Toledo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ohio, United States
Is Airbnb profitable in Toledo in 2025? Explore comprehensive Airbnb analytics for Toledo, Ohio, United States to uncover income potential. This 2025 STR market report for Toledo, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 319 active listings.
Whether you're considering an Airbnb investment in Toledo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Toledo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Toledo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Toledo (2025)
Understanding the monthly revenue variations for Airbnb listings in Toledo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Toledo is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Toledo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,604+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,496 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,458 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $721, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Toledo
Toledo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Toledo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Toledo:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Toledo
Average Daily Rate (ADR) Airbnb Trends in Toledo (2025)
Effective short term rental pricing strategy in Toledo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Toledo typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $196+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $136 or more.
- Typical properties (Median) charge around $98 per night.
- Entry-level properties (Bottom 25%) earn around $54 per night.
Average Daily Rate (ADR) Trend by Month in Toledo
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Airbnb Seasonality Analysis & Trends in Toledo (2025)
Peak Season (July, June, May)
- Revenue averages $2,294 per month
- Occupancy rates average 50.5%
- Daily rates average $112
Shoulder Season
- Revenue averages $1,805 per month
- Occupancy maintains around 48.8%
- Daily rates hold near $111
Low Season (January, February, March)
- Revenue drops to average $1,368 per month
- Occupancy decreases to average 41.7%
- Daily rates adjust to average $111
Seasonality Insights for Toledo
- The Airbnb seasonality in Toledo shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Toledo's highest earning potential, with monthly revenues capable of climbing to $2,360, occupancy reaching a high of 60.2%, and ADRs peaking at $114.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,233, occupancy could drop to 40.8%, and ADRs may adjust down to $110.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Toledo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Toledo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Toledo (2025)
Exploring the top neighborhoods for short-term rentals in Toledo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| The Old West End | Historic neighborhood known for its beautiful Victorian homes and strong sense of community. Attractive to those seeking a unique cultural experience with close proximity to downtown Toledo. | Toledo Museum of Art, Empire Theater, Wildwood Preserve Metropark, Toledo Botanical Garden, Swan Creek Preserve Metropark |
| Downtown Toledo | The heart of the city with a vibrant nightlife, dining, and cultural attractions. Ideal for business travelers and tourists wanting to experience the urban lifestyle. | Fifth Third Field, The Huntington Center, Toledo Zoo, Imagination Station, The Glass Pavilion |
| Westgate | Charming suburban area with a mix of residential and commercial spaces. It appeals to families and travelers looking for a quieter stay while being near attractions. | Westgate Village Shopping Center, Toledo Firefighters Museum, Ottawa Park, Swan Creek Metropark |
| East Toledo | Evolving neighborhood with access to the waterfront. It's becoming popular for its rich industrial history and potential for growth. | Marine Museum of Lake Erie, International Park, Riverview Cemetery |
| South Toledo | Family-friendly area with parks and schools. Popular among travelers who prefer a suburban feel and accessibility to the city. | South Toledo Golf Club, Toledo Botanical Garden, Sylvania City Park |
| North Toledo | Less touristy and known for its strong community feel. It attracts guests looking for a more authentic Toledo experience. | Walbridge Park, Detwiler Park, Swan Creek |
| The Secor District | An up-and-coming area with a blend of residential and commercial spaces. Draws people looking for trendy spots and newer developments. | Secor Metropark, Nati's Food Truck Park, local art galleries |
| Oregon, Ohio | Just outside Toledo, this suburban community offers a quieter setting with outdoor activities and easy access to the city. Perfect for those seeking peace while still being near Toledo. | Maumee Bay State Park, Oregon City Park, Lake Erie beaches |
Understanding Airbnb License Requirements & STR Laws in Toledo (2025)
While Toledo, Ohio, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Toledo to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Toledo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Toledobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
“A Beach Feel without the Sand!"
Entire Place • 5 bedrooms
4-Bed McMansion Marvel!
Entire Place • 4 bedrooms
Luxurious Loft 54
Entire Place • 3 bedrooms
Spacious and Stylish 5BR/2BA Home in Quiet Area!
