Airbnb Market Analytics, Statistics and Data in Broken Arrow, Oklahoma, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Broken Arrow? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Broken Arrow:
How much do Airbnb hosts make on average per month in Broken Arrow?
The short-term rental market in Broken Arrow shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,490 per month
- Strong performing properties (top 25%) make $4,012 or more
- Best-in-class properties (top 10%) achieve $5,889+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,390
Revenue Variations by Month
Occupancy Rates Throughout the Year in Broken Arrow
The market in Broken Arrow shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 56% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 40%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Broken Arrow
Daily rates in Broken Arrow vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $141 per night
- Strong performing properties (top 25%) secure $198 or more
- Best-in-class properties (top 10%) pull in $276+ per night
- Entry-level properties (bottom 25%) earn around $98
Daily Rate Variations by Month
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Seasonality patterns in Broken Arrow
Peak Season (November, June, May)
- Revenue peaks at $3555.73 per month
- Occupancy rates reach 66.70%
- Daily rates average $198.78
Shoulder Season
- Revenue averages $3057.66 per month
- Occupancy maintains 55.62%
- Daily rates hold at $184.88
Low Season (September, January, February)
- Revenue drops to $2526.63 per month
- Occupancy decreases to 46.24%
- Daily rates adjust to $169.53
Is it still profitable to do Airbnb in Broken Arrow in 2025?
Yes! Broken Arrow demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 56% and strong monthly revenue averaging $3058 and With 100 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Broken Arrow
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Rose District | The Rose District is the heart of Broken Arrow, known for its vibrant atmosphere, shops, and restaurants. Ideal for travelers wanting to experience local culture and dining. | Broken Arrow Performing Arts Center, Rose District Farmers Market, The Museum Broken Arrow, Dining options at Rose District, Shopping boutiques |
| The Lakes | A picturesque area with beautiful homes and proximity to nature. Great for families and outdoor enthusiasts looking for a serene environment. | Lake Shadow, Falls Park, Golfing at Forest Ridge, Walking trails, Picnic areas |
| Broken Arrow Historical Society | Perfect for history buffs and those interested in the local heritage. Attracts visitors who appreciate the arts and the stories of the past. | Broken Arrow History Museum, Historic Downtown, Annual events and festivals, Art exhibitions, Cultural festivals |
| Battle Creek | A preferred neighborhood known for parks and recreational activities, appealing to families and travelers looking for a community feel. | Battle Creek Golf Club, Battle Creek Park, Walking trails, Community events, Sports facilities |
| Bass Pro Shops Area | A hotspot for outdoor enthusiasts and shoppers, this area attracts visitors looking for adventure and shopping experiences. | Bass Pro Shops, Fishing and outdoor gear, Shopping and dining options, Outdoor events, Nearby lakes and parks |
| Park View | A family-friendly neighborhood with parks and schools, attracting families looking for a residential feel with easy access to amenities. | Central Park, Park View Community Center, Playgrounds, Family-friendly dining, Schools and educational activities |
| Elam Park | Known for its quiet streets and friendly community, Elam Park attracts those looking to relax and unwind, ideal for short and long-term stays. | Elam Park, Community gatherings, Quiet residential areas, Local dining, Nearby convenience stores |
| South Broken Arrow | A developing area experiencing growth in shops and restaurants, attracting investment opportunities and visitors looking for up-and-coming neighborhoods. | Shopping centers, New restaurants and cafes, Community parks, Local events, Accessibility to major roads |
Do you need a license for Airbnb in Broken Arrow?
We recommend checking directly with Broken Arrow's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Broken Arrow
Sleeps 22—Pickleball~Hot Tub~Pool Table~Games
Entire Place • 6 bedrooms
Perfect Winter Getaway - 4bdr - Hot Tub Fire Place
Entire Place • 4 bedrooms
Scissortail Retreat | Rose Dist.
