Westerville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ohio, United States
Is Airbnb profitable in Westerville in 2025? Explore comprehensive Airbnb analytics for Westerville, Ohio, United States to uncover income potential. This 2025 STR market report for Westerville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 41 active listings.
Whether you're considering an Airbnb investment in Westerville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Westerville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Westerville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Westerville (2025)
Understanding the monthly revenue variations for Airbnb listings in Westerville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Westerville is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Westerville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,747+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,426 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,558 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,874, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Westerville
Westerville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Westerville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Westerville:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 62%.
- Entry-level properties (Bottom 25%) average 47% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Westerville
Average Daily Rate (ADR) Airbnb Trends in Westerville (2025)
Effective short term rental pricing strategy in Westerville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Westerville typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $225+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
- Typical properties (Median) charge around $128 per night.
- Entry-level properties (Bottom 25%) earn around $108 per night.
Average Daily Rate (ADR) Trend by Month in Westerville
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Airbnb Seasonality Analysis & Trends in Westerville (2025)
Peak Season (July, August, May)
- Revenue averages $3,508 per month
- Occupancy rates average 70.5%
- Daily rates average $158
Shoulder Season
- Revenue averages $2,894 per month
- Occupancy maintains around 60.3%
- Daily rates hold near $159
Low Season (January, February, March)
- Revenue drops to average $2,157 per month
- Occupancy decreases to average 48.1%
- Daily rates adjust to average $157
Seasonality Insights for Westerville
- The Airbnb seasonality in Westerville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Westerville's highest earning potential, with monthly revenues capable of climbing to $3,901, occupancy reaching a high of 77.2%, and ADRs peaking at $164.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,030, occupancy could drop to 45.7%, and ADRs may adjust down to $155.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Westerville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Westerville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Westerville (2025)
Exploring the top neighborhoods for short-term rentals in Westerville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Uptown | Charming neighborhood with a rich history and beautiful architecture, ideal for guests looking for a quaint atmosphere close to local shops and parks. | Westerville Public Library, Everal Barn and Homestead, Alum Creek Park, Westerville Historic District, Westerville Community Center |
| Otterbein University Area | Home to the vibrant college community of Otterbein University, attracting students and families visiting the campus. A great spot for those seeking a youthful and energetic environment. | Otterbein University, Westerville Sports Complex, Grange Insurance Audubon Center, Local cafes and boutiques |
| Sunbury Road | A more suburban area with easy access to shopping and dining options, perfect for families and longer stays. | Westerville Mall, Straders Garden Center, Nearby golf courses, Various parks and recreational areas |
| Central Westerville | Located near the main downtown area, this region offers a mix of local businesses, dining options, and events throughout the year. | Westerville Farmers Market, Hometown Harvest, Various local restaurants and bars, Civic events and festivals |
| Heritage Park | Family-friendly neighborhood with spacious homes and parks, appealing to families and those looking for a quiet stay. | Heritage Park, Westerville Parks and Recreation, Playgrounds and sports fields |
| East Street | A residential area offering proximity to shopping centers and parks, attractive for those looking for convenience and comfort. | Columbus Zoo and Aquarium, Shopping at Easton Town Center, Local parks and recreational facilities |
| Westerville Parkway | Easy access to major highways and surrounding areas, suitable for business travelers and those seeking a travel-friendly location. | Nearby corporate offices, Westerville industrial parks, Parks and recreational spots |
| Academy Park | A serene and picturesque neighborhood featuring ample green space, ensuring a peaceful stay for visitors. | Academy Park, Parks with walking trails, Local coffee shops, Community events |
Understanding Airbnb License Requirements & STR Laws in Westerville (2025)
While Westerville, Ohio, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Westerville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Westerville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Westervillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Presidential Estate - Uptown Westerville
Entire Place • 4 bedrooms
★Dragon’s Lair★Private Home w/ Arcade & Minigolf★
Entire Place • 4 bedrooms
Home in the Heart of Westerville
Entire Place • 3 bedrooms
Historic Charmer in Uptown Westerville/Otterbein U
Entire Place • 4 bedrooms
Quiet, Bright and Spacious 4BR/2B Near Uptown
Entire Place • 4 bedrooms
THE GOOD PLACE Uptown Westerville, Colorful & Cozy
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Westerville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Westerville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alezah | 10 | $255,707 | 1748 | 4.92/5.0 |
| Jennifer | 2 | $91,404 | 84 | 4.97/5.0 |
| Gretchen | 3 | $78,561 | 756 | 4.87/5.0 |
| GH Hospitality | 1 | $71,077 | 7 | 4.71/5.0 |
| CJ & Kelly | 2 | $63,401 | 27 | 5.00/5.0 |
| Cheryl | 2 | $61,398 | 68 | 4.68/5.0 |
| Katherine | 1 | $59,278 | 179 | 4.75/5.0 |
| Nathan | 1 | $46,243 | 81 | 4.86/5.0 |
| Jacob | 1 | $45,719 | 65 | 4.98/5.0 |
| Jodi | 1 | $45,352 | 61 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Westerville.
