Bartlesville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Oklahoma, United States
Is Airbnb profitable in Bartlesville in 2025? Explore comprehensive Airbnb analytics for Bartlesville, Oklahoma, United States to uncover income potential. This 2025 STR market report for Bartlesville, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 77 active listings.
Whether you're considering an Airbnb investment in Bartlesville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bartlesville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bartlesville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bartlesville (2025)
Understanding the monthly revenue variations for Airbnb listings in Bartlesville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bartlesville is typically March, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bartlesville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,911+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,044 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,275 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $720, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bartlesville
Bartlesville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bartlesville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bartlesville:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bartlesville
Average Daily Rate (ADR) Airbnb Trends in Bartlesville (2025)
Effective short term rental pricing strategy in Bartlesville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bartlesville typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $184+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $135 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Bartlesville
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Airbnb Seasonality Analysis & Trends in Bartlesville (2025)
Peak Season (March, May, July)
- Revenue averages $1,954 per month
- Occupancy rates average 48.1%
- Daily rates average $159
Shoulder Season
- Revenue averages $1,538 per month
- Occupancy maintains around 43.9%
- Daily rates hold near $156
Low Season (January, April, December)
- Revenue drops to average $1,298 per month
- Occupancy decreases to average 33.0%
- Daily rates adjust to average $154
Seasonality Insights for Bartlesville
- The Airbnb seasonality in Bartlesville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bartlesville's highest earning potential, with monthly revenues capable of climbing to $2,179, occupancy reaching a high of 57.6%, and ADRs peaking at $164.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,172, occupancy could drop to 28.2%, and ADRs may adjust down to $148.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bartlesville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bartlesville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bartlesville (2025)
Exploring the top neighborhoods for short-term rentals in Bartlesville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Bartlesville | The heart of the city with access to shops, restaurants, and cultural attractions. Ideal for tourists visiting local events and business travelers. | Price Tower Arts Center, Bartlesville Area History Museum, Woolaroc Museum & Wildlife Preserve, Tower Center at Unity Square, Buffalo Park |
| Woolaroc | A unique nature preserve and museum that attracts visitors interested in wildlife and American Western history. Excellent for those looking to escape city life. | Woolaroc Museum & Wildlife Preserve, Scenic hiking trails, Wildlife viewing opportunities |
| Hiking Trails of Osage Hills | Home to beautiful nature trails and outdoor activities, appealing to nature enthusiasts and tourists looking for outdoor adventures. | Osage Hills State Park, Scenic views, Hiking trails |
| Bartlesville Country Club | A prestigious country club area that attracts golf enthusiasts and visitors seeking a more relaxed and upscale environment. | Bartlesville Country Club, Golfing facilities, Scenic views |
| Winston Churchill Park | Popular recreational area with facilities for outdoor activities, great for families and travelers seeking leisure activities. | Picnic areas, Walking trails, Sports facilities |
| Jane Phillips Medical Center Area | Close to the medical center, attracting visitors for medical tourism and family members visiting patients. | Jane Phillips Medical Center, Nearby restaurants and cafes |
| Hillcrest Country Club | Another high-end country club location, appealing to visitors looking for leisure and recreational activities. | Hillcrest Country Club, Golfing, Social events |
| Phillips Petroleum Company Historic District | A historic area showcasing the city's rich oil heritage, attracting history buffs and tourists interested in local culture. | Historic buildings, Cultural tours, Local dining options |
Understanding Airbnb License Requirements & STR Laws in Bartlesville (2025)
While Bartlesville, Oklahoma, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bartlesville to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Bartlesville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bartlesvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
310-Acre Retreat, Stunning Views, Pool, Sleeps 25+
Entire Place • 9 bedrooms
Mission Lodge
Entire Place • 3 bedrooms
Scandinavian-Inspired Urban Farm with Sauna
Entire Place • 3 bedrooms
The Oil Baron’s House in Downtown Bartlesville
Entire Place • 3 bedrooms
Friendly Modern 3BR House Near Pioneer Woman
Entire Place • 3 bedrooms
Historic Convent in Downtown’s Heart
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bartlesville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bartlesville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Travis | 18 | $159,303 | 876 | 4.82/5.0 |
| Adrienne | 3 | $105,233 | 29 | 4.94/5.0 |
| Taylor | 7 | $96,295 | 470 | 4.89/5.0 |
| Ashley | 4 | $87,727 | 411 | 4.85/5.0 |
| Crystal Lynn | 4 | $64,335 | 283 | 4.87/5.0 |
| Amber | 1 | $44,405 | 10 | 5.00/5.0 |
| Sharon | 2 | $36,579 | 217 | 4.84/5.0 |
| Matthew | 1 | $34,433 | 132 | 4.99/5.0 |
| Aaron | 1 | $33,481 | 122 | 4.91/5.0 |
| Lacy | 2 | $32,321 | 85 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bartlesville.
