Rockbridge Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ohio, United States
Is Airbnb profitable in Rockbridge in 2025? Explore comprehensive Airbnb analytics for Rockbridge, Ohio, United States to uncover income potential. This 2025 STR market report for Rockbridge, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 171 active listings.
Whether you're considering an Airbnb investment in Rockbridge, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rockbridge Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rockbridge Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rockbridge (2025)
Understanding the monthly revenue variations for Airbnb listings in Rockbridge is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rockbridge is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rockbridge across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,700+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,372 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,823 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,726, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rockbridge
Rockbridge Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rockbridge STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rockbridge:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rockbridge
Average Daily Rate (ADR) Airbnb Trends in Rockbridge (2025)
Effective short term rental pricing strategy in Rockbridge involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rockbridge typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $691+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $410 or more.
- Typical properties (Median) charge around $276 per night.
- Entry-level properties (Bottom 25%) earn around $214 per night.
Average Daily Rate (ADR) Trend by Month in Rockbridge
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Airbnb Seasonality Analysis & Trends in Rockbridge (2025)
Peak Season (June, July, May)
- Revenue averages $7,401 per month
- Occupancy rates average 52.8%
- Daily rates average $385
Shoulder Season
- Revenue averages $5,936 per month
- Occupancy maintains around 50.1%
- Daily rates hold near $375
Low Season (January, February, March)
- Revenue drops to average $4,079 per month
- Occupancy decreases to average 40.4%
- Daily rates adjust to average $352
Seasonality Insights for Rockbridge
- The Airbnb seasonality in Rockbridge shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rockbridge's highest earning potential, with monthly revenues capable of climbing to $7,843, occupancy reaching a high of 62.6%, and ADRs peaking at $388.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,329, occupancy could drop to 37.3%, and ADRs may adjust down to $342.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rockbridge.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rockbridge seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rockbridge (2025)
Exploring the top neighborhoods for short-term rentals in Rockbridge? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lexington | A charming small town with rich history and beautiful parks. It's a great location for those looking to experience rural Ohio, with a picturesque downtown and access to outdoor activities. | Hanging Rock State Park, Ravenna Nature Park, Blue Ridge Parkway, Downtown Lexington, Lexington Country Club |
| Natural Bridge State Park | A beautiful natural area offering stunning trails and historical significance. Attracts nature lovers and those seeking outdoor adventures, making it ideal for ecotourism. | Natural Bridge, Hiking Trails, Wildlife Viewing, Rockbridge State Nature Preserve, Campsites |
| Washington and Lee University | This location is ideal for visitors attending university events, family weekends, and academic conferences. The historic campus and surrounding area provide a unique charm. | Lee Chapel, Lee House, The George C. Marshall Museum, Campus Events, Tours of the campus |
| Virginia Horse Center | A premier equestrian facility that attracts visitors from all over for horse shows and events. This area is popular among horse enthusiasts and families attending events. | Horse Shows, Equestrian Events, Horse Trail Riding, The Pavilion, Visitor Center |
| Natural Bridge Zoo | Located near the Natural Bridge State Park, this zoo attracts families and animal lovers, making it a great site for family-friendly accommodation. | Animal Exhibits, Petting Zoo, Outdoor Activities, Seasonal Events, Family Picnics |
| Douthat State Park | Known for its beautiful landscapes and recreational activities, this state park draws nature enthusiasts for hiking, fishing, and camping. Ideal for those seeking outdoor adventures. | Fishing, Hiking Trails, Campgrounds, Picnic Areas, Biking Trails |
| Historic Downtown Lexington | A quaint historical district that offers a unique shopping and dining experience. It's perfect for travelers interested in local culture and history. | Shops and Boutiques, Local Restaurants, Art Galleries, Historic Landmarks, Walking Tours |
| Rockbridge Vineyard | A beautiful winery offering tours and tastings, popular with couples and groups looking for a relaxed, scenic experience in wine country. | Wine Tastings, Vineyard Tours, Special Events, Picnic Areas, Winery Restaurant |
Understanding Airbnb License Requirements & STR Laws in Rockbridge (2025)
While Rockbridge, Ohio, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rockbridge to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rockbridge (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rockbridgebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hocking Manor - Exquisite luxury in Hocking Hills
Entire Place • 8 bedrooms
High Point Lodge With Indoor Saltwater Pool
Entire Place • 8 bedrooms
Dunlap Hollow A-Frame
Entire Place • 3 bedrooms
Highland Lodge With Indoor Saltwater Pool
Entire Place • 7 bedrooms
Loggerhead Lodge•Hot tub•Firepit•Sleep 16•Lakeview
Entire Place • 4 bedrooms
The Rocky Villa | Rock Formations | Waterfalls
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rockbridge (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rockbridge based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Book Hocking | 16 | $1,118,361 | 818 | 4.74/5.0 |
| Jenel | 11 | $823,620 | 25 | 1.67/5.0 |
| Emily & Seth | 6 | $726,277 | 980 | 4.94/5.0 |
| Hocking Hills | 4 | $643,816 | 110 | 4.83/5.0 |
| Penny | 2 | $444,877 | 44 | 2.46/5.0 |
| Amy And Bryant | 3 | $379,953 | 545 | 3.30/5.0 |
| Terrapin Hideaway | 3 | $358,376 | 183 | 4.98/5.0 |
| Michael | 7 | $304,361 | 379 | 4.94/5.0 |
| Max | 4 | $282,552 | 523 | 4.99/5.0 |
| Venture Cabin Rentals | 9 | $267,148 | 436 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rockbridge.
