Mustang Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oklahoma, United States
Is Airbnb profitable in Mustang in 2025? Explore comprehensive Airbnb analytics for Mustang, Oklahoma, United States to uncover income potential. This 2025 STR market report for Mustang, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Mustang, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mustang Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mustang Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mustang (2025)
Understanding the monthly revenue variations for Airbnb listings in Mustang is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mustang is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mustang across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,074+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,585 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,830 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,654, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mustang
Mustang Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mustang STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mustang:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 39% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mustang
Average Daily Rate (ADR) Airbnb Trends in Mustang (2025)
Effective short term rental pricing strategy in Mustang involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mustang typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $179+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $159 or more.
- Typical properties (Median) charge around $142 per night.
- Entry-level properties (Bottom 25%) earn around $113 per night.
Average Daily Rate (ADR) Trend by Month in Mustang
Get Live Mustang Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Mustang (2025)
Peak Season (May, April, June)
- Revenue averages $3,686 per month
- Occupancy rates average 57.2%
- Daily rates average $135
Shoulder Season
- Revenue averages $2,591 per month
- Occupancy maintains around 58.2%
- Daily rates hold near $138
Low Season (February, March, October)
- Revenue drops to average $1,970 per month
- Occupancy decreases to average 47.9%
- Daily rates adjust to average $138
Seasonality Insights for Mustang
- The Airbnb seasonality in Mustang shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mustang's highest earning potential, with monthly revenues capable of climbing to $3,735, occupancy reaching a high of 71.5%, and ADRs peaking at $147.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,789, occupancy could drop to 45.4%, and ADRs may adjust down to $129.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mustang.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mustang seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mustang (2025)
Exploring the top neighborhoods for short-term rentals in Mustang? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Thunderbird | A popular recreational area that attracts visitors for boating, fishing, and camping. Great for those looking to enjoy outdoor activities close to nature. | Lake Thunderbird State Park, Nature trails, Fishing spots, Picnic areas, Camping facilities |
| Mustang Town Center | The heart of Mustang with shops, restaurants, and entertainment options. This area benefits from local traffic and is a hub for both residents and visitors. | Mustang Town Center Park, Local restaurants, Shops and boutiques, Events and community activities |
| West Mustang | A growing residential area with new developments and family-friendly amenities, appealing to families and long-term visitors. | West Mustang Park, Community events, Nearby schools and amenities, Green spaces |
| Mustang Lake | Scenic lakeside location that offers recreational activities such as fishing and picnicking. Ideal for outdoorsy visitors. | Fishing spots, Lakeside picnic areas, Walking trails, Wildlife viewing |
| Cleveland Street | A vibrant street with a mix of local shops, cafes, and eateries, making it attractive for those looking to explore Mustang's local culture. | Local cafes, Boutique shops, Art installations, Cultural events |
| Pioneer Park | Known for its community park and facilities that host various events, making it a central gathering place for locals. | Pioneer Park activities, Community events, Walking paths, Playground area |
| Mustang High School vicinity | A family-friendly area with plenty of amenities, popular among visitors attending school events or visiting local families. | Mustang High School sports events, Community services, Local networks |
| Historic Mustang District | An area rich in history, providing a unique charm and appeal for visitors interested in local history and heritage experiences. | Historical landmarks, Local museums, Heritage events |
Understanding Airbnb License Requirements & STR Laws in Mustang (2025)
While Mustang, Oklahoma, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mustang to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Mustang (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mustangbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
*2 KINGS* Clean & Comfortable* Home Away From Home
Entire Place • 4 bedrooms
Updated Mustang Charmer, Clean, Close, Convenient!
Entire Place • 3 bedrooms
Brand New Home - Accessible to Yukon and Mustang!
Entire Place • 4 bedrooms
Cozy and quiet in Mustang. Close to airport & FAA.
Entire Place • 3 bedrooms
Comfy modern Stay great for family and long stays!
