Broken Arrow Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oklahoma, United States
Is Airbnb profitable in Broken Arrow in 2025? Explore comprehensive Airbnb analytics for Broken Arrow, Oklahoma, United States to uncover income potential. This 2025 STR market report for Broken Arrow, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 100 active listings.
Whether you're considering an Airbnb investment in Broken Arrow, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Broken Arrow Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Broken Arrow Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Broken Arrow (2025)
Understanding the monthly revenue variations for Airbnb listings in Broken Arrow is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Broken Arrow is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Broken Arrow across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,614+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,956 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,469 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,400, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Broken Arrow
Broken Arrow Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Broken Arrow STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Broken Arrow:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 40% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Broken Arrow
Average Daily Rate (ADR) Airbnb Trends in Broken Arrow (2025)
Effective short term rental pricing strategy in Broken Arrow involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Broken Arrow typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $275+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $198 or more.
- Typical properties (Median) charge around $145 per night.
- Entry-level properties (Bottom 25%) earn around $101 per night.
Average Daily Rate (ADR) Trend by Month in Broken Arrow
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Airbnb Seasonality Analysis & Trends in Broken Arrow (2025)
Peak Season (May, June, July)
- Revenue averages $3,464 per month
- Occupancy rates average 60.2%
- Daily rates average $183
Shoulder Season
- Revenue averages $2,982 per month
- Occupancy maintains around 54.2%
- Daily rates hold near $179
Low Season (February, September, October)
- Revenue drops to average $2,557 per month
- Occupancy decreases to average 53.4%
- Daily rates adjust to average $178
Seasonality Insights for Broken Arrow
- The Airbnb seasonality in Broken Arrow shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Broken Arrow's highest earning potential, with monthly revenues capable of climbing to $3,579, occupancy reaching a high of 66.9%, and ADRs peaking at $185.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,460, occupancy could drop to 49.7%, and ADRs may adjust down to $174.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Broken Arrow.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Broken Arrow seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Broken Arrow (2025)
Exploring the top neighborhoods for short-term rentals in Broken Arrow? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Broken Arrow | The heart of the city with easy access to local shops, restaurants, and events. A great spot for travelers seeking convenience and local culture. | Broken Arrow Performing Arts Center, Downtown Farmer's Market, The Rose District, Broken Arrow Historical Society Museum, The Barnacle |
| Bass Pro Shops and The Riverwalk | Attracts outdoor enthusiasts and families with its shopping and recreational activities. A fun area with dining options and scenic river views. | Bass Pro Shops, The Riverwalk, Reasor's, Fishing and boating activities, Outdoor parks |
| Lakeside Park Area | A serene area with beautiful parks and lake views ideal for families and nature lovers looking for leisure activities. | Lakeside Park, Fishing spots, Walking trails, Picnic areas, Playgrounds |
| OneOK Field Area | Close to the baseball stadium where visitors can enjoy games and events, making it a lively area during the sports season. | OneOK Field, Baseball games, Nearby sports bars, Food trucks, Events and festivals |
| Oakridge | A quiet neighborhood offering a mix of residential and green spaces. Attractive for families and longer-term stays. | Community parks, Local shopping, Quiet streets, Family-friendly atmosphere, Access to schools |
| East 71st Street | Offers a variety of dining and shopping experiences. A vibrant area that caters to tourists and locals alike. | Shopping centers, Restaurants, Entertainment venues, Cinemas, Fitness studios |
| Broken Arrow Historical District | Rich in history, this area appeals to visitors interested in the heritage and culture of Broken Arrow. | Historic homes, Cultural landmarks, Museums, Local history tours, Art galleries |
| South Broken Arrow | A more suburban area providing access to parks and a relaxed atmosphere, suitable for families and visitors looking for tranquility. | Parks, Community events, Shopping options, Family-friendly restaurants, Schools |
Understanding Airbnb License Requirements & STR Laws in Broken Arrow (2025)
While Broken Arrow, Oklahoma, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Broken Arrow to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Broken Arrow (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Broken Arrowbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sleeps 22—Pickleball~Hot Tub~Pool Table~Games
Entire Place • 6 bedrooms
Scissortail Retreat | Rose Dist.
