Wooster Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ohio, United States
Is Airbnb profitable in Wooster in 2025? Explore comprehensive Airbnb analytics for Wooster, Ohio, United States to uncover income potential. This 2025 STR market report for Wooster, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 52 active listings.
Whether you're considering an Airbnb investment in Wooster, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wooster Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wooster Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wooster (2025)
Understanding the monthly revenue variations for Airbnb listings in Wooster is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wooster is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wooster across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,500+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,616 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,873 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,222, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wooster
Wooster Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wooster STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wooster:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wooster
Average Daily Rate (ADR) Airbnb Trends in Wooster (2025)
Effective short term rental pricing strategy in Wooster involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wooster typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $194+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $146 or more.
- Typical properties (Median) charge around $109 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Wooster
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Airbnb Seasonality Analysis & Trends in Wooster (2025)
Peak Season (June, July, April)
- Revenue averages $2,735 per month
- Occupancy rates average 57.4%
- Daily rates average $122
Shoulder Season
- Revenue averages $2,150 per month
- Occupancy maintains around 50.7%
- Daily rates hold near $123
Low Season (January, February, March)
- Revenue drops to average $1,215 per month
- Occupancy decreases to average 32.9%
- Daily rates adjust to average $129
Seasonality Insights for Wooster
- The Airbnb seasonality in Wooster shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wooster's highest earning potential, with monthly revenues capable of climbing to $2,808, occupancy reaching a high of 65.9%, and ADRs peaking at $133.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,121, occupancy could drop to 28.2%, and ADRs may adjust down to $120.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wooster.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wooster seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wooster (2025)
Exploring the top neighborhoods for short-term rentals in Wooster? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Wooster | The heart of Wooster, featuring local shops, restaurants, and cultural venues. A great spot for guests wanting to experience the local city life and events. | Wayne County Historical Society, Wooster Art Museum, Downtown Farmers Market, Local boutiques and cafes, Theatre events at the Historic Palace Theatre |
| Burbank | A charming small town atmosphere with easy access to rural vistas. Great for guests seeking a quiet retreat in nature and local community events. | Burbank Park, Local farms and markets, Burbank Sports Complex, Nearby hiking trails |
| Orrville | Just a short drive from Wooster, Orrville offers a mix of small-town charm and local attractions ideal for family travelers. | Orrville Historical Society, Butler Motor Speedway, Local dining options, Nearby parks and recreational facilities |
| Shreve | A quaint rural village known for its peaceful surroundings. Perfect for guests looking to escape the hustle and bustle of city life. | Historic downtown, Local festivals, Nearby hiking and biking trails, Shreve Lake |
| Apple Creek | A charming village known for its Amish community and rural lifestyle. Attracts visitors interested in Amish culture and crafts. | Local Amish shops, Apple Creek Park, Farming tours, Cultural events |
| Geneva-on-the-Lake | A relaxing getaway location with outdoor activities and beautiful lake views. Ideal for families and couples looking for a break. | Geneva State Park, Lake Geneva, Wine tasting tours, Fishing and boating activities |
| Wooster College Area | Close proximity to the College of Wooster, attracting students and visitors to campus events. | College events, Local cafes, Parks near the college, Cultural activities hosted by students |
| Rittman | A small, friendly community with local businesses. Offers a suburban experience while being close to Wooster. | Rittman Golf Course, Local parks, Rittman Historical Society, Nearby nature preserves |
Understanding Airbnb License Requirements & STR Laws in Wooster (2025)
While Wooster, Ohio, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wooster to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wooster (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Woosterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Memory Lane Cottage
Entire Place • 4 bedrooms
Stunning 2 BR, 2 BA, w/Elevator, Downtown Wooster
Entire Place • 2 bedrooms
The Bowman House
Entire Place • 4 bedrooms
Lovely 2-bedroom loft with indoor fireplace
Entire Place • 2 bedrooms
Historic hideaway in downtown studio apartment
Entire Place • 1 bedroom
TheLegacyHouse: Entire Historic Home Downtown
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wooster (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wooster based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Patrice | 2 | $79,359 | 322 | 4.99/5.0 |
| Amanda | 3 | $71,793 | 190 | 4.97/5.0 |
| Rob | 3 | $65,513 | 879 | 4.80/5.0 |
| Damon | 5 | $62,130 | 196 | 4.74/5.0 |
| Epp | 1 | $61,272 | 40 | 4.95/5.0 |
| Jennings & Connie | 2 | $59,624 | 318 | 4.96/5.0 |
| Jessica | 3 | $57,920 | 316 | 4.98/5.0 |
| Seaglass Management Co | 3 | $52,190 | 154 | 4.96/5.0 |
| Adam | 3 | $46,597 | 394 | 4.89/5.0 |
| Paraprin Short Stay Rent | 1 | $42,970 | 20 | 4.60/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wooster.