Entire Place • 3 bedrooms
Spacious Contemporary
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mustang (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mustang based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Susan | 2 | $66,191 | 109 | 4.94/5.0 |
| James | 1 | $44,623 | 90 | 4.89/5.0 |
| Caitlin | 1 | $44,011 | 83 | 4.84/5.0 |
| Casey Dunham | 1 | $41,496 | 12 | 4.83/5.0 |
| Barry | 1 | $41,230 | 52 | 4.98/5.0 |
| ComfyRentals | 1 | $37,719 | 45 | 4.93/5.0 |
| Evolve | 1 | $32,376 | 18 | 5.00/5.0 |
| Jessica | 1 | $31,642 | 14 | 5.00/5.0 |
| Pam | 1 | $29,403 | 11 | 4.82/5.0 |
| Host #94677022 | 2 | $24,776 | 31 | 2.44/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mustang.
Dive Deeper: Advanced Mustang STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mustang. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMustang Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mustang
- The Mustang Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mustang, House properties are the most common (88.2%), reflecting the local real estate landscape.
- Houses represent a significant 88.2% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Mustang Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mustang
- The dominant room capacity in Mustang is 3 bedrooms listings, making up 58.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 76.4% of the active Airbnb listings in Mustang, indicating a high concentration in these sizes.
- A significant 76.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mustang.
Mustang Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mustang
- The most common guest capacity trend in Mustang vacation rentals is listings accommodating 6 guests (47.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Mustang STR market, accounting for 76.5% of listings.
- 82.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mustang.
- On average, properties in Mustang are equipped to host 6.1 guests.
Mustang Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mustang
- The most common availability pattern in Mustang falls within the 91-180 days range, representing 58.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 35.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Mustang (64.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 70.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mustang Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
21.4% of total
2 Nights
8 listings
57.1% of total
3 Nights
1 listings
7.1% of total
7-29 Nights
1 listings
7.1% of total
30+ Nights
1 listings
7.1% of total
Key Insights
- The most prevalent minimum stay requirement in Mustang is 2 Nights, adopted by 57.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.5%) of the Mustang Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 57.1% of Mustang hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mustang.
Mustang Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
6.7% of total
Moderate
7 listings
46.7% of total
Firm
3 listings
20% of total
Strict
4 listings
26.7% of total
Cancellation Policy Insights for Mustang
- The prevailing Airbnb cancellation policy trend in Mustang is Moderate, used by 46.7% of listings.
- There's a relatively balanced mix between guest-friendly (53.4%) and stricter (46.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 46.7% market standard in Mustang.
- Regularly review your cancellation policy against competitors and market demand shifts in Mustang.
Mustang STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mustang
- The overall average booking lead time for vacation rentals in Mustang is 29 days.
- Guests book furthest in advance for stays during May (average 72 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (53 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Mustang.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 72 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 53 days) to capture early planners.
- Monitor your own booking lead times against these Mustang averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mustang (2025)
Amenity Prevalence
No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.
Amenity Insights for Mustang
- Essential amenities in Mustang that guests expect include: Kitchen, TV, Air conditioning, Free parking on premises, Dishes and silverware, Bed linens, Heating, Wifi, Hangers, Smoke alarm. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mustang: Kitchen, TV, Air conditioning, Free parking on premises, Dishes and silverware, Bed linens, Heating, Wifi, Hangers, Smoke alarm.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mustang to stay competitive.
Mustang Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mustang
- The typical guest profile for Airbnb in Mustang consists of primarily domestic travelers (99%), often arriving from nearby Oklahoma City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.6% of guests.
- Key international markets include United States (98.6%) and Puerto Rico (1%).
- Top languages spoken are English (79.5%) followed by Spanish (16.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Oklahoma City and Amarillo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mustang Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Elgin | 10 | $2,742 | $164.68 | 50% |
| Norman | 325 | $2,411 | $223.98 | 41% |
| Medicine Park | 92 | $2,369 | $174.21 | 43% |
| Sperry | 24 | $2,359 | $274.13 | 34% |
| Sand Springs | 30 | $2,220 | $156.11 | 47% |
| Bethany | 12 | $2,220 | $161.05 | 49% |
| Newcastle | 10 | $2,214 | $213.91 | 43% |
| Ardmore | 40 | $2,191 | $183.32 | 48% |
| Edmond | 155 | $2,157 | $151.57 | 50% |
| Davis | 35 | $2,127 | $211.41 | 37% |