Thornville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ohio, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Thornville in 2025? Explore comprehensive Airbnb analytics for Thornville, Ohio, United States to uncover income potential. This 2025 STR market report for Thornville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 66 active listings.

Whether you're considering an Airbnb investment in Thornville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Thornville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Thornville Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$198
The average rental revenue earned for an occupied room per day in Thornville.
Occupancy Rate(?)
37.7%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$23,789
Typical annual income for an Airbnb listing in Thornville. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-47.2%
Significant decrease (-47.2%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Thornville.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Thornville.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
66
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Thornville (2025)

Understanding the monthly revenue variations for Airbnb listings in Thornville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Thornville is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Thornville across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $8,300+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,236 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,065 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,808, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Thornville

Thornville Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Thornville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Thornville:

  • Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 34%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Thornville

Average Daily Rate (ADR) Airbnb Trends in Thornville (2025)

Effective short term rental pricing strategy in Thornville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Thornville typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $428+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $252 or more.
  • Typical properties (Median) charge around $137 per night.
  • Entry-level properties (Bottom 25%) earn around $81 per night.

Average Daily Rate (ADR) Trend by Month in Thornville

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Airbnb Seasonality Analysis & Trends in Thornville (2025)

Peak Season (June, May, July)
  • Revenue averages $6,423 per month
  • Occupancy rates average 54.4%
  • Daily rates average $201
Shoulder Season
  • Revenue averages $3,672 per month
  • Occupancy maintains around 40.0%
  • Daily rates hold near $196
Low Season (January, February, March)
  • Revenue drops to average $2,266 per month
  • Occupancy decreases to average 23.4%
  • Daily rates adjust to average $195

Seasonality Insights for Thornville

  • The Airbnb seasonality in Thornville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Thornville's highest earning potential, with monthly revenues capable of climbing to $7,009, occupancy reaching a high of 57.7%, and ADRs peaking at $206.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,981, occupancy could drop to 19.5%, and ADRs may adjust down to $189.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Thornville.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Thornville seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Thornville (2025)

Exploring the top neighborhoods for short-term rentals in Thornville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Buckeye Lake
A popular destination for lake lovers and family vacations. Buckeye Lake offers beautiful waterfront properties and outdoor activities like boating and fishing.
Buckeye Lake State Park, Buckeye Lake Winery, Lakeview Park, Millersport Sweet Corn Festival, Buckeye Lake Museum
Dawes Arboretum
A serene and beautiful arboretum ideal for nature lovers and those seeking a peaceful retreat. Excellent for hosting guests interested in outdoor activities and relaxation.
Dawes Arboretum, Nature Trails, Wildflower Garden, Herb Garden
Thornville State Park
A local gem for outdoor enthusiasts, offering hiking, fishing, and camping opportunities. Great for hosting guests who love nature and the outdoors.
Thornville State Park, Fishing Spots, Picnic Areas, Trails
Heath
A nearby city with growing attractions and amenities. A good spot for travelers visiting Thornville and the surrounding areas, offering dining and shopping.
Heath City Park, The Midland Theatre, Heath Community Center, Local Shops and Restaurants
Newark
A larger city nearby, providing more urban attractions and activities. Ideal for guests wanting a mix of rural and urban experiences.
The Works Museum, Newark Earthworks, Licking County Courthouse, Cherry Valley Lodge, Local Breweries
Granville
Charming village known for its historic homes and vibrant community. A great area for guests seeking a quaint and picturesque stay.
Denison University, Granville Inn, Swasey Chapel, Granville Historical Society, Local Artisan Shops
Logan
Gateway to the Hocking Hills region, popular for outdoor adventures, hiking, and scenic landscapes. Perfect for guests interested in nature and active vacations.
Hocking Hills State Park, Ash Cave, Old Man's Cave, Cedar Falls, Rock House
Circleville
Home to the famous Pumpkin Show and a rich local culture. A suitable location for guests wanting to experience local events and history.
Circleville Pumpkin Show, A.W. Marion State Park, Pumpkin Park, Local Historical Sites, Circleville Historical Society

Understanding Airbnb License Requirements & STR Laws in Thornville (2025)

While Thornville, Ohio, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Thornville to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Thornville (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Thornvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The Shome 
Heated Pool, Hot Tub & Pondside Wedings

The Shome Heated Pool, Hot Tub & Pondside Wedings

Entire Place • 3 bedrooms

$129,268
Revenue
63.8%
Occupancy
$454.71
Daily Rate
Heated Pool / hot tub/ celebrations welcome

Heated Pool / hot tub/ celebrations welcome

Entire Place • 3 bedrooms

$89,693
Revenue
56.0%
Occupancy
$515.23
Daily Rate
The View at Buckeye Lake

The View at Buckeye Lake

Entire Place • 5 bedrooms

$83,009
Revenue
26.9%
Occupancy
$535.98
Daily Rate
Waterfront Lake House
 -Buckeye Lake- Private Dock

Waterfront Lake House -Buckeye Lake- Private Dock

Entire Place • 3 bedrooms

$73,781
Revenue
55.8%
Occupancy
$434.72
Daily Rate
Spacious Thornville Home ~ 8 Mi to Buckeye Lake!