Dive Deeper: Advanced Westerville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Westerville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWesterville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Westerville
- The Westerville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.7% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Westerville, Apartment/Condo properties are the most common (58.5%), reflecting the local real estate landscape.
- Houses represent a significant 36.6% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 4.9%) offer potential for unique stay experiences.
Westerville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Westerville
- The dominant room capacity in Westerville is 2 bedrooms listings, making up 48.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 75.6% of the active Airbnb listings in Westerville, indicating a high concentration in these sizes.
Westerville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Westerville
- The most common guest capacity trend in Westerville vacation rentals is listings accommodating 4 guests (46.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Westerville STR market, accounting for 65.8% of listings.
- 24.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Westerville.
- On average, properties in Westerville are equipped to host 4.2 guests.
Westerville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Westerville
- The most common availability pattern in Westerville falls within the 91-180 days range, representing 53.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 34.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Westerville (48.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 65.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Westerville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
17.9% of total
2 Nights
10 listings
25.6% of total
3 Nights
5 listings
12.8% of total
4-6 Nights
3 listings
7.7% of total
7-29 Nights
4 listings
10.3% of total
30+ Nights
10 listings
25.6% of total
Key Insights
- The most prevalent minimum stay requirement in Westerville is 2 Nights, adopted by 25.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25.6%) caters to monthly stays (30+ nights) in Westerville, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 25.6% of Westerville hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Westerville.
Westerville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
30% of total
Moderate
16 listings
40% of total
Firm
5 listings
12.5% of total
Strict
7 listings
17.5% of total
Cancellation Policy Insights for Westerville
- The prevailing Airbnb cancellation policy trend in Westerville is Moderate, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (70.0%) and stricter (30.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40% market standard in Westerville.
- Regularly review your cancellation policy against competitors and market demand shifts in Westerville.
Westerville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Westerville
- The overall average booking lead time for vacation rentals in Westerville is 44 days.
- Guests book furthest in advance for stays during June (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Westerville.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Westerville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Westerville (2025)
Amenity Prevalence
Amenity Insights for Westerville
- Essential amenities in Westerville that guests expect include: Air conditioning, TV, Wifi, Hangers, Free parking on premises, Carbon monoxide alarm, Smoke alarm, Hot water, Heating, Refrigerator. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Westerville: Air conditioning, TV, Wifi, Hangers, Free parking on premises, Carbon monoxide alarm, Smoke alarm, Hot water, Heating, Refrigerator.
- Prioritize adding missing essentials: Heating, Refrigerator.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Westerville to stay competitive.
Westerville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Westerville
- The typical guest profile for Airbnb in Westerville consists of primarily domestic travelers (96%), often arriving from nearby Columbus, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.9% of guests.
- Key international markets include United States (95.9%) and Canada (1.6%).
- Top languages spoken are English (82.7%) followed by Spanish (6.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Columbus and Oakwood.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Westerville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Creola | 11 | $6,407 | $395.56 | 56% |
| Huron Township | 16 | $5,955 | $423.08 | 44% |
| Rockbridge | 171 | $5,219 | $376.08 | 48% |
| Sugar Grove | 13 | $5,141 | $429.33 | 42% |
| Berlin Township | 11 | $5,075 | $369.51 | 44% |
| South Bloomingville | 104 | $5,049 | $287.03 | 51% |
| Logan | 592 | $4,882 | $353.20 | 47% |
| Peninsula | 15 | $4,588 | $318.56 | 51% |
| Swan Township | 89 | $4,488 | $313.93 | 49% |
| New Plymouth | 13 | $4,411 | $524.37 | 29% |