Norfolk Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northwest Hills Planning Region, United States
Is Airbnb profitable in Norfolk in 2025? Explore comprehensive Airbnb analytics for Norfolk, Northwest Hills Planning Region, United States to uncover income potential. This 2025 STR market report for Norfolk, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Norfolk, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Norfolk Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Norfolk Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Norfolk (2025)
Understanding the monthly revenue variations for Airbnb listings in Norfolk is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Norfolk is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Norfolk across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,101+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,738 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,693 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,177, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Norfolk
Norfolk Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Norfolk STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Norfolk:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Norfolk
Average Daily Rate (ADR) Airbnb Trends in Norfolk (2025)
Effective short term rental pricing strategy in Norfolk involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Norfolk typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $352+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $223 or more.
- Typical properties (Median) charge around $191 per night.
- Entry-level properties (Bottom 25%) earn around $161 per night.
Average Daily Rate (ADR) Trend by Month in Norfolk
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Airbnb Seasonality Analysis & Trends in Norfolk (2025)
Peak Season (April, July, June)
- Revenue averages $3,476 per month
- Occupancy rates average 38.9%
- Daily rates average $283
Shoulder Season
- Revenue averages $2,690 per month
- Occupancy maintains around 36.2%
- Daily rates hold near $262
Low Season (February, September, November)
- Revenue drops to average $2,252 per month
- Occupancy decreases to average 35.7%
- Daily rates adjust to average $250
Seasonality Insights for Norfolk
- The Airbnb seasonality in Norfolk shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Norfolk's highest earning potential, with monthly revenues capable of climbing to $4,167, occupancy reaching a high of 44.5%, and ADRs peaking at $295.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,241, occupancy could drop to 25.2%, and ADRs may adjust down to $246.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Norfolk.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Norfolk seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Norfolk (2025)
Exploring the top neighborhoods for short-term rentals in Norfolk? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Norfolk Waterfront | Vibrant area with waterfront views and proximity to dining, sailing, and cultural attractions. A prime spot for visitors looking for relaxation and entertainment along the Elizabeth River. | Nauticus, The Battleship Wisconsin, Norfolk Scope, Chrysler Museum of Art, Waterside District, Town Point Park |
| Ghent | Historic neighborhood known for its tree-lined streets, Victorian architecture, and eclectic mix of shops and restaurants. Appeals to those seeking a charming and artistic vibe. | Ghent Historic District, Narrows Cinéma, Pagoda and Chinese Garden, Granby Street shops, The Chrysler Museum, Norfolk Botanical Garden |
| Ocean View | Family-friendly beach community providing easy access to the Chesapeake Bay. A great location for tourists seeking beach activities and local seafood dining. | Ocean View Beach, Cypress Point Park, East Ocean View Beach Access, The Tidewater Grill, Ocean View Fishing Pier, Restaurants on the boardwalk |
| Military Circle | Strategically located near military bases, making it appealing for visiting military families and personnel. Offers shopping and local amenities. | Military Circle Mall, Norfolk Premium Outlets, Norfolk Army Base, Local eateries and cafes, Greenbrier Mall, Community events in the area |
| Downtown Norfolk | The heart of the city with access to cultural venues, dining, and shopping. Ideal for business travelers and those looking to explore urban amenities. | Chrysler Hall, Virginia Stage Company, Norfolk Waterside Festival, The NEON District, Downtown Norfolk Council events, Dining and nightlife options |
| Larchmont | Quiet residential area known for its family-friendly environment and nearby parks. Attracts visitors looking for a more suburban experience with easy access to the city. | Larchmont United Methodist Church, Norfolk Yacht and Country Club, Richmond Park, Local family-owned restaurants, Historic homes and parks, Community gatherings |
| East Beach | Charming coastal community with beautiful beach fronts and a relaxed atmosphere. Perfect for those seeking a getaway sensation near the water. | East Beach Park, Public beach access, Local seafood restaurants, Historic cottages, Fishing and water sports, Beach festivals |
| Fort Norfolk | Historic district with beautiful views of the water and access to significant historical sites. Attractive to history enthusiasts and those wishing to enjoy a scenic setting. | Fort Norfolk, Nauticus Maritime Museum, Waterside District, Historic homes and artifacts, Public art installations, Walking paths along the river |
Understanding Airbnb License Requirements & STR Laws in Norfolk (2025)
While Norfolk, Northwest Hills Planning Region, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Norfolk to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Norfolk (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Norfolkbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Norbrook Farm ~ Rustic farmhouse w/ pond & trails
Entire Place • 3 bedrooms
The Red Cabin-Secluded Getaway with backyard Brook
Entire Place • 2 bedrooms
Luxurious Inn with Historic Charm and Modern Style
Private Room • 7 bedrooms
Cozy Cottage in Historic Norfolk
Entire Place • 2 bedrooms
Charming home ready for fun and/or relaxation!
Entire Place • 3 bedrooms
Stylish New England home close to Berkshires
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Norfolk (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Norfolk based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Julia | 6 | $105,469 | 8 | Not Rated |
| Deb | 1 | $90,788 | 226 | 4.99/5.0 |
| William | 1 | $79,933 | 105 | 4.99/5.0 |
| Sarah | 3 | $58,327 | 20 | 4.96/5.0 |
| Jenna | 1 | $41,938 | 5 | 5.00/5.0 |
| Kathryn | 1 | $35,411 | 11 | 4.82/5.0 |
| Frederik | 1 | $33,612 | 12 | 5.00/5.0 |
| Daryl | 1 | $31,910 | 20 | 4.95/5.0 |
| Meredith | 1 | $15,761 | 24 | 5.00/5.0 |
| Eileen | 1 | $14,979 | 127 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Norfolk.
Dive Deeper: Advanced Norfolk STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Norfolk. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNorfolk Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Norfolk
- The Norfolk Airbnb market composition is heavily skewed towards Private Room listings, which make up 59.1% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Norfolk, Hotel/Boutique properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 36.4% portion, catering likely to families or larger groups.
- The presence of 50% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.5%) offer potential for unique stay experiences.
Norfolk Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Norfolk
- The dominant room capacity in Norfolk is 2 bedrooms listings, making up 27.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 45.5% of the active Airbnb listings in Norfolk, indicating a high concentration in these sizes.
- A significant 22.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Norfolk.
Norfolk Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Norfolk
- The most common guest capacity trend in Norfolk vacation rentals is listings accommodating 4 guests (18.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Norfolk STR market, accounting for 36.4% of listings.
- 13.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Norfolk.
- On average, properties in Norfolk are equipped to host 2.5 guests.
Norfolk Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Norfolk
- The most common availability pattern in Norfolk falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Norfolk (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Norfolk Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
54.5% of total
2 Nights
6 listings
27.3% of total
7-29 Nights
1 listings
4.5% of total
30+ Nights
3 listings
13.6% of total
Key Insights
- The most prevalent minimum stay requirement in