Salisbury Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northwest Hills Planning Region, United States
Is Airbnb profitable in Salisbury in 2025? Explore comprehensive Airbnb analytics for Salisbury, Northwest Hills Planning Region, United States to uncover income potential. This 2025 STR market report for Salisbury, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 55 active listings.
Whether you're considering an Airbnb investment in Salisbury, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Salisbury Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Salisbury Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Salisbury (2025)
Understanding the monthly revenue variations for Airbnb listings in Salisbury is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salisbury is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salisbury across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,108+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,250 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,477 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $893, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salisbury
Salisbury Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Salisbury STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salisbury:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salisbury
Average Daily Rate (ADR) Airbnb Trends in Salisbury (2025)
Effective short term rental pricing strategy in Salisbury involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salisbury typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $729+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $392 or more.
- Typical properties (Median) charge around $280 per night.
- Entry-level properties (Bottom 25%) earn around $198 per night.
Average Daily Rate (ADR) Trend by Month in Salisbury
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Airbnb Seasonality Analysis & Trends in Salisbury (2025)
Peak Season (July, August, April)
- Revenue averages $5,513 per month
- Occupancy rates average 39.8%
- Daily rates average $345
Shoulder Season
- Revenue averages $3,625 per month
- Occupancy maintains around 30.3%
- Daily rates hold near $345
Low Season (January, February, March)
- Revenue drops to average $2,248 per month
- Occupancy decreases to average 22.5%
- Daily rates adjust to average $343
Seasonality Insights for Salisbury
- The Airbnb seasonality in Salisbury shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Salisbury's highest earning potential, with monthly revenues capable of climbing to $6,319, occupancy reaching a high of 49.3%, and ADRs peaking at $355.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,886, occupancy could drop to 19.9%, and ADRs may adjust down to $338.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salisbury.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Salisbury seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Salisbury (2025)
Exploring the top neighborhoods for short-term rentals in Salisbury? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic District | Charming neighborhood known for its rich history and beautiful architecture. Ideal for guests looking to explore local culture and heritage, offering a unique experience. | Salisbury Cathedral, Salisbury Museum, Old Sarum, Stonehenge, Market Place |
| River Park | Scenic area along the river with plenty of outdoor activities. Great for nature lovers and families looking for a relaxing stay with opportunities for walking and biking. | River Park, Fisherton Mill, Canoe and Kayak Rentals, Salisbury Arts Centre |
| Bourne Valley | Peaceful residential area with easy access to the city center. Perfect for longer stays and guests seeking a quiet retreat close to amenities. | Local Shops, Parks, Bourne Valley Greenway |
| Harnham | Quaint neighborhood known for its picturesque views of Salisbury Cathedral. Attracts those who appreciate charming landscapes and local walks. | Harnham Water Meadows, Salisbury Cathedral Viewpoint, Historic Houses |
| Minal Vale | Expansive area with beautiful countryside and nearby attractions. Suitable for guests wanting to enjoy rural surroundings while being close to the city. | Minal Vale Walks, Local Pubs, Countryside Parks |
| Fisherton Street | Vibrant area with eclectic shops, cafes, and restaurants. Appeals to foodies and shoppers looking for a lively atmosphere. | Fisherton Mill, Independent Shops, Cafes and Restaurants |
| St. Francis | Family-friendly area with good schools and parks. Great for visitors traveling with children and seeking a comfortable neighborhood. | Local Parks, Family Activities, Community Events |
| Wilton | Charming town nearby with historic architecture and gardens. Perfect for guests wanting to enjoy a quaint village experience just outside Salisbury. | Wilton House, Wilton Shopping, Parks and Gardens |
Understanding Airbnb License Requirements & STR Laws in Salisbury (2025)
While Salisbury, Northwest Hills Planning Region, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Salisbury to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Salisbury (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Salisburybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern Farmhouse with Sprawling Country Views
Entire Place • 4 bedrooms
Casa de campo: country escape
Entire Place • 5 bedrooms
New home in Salisbury
Entire Place • 3 bedrooms
Longpond Cellars and Farms 40 Acre Estate
Entire Place • 5 bedrooms
3Bed/3Bath Modern Lakefront Retreat
Entire Place • 3 bedrooms
Cottage in the woods
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Salisbury (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Salisbury based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Linda | 3 | $213,557 | 138 | 4.94/5.0 |
| Cayla | 1 | $107,376 | 39 | 5.00/5.0 |
| Laura And Camilo | 1 | $101,659 | 12 | 5.00/5.0 |
| Host #40900178 | 1 | $101,137 | 6 | 5.00/5.0 |
| Host #455233245 | 1 | $87,722 | 0 | 0.00/5.0 |
| Laura | 1 | $79,049 | 64 | 4.98/5.0 |
| Marielle | 1 | $75,972 | 6 | 5.00/5.0 |
| Stephen | 1 | $75,245 | 73 | 4.97/5.0 |
| Evolve | 1 | $68,322 | 20 | 4.70/5.0 |
| Richard | 1 | $68,060 | 95 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salisbury.
