Airbnb Market Analytics, Statistics and Data in Millersburg, Ohio, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Millersburg? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Millersburg:
How much do Airbnb hosts make on average per month in Millersburg?
The short-term rental market in Millersburg shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,119 per month
- Strong performing properties (top 25%) make $4,488 or more
- Best-in-class properties (top 10%) achieve $6,259+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,837
Revenue Variations by Month
Occupancy Rates Throughout the Year in Millersburg
The market in Millersburg shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 31%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Millersburg
Daily rates in Millersburg vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $184 per night
- Strong performing properties (top 25%) secure $242 or more
- Best-in-class properties (top 10%) pull in $321+ per night
- Entry-level properties (bottom 25%) earn around $138
Daily Rate Variations by Month
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Seasonality patterns in Millersburg
Peak Season (October, June, July)
- Revenue peaks at $4670.35 per month
- Occupancy rates reach 61.75%
- Daily rates average $222.30
Shoulder Season
- Revenue averages $3490.11 per month
- Occupancy maintains 47.18%
- Daily rates hold at $205.10
Low Season (February, December, January)
- Revenue drops to $2026.16 per month
- Occupancy decreases to 29.73%
- Daily rates adjust to $187.11
Is it still profitable to do Airbnb in Millersburg in 2025?
Yes! Millersburg demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $3490 and The market's 134 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Millersburg
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Holmes County Trail | A scenic trail that attracts outdoor enthusiasts, bikers, and walkers looking to explore the beautiful countryside. Ideal for nature lovers seeking relaxation away from the city. | Holmes County Trail, Amish Country Driving Tours, Nature hiking trails, Local farms and markets |
| Amish Country | Famous for its Amish community, this area attracts tourists interested in unique cultural experiences, handmade goods, and peaceful rural landscapes. | Amish farms, Troyer’s Country Market, The Amish Door, Hershberger Farm and Bakery, Local crafts shops |
| Downtown Millersburg | The historic center of Millersburg offers charming architecture, local shopping, and dining, making it a convenient location for guests wanting to explore the town's heritage. | Millersburg Historic Jail, Holmes County Courthouse, Local boutiques and cafés, Heritage Museum |
| Killbuck | Nearby Killbuck offers access to the beautiful Killbuck Marsh Wildlife Area, ideal for bird watching and outdoor activities. | Killbuck Marsh Wildlife Area, Fishing and hunting opportunities, Scenic views and trails |
| Glenmont | A quaint small town that serves as a gateway to various Amish attractions and nature activities, providing a peaceful stay away from the busyness of larger towns. | Glenmont Community Park, Local Amish events, Scenic countryside |
| Chestnut Ridge | Offers a more secluded rustic experience with opportunities for hiking and enjoying the natural beauty of Ohio's hills, perfect for peaceful retreats. | Chestnut Ridge Park, Hiking and nature trails, Camping sites |
| Berlin | Just a short drive from Millersburg, Berlin is known as the heart of Amish Country with its unique shops, restaurants, and cultural activities, drawing many visitors. | Berlin Village Antique Mall, Amish Heritage Center, Local artisan shops, Dining at famous Amish restaurants |
| Schoenbrunn Village | A reconstructed Moravian settlement that provides a glimpse into Ohio's early history, attracting visitors interested in history and culture. | Schoenbrunn Village, Historic buildings, Guided tours, Walking trails |
Do you need a license for Airbnb in Millersburg?
We recommend checking directly with Millersburg's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Millersburg
The Lodge at Fields of Home
Entire Place • 6 bedrooms
Welcome Lodge- Perfect for Large Gatherings
Entire Place • 8 bedrooms
Great for Families, Awesome View, Amish Country
Entire Place • 6 bedrooms
Stillwater Cabin with Hot Tub
Entire Place • 2 bedrooms
Charming Treehouse Getaway with Treetop Views
Entire Place • 1 bedroom
Dreamy Treehouse Getaway with Hot Tub
Entire Place • 1 bedroom
Top Performing Professional Hosts in Millersburg
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jeff | 22 | $1,110,175 | 1932 | 4.93/5.0 |
| Braden | 11 | $457,511 | 873 | 4.91/5.0 |
| Sandpiper Homestays | 6 | $349,380 | 191 | 4.88/5.0 |
| Lamar | 9 | $349,017 | 620 | 4.93/5.0 |
| Matthias & Andrea | 5 | $209,937 | 551 | 4.90/5.0 |
| Dustan & Nichole | 3 | $172,920 | 401 | 4.99/5.0 |
| Pam | 3 | $142,471 | 467 | 4.97/5.0 |
| The Welcome Lodge | 1 | $133,958 | 61 | 4.97/5.0 |
| Andrea | 1 | $126,270 | 53 | 5.00/5.0 |
| Ashly | 4 | $120,658 | 328 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Millersburg
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (98.5%), with house and outdoor & mobile properties comprising 61.2% of inventory
- Strong specialty sector (37.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, others segments (8.2% combined)
Room Capacity Distribution
Analysis of 134 properties in Millersburg shows that 1 bedroom properties are most prevalent, making up 44.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 79.1% of all listings.
Key Insights
- Most common: 1 bedroom (44.8%)
- Least common: 5+ bedrooms (3%)
- Market concentration: 79.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 134 properties in Millersburg reveals that 4 guests properties dominate the market, representing 35.8% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 66.4% of the market.
Key Insights
- Most common capacity: 4 guests (35.8% of market)
- Least common capacity: 5 guests (0.7% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 66.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 134 properties in Millersburg, the most common availability pattern is 181-270 days (38.8% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (38.1% of properties).
Key Insights
- Most common availability window: 181-270 days (38.8%)
- Most common booking duration: 181-270 days (38.1%)
- Properties with high availability (180+ days): 55.2%
- Properties with long-term bookings (180+ days): 47.8%
Minimum Stay Distributions
1 Night
64 listings
50% of total
2 Nights
55 listings
43% of total
30+ Nights
9 listings
7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 93.0%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (7%) suggest a stable extended-stay market
- High market flexibility with 93.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
1.6% of total
Flexible
11 listings
8.7% of total
Moderate
32 listings
25.4% of total
Firm
52 listings
41.3% of total
Strict
29 listings
23% of total
Key Insights
- Firm is the preferred policy at 41.3% of listings
- Stricter policies (Firm & Strict) dominate at 64.3% of the market
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 1.6% of listings
Recommendations
- The market supports stricter policies, with 64.3% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Oct, May, Jul, averaging 51 days
- Shortest booking windows are in Feb, Mar, Jan, averaging 32 days
- Summer shows the longest average booking window at 45 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 45 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Millersburg
Below is the distribution of amenities across listings in Millersburg:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.5% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.9%) and DC (0.1%)
- English is the top language at 90.3%, followed by Spanish (6.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.4%
Recommendations
- Target marketing campaigns for Cleveland and Columbus markets
- Develop localized content for Canada and DC
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Millersburg. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Huron Township | 15 | $8,224 | $517.80 | 43% |
| Creola | 11 | $6,771 | $397.51 | 58% |
| Rockbridge | 170 | $5,679 | $390.36 | 49% |
| Sugar Grove | 13 | $5,449 | $432.67 | 44% |
| South Bloomingville | 104 | $5,404 | $295.56 | 54% |
| Berlin Township | 11 | $5,242 | $361.55 | 43% |
| Logan | 602 | $5,161 | $356.99 | 48% |
| Marblehead | 10 | $5,121 | $475.79 | 46% |
| New Plymouth | 13 | $4,929 | $525.44 | 33% |
| Laurelville | 122 | $4,814 | $330.39 | 45% |
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