Entire Place • 5 bedrooms
The Historic Mansion at bookmymansion1.com
Entire Place • 7 bedrooms
Jodore Gem
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Toledo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Toledo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daisy | 14 | $228,734 | 688 | 4.75/5.0 |
| Megan | 9 | $219,659 | 581 | 4.94/5.0 |
| Evolve | 8 | $173,113 | 123 | 4.50/5.0 |
| Virginia | 3 | $120,921 | 287 | 4.98/5.0 |
| Ruby | 7 | $117,898 | 240 | 4.64/5.0 |
| Landon | 6 | $98,963 | 62 | 4.99/5.0 |
| Vince | 2 | $91,081 | 330 | 4.77/5.0 |
| Erin | 5 | $88,806 | 96 | 4.88/5.0 |
| Jon | 11 | $87,508 | 746 | 4.91/5.0 |
| Ralph | 1 | $86,793 | 16 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Toledo.
Dive Deeper: Advanced Toledo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Toledo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsToledo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Toledo
- The Toledo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.6% of the 319 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 30.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Toledo, House properties are the most common (76.8%), reflecting the local real estate landscape.
- Houses represent a significant 76.8% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, unique stays (combined 5.0%) offer potential for unique stay experiences.
Toledo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Toledo
- The dominant room capacity in Toledo is 2 bedrooms listings, making up 26.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 48.6% of the active Airbnb listings in Toledo, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Toledo.
Toledo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Toledo
- The most common guest capacity trend in Toledo vacation rentals is listings accommodating 6 guests (17.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Toledo STR market, accounting for 31.4% of listings.
- 35.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Toledo.
- On average, properties in Toledo are equipped to host 3.8 guests.
Toledo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Toledo
- The most common availability pattern in Toledo falls within the 181-270 days range, representing 34.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Toledo (33.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Toledo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
126 listings
41.3% of total
2 Nights
64 listings
21% of total
3 Nights
39 listings
12.8% of total
4-6 Nights
20 listings
6.6% of total
7-29 Nights
26 listings
8.5% of total
30+ Nights
30 listings
9.8% of total
Key Insights
- The most prevalent minimum stay requirement in Toledo is 1 Night, adopted by 41.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.3%) of the Toledo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.3% of Toledo hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Toledo.
Toledo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
81 listings
27.8% of total
Moderate
66 listings
22.7% of total
Firm
62 listings
21.3% of total
Strict
82 listings
28.2% of total
Cancellation Policy Insights for Toledo
- The prevailing Airbnb cancellation policy trend in Toledo is Strict, used by 28.2% of listings.
- There's a relatively balanced mix between guest-friendly (50.5%) and stricter (49.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 28.2% market standard in Toledo.
- Regularly review your cancellation policy against competitors and market demand shifts in Toledo.
Toledo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Toledo
- The overall average booking lead time for vacation rentals in Toledo is 29 days.
- Guests book furthest in advance for stays during June (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (45 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Toledo.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 45 days) to capture early planners.
- Monitor your own booking lead times against these Toledo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Toledo (2025)
Amenity Prevalence
Amenity Insights for Toledo
- Essential amenities in Toledo that guests expect include: Wifi, Smoke alarm, Air conditioning, Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Toledo: Wifi, Smoke alarm, Air conditioning, Heating, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Air conditioning, Heating, Free parking on premises.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Toledo to stay competitive.
Toledo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Toledo
- The typical guest profile for Airbnb in Toledo consists of primarily domestic travelers (93%), often arriving from nearby Toledo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 93.4% of guests.
- Key international markets include United States (93.4%) and Canada (3%).
- Top languages spoken are English (75%) followed by Spanish (10%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toledo and Columbus.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Toledo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Huron Township | 16 | $5,955 | $423.08 | 44% |
| Berlin Township | 11 | $5,075 | $369.51 | 44% |
| Ann Arbor | 487 | $4,539 | $424.08 | 48% |
| Hamburg Township | 36 | $4,279 | $397.92 | 44% |
| Grass Lake Charter Township | 16 | $4,168 | $321.84 | 45% |
| White Lake Charter Township | 27 | $4,025 | $328.99 | 46% |
| Troy Township | 13 | $3,926 | $262.42 | 47% |
| Erie Township | 10 | $3,907 | $209.82 | 56% |
| Huron | 122 | $3,867 | $338.59 | 41% |
| Pittsfield Charter Township | 39 | $3,862 | $332.88 | 45% |