Entire Place • 5 bedrooms
5 mins to Rose – Hot Tub, KING Bed, 4 bed/2 baths
Entire Place • 4 bedrooms
Perfect Winter Getaway - 4bdr - Hot Tub Fire Place
Entire Place • 4 bedrooms
Beautiful Getaway: Pool, KING Bed, Big Kitchen
Entire Place • 4 bedrooms
The Butternut Oasis | Luxe Broken Arrow Remodel
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Broken Arrow (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Broken Arrow based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jessica | 5 | $397,642 | 645 | 4.98/5.0 |
| Casey Dunham | 4 | $143,154 | 38 | 3.71/5.0 |
| Cara | 2 | $95,920 | 20 | 2.40/5.0 |
| NickandJaime | 3 | $91,274 | 204 | 4.90/5.0 |
| Gracie | 2 | $76,070 | 151 | 4.96/5.0 |
| Ryan | 2 | $73,730 | 178 | 4.89/5.0 |
| Thomas | 1 | $72,777 | 98 | 4.86/5.0 |
| Nadir | 1 | $66,315 | 26 | 5.00/5.0 |
| Jessica | 1 | $61,704 | 16 | 5.00/5.0 |
| Tara | 2 | $60,295 | 217 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Broken Arrow.
Dive Deeper: Advanced Broken Arrow STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Broken Arrow. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBroken Arrow Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Broken Arrow
- The Broken Arrow Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 100 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Broken Arrow, House properties are the most common (96%), reflecting the local real estate landscape.
- Houses represent a significant 96% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, hotel/boutique (combined 4.0%) offer potential for unique stay experiences.
Broken Arrow Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Broken Arrow
- The dominant room capacity in Broken Arrow is 3 bedrooms listings, making up 43% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 58.0% of the active Airbnb listings in Broken Arrow, indicating a high concentration in these sizes.
- A significant 64.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Broken Arrow.
Broken Arrow Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Broken Arrow
- The most common guest capacity trend in Broken Arrow vacation rentals is listings accommodating 8+ guests (34%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Broken Arrow STR market, accounting for 64.0% of listings.
- 67.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Broken Arrow.
- On average, properties in Broken Arrow are equipped to host 5.4 guests.
Broken Arrow Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Broken Arrow
- The most common availability pattern in Broken Arrow falls within the 91-180 days range, representing 44% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 45.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Broken Arrow (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 56.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Broken Arrow Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
32 listings
33.3% of total
2 Nights
41 listings
42.7% of total
3 Nights
2 listings
2.1% of total
7-29 Nights
6 listings
6.3% of total
30+ Nights
15 listings
15.6% of total
Key Insights
- The most prevalent minimum stay requirement in Broken Arrow is 2 Nights, adopted by 42.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.0%) of the Broken Arrow Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.6%) caters to monthly stays (30+ nights) in Broken Arrow, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.7% of Broken Arrow hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Broken Arrow.
Broken Arrow Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
1.1% of total
Flexible
20 listings
22.7% of total
Moderate
32 listings
36.4% of total
Firm
25 listings
28.4% of total
Strict
10 listings
11.4% of total
Cancellation Policy Insights for Broken Arrow
- The prevailing Airbnb cancellation policy trend in Broken Arrow is Moderate, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (59.1%) and stricter (39.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.4% market standard in Broken Arrow.
- Using a Strict policy might deter some guests, as only 11.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Broken Arrow.
Broken Arrow STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Broken Arrow
- The overall average booking lead time for vacation rentals in Broken Arrow is 31 days.
- Guests book furthest in advance for stays during July (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (35 days avg.) sees the longest lead times, while Fall (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Broken Arrow.
- Target marketing efforts for the Winter season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Broken Arrow averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Broken Arrow (2025)
Amenity Prevalence
Amenity Insights for Broken Arrow
- Essential amenities in Broken Arrow that guests expect include: Smoke alarm, Air conditioning, Kitchen, Heating, Wifi, Free parking on premises, TV, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Broken Arrow: Smoke alarm, Air conditioning, Kitchen, Heating, Wifi, Free parking on premises, TV, Hot water.
- Prioritize adding missing essentials: Smoke alarm, Air conditioning, Kitchen, Heating, Wifi, Free parking on premises, TV, Hot water.
- Consider adding popular differentiators like Washer or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Broken Arrow to stay competitive.
Broken Arrow Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Broken Arrow
- The typical guest profile for Airbnb in Broken Arrow consists of primarily domestic travelers (98%), often arriving from nearby Tulsa, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and United Kingdom (0.5%).
- Top languages spoken are English (78.2%) followed by Spanish (12.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Tulsa and Oklahoma City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Broken Arrow Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Coweta | 13 | $4,285 | $444.14 | 49% |
| Lowell | 28 | $3,479 | $236.65 | 50% |
| Little Flock | 15 | $3,173 | $346.37 | 47% |
| Farmington | 15 | $3,107 | $296.61 | 45% |
| Carlton Landing | 91 | $3,106 | $369.31 | 29% |
| Canadian | 33 | $3,096 | $317.49 | 34% |
| Bentonville | 693 | $2,937 | $193.29 | 52% |
| Springdale | 126 | $2,770 | $198.63 | 49% |
| Rogers | 346 | $2,757 | $227.07 | 44% |
| Fayetteville | 637 | $2,639 | $233.68 | 42% |