Moore Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oklahoma, United States
Is Airbnb profitable in Moore in 2025? Explore comprehensive Airbnb analytics for Moore, Oklahoma, United States to uncover income potential. This 2025 STR market report for Moore, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 49 active listings.
Whether you're considering an Airbnb investment in Moore, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Moore Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Moore Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Moore (2025)
Understanding the monthly revenue variations for Airbnb listings in Moore is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Moore is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Moore across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,052+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,005 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,928 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $928, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Moore
Moore Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Moore STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Moore:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Moore
Average Daily Rate (ADR) Airbnb Trends in Moore (2025)
Effective short term rental pricing strategy in Moore involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Moore typically peaks in November and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $194+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $155 or more.
- Typical properties (Median) charge around $123 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Moore
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Airbnb Seasonality Analysis & Trends in Moore (2025)
Peak Season (June, May, April)
- Revenue averages $2,734 per month
- Occupancy rates average 52.3%
- Daily rates average $121
Shoulder Season
- Revenue averages $2,248 per month
- Occupancy maintains around 51.4%
- Daily rates hold near $123
Low Season (January, February, March)
- Revenue drops to average $1,452 per month
- Occupancy decreases to average 38.2%
- Daily rates adjust to average $121
Seasonality Insights for Moore
- The Airbnb seasonality in Moore shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Moore's highest earning potential, with monthly revenues capable of climbing to $2,982, occupancy reaching a high of 59.8%, and ADRs peaking at $126.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,308, occupancy could drop to 34.8%, and ADRs may adjust down to $118.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Moore.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Moore seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Moore (2025)
Exploring the top neighborhoods for short-term rentals in Moore? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Moore | The heart of the city with a variety of restaurants, shops, and entertainment options. Ideal for travelers looking for convenience and access to local attractions. | Moore Community Center, The Station at Central Park, Moore Public Library, Central Park, Moore Square |
| West Moore | A family-friendly area with good schools and parks, attracting families and long-term guests. Close to shopping centers and recreational facilities. | The Moore Golf and Athletic Club, Windsor Hills Park, Westmoore Park, Shawnee Mission Park, Sunset Park |
| East Moore | Quiet residential area with a suburban vibe, appealing to those seeking a peaceful stay while still being close to city amenities. | Cleveland Area Soccer Association, Moore's Central Park South, Nearby parks and recreational areas, Restaurants on 19th Street, Shopping on Eastern Avenue |
| South Moore | Growing neighborhood with newer developments and shopping options, appealing to both business travelers and families. | Little River Park, Nearby shopping and dining, Easy access to major highways, Cinemas and entertainment, Community events at local parks |
| North Moore | This area features larger homes and expansive green spaces, making it attractive for families and longer-term rentals. | North Moore Community Park, Recreation programs, Close proximity to local schools, Shopping and dining on N Broadway Ave, Outdoor activities at local parks |
| Moore High School District | Attracts guests looking for accommodations during school events and functions, ideal for families visiting students. | Moore High School sporting events, Nearby shopping and dining, Parks for family activities, Annual Moore War Festival, Community arts events |
| Hope Crossing | A mix of residential and commercial spaces with a vibrant community spirit, appealing to both vacationers and business travelers. | Hope Crossing Plaza, Local eateries, Entertainment centers, Parks and recreational areas, Community festivals |
| Greenleaf Trails | A sought-after area known for its outdoor recreational activities, attracting guests who enjoy nature and outdoor sports. | Greenleaf Trails Park, Walking and biking trails, Community sporting events, Nearby natural reserves, Picnic areas and playgrounds |
Understanding Airbnb License Requirements & STR Laws in Moore (2025)
While Moore, Oklahoma, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Moore to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Moore (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Moorebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
2 Clean and Updated Homes for Large Families
Entire Place • 6 bedrooms
The Farmhouse Five - A 5 Bedroom 2 Bath Retreat
Entire Place • 5 bedrooms
Exquisite Escape in Moore!
Entire Place • 4 bedrooms
Beautiful 3-Bedroom Home in Moore, OK
Entire Place • 3 bedrooms
Fun 3 bedroom home with extras. Good vibes await!
