Norman Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oklahoma, United States
Is Airbnb profitable in Norman in 2025? Explore comprehensive Airbnb analytics for Norman, Oklahoma, United States to uncover income potential. This 2025 STR market report for Norman, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 325 active listings.
Whether you're considering an Airbnb investment in Norman, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Norman Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Norman Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Norman (2025)
Understanding the monthly revenue variations for Airbnb listings in Norman is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Norman is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Norman across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,328+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,301 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,954 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,115, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Norman
Norman Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Norman STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Norman:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Norman
Average Daily Rate (ADR) Airbnb Trends in Norman (2025)
Effective short term rental pricing strategy in Norman involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Norman typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $403+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $217 or more.
- Typical properties (Median) charge around $153 per night.
- Entry-level properties (Bottom 25%) earn around $106 per night.
Average Daily Rate (ADR) Trend by Month in Norman
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Airbnb Seasonality Analysis & Trends in Norman (2025)
Peak Season (May, June, April)
- Revenue averages $3,877 per month
- Occupancy rates average 42.8%
- Daily rates average $205
Shoulder Season
- Revenue averages $2,816 per month
- Occupancy maintains around 42.8%
- Daily rates hold near $217
Low Season (January, February, March)
- Revenue drops to average $1,920 per month
- Occupancy decreases to average 38.0%
- Daily rates adjust to average $214
Seasonality Insights for Norman
- The Airbnb seasonality in Norman shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Norman's highest earning potential, with monthly revenues capable of climbing to $4,130, occupancy reaching a high of 51.2%, and ADRs peaking at $249.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,810, occupancy could drop to 34.5%, and ADRs may adjust down to $202.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Norman.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Norman seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Norman (2025)
Exploring the top neighborhoods for short-term rentals in Norman? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| University North Park | A popular area near the University of Oklahoma, attracting students and families alike. The presence of shopping centers and restaurants makes it a favorable location for short-term rentals. | University of Oklahoma, Shopping centers like Sooner Mall, Restaurants and cafes, Lakeside shopping area, Local parks |
| Historic Campus Corner | This area is vibrant with college life and offers a variety of local shops, eateries, and bars. It is a prime hub for visiting students and parents, making it an ideal investment location. | Campus Corner shops and bars, OU's football stadium, Local eateries, Main street market, Cultural events |
| Downtown Norman | The revitalized downtown area features a mix of historic charm and modern amenities. It attracts visitors for its entertainment and cultural events. A great area for Airbnb hosting. | Norman Farmers Market, The Carnegie Library, The Depot, Local theaters, Events and festivals |
| Lindsey Street | A major thoroughfare that connects many attractions, Lindsey Street has several dining options and is close to the university. It's great for visitors looking for convenience. | Lindsey Street shops, Cafes and restaurants, Easy access to the university, Parks nearby, Historic sites |
| Westwood Park | A quieter residential area that is family-friendly and close to parks and schools. This area appeals to visitors seeking a more suburban stay with access to amenities. | Westwood Park, Playgrounds, Family-friendly restaurants, Local shops, Green spaces |
| East Norman | This growing area is popular among families and workers commuting to nearby cities, offering a mix of residential and retail space ideal for attracting long-term guests. | Shopping centers, Community parks, Local dining options, Family entertainment, Easy access to highways |
| Cleveland County Fairgrounds Area | Known for local events and fairs, this area attracts people looking for accommodations during busy event seasons. It's great for short-term rentals during fairs. | Cleveland County Fairgrounds, Annual fairs and events, Nearby parks, Local food vendors, Community activities |
| Hidden Valley | A residential area with a mix of nature and suburban comfort. It appeals to visitors looking for a peaceful stay near schools and parks. | Local parks, Hidden Valley Golf Course, Quiet neighborhoods, Family-friendly environment, Walking trails |
Understanding Airbnb License Requirements & STR Laws in Norman (2025)
While Norman, Oklahoma, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Norman to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Norman (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Normanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious unique Scarlet Manor castle sleeps 12
Entire Place • 5 bedrooms
Hidden Oasis - 1 mile from I-35, 5 miles from OU
Entire Place • 5 bedrooms
Normans Premier Estate
Entire Place • 4 bedrooms
The Abode~Walk to Campus~Luxury 5,000sf on 1+ acre
Entire Place • 5 bedrooms
* Sunshine Room ,2 miles to OU
Private Room • N/A
Oklahoma Farmhouse "A Luxe Farmhouse Experience"
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Norman (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Norman based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Taylor & Hilary | 8 | $550,038 | 914 | 4.87/5.0 |
| Pamela | 1 | $286,112 | 29 | 5.00/5.0 |
| Jeff | 5 | $271,807 | 39 | 4.98/5.0 |
| Mary | 1 | $238,102 | 48 | 4.98/5.0 |
| Shaye | 1 | $227,797 | 17 | 4.82/5.0 |
| Martina | 12 | $225,026 | 1216 | 4.78/5.0 |
| Co-Host Oklahoma | 4 | $169,103 | 211 | 4.91/5.0 |
| Kelli | 2 | $168,593 | 207 | 4.96/5.0 |
| Carmen | 11 | $164,621 | 1342 | 4.83/5.0 |
| Verde Rentals | 4 | $156,612 | 245 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Norman.