Dive Deeper: Advanced Salisbury STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salisbury. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalisbury Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salisbury
- The Salisbury Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.1% of the 55 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Salisbury, House properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 60% portion, catering likely to families or larger groups.
- The presence of 10.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 3.6%) offer potential for unique stay experiences.
Salisbury Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salisbury
- The dominant room capacity in Salisbury is 3 bedrooms listings, making up 30.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 50.9% of the active Airbnb listings in Salisbury, indicating a high concentration in these sizes.
- A significant 50.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Salisbury.
Salisbury Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salisbury
- The most common guest capacity trend in Salisbury vacation rentals is listings accommodating 4 guests (27.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Salisbury STR market, accounting for 49.1% of listings.
- 45.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salisbury.
- On average, properties in Salisbury are equipped to host 4.9 guests.
Salisbury Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salisbury
- The most common availability pattern in Salisbury falls within the 271-366 days range, representing 43.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Salisbury (43.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Salisbury Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
21.2% of total
2 Nights
24 listings
46.2% of total
3 Nights
6 listings
11.5% of total
7-29 Nights
7 listings
13.5% of total
30+ Nights
4 listings
7.7% of total
Key Insights
- The most prevalent minimum stay requirement in Salisbury is 2 Nights, adopted by 46.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.4%) of the Salisbury Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.2% of Salisbury hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salisbury.
Salisbury Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
18 listings
35.3% of total
Moderate
10 listings
19.6% of total
Firm
7 listings
13.7% of total
Strict
16 listings
31.4% of total
Cancellation Policy Insights for Salisbury
- The prevailing Airbnb cancellation policy trend in Salisbury is Flexible, used by 35.3% of listings.
- There's a relatively balanced mix between guest-friendly (54.9%) and stricter (45.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.3% market standard in Salisbury.
- With 31.4% using Strict terms, this is a viable option in Salisbury, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Salisbury.
Salisbury STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Salisbury
- The overall average booking lead time for vacation rentals in Salisbury is 61 days.
- Guests book furthest in advance for stays during June (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Salisbury.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Salisbury averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Salisbury (2025)
Amenity Prevalence
Amenity Insights for Salisbury
- Essential amenities in Salisbury that guests expect include: Wifi, Smoke alarm, Heating, Carbon monoxide alarm, Dishes and silverware, Essentials, Coffee maker, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Salisbury: Wifi, Smoke alarm, Heating, Carbon monoxide alarm, Dishes and silverware, Essentials, Coffee maker, Free parking on premises.
- Prioritize adding missing essentials: Heating, Carbon monoxide alarm, Dishes and silverware, Essentials, Coffee maker, Free parking on premises.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salisbury to stay competitive.
Salisbury Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Salisbury
- The typical guest profile for Airbnb in Salisbury consists of primarily domestic travelers (95%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 94.5% of guests.
- Key international markets include United States (94.5%) and United Kingdom (1.3%).
- Top languages spoken are English (63.4%) followed by Spanish (15.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and San Francisco.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Salisbury Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Stuyvesant | 10 | $6,757 | $533.74 | 41% |
| Frankford Township | 10 | $6,656 | $501.80 | 45% |
| Spring Lake Heights | 16 | $6,192 | $690.88 | 49% |
| Town of Kingston | 13 | $6,045 | $436.18 | 49% |
| Town of East Hampton | 1,420 | $6,008 | $940.02 | 38% |
| Town of Pawling | 16 | $5,956 | $392.41 | 56% |
| Town of Southampton | 1,321 | $5,900 | $938.23 | 36% |
| Brookfield | 13 | $5,891 | $486.63 | 51% |
| Town/Village of Harrison | 10 | $5,764 | $590.20 | 48% |
| Town of Monroe | 23 | $5,561 | $686.61 | 33% |