate (21.2%)

Moderate

63 listings

21.2% of total

Firm (26.6%)

Firm

79 listings

26.6% of total

Strict (24.6%)

Strict

73 listings

24.6% of total

Key Insights

Flexible is the preferred policy at 26.6% of listings
The market shows a balanced distribution between guest-friendly (47.8%) and strict (51.2%) policies
Strong market consensus around Flexible policies
Super Strict 60 Days policies are least common at 1.0% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Flexible policies suggests this should be your baseline

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in May, Apr, Nov, averaging 72 days
Shortest booking windows are in Jan, Feb, Mar, averaging 24 days
Fall shows the longest average booking window at 63 days, while Winter has the shortest at 29 days

Recommendations

Implement dynamic pricing strategies for Fall bookings at least 63 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Jan-Mar when lead times are shortest

Popular Airbnb Amenities in Norman

Every property in Norman comes standard with Air conditioning. Below shows the distribution of other amenities:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 98% of total guests, indicating a dominant local market share.
Primary international markets: Canada (0.3%) and Australia (0.2%)
English is the top language at 84.3%, followed by Spanish (11.7%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%

Recommendations

Target marketing campaigns for Dallas and Tulsa markets
Develop localized content for Canada and Australia
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Norman. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Sand Springs	30	$2,624	$162.06	48%
Mustang	17	$2,556	$137.51	59%
Sperry	23	$2,433	$273.03	31%
Ardmore	41	$2,426	$183.93	48%
Medicine Park	92	$2,415	$170.04	44%
Newcastle	10	$2,349	$209.25	45%
Sulphur	79	$2,297	$226.96	33%
Bethany	13	$2,258	$155.27	49%
Davis	35	$2,213	$210.42	39%
Edmond	156	$2,162	$146.24	51%

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