Entire Place • 5 bedrooms
5 mins to Rose – Hot Tub, KING Bed, 4 bed/2 baths
Entire Place • 4 bedrooms
The Butternut Oasis | Luxe Broken Arrow Remodel
Entire Place • 3 bedrooms
The Porch at The Pines
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Broken Arrow
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jessica | 5 | $371,036 | 645 | 4.98/5.0 |
| Casey Dunham | 4 | $148,156 | 38 | 3.71/5.0 |
| Cara | 2 | $91,594 | 20 | 2.40/5.0 |
| Thomas | 1 | $85,484 | 98 | 4.86/5.0 |
| Gracie | 2 | $77,774 | 151 | 4.96/5.0 |
| Ryan | 2 | $76,920 | 178 | 4.89/5.0 |
| Nadir | 1 | $70,467 | 26 | 5.00/5.0 |
| Alysha | 2 | $68,277 | 78 | 4.92/5.0 |
| Lauren | 1 | $65,336 | 39 | 4.97/5.0 |
| Shawn | 1 | $63,993 | 19 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Broken Arrow
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85%), with house and apartment & condo properties comprising 98.0% of inventory
- Untapped potential in apartment & condo, boutique & hotels segments (4.0% combined)
Room Capacity Distribution
Analysis of 100 properties in Broken Arrow shows that 3 bedrooms properties are most prevalent, making up 44% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 59.0% of all listings.
Key Insights
- Most common: 3 bedrooms (44%)
- Least common: 5+ bedrooms (7%)
- Market concentration: 59.0% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 100 properties in Broken Arrow reveals that 8+ guests properties dominate the market, representing 35% of all listings. The average property accommodates 5.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 64.0% of the market.
Key Insights
- Most common capacity: 8+ guests (35% of market)
- Least common capacity: 5 guests (3% of market)
- Average guest capacity: 5.5 guests per property
- Market concentration: 64.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 100 properties in Broken Arrow, the most common availability pattern is 91-180 days (36% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (38% of properties).
Key Insights
- Most common availability window: 91-180 days (36%)
- Most common booking duration: 181-270 days (38%)
- Properties with high availability (180+ days): 48.0%
- Properties with long-term bookings (180+ days): 55.0%
Minimum Stay Distributions
1 Night
33 listings
35.9% of total
2 Nights
40 listings
43.5% of total
3 Nights
2 listings
2.2% of total
7-29 Nights
6 listings
6.5% of total
30+ Nights
11 listings
12% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 79.4%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (12%) suggest a stable extended-stay market
- High market flexibility with 81.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
1.2% of total
Flexible
18 listings
20.9% of total
Moderate
33 listings
38.4% of total
Firm
24 listings
27.9% of total
Strict
10 listings
11.6% of total
Key Insights
- Moderate is the preferred policy at 38.4% of listings
- The market shows a balanced distribution between guest-friendly (59.3%) and strict (39.5%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 1.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Nov, Apr, averaging 39 days
- Shortest booking windows are in Sep, Mar, Aug, averaging 25 days
- Summer shows the longest average booking window at 34 days, while Fall has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 34 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in Broken Arrow
Below is the distribution of amenities across listings in Broken Arrow:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.9% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.3%) and United Kingdom (0.3%)
- English is the top language at 83%, followed by Spanish (13%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for Oklahoma City and Tulsa markets
- Develop localized content for Canada and United Kingdom
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Broken Arrow. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Coweta | 12 | $5,798 | $474.69 | 48% |
| Lowell | 28 | $3,647 | $232.61 | 51% |
| Farmington | 15 | $3,216 | $288.69 | 45% |
| Little Flock | 16 | $3,182 | $335.40 | 46% |
| Carlton Landing | 94 | $3,164 | $358.92 | 30% |
| Canadian | 32 | $3,131 | $313.39 | 36% |
| Bentonville | 686 | $3,028 | $189.16 | 53% |
| Springdale | 123 | $2,981 | $200.78 | 49% |
| Carl Junction | 14 | $2,903 | $181.60 | 48% |
| Rogers | 349 | $2,886 | $227.96 | 44% |
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