Dive Deeper: Advanced Bartlesville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bartlesville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBartlesville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bartlesville
- The Bartlesville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.5% of the 77 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bartlesville, Apartment/Condo properties are the most common (50.6%), reflecting the local real estate landscape.
- Houses represent a significant 41.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.6%) offer potential for unique stay experiences.
Bartlesville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bartlesville
- The dominant room capacity in Bartlesville is 1 bedroom listings, making up 48.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 68.9% of the active Airbnb listings in Bartlesville, indicating a high concentration in these sizes.
- A significant 29.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bartlesville.
Bartlesville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bartlesville
- The most common guest capacity trend in Bartlesville vacation rentals is listings accommodating 2 guests (37.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Bartlesville STR market, accounting for 53.3% of listings.
- 33.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bartlesville.
- On average, properties in Bartlesville are equipped to host 4.2 guests.
Bartlesville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bartlesville
- The most common availability pattern in Bartlesville falls within the 271-366 days range, representing 40.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Bartlesville (31.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bartlesville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
36 listings
46.8% of total
2 Nights
29 listings
37.7% of total
3 Nights
3 listings
3.9% of total
4-6 Nights
2 listings
2.6% of total
7-29 Nights
1 listings
1.3% of total
30+ Nights
6 listings
7.8% of total
Key Insights
- The most prevalent minimum stay requirement in Bartlesville is 1 Night, adopted by 46.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.5%) of the Bartlesville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.8% of Bartlesville hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bartlesville.
Bartlesville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
39 listings
54.2% of total
Moderate
12 listings
16.7% of total
Firm
2 listings
2.8% of total
Strict
19 listings
26.4% of total
Cancellation Policy Insights for Bartlesville
- The prevailing Airbnb cancellation policy trend in Bartlesville is Flexible, used by 54.2% of listings.
- The market strongly favors guest-friendly terms, with 70.9% of listings offering Flexible or Moderate policies. This suggests guests in Bartlesville may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 54.2% market standard in Bartlesville.
- Given the high prevalence of Flexible policies (54.2%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Bartlesville.
Bartlesville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bartlesville
- The overall average booking lead time for vacation rentals in Bartlesville is 40 days.
- Guests book furthest in advance for stays during October (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (60 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Bartlesville.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 60 days) to capture early planners.
- Monitor your own booking lead times against these Bartlesville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bartlesville (2025)
Amenity Prevalence
Amenity Insights for Bartlesville
- Essential amenities in Bartlesville that guests expect include: Air conditioning, Smoke alarm, Wifi, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bartlesville: Air conditioning, Smoke alarm, Wifi, Heating, TV.
- Prioritize adding missing essentials: Heating, TV.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bartlesville to stay competitive.
Bartlesville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bartlesville
- The typical guest profile for Airbnb in Bartlesville consists of primarily domestic travelers (99%), often arriving from nearby Oklahoma City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.5% of guests.
- Key international markets include United States (98.5%) and Israel (0.3%).
- Top languages spoken are English (82.2%) followed by Spanish (11.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Oklahoma City and Bartlesville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bartlesville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Little Flock | 17 | $2,976 | $337.96 | 49% |
| Coweta | 13 | $2,814 | $457.29 | 43% |
| Lowell | 31 | $2,640 | $219.08 | 46% |
| West Fork | 10 | $2,628 | $193.37 | 42% |
| Bentonville | 721 | $2,562 | $200.03 | 51% |
| Farmington | 14 | $2,533 | $299.40 | 42% |
| Carlton Landing | 97 | $2,486 | $380.07 | 27% |
| Canadian | 37 | $2,393 | $318.96 | 32% |
| Hulbert | 20 | $2,386 | $261.02 | 38% |
| Sperry | 22 | $2,320 | $265.31 | 32% |