Jay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oklahoma, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Jay in 2025? Explore comprehensive Airbnb analytics for Jay, Oklahoma, United States to uncover income potential. This 2025 STR market report for Jay, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.

Whether you're considering an Airbnb investment in Jay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Jay Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Jay Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$385
The average rental revenue earned for an occupied room per day in Jay.
Occupancy Rate(?)
25.4%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$18,133
Typical annual income for an Airbnb listing in Jay. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-42.0%
Significant decrease (-42.0%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Jay.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Jay.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
32
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Jay (2025)

Understanding the monthly revenue variations for Airbnb listings in Jay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Jay is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Jay across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,158+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,898 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,341 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $562, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Jay

Jay Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Jay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Jay:

  • Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 20%.
  • Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Jay

Average Daily Rate (ADR) Airbnb Trends in Jay (2025)

Effective short term rental pricing strategy in Jay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Jay typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $1,084+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $314 or more.
  • Typical properties (Median) charge around $196 per night.
  • Entry-level properties (Bottom 25%) earn around $139 per night.

Average Daily Rate (ADR) Trend by Month in Jay

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Airbnb Seasonality Analysis & Trends in Jay (2025)

Peak Season (July, June, August)
  • Revenue averages $3,973 per month
  • Occupancy rates average 32.0%
  • Daily rates average $431
Shoulder Season
  • Revenue averages $2,014 per month
  • Occupancy maintains around 27.7%
  • Daily rates hold near $451
Low Season (January, February, October)
  • Revenue drops to average $1,245 per month
  • Occupancy decreases to average 25.0%
  • Daily rates adjust to average $450

Seasonality Insights for Jay

  • The Airbnb seasonality in Jay shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Jay's highest earning potential, with monthly revenues capable of climbing to $4,913, occupancy reaching a high of 41.5%, and ADRs peaking at $499.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $934, occupancy could drop to 20.8%, and ADRs may adjust down to $424.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Jay.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Jay seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Jay (2025)

Exploring the top neighborhoods for short-term rentals in Jay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lake Eucha
A beautiful lake area great for fishing, boating, and recreational activities. Attracts families and outdoor enthusiasts looking to enjoy nature and water sports.
Lake Eucha State Park, Fishing and boating opportunities, Scenic picnic areas, Wildlife viewing, Hiking trails
Spavinaw
Known for Spavinaw State Park and its access to Spavinaw Lake, it's a peaceful getaway for those looking for some relaxation in nature. Ideal for a tranquil retreat.
Spavinaw State Park, Spavinaw Lake, Hiking trails, Fishing spots, Picnic areas
Cherokee Landing State Park
A popular camping and recreation area near the lake, suitable for outdoor activities. It attracts visitors seeking adventure and nature exploration.
Cherokee Landing State Park, Fishing and swimming, Camping amenities, Nature trails, Picnic facilities
Grand Lake
A large lake offering various water sports and activities, perfect for vacationers and holiday gatherings. A vibrant community with plenty of entertainment options.
Grand Lake State Park, Water sports activities, Fishing, Dining and nightlife, Public beaches
Grove
A nearby town with charming shops and restaurants, offering a small-town feel with access to lake activities. Attracts visitors looking for local culture and cuisine.
Har-Ber Village Museum, Grove's shopping district, Local dining options, Grand Lake, Music events in the town square
Jay
The quaint town itself, known for its local culture and community events, offers a homey atmosphere for visitors. Great for exploring local attractions and history.
Historic downtown Jay, Local shops and cafes, Monthly community events, Nearby natural parks, Cultural history sites
Eucha
Small town charm near the lake, providing a quiet retreat with proximity to outdoor activities. It is perfect for those seeking solitude and tranquility.
Eucha Lake, Quiet natural surroundings, Local parks, Hiking trails, Scenic spots
Siloam Springs
Just across the border in Arkansas, this charming town offers additional attractions and a convenient location for visitors to both Oklahoma and Arkansas.
Siloam Springs Kayak Park, Wildflower Garden, Historic downtown, Local festivals, Outdoor trails

Understanding Airbnb License Requirements & STR Laws in Jay (2025)

While Jay, Oklahoma, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Jay to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Jay (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Jaybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Stony Point Gated Resort

Stony Point Gated Resort

Entire Place • 11 bedrooms

$99,574
Revenue
24.7%
Occupancy
$2697.89
Daily Rate
Cozy Cove Bungalow at Grand Lake

Cozy Cove Bungalow at Grand Lake

Entire Place • 5 bedrooms

$58,483
Revenue
42.8%
Occupancy
$439.62
Daily Rate
3 Story with Indoor Pool, Indoor Racquetball Court