Dive Deeper: Advanced Wooster STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wooster. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWooster Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wooster
- The Wooster Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.2% of the 52 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wooster, Apartment/Condo properties are the most common (65.4%), reflecting the local real estate landscape.
- Houses represent a significant 26.9% portion, catering likely to families or larger groups.
- The presence of 5.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.9%) offer potential for unique stay experiences.
Wooster Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wooster
- The dominant room capacity in Wooster is 1 bedroom listings, making up 40.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Wooster, indicating a high concentration in these sizes.
- A significant 23.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wooster.
Wooster Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wooster
- The most common guest capacity trend in Wooster vacation rentals is listings accommodating 2 guests (28.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Wooster STR market, accounting for 50.0% of listings.
- 34.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wooster.
- On average, properties in Wooster are equipped to host 4.4 guests.
Wooster Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wooster
- The most common availability pattern in Wooster falls within the 181-270 days range, representing 48.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wooster (48.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wooster Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
21 listings
42% of total
2 Nights
17 listings
34% of total
4-6 Nights
3 listings
6% of total
7-29 Nights
2 listings
4% of total
30+ Nights
7 listings
14% of total
Key Insights
- The most prevalent minimum stay requirement in Wooster is 1 Night, adopted by 42% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.0%) of the Wooster Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14%) caters to monthly stays (30+ nights) in Wooster, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 42% of Wooster hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wooster.
Wooster Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
22 listings
44% of total
Moderate
14 listings
28% of total
Firm
9 listings
18% of total
Strict
5 listings
10% of total
Cancellation Policy Insights for Wooster
- The prevailing Airbnb cancellation policy trend in Wooster is Flexible, used by 44% of listings.
- The market strongly favors guest-friendly terms, with 72.0% of listings offering Flexible or Moderate policies. This suggests guests in Wooster may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44% market standard in Wooster.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Wooster.
Wooster STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wooster
- The overall average booking lead time for vacation rentals in Wooster is 55 days.
- Guests book furthest in advance for stays during July (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Wooster.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Wooster averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wooster (2025)
Amenity Prevalence
Amenity Insights for Wooster
- Essential amenities in Wooster that guests expect include: Refrigerator, Smoke alarm, Coffee maker, Wifi, Heating, TV, Air conditioning, Dishes and silverware, Hot water, Kitchen. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wooster: Refrigerator, Smoke alarm, Coffee maker, Wifi, Heating, TV, Air conditioning, Dishes and silverware, Hot water, Kitchen.
- Prioritize adding missing essentials: Heating, TV, Air conditioning, Dishes and silverware, Hot water, Kitchen.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wooster to stay competitive.
Wooster Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wooster
- The typical guest profile for Airbnb in Wooster consists of primarily domestic travelers (97%), often arriving from nearby Columbus, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.6% of guests.
- Key international markets include United States (96.6%) and DC (0.7%).
- Top languages spoken are English (78.1%) followed by Spanish (8.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Columbus and Cincinnati.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wooster Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Creola | 11 | $6,407 | $395.56 | 56% |
| Huron Township | 16 | $5,955 | $423.08 | 44% |
| Rockbridge | 171 | $5,219 | $376.08 | 48% |
| Sugar Grove | 13 | $5,141 | $429.33 | 42% |
| Berlin Township | 11 | $5,075 | $369.51 | 44% |
| South Bloomingville | 104 | $5,049 | $287.03 | 51% |
| Logan | 592 | $4,882 | $353.20 | 47% |
| Peninsula | 15 | $4,588 | $318.56 | 51% |
| Swan Township | 89 | $4,488 | $313.93 | 49% |
| New Plymouth | 13 | $4,411 | $524.37 | 29% |