Athens Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ohio, United States
Is Airbnb profitable in Athens in 2025? Explore comprehensive Airbnb analytics for Athens, Ohio, United States to uncover income potential. This 2025 STR market report for Athens, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 49 active listings.
Whether you're considering an Airbnb investment in Athens, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Athens Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Athens Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Athens (2025)
Understanding the monthly revenue variations for Airbnb listings in Athens is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Athens is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Athens across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,745+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,540 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,209 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,400, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Athens
Athens Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Athens STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Athens:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Athens
Average Daily Rate (ADR) Airbnb Trends in Athens (2025)
Effective short term rental pricing strategy in Athens involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Athens typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $305+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $224 or more.
- Typical properties (Median) charge around $166 per night.
- Entry-level properties (Bottom 25%) earn around $113 per night.
Average Daily Rate (ADR) Trend by Month in Athens
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Airbnb Seasonality Analysis & Trends in Athens (2025)
Peak Season (May, April, June)
- Revenue averages $3,914 per month
- Occupancy rates average 45.0%
- Daily rates average $189
Shoulder Season
- Revenue averages $2,658 per month
- Occupancy maintains around 44.5%
- Daily rates hold near $187
Low Season (January, February, March)
- Revenue drops to average $2,013 per month
- Occupancy decreases to average 35.5%
- Daily rates adjust to average $188
Seasonality Insights for Athens
- The Airbnb seasonality in Athens shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Athens's highest earning potential, with monthly revenues capable of climbing to $4,288, occupancy reaching a high of 51.8%, and ADRs peaking at $193.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,010, occupancy could drop to 30.7%, and ADRs may adjust down to $180.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Athens.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Athens seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Athens (2025)
Exploring the top neighborhoods for short-term rentals in Athens? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ohio University Area | This area attracts a large number of students and visitors, particularly during the academic year and university events. Its proximity to campus makes it ideal for hosting. | Ohio University, Sells Park, Athens County Historical Society, The Dairy Barn Arts Center, Baker University Center |
| Downtown Athens | The vibrant downtown area is popular for its unique shops, restaurants, and bars. It's a hotspot for both locals and visitors, making it a prime location for Airbnb. | Court Street, Athens Community Center, Casa Nueva, The O'Betty's Hot Dog Museum, Amesville Historic District |
| West Side | A quieter neighborhood that offers large homes and access to parks, making it attractive for families and groups visiting the area. | Strouds Run State Park, The Ridges, Parks and Trails, Family-oriented activities |
| East Side | Known for its residential areas and proximity to local amenities, this area is suitable for longer-term visitors such as university faculty or business professionals. | Mills Park, Rocky Mountaineer Trails, Local dining options, Shopping centers |
| North Athens | Offers access to both rural and urban experiences with various outdoor activities, appealing to nature lovers and tourists looking for exploration. | Hocking River, Appalachian Hills Wildlife Area, Nature trails, Local farms |
| South Side | This area has a mix of residential properties and is close to the main attractions of Athens, suitable for visitors looking for a local feel. | Local parks, Cultural events, Community gatherings |
| Near Hocking Hills | While a bit further away, this area is a major tourism draw for nature lovers and those looking for cabins and rural retreats. | Hocking Hills State Park, Old Man's Cave, Cedar Falls, Avery Cave |
| Pine Hills | A more suburban area that offers larger homes and a peaceful environment, great for families and larger groups looking for a getaway. | Pine Hills Golf Course, Local shops, Parks, Family-friendly activities |
Understanding Airbnb License Requirements & STR Laws in Athens (2025)
While Athens, Ohio, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Athens to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Athens (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Athensbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Uptown 6-Bdrm House, 2 Kitchens, Brand New Remodel
Entire Place • 6 bedrooms
Uptown Athens loft in historic office building
Entire Place • 2 bedrooms
Athens Heavenly Haven, Pristine 4 BR w/ King Suite
Entire Place • 4 bedrooms
Designer's artsy home in town
Entire Place • 2 bedrooms
Uptown 3-Bdrm Apt, Brand New Remodel (Upper Unit)
Entire Place • 3 bedrooms
Mill House B
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Athens (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Athens based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ashley | 3 | $213,518 | 88 | 4.95/5.0 |
| Angie | 3 | $126,081 | 248 | 4.97/5.0 |
| Jamie | 3 | $111,515 | 435 | 4.94/5.0 |
| Mitch | 6 | $110,990 | 407 | 4.93/5.0 |
| Robert | 1 | $90,919 | 24 | 4.96/5.0 |
| Arec | 2 | $67,313 | 154 | 4.95/5.0 |
| Gregg | 1 | $65,289 | 133 | 4.90/5.0 |
| Colleen | 1 | $58,278 | 30 | 5.00/5.0 |
| Bonnie | 1 | $43,879 | 24 | 4.88/5.0 |
| Michelle | 1 | $40,152 | 219 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Athens.
