Mason Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ohio, United States
Is Airbnb profitable in Mason in 2025? Explore comprehensive Airbnb analytics for Mason, Ohio, United States to uncover income potential. This 2025 STR market report for Mason, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in Mason, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mason Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mason Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mason (2025)
Understanding the monthly revenue variations for Airbnb listings in Mason is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mason is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mason across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,509+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,143 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,218 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,718, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mason
Mason Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mason STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mason:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mason
Average Daily Rate (ADR) Airbnb Trends in Mason (2025)
Effective short term rental pricing strategy in Mason involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mason typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $320+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $252 or more.
- Typical properties (Median) charge around $187 per night.
- Entry-level properties (Bottom 25%) earn around $130 per night.
Average Daily Rate (ADR) Trend by Month in Mason
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Airbnb Seasonality Analysis & Trends in Mason (2025)
Peak Season (July, May, June)
- Revenue averages $4,680 per month
- Occupancy rates average 54.3%
- Daily rates average $234
Shoulder Season
- Revenue averages $3,443 per month
- Occupancy maintains around 48.2%
- Daily rates hold near $221
Low Season (January, February, March)
- Revenue drops to average $2,542 per month
- Occupancy decreases to average 40.9%
- Daily rates adjust to average $193
Seasonality Insights for Mason
- The Airbnb seasonality in Mason shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mason's highest earning potential, with monthly revenues capable of climbing to $4,897, occupancy reaching a high of 67.6%, and ADRs peaking at $238.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,226, occupancy could drop to 38.2%, and ADRs may adjust down to $189.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mason.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mason seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mason (2025)
Exploring the top neighborhoods for short-term rentals in Mason? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Mason | The heart of Mason featuring a mix of shops, restaurants, and entertainment options. Ideal for travelers looking for convenience and a vibrant community atmosphere. | Mason Community Center, Great Wolf Lodge, Kings Island, Mason Deerfield Towne Center, Cincinnati Premium Outlets |
| Kings Island | Famous amusement park attracting families and thrill-seekers. A great spot for seasonal rentals appealing to tourists visiting the park. | Kings Island Amusement Park, Soak City Water Park, The Racer Roller Coaster, The Orion Coaster, Park Event Programming |
| Historic Mason | Charming area with a rich history and quaint architecture. Appeals to visitors interested in local culture and history tours. | Mason Historical Society, Mason City Hall, Various Antique Shops, Local Festivals, Community Events |
| Country Club Estates | A peaceful residential neighborhood with golf courses and parks nearby, ideal for families and golf enthusiasts looking for a relaxing getaway. | Mason Golf Center, Deerfield Park, Voice of America MetroPark, Mason Municipal Golf Course, Country Club Amenities |
| Cincinnati Premium Outlets | Popular shopping destination drawing visitors from the surrounding areas, making it great for short-term rentals for shoppers and families. | Cincinnati Premium Outlets, Dining Options, Family-Friendly Activities, Seasonal Events, Shopping Sales |
| Mason-Montgomery Road | This area features a variety of restaurants and shops along a major thoroughfare, perfect for visitors looking for food and convenience. | Retail Shops, Cafes and Restaurants, Local Breweries, Entertainment Venues, Close to I-71 |
| Tovia Woods | A serene residential enclave that offers a quiet atmosphere ideal for single travelers and families seeking a peaceful stay. | Neighborhood Parks, Outdoor Spaces, Family-Friendly Community, Close to Trails, Nature Areas |
| Golf Club Estates | A residential area with close proximity to golf courses, appealing to golf enthusiasts and families looking for recreational activities. | Golf Courses, Recreational Parks, Sporting Facilities, Local Dining, Proximity to Nature |
Understanding Airbnb License Requirements & STR Laws in Mason (2025)
While Mason, Ohio, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mason to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mason (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Masonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cheerful 4 bedroom home w/ fireplace & game room
Entire Place • 4 bedrooms
Mason Oasis 5 BDR Home Sweet Home, Family-Friendly
Entire Place • 5 bedrooms
Cozy, comfortable home 5 min from Kings Island
Entire Place • 2 bedrooms
Quaint 4 Bedroom Ranch Home in Mason Ohio
Entire Place • 4 bedrooms
Sunesi Guest House
Entire Place • 4 bedrooms
2 Homes for large group / Hot Tub
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mason (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mason based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jason | 4 | $161,711 | 134 | 4.94/5.0 |
| Michelle | 3 | $138,152 | 83 | 4.90/5.0 |
| Lynn | 2 | $131,078 | 75 | 4.92/5.0 |
| Grand Welcome Ohio Kentucky | 2 | $93,120 | 64 | 4.79/5.0 |
| Karyl Kindell And Joe Davidson | 4 | $78,322 | 319 | 4.71/5.0 |
| Hazel & Frehier | 2 | $76,402 | 101 | 2.33/5.0 |
| Steve | 1 | $62,082 | 28 | 4.86/5.0 |
| Sun | 1 | $59,278 | 36 | 5.00/5.0 |
| Marcy | 1 | $55,273 | 56 | 4.91/5.0 |
| Marcia | 2 | $43,049 | 671 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mason.