3 Story with Indoor Pool, Indoor Racquetball Court

Entire Place • 8 bedrooms

$53,337
Revenue
25.4%
Occupancy
$1622.15
Daily Rate
The Wilderness Homestead Cave-HotTub-Hiking

The Wilderness Homestead Cave-HotTub-Hiking

Entire Place • 2 bedrooms

$50,023
Revenue
61.4%
Occupancy
$219.42
Daily Rate
The Lodge at Stony Point   Vacations & Weddings

The Lodge at Stony Point Vacations & Weddings

Entire Place • 5 bedrooms

$39,003
Revenue
15.4%
Occupancy
$1921.32
Daily Rate
Pet-Friendly Jay Home w/ Views of Grand Lake!

Pet-Friendly Jay Home w/ Views of Grand Lake!

Entire Place • 2 bedrooms

$25,611
Revenue
30.1%
Occupancy
$126.46
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Jay (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Jay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Rebecca8$209,912161.18/5.0
Evolve4$76,435403.59/5.0
Jade5$62,2914984.98/5.0
Ashley1$58,483574.98/5.0
Jessica1$50,0231934.93/5.0
Ashlyn1$25,109135.00/5.0
Sara1$19,523145.00/5.0
Raymond Heath2$15,475114.82/5.0
Judy1$13,131934.92/5.0
Host #135788651$11,54400.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Jay.

Dive Deeper: Advanced Jay STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Jay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Jay Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Jay

  • The Jay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.9% of the 32 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Jay, House properties are the most common (62.5%), reflecting the local real estate landscape.
  • Houses represent a significant 62.5% portion, catering likely to families or larger groups.
  • The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like apartment/condo (combined 3.1%) offer potential for unique stay experiences.

Jay Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Jay

  • The dominant room capacity in Jay is 1 bedroom listings, making up 28.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 50.0% of the active Airbnb listings in Jay, indicating a high concentration in these sizes.
  • A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Jay.

Jay Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Jay

  • The most common guest capacity trend in Jay vacation rentals is listings accommodating 8+ guests (46.9%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Jay STR market, accounting for 65.7% of listings.
  • 59.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Jay.
  • On average, properties in Jay are equipped to host 5.8 guests.

Jay Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Jay

  • The most common availability pattern in Jay falls within the 271-366 days range, representing 78.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 93.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Jay (40.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 6.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Jay Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (46.7%)

1 Night

14 listings

46.7% of total

2 Nights (50%)

2 Nights

15 listings

50% of total

3 Nights (3.3%)

3 Nights

1 listings

3.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Jay is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (96.7%) of the Jay Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 50% of Jay hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Jay.

Jay Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (10%)

Flexible

2 listings

10% of total

Moderate (40%)

Moderate

8 listings

40% of total

Firm (25%)

Firm

5 listings

25% of total

Strict (25%)

Strict

5 listings

25% of total

Cancellation Policy Insights for Jay

  • The prevailing Airbnb cancellation policy trend in Jay is Moderate, used by 40% of listings.
  • There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 40% market standard in Jay.
  • Regularly review your cancellation policy against competitors and market demand shifts in Jay.

Jay STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Jay

  • The overall average booking lead time for vacation rentals in Jay is 36 days.
  • Guests book furthest in advance for stays during June (average 81 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 8 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Jay.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
  • Monitor your own booking lead times against these Jay averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Jay (2025)

Amenity Prevalence

Amenity Insights for Jay

  • Essential amenities in Jay that guests expect include: Kitchen, Smoke alarm, TV, Air conditioning, Hot water, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Free parking on premises, Dryer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Jay: Kitchen, Smoke alarm, TV, Air conditioning, Hot water, Wifi.
  • Prioritize adding missing essentials: Hot water, Wifi.
  • Consider adding popular differentiators like Essentials or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Jay to stay competitive.

Jay Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Jay

  • The typical guest profile for Airbnb in Jay consists of primarily domestic travelers (99%), often arriving from nearby Oklahoma City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 99.2% of guests.
  • Key international markets include United States (99.2%) and South Africa (0.8%).
  • Top languages spoken are English (82.9%) followed by Spanish (10%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Oklahoma City and Wichita.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Jay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Blue Eye25$6,531$430.9453%
Hollister206$4,444$369.4443%
Coweta13$4,285$444.1449%
Lowell28$3,479$236.6550%
Little Flock15$3,173$346.3747%
Farmington15$3,107$296.6145%
Carlton Landing91$3,106$369.3129%
Canadian33$3,096$317.4934%
Bentonville693$2,937$193.2952%
Kirbyville16$2,930$262.2034%

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