Spacious Thornville Home ~ 8 Mi to Buckeye Lake!

Entire Place • 7 bedrooms

$73,624
Revenue
46.1%
Occupancy
$587.95
Daily Rate
Modern & spacious 5-bedroom home near the lake

Modern & spacious 5-bedroom home near the lake

Entire Place • 4 bedrooms

$67,429
Revenue
35.3%
Occupancy
$423.70
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Thornville (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Thornville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Evolve3$158,136454.78/5.0
Aaron1$129,268414.95/5.0
Laura1$89,693644.98/5.0
Evolve2$84,640125.00/5.0
Patrick1$83,009385.00/5.0
Gavin1$73,781174.94/5.0
Rachel2$72,2161134.71/5.0
Tristan1$67,429265.00/5.0
Holly1$64,224125.00/5.0
Lindsay1$54,947364.97/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Thornville.

Dive Deeper: Advanced Thornville STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Thornville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Thornville Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Thornville

  • The Thornville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97% of the 66 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Thornville, House properties are the most common (63.6%), reflecting the local real estate landscape.
  • Houses represent a significant 63.6% portion, catering likely to families or larger groups.
  • Smaller segments like apartment/condo, unique stays, others (combined 4.5%) offer potential for unique stay experiences.

Thornville Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Thornville

  • The dominant room capacity in Thornville is 1 bedroom listings, making up 48.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 71.2% of the active Airbnb listings in Thornville, indicating a high concentration in these sizes.
  • A significant 39.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Thornville.

Thornville Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Thornville

  • The most common guest capacity trend in Thornville vacation rentals is listings accommodating 4 guests (36.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Thornville STR market, accounting for 69.7% of listings.
  • 48.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Thornville.
  • On average, properties in Thornville are equipped to host 5.4 guests.

Thornville Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Thornville

  • The most common availability pattern in Thornville falls within the 271-366 days range, representing 56.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 89.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Thornville (42.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 15.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Thornville Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (64.1%)

1 Night

41 listings

64.1% of total

2 Nights (26.6%)

2 Nights

17 listings

26.6% of total

3 Nights (4.7%)

3 Nights

3 listings

4.7% of total

30+ Nights (4.7%)

30+ Nights

3 listings

4.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Thornville is 1 Night, adopted by 64.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (90.7%) of the Thornville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 64.1% of Thornville hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Thornville.

Thornville Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (11.4%)

Flexible

4 listings

11.4% of total

Moderate (20%)

Moderate

7 listings

20% of total

Firm (40%)

Firm

14 listings

40% of total

Strict (28.6%)

Strict

10 listings

28.6% of total

Cancellation Policy Insights for Thornville

  • The prevailing Airbnb cancellation policy trend in Thornville is Firm, used by 40% of listings.
  • A majority (68.6%) of hosts in Thornville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 40% market standard in Thornville.
  • Regularly review your cancellation policy against competitors and market demand shifts in Thornville.

Thornville STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Thornville

  • The overall average booking lead time for vacation rentals in Thornville is 37 days.
  • Guests book furthest in advance for stays during July (average 96 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (76 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Thornville.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
  • Monitor your own booking lead times against these Thornville averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Thornville (2025)

Amenity Prevalence

Amenity Insights for Thornville

  • Essential amenities in Thornville that guests expect include: Air conditioning, Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Wifi, Smoke alarm, TV are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Thornville: Air conditioning, Kitchen, Hot water.
  • Prioritize adding missing essentials: Air conditioning, Kitchen, Hot water.
  • Consider adding popular differentiators like Wifi or Smoke alarm to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Thornville to stay competitive.

Thornville Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Thornville

  • The typical guest profile for Airbnb in Thornville consists of primarily domestic travelers (98%), often arriving from nearby Columbus, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.9% of guests.
  • Key international markets include United States (97.9%) and Canada (1%).
  • Top languages spoken are English (88.9%) followed by Spanish (3.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Columbus and Cincinnati.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Thornville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Creola11$6,407$395.5656%
Rockbridge171$5,219$376.0848%
Sugar Grove13$5,141$429.3342%
Berlin Township11$5,075$369.5144%
South Bloomingville104$5,049$287.0351%
Logan592$4,882$353.2047%
Victor19$4,783$435.0837%
Swan Township89$4,488$313.9349%
New Plymouth13$4,411$524.3729%
Laurelville120$4,344$322.3044%

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