Dive Deeper: Advanced Mason STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mason. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMason Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mason
- The Mason Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.2% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mason, House properties are the most common (83.3%), reflecting the local real estate landscape.
- Houses represent a significant 83.3% portion, catering likely to families or larger groups.
Mason Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mason
- The dominant room capacity in Mason is 3 bedrooms listings, making up 30.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 58.4% of the active Airbnb listings in Mason, indicating a high concentration in these sizes.
- A significant 58.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mason.
Mason Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mason
- The most common guest capacity trend in Mason vacation rentals is listings accommodating 8+ guests (44.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Mason STR market, accounting for 66.6% of listings.
- 55.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mason.
- On average, properties in Mason are equipped to host 5.9 guests.
Mason Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mason
- The most common availability pattern in Mason falls within the 181-270 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mason (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mason Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
25.7% of total
2 Nights
17 listings
48.6% of total
3 Nights
6 listings
17.1% of total
7-29 Nights
1 listings
2.9% of total
30+ Nights
2 listings
5.7% of total
Key Insights
- The most prevalent minimum stay requirement in Mason is 2 Nights, adopted by 48.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.3%) of the Mason Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48.6% of Mason hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mason.
Mason Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
3.1% of total
Flexible
8 listings
25% of total
Moderate
7 listings
21.9% of total
Firm
7 listings
21.9% of total
Strict
9 listings
28.1% of total
Cancellation Policy Insights for Mason
- The prevailing Airbnb cancellation policy trend in Mason is Strict, used by 28.1% of listings.
- There's a relatively balanced mix between guest-friendly (46.9%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 28.1% market standard in Mason.
- Regularly review your cancellation policy against competitors and market demand shifts in Mason.
Mason STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mason
- The overall average booking lead time for vacation rentals in Mason is 35 days.
- Guests book furthest in advance for stays during August (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Mason.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Mason averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mason (2025)
Amenity Prevalence
Amenity Insights for Mason
- Essential amenities in Mason that guests expect include: Smoke alarm, Heating, Wifi, Air conditioning, Free parking on premises, TV, Hair dryer, Coffee maker, Essentials, Hot water. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mason: Smoke alarm, Heating, Wifi, Air conditioning, Free parking on premises, TV, Hair dryer, Coffee maker, Essentials, Hot water.
- Prioritize adding missing essentials: Hair dryer, Coffee maker, Essentials, Hot water.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mason to stay competitive.
Mason Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mason
- The typical guest profile for Airbnb in Mason consists of primarily domestic travelers (99%), often arriving from nearby Cincinnati, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.7% of guests.
- Key international markets include United States (98.7%) and Canada (0.5%).
- Top languages spoken are English (82.8%) followed by Spanish (6.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cincinnati and Columbus.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mason Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crittenden | 13 | $4,224 | $247.39 | 54% |
| Simpsonville | 19 | $4,201 | $313.71 | 43% |
| Oxford | 119 | $3,956 | $524.89 | 39% |
| Lebanon | 30 | $3,832 | $238.56 | 50% |
| Lawrenceburg | 52 | $3,720 | $253.47 | 46% |
| Oxford Township | 19 | $3,684 | $322.51 | 41% |
| Deerfield Township | 30 | $3,586 | $265.67 | 42% |
| Shelbyville | 69 | $3,533 | $315.70 | 42% |
| La Grange | 19 | $3,518 | $308.81 | 49% |
| Burlington | 20 | $3,511 | $205.56 | 52% |