Dive Deeper: Advanced Rockbridge STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rockbridge. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRockbridge Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rockbridge
- The Rockbridge Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.2% of the 171 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rockbridge, Outdoor/Unique properties are the most common (73.7%), reflecting the local real estate landscape.
- Houses represent a significant 22.2% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, unique stays, others (combined 4.1%) offer potential for unique stay experiences.
Rockbridge Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rockbridge
- The dominant room capacity in Rockbridge is 3 bedrooms listings, making up 28.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 53.2% of the active Airbnb listings in Rockbridge, indicating a high concentration in these sizes.
- A significant 53.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rockbridge.
Rockbridge Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rockbridge
- The most common guest capacity trend in Rockbridge vacation rentals is listings accommodating 8+ guests (41.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Rockbridge STR market, accounting for 59.6% of listings.
- 65.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rockbridge.
- On average, properties in Rockbridge are equipped to host 5.9 guests.
Rockbridge Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rockbridge
- The most common availability pattern in Rockbridge falls within the 181-270 days range, representing 37.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 54.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Rockbridge (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 49.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rockbridge Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
19.4% of total
2 Nights
97 listings
60.6% of total
3 Nights
3 listings
1.9% of total
30+ Nights
29 listings
18.1% of total
Key Insights
- The most prevalent minimum stay requirement in Rockbridge is 2 Nights, adopted by 60.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Rockbridge Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.1%) caters to monthly stays (30+ nights) in Rockbridge, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 60.6% of Rockbridge hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.4% currently do.
- A 2-night minimum appears standard (60.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 18.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rockbridge.
Rockbridge Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
2 listings
1.3% of total
Super Strict 30 Days
23 listings
14.6% of total
Super Strict 60 Days
16 listings
10.2% of total
Flexible
5 listings
3.2% of total
Moderate
12 listings
7.6% of total
Firm
50 listings
31.8% of total
Strict
49 listings
31.2% of total
Cancellation Policy Insights for Rockbridge
- The prevailing Airbnb cancellation policy trend in Rockbridge is Firm, used by 31.8% of listings.
- A majority (63.0%) of hosts in Rockbridge utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 31.8% market standard in Rockbridge.
- With 31.2% using Strict terms, this is a viable option in Rockbridge, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Rockbridge.
Rockbridge STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rockbridge
- The overall average booking lead time for vacation rentals in Rockbridge is 46 days.
- Guests book furthest in advance for stays during June (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Rockbridge.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Rockbridge averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rockbridge (2025)
Amenity Prevalence
Amenity Insights for Rockbridge
- Essential amenities in Rockbridge that guests expect include: Air conditioning, Microwave, Kitchen, Heating, Wifi, Smoke alarm, Refrigerator, Dishes and silverware, Coffee maker, TV. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rockbridge: Air conditioning, Microwave, Kitchen, Heating, Wifi, Smoke alarm, Refrigerator, Dishes and silverware, Coffee maker, TV.
- Prioritize adding missing essentials: Microwave, Kitchen, Heating, Wifi, Smoke alarm, Refrigerator, Dishes and silverware, Coffee maker, TV.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rockbridge to stay competitive.
Rockbridge Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rockbridge
- The typical guest profile for Airbnb in Rockbridge consists of primarily domestic travelers (99%), often arriving from nearby Columbus, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.1% of guests.
- Key international markets include United States (99.1%) and Canada (0.3%).
- Top languages spoken are English (85.2%) followed by Spanish (5.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Columbus and Cincinnati.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rockbridge Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Creola | 11 | $6,407 | $395.56 | 56% |
| Sugar Grove | 13 | $5,141 | $429.33 | 42% |
| Berlin Township | 11 | $5,075 | $369.51 | 44% |
| South Bloomingville | 104 | $5,049 | $287.03 | 51% |
| Logan | 592 | $4,882 | $353.20 | 47% |
| Victor | 19 | $4,783 | $435.08 | 37% |
| Swan Township | 89 | $4,488 | $313.93 | 49% |
| New Plymouth | 13 | $4,411 | $524.37 | 29% |
| Laurelville | 120 | $4,344 | $322.30 | 44% |
| Troy Township | 13 | $3,926 | $262.42 | 47% |