Massillon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ohio, United States
Is Airbnb profitable in Massillon in 2025? Explore comprehensive Airbnb analytics for Massillon, Ohio, United States to uncover income potential. This 2025 STR market report for Massillon, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Massillon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Massillon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Massillon Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Massillon (2025)
Understanding the monthly revenue variations for Airbnb listings in Massillon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Massillon is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Massillon across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,179+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,607 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,557 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $903, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Massillon
Massillon Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Massillon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Massillon:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Massillon
Average Daily Rate (ADR) Airbnb Trends in Massillon (2025)
Effective short term rental pricing strategy in Massillon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Massillon typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $453+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $197 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $89 per night.
Average Daily Rate (ADR) Trend by Month in Massillon
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Airbnb Seasonality Analysis & Trends in Massillon (2025)
Peak Season (July, June, August)
- Revenue averages $4,474 per month
- Occupancy rates average 49.4%
- Daily rates average $238
Shoulder Season
- Revenue averages $3,089 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $226
Low Season (January, February, March)
- Revenue drops to average $2,307 per month
- Occupancy decreases to average 36.0%
- Daily rates adjust to average $201
Seasonality Insights for Massillon
- The Airbnb seasonality in Massillon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Massillon's highest earning potential, with monthly revenues capable of climbing to $4,841, occupancy reaching a high of 53.2%, and ADRs peaking at $250.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,147, occupancy could drop to 29.3%, and ADRs may adjust down to $198.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Massillon.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Massillon seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Massillon (2025)
Exploring the top neighborhoods for short-term rentals in Massillon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Massillon | The bustling center of the city, offering convenient access to restaurants, shopping, and local events. Ideal for visitors looking to experience the local culture and amenities. | Massillon Museum, The Canton Garden Center, Local restaurants and shops, Massillon Parks, Cultural events |
| Massillon Historic District | A charming area with historic architecture and a rich history. Perfect for tourists interested in exploring the heritage of Massillon and enjoying a picturesque neighborhood. | Historic homes, Local boutiques, Annual heritage events, Parks, Community center |
| Lake Mohawk | A serene and beautiful neighborhood surrounding a private lake, popular for water activities and outdoor recreation. Great for families seeking a relaxing getaway. | Lake Mohawk, Beach access, Parks, Fishing, Boating opportunities |
| North Massillon | A quiet residential area with easy access to local amenities and parks. Attracts visitors looking for a peaceful stay away from the busyness of downtown. | Local parks, Community events, Access to hiking trails, Nearby shopping, Family-friendly activities |
| East Massillon | An up-and-coming area with new developments and access to local attractions. Perfect for young professionals and families looking for affordable short-term rentals. | Developing shopping areas, Parks, Community recreation, Local dining options, Family-friendly environments |
| Massillon Arts District | A creative hub featuring art galleries and studios. Attractive for artistic visitors and those interested in cultural experiences and local events. | Art galleries, Cultural events, Local artist studios, Workshops, Community art events |
| South Massillon | A suburban neighborhood that offers a mix of local businesses and residential comforts. Suitable for visitors looking for a home-away-from-home atmosphere. | Local cafes, Parks, Suburban shopping, Recreation centers, Community events |
| Massillon Sports Complex | Proximity to sports facilities and events, catering to sports enthusiasts. Ideal for hosts focusing on visitors attending local sports activities or tournaments. | Massillon Stadium, Sports events, Community leagues, Parks, Recreational facilities |
Understanding Airbnb License Requirements & STR Laws in Massillon (2025)
While Massillon, Ohio, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Massillon to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Massillon (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Massillonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Grace and Grandeur: The Stables Estate
Entire Place • 5 bedrooms
30s School Upstairs 4BR/Kitchen/Pool/Gym NO FEES
Private Room • 4 bedrooms
Vintage School, 5 BR/2 Kitchens, Pool, Gym NO FEES
Private Room • 5 bedrooms
Cherry NirvanaGroove Whole House
Entire Place • 4 bedrooms
A House Rental in Massillon Whole Home Sleeps 10
Entire Place • 4 bedrooms
Vintage School 4BR/3BA, Kitchen, Pool, Gym NO FEES
Private Room • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Massillon (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Massillon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Audrey | 1 | $401,592 | 146 | 4.86/5.0 |
| Natasha | 6 | $193,014 | 83 | 4.94/5.0 |
| Julie | 7 | $151,373 | 326 | 4.94/5.0 |
| Frank & Carolyn | 5 | $64,439 | 1341 | 4.93/5.0 |
| Sue | 2 | $48,565 | 287 | 4.97/5.0 |
| Host #147844044 | 1 | $27,886 | 158 | 4.96/5.0 |
| Evolve | 1 | $26,251 | 34 | 4.91/5.0 |
| Dori | 1 | $18,473 | 33 | 4.94/5.0 |
| Terre | 1 | $15,335 | 86 | 4.91/5.0 |
| Alan | 2 | $11,238 | 38 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Massillon.