Dive Deeper: Advanced Norman STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Norman. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorman Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Norman
- The Norman Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.5% of the 325 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Norman, House properties are the most common (87.7%), reflecting the local real estate landscape.
- Houses represent a significant 87.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 5.2%) offer potential for unique stay experiences.
Norman Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Norman
- The dominant room capacity in Norman is 3 bedrooms listings, making up 38.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 64.3% of the active Airbnb listings in Norman, indicating a high concentration in these sizes.
- A significant 56.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Norman.
Norman Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Norman
- The most common guest capacity trend in Norman vacation rentals is listings accommodating 8+ guests (29.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Norman STR market, accounting for 57.5% of listings.
- 62.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Norman.
- On average, properties in Norman are equipped to host 5.6 guests.
Norman Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Norman
- The most common availability pattern in Norman falls within the 181-270 days range, representing 43.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Norman (41.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Norman Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
118 listings
37.6% of total
2 Nights
168 listings
53.5% of total
3 Nights
10 listings
3.2% of total
7-29 Nights
4 listings
1.3% of total
30+ Nights
14 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Norman is 2 Nights, adopted by 53.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.1%) of the Norman Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 53.5% of Norman hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Norman.
Norman Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
1% of total
Flexible
79 listings
26.2% of total
Moderate
64 listings
21.3% of total
Firm
81 listings
26.9% of total
Strict
74 listings
24.6% of total
Cancellation Policy Insights for Norman
- The prevailing Airbnb cancellation policy trend in Norman is Firm, used by 26.9% of listings.
- A majority (51.5%) of hosts in Norman utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 26.9% market standard in Norman.
- Regularly review your cancellation policy against competitors and market demand shifts in Norman.
Norman STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Norman
- The overall average booking lead time for vacation rentals in Norman is 45 days.
- Guests book furthest in advance for stays during May (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (67 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Norman.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Norman averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Norman (2025)
Amenity Prevalence
Amenity Insights for Norman
- Essential amenities in Norman that guests expect include: Air conditioning, Wifi, Smoke alarm, TV, Free parking on premises, Heating, Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Norman: Air conditioning, Wifi, Smoke alarm, TV, Free parking on premises, Heating, Kitchen, Hot water.
- Prioritize adding missing essentials: Wifi, Smoke alarm, TV, Free parking on premises, Heating, Kitchen, Hot water.
- Consider adding popular differentiators like Carbon monoxide alarm or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Norman to stay competitive.
Norman Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Norman
- The typical guest profile for Airbnb in Norman consists of primarily domestic travelers (98%), often arriving from nearby Dallas, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.0% of guests.
- Key international markets include United States (98%) and Canada (0.4%).
- Top languages spoken are English (81.2%) followed by Spanish (11.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Dallas and Tulsa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Norman Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Elgin | 10 | $2,742 | $164.68 | 50% |
| Mustang | 17 | $2,420 | $140.27 | 58% |
| Medicine Park | 92 | $2,369 | $174.21 | 43% |
| Sperry | 24 | $2,359 | $274.13 | 34% |
| Sand Springs | 30 | $2,220 | $156.11 | 47% |
| Bethany | 12 | $2,220 | $161.05 | 49% |
| Newcastle | 10 | $2,214 | $213.91 | 43% |
| Ardmore | 40 | $2,191 | $183.32 | 48% |
| Edmond | 155 | $2,157 | $151.58 | 50% |
| Davis | 35 | $2,127 | $211.41 | 37% |