Dive Deeper: Advanced Athens STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Athens. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAthens Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Athens
- The Athens Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.8% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Athens, Apartment/Condo properties are the most common (49%), reflecting the local real estate landscape.
- Houses represent a significant 34.7% portion, catering likely to families or larger groups.
- The presence of 8.2% Hotel/Boutique listings indicates integration with traditional hospitality.
Athens Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Athens
- The dominant room capacity in Athens is 1 bedroom listings, making up 34.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.2% of the active Airbnb listings in Athens, indicating a high concentration in these sizes.
- A significant 32.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Athens.
Athens Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Athens
- The most common guest capacity trend in Athens vacation rentals is listings accommodating 4 guests (22.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Athens STR market, accounting for 40.8% of listings.
- 32.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Athens.
- On average, properties in Athens are equipped to host 4.3 guests.
Athens Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Athens
- The most common availability pattern in Athens falls within the 181-270 days range, representing 44.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Athens (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Athens Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
52.1% of total
2 Nights
19 listings
39.6% of total
7-29 Nights
1 listings
2.1% of total
30+ Nights
3 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Athens is 1 Night, adopted by 52.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.7%) of the Athens Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.1% of Athens hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Athens.
Athens Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
10.6% of total
Moderate
13 listings
27.7% of total
Firm
25 listings
53.2% of total
Strict
4 listings
8.5% of total
Cancellation Policy Insights for Athens
- The prevailing Airbnb cancellation policy trend in Athens is Firm, used by 53.2% of listings.
- A majority (61.7%) of hosts in Athens utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (8.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 53.2% market standard in Athens.
- Using a Strict policy might deter some guests, as only 8.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Athens.
Athens STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Athens
- The overall average booking lead time for vacation rentals in Athens is 49 days.
- Guests book furthest in advance for stays during April (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (70 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Athens.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Athens averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Athens (2025)
Amenity Prevalence
Amenity Insights for Athens
- Essential amenities in Athens that guests expect include: Smoke alarm, Wifi, Heating, Fire extinguisher, Hot water, Coffee maker, Air conditioning, Dishes and silverware, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Athens: Smoke alarm, Wifi, Heating, Fire extinguisher, Hot water, Coffee maker, Air conditioning, Dishes and silverware, Free parking on premises.
- Prioritize adding missing essentials: Wifi, Heating, Fire extinguisher, Hot water, Coffee maker, Air conditioning, Dishes and silverware, Free parking on premises.
- Consider adding popular differentiators like Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Athens to stay competitive.
Athens Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Athens
- The typical guest profile for Airbnb in Athens consists of primarily domestic travelers (98%), often arriving from nearby Columbus, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.4% of guests.
- Key international markets include United States (98.4%) and DC (0.6%).
- Top languages spoken are English (86.3%) followed by Spanish (4.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Columbus and Cleveland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Athens Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Creola | 11 | $6,407 | $395.56 | 56% |
| Rockbridge | 171 | $5,219 | $376.08 | 48% |
| Sugar Grove | 13 | $5,141 | $429.33 | 42% |
| Berlin Township | 11 | $5,075 | $369.51 | 44% |
| South Bloomingville | 104 | $5,049 | $287.03 | 51% |
| Logan | 592 | $4,882 | $353.20 | 47% |
| Victor | 19 | $4,783 | $435.08 | 37% |
| Swan Township | 89 | $4,488 | $313.93 | 49% |
| New Plymouth | 13 | $4,411 | $524.37 | 29% |
| Laurelville | 120 | $4,344 | $322.30 | 44% |