Dive Deeper: Advanced Massillon STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Massillon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMassillon Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Massillon
- The Massillon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Massillon, Apartment/Condo properties are the most common (60.7%), reflecting the local real estate landscape.
- Houses represent a significant 17.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique (combined 7.2%) offer potential for unique stay experiences.
Massillon Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Massillon
- The dominant room capacity in Massillon is 2 bedrooms listings, making up 25% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 50.0% of the active Airbnb listings in Massillon, indicating a high concentration in these sizes.
- A significant 39.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Massillon.
Massillon Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Massillon
- The most common guest capacity trend in Massillon vacation rentals is listings accommodating 8+ guests (21.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Massillon STR market, accounting for 42.8% of listings.
- 32.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Massillon.
- On average, properties in Massillon are equipped to host 4.0 guests.
Massillon Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Massillon
- The most common availability pattern in Massillon falls within the 181-270 days range, representing 35.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Massillon (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Massillon Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
48.1% of total
2 Nights
5 listings
18.5% of total
3 Nights
2 listings
7.4% of total
4-6 Nights
2 listings
7.4% of total
30+ Nights
5 listings
18.5% of total
Key Insights
- The most prevalent minimum stay requirement in Massillon is 1 Night, adopted by 48.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.6%) of the Massillon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.5%) caters to monthly stays (30+ nights) in Massillon, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 48.1% of Massillon hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Massillon.
Massillon Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
3.6% of total
Moderate
9 listings
32.1% of total
Strict
18 listings
64.3% of total
Cancellation Policy Insights for Massillon
- The prevailing Airbnb cancellation policy trend in Massillon is Strict, used by 64.3% of listings.
- A majority (64.3%) of hosts in Massillon utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 64.3% market standard in Massillon.
- With 64.3% using Strict terms, this is a viable option in Massillon, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Massillon.
Massillon STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Massillon
- The overall average booking lead time for vacation rentals in Massillon is 37 days.
- Guests book furthest in advance for stays during July (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (59 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Massillon.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Massillon averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Massillon (2025)
Amenity Prevalence
Amenity Insights for Massillon
- Essential amenities in Massillon that guests expect include: Heating, TV, Hot water, Smoke alarm, Oven, Wifi, Essentials, Coffee maker, Microwave, Kitchen. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Massillon: Heating, TV, Hot water, Smoke alarm, Oven, Wifi, Essentials, Coffee maker, Microwave, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Massillon to stay competitive.
Massillon Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Massillon
- The typical guest profile for Airbnb in Massillon consists of primarily domestic travelers (98%), often arriving from nearby Columbus, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.7% of guests.
- Key international markets include United States (97.7%) and Canada (1%).
- Top languages spoken are English (81%) followed by Spanish (6.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Columbus and Cleveland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Massillon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Creola | 11 | $6,407 | $395.56 | 56% |
| Huron Township | 16 | $5,955 | $423.08 | 44% |
| Rockbridge | 171 | $5,219 | $376.08 | 48% |
| Sugar Grove | 13 | $5,141 | $429.33 | 42% |
| Berlin Township | 11 | $5,075 | $369.51 | 44% |
| South Bloomingville | 104 | $5,049 | $287.03 | 51% |
| Logan | 592 | $4,882 | $353.20 | 47% |
| Peninsula | 15 | $4,588 | $318.56 | 51% |
| Swan Township | 89 | $4,488 | $313.93 | 49% |
| New Plymouth | 13 | $4,411 | $524.37 | 29% |