Entire Place • 3 bedrooms
Peaceful pet friendly home near OKC and more!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Moore (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Moore based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cassie | 3 | $149,175 | 189 | 4.98/5.0 |
| Casey Dunham | 3 | $83,320 | 23 | 3.29/5.0 |
| Aimee | 4 | $82,477 | 608 | 4.90/5.0 |
| Alyssa | 2 | $64,873 | 121 | 4.93/5.0 |
| Taylor & Hilary | 1 | $49,400 | 183 | 4.80/5.0 |
| Rebecca | 2 | $48,368 | 163 | 4.97/5.0 |
| Ronnie | 1 | $42,777 | 71 | 5.00/5.0 |
| Saul | 1 | $41,298 | 194 | 4.85/5.0 |
| Nicole | 1 | $39,371 | 276 | 4.96/5.0 |
| Nicca | 1 | $32,201 | 32 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Moore.
Dive Deeper: Advanced Moore STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Moore. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMoore Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Moore
- The Moore Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.5% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Moore, House properties are the most common (95.9%), reflecting the local real estate landscape.
- Houses represent a significant 95.9% portion, catering likely to families or larger groups.
- Smaller segments like others, apartment/condo (combined 4.0%) offer potential for unique stay experiences.
Moore Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Moore
- The dominant room capacity in Moore is 3 bedrooms listings, making up 44.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 57.1% of the active Airbnb listings in Moore, indicating a high concentration in these sizes.
- A significant 61.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Moore.
Moore Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Moore
- The most common guest capacity trend in Moore vacation rentals is listings accommodating 8+ guests (28.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Moore STR market, accounting for 53.1% of listings.
- 59.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Moore.
- On average, properties in Moore are equipped to host 4.9 guests.
Moore Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Moore
- The most common availability pattern in Moore falls within the 181-270 days range, representing 38.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Moore (36.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Moore Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
36.2% of total
2 Nights
14 listings
29.8% of total
3 Nights
2 listings
4.3% of total
4-6 Nights
3 listings
6.4% of total
7-29 Nights
3 listings
6.4% of total
30+ Nights
8 listings
17% of total
Key Insights
- The most prevalent minimum stay requirement in Moore is 1 Night, adopted by 36.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.0%) of the Moore Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17%) caters to monthly stays (30+ nights) in Moore, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.2% of Moore hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Moore.
Moore Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
23 listings
53.5% of total
Moderate
10 listings
23.3% of total
Firm
5 listings
11.6% of total
Strict
5 listings
11.6% of total
Cancellation Policy Insights for Moore
- The prevailing Airbnb cancellation policy trend in Moore is Flexible, used by 53.5% of listings.
- The market strongly favors guest-friendly terms, with 76.8% of listings offering Flexible or Moderate policies. This suggests guests in Moore may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 53.5% market standard in Moore.
- Given the high prevalence of Flexible policies (53.5%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 11.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Moore.
Moore STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Moore
- The overall average booking lead time for vacation rentals in Moore is 32 days.
- Guests book furthest in advance for stays during May (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (46 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Moore.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Moore averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Moore (2025)
Amenity Prevalence
Amenity Insights for Moore
- Essential amenities in Moore that guests expect include: Air conditioning, Wifi, TV, Heating, Refrigerator, Coffee maker, Dishes and silverware, Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Moore: Air conditioning, Wifi, TV, Heating, Refrigerator, Coffee maker, Dishes and silverware, Free parking on premises, Kitchen.
- Prioritize adding missing essentials: Heating, Refrigerator, Coffee maker, Dishes and silverware, Free parking on premises, Kitchen.
- Consider adding popular differentiators like Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Moore to stay competitive.
Moore Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Moore
- The typical guest profile for Airbnb in Moore consists of primarily domestic travelers (98%), often arriving from nearby Oklahoma City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.1% of guests.
- Key international markets include United States (98.1%) and Canada (0.5%).
- Top languages spoken are English (82.7%) followed by Spanish (13.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Oklahoma City and Dallas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Moore Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Elgin | 10 | $2,742 | $164.68 | 50% |
| Mustang | 17 | $2,420 | $140.27 | 58% |
| Norman | 325 | $2,411 | $223.98 | 41% |
| Medicine Park | 92 | $2,369 | $174.21 | 43% |
| Sperry | 24 | $2,359 | $274.13 | 34% |
| Sand Springs | 30 | $2,220 | $156.11 | 47% |
| Bethany | 12 | $2,220 | $161.05 | 49% |
| Newcastle | 10 | $2,214 | $213.91 | 43% |
| Ardmore | 40 | $2,191 | $183.32 | 48% |
| Edmond | 155 | $2,157 | $151.58 | 50% |