Millersburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ohio, United States
Is Airbnb profitable in Millersburg in 2025? Explore comprehensive Airbnb analytics for Millersburg, Ohio, United States to uncover income potential. This 2025 STR market report for Millersburg, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 145 active listings.
Whether you're considering an Airbnb investment in Millersburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Millersburg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Millersburg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Millersburg (2025)
Understanding the monthly revenue variations for Airbnb listings in Millersburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Millersburg is typically October, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Millersburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,592+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,111 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,706 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,547, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Millersburg
Millersburg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Millersburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Millersburg:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Millersburg
Average Daily Rate (ADR) Airbnb Trends in Millersburg (2025)
Effective short term rental pricing strategy in Millersburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Millersburg typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $319+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $242 or more.
- Typical properties (Median) charge around $183 per night.
- Entry-level properties (Bottom 25%) earn around $142 per night.
Average Daily Rate (ADR) Trend by Month in Millersburg
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Airbnb Seasonality Analysis & Trends in Millersburg (2025)
Peak Season (October, August, July)
- Revenue averages $4,037 per month
- Occupancy rates average 54.9%
- Daily rates average $204
Shoulder Season
- Revenue averages $3,028 per month
- Occupancy maintains around 44.0%
- Daily rates hold near $206
Low Season (January, February, April)
- Revenue drops to average $2,186 per month
- Occupancy decreases to average 32.9%
- Daily rates adjust to average $214
Seasonality Insights for Millersburg
- The Airbnb seasonality in Millersburg shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Millersburg's highest earning potential, with monthly revenues capable of climbing to $4,479, occupancy reaching a high of 61.2%, and ADRs peaking at $231.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,020, occupancy could drop to 29.8%, and ADRs may adjust down to $194.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Millersburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Millersburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Millersburg (2025)
Exploring the top neighborhoods for short-term rentals in Millersburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Millersburg Downtown | Charming heart of Millersburg, filled with quaint shops, local restaurants, and easy access to cultural events. A popular spot for visitors wanting to experience the local community and attractions. | Holmes County Historical Society, Millersburg Depot, Local Art Galleries, Restaurants, Millersburg Community Park |
| Killbuck Lake | Beautiful natural area nearby with opportunities for outdoor recreation such as fishing, hiking, and picnicking. Attracts nature lovers and families looking for a tranquil getaway. | Killbuck Lake, Killbuck Wildlife Area, Hiking Trails, Fishing Spots |
| Amish Country | Known for its beautiful landscapes, Amish culture, and handmade crafts. Visitors often seek a peaceful retreat and a chance to experience the unique Amish lifestyle. | Sol's In The Valley, Amish Country Theater, Yoder's Amish Home, Holmes County Flea Market |
| Glenmont | A small, historical village that offers a glimpse into rural life in Ohio. It appeals to tourists looking for charm and quiet, away from the hustle and bustle. | Glenmont Church, Scenic Countryside, Local Farms |
| Bunker Hill | A picturesque area known for its rolling hills and serene atmosphere. Great for guests looking for a countryside escape with opportunities for relaxation and outdoor activities. | Rural Scenery, Local Farms, Hiking Trails |
| Berlin | Just a short drive from Millersburg, Berlin is a bustling hub of Amish culture with dining, shopping, and entertainment. A must-visit for tourists interested in local crafts and foods. | Berlin Village Antique Mall, The Amish Door, Culinary Shops, Shopping District |
| Highland Park | A residential area that offers a family-friendly environment with parks suitable for picnics and outdoor fun. Attractive to families and groups visiting the area. | Highland Park, Children's Playground, Walking Trails |
| Cleveland but nearby | A bit further from Millersburg but accessible for visitors wanting to explore a larger city with cultural, dining, and entertainment options. Appeals to travelers looking for a mix of urban and rural experiences. | Rock and Roll Hall of Fame, Cleveland Museum of Art, Cleveland Botanical Garden |
Understanding Airbnb License Requirements & STR Laws in Millersburg (2025)
While Millersburg, Ohio, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Millersburg to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Millersburg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Millersburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Great for Families, Awesome View, Amish Country
Entire Place • 6 bedrooms
Welcome Lodge- Perfect for Large Gatherings
Entire Place • 8 bedrooms
The Dwelling | Rooftop Terrace w/ VIEWS + Fire Pit
Entire Place • 4 bedrooms
Stillwater Cabin with Hot Tub
Entire Place • 2 bedrooms
The Lodge at Fields of Home
Entire Place • 6 bedrooms
Luxury 2 Bed Bath Cottage With Private Hot Tub
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Millersburg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Millersburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jeff | 26 | $1,098,943 | 1982 | 4.94/5.0 |
| Braden | 11 | $436,024 | 875 | 4.91/5.0 |
| Lamar | 10 | $383,728 | 655 | 4.94/5.0 |
| Matthias & Andrea | 5 | $215,595 | 556 | 4.90/5.0 |
| Sandpiper Homestays | 5 | $199,367 | 182 | 4.87/5.0 |
| Dustan & Nichole | 3 | $152,623 | 401 | 4.99/5.0 |
| Landon | 3 | $147,656 | 9 | 5.00/5.0 |
| Ashly | 4 | $125,973 | 334 | 4.92/5.0 |
| Andrea | 1 | $124,308 | 53 | 5.00/5.0 |
| The Welcome Lodge | 1 | $110,744 | 61 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Millersburg.
Dive Deeper: Advanced Millersburg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Millersburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMillersburg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Millersburg
- The Millersburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.6% of the 145 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Millersburg, House properties are the most common (33.1%), reflecting the local real estate landscape.
- Houses represent a significant 33.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, others (combined 11.7%) offer potential for unique stay experiences.
Millersburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Millersburg
- The dominant room capacity in Millersburg is 1 bedroom listings, making up 44.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.6% of the active Airbnb listings in Millersburg, indicating a high concentration in these sizes.
Millersburg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Millersburg
- The most common guest capacity trend in Millersburg vacation rentals is listings accommodating 4 guests (33.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Millersburg STR market, accounting for 67.6% of listings.
- 29.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Millersburg.
- On average, properties in Millersburg are equipped to host 4.1 guests.
Millersburg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Millersburg
- The most common availability pattern in Millersburg falls within the 181-270 days range, representing 48.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Millersburg (49.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Millersburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
67 listings
46.5% of total
2 Nights
57 listings
39.6% of total
30+ Nights
20 listings
13.9% of total
Key Insights
- The most prevalent minimum stay requirement in Millersburg is 1 Night, adopted by 46.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.1%) of the Millersburg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.9%) caters to monthly stays (30+ nights) in Millersburg, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.5% of Millersburg hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Millersburg.
Millersburg Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
1.4% of total
Flexible
13 listings
9.1% of total
Moderate
37 listings
25.9% of total
Firm
56 listings
39.2% of total
Strict
35 listings
24.5% of total
Cancellation Policy Insights for Millersburg
- The prevailing Airbnb cancellation policy trend in Millersburg is Firm, used by 39.2% of listings.
- A majority (63.7%) of hosts in Millersburg utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 39.2% market standard in Millersburg.
- Regularly review your cancellation policy against competitors and market demand shifts in Millersburg.
Millersburg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Millersburg
- The overall average booking lead time for vacation rentals in Millersburg is 38 days.
- Guests book furthest in advance for stays during October (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (51 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Millersburg.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Millersburg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Millersburg (2025)
Amenity Prevalence
Amenity Insights for Millersburg
- Essential amenities in Millersburg that guests expect include: Air conditioning, Hot water, Smoke alarm, Dishes and silverware, Heating, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Kitchen, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Millersburg: Air conditioning, Hot water, Smoke alarm, Dishes and silverware, Heating, Essentials.
- Prioritize adding missing essentials: Air conditioning, Hot water, Smoke alarm, Dishes and silverware, Heating, Essentials.
- Consider adding popular differentiators like Wifi or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Millersburg to stay competitive.
Millersburg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Millersburg
- The typical guest profile for Airbnb in Millersburg consists of primarily domestic travelers (99%), often arriving from nearby Cleveland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.9% of guests.
- Key international markets include United States (98.9%) and Canada (0.6%).
- Top languages spoken are English (88.7%) followed by Spanish (4.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cleveland and Columbus.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Millersburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Creola | 12 | $6,115 | $411.06 | 54% |
| Sugar Grove | 14 | $4,551 | $437.68 | 41% |
| Huron Township | 16 | $4,491 | $436.47 | 40% |
| Rockbridge | 196 | $4,410 | $388.04 | 47% |
| Peninsula | 16 | $4,341 | $316.09 | 53% |
| South Bloomingville | 119 | $4,304 | $295.80 | 49% |
| Berlin Township | 12 | $4,280 | $367.66 | 44% |
| Logan | 652 | $4,251 | $367.81 | 45% |
| New Plymouth | 14 | $4,163 | $559.93 | 30% |
| Swan Township | 108 | $3,753 | $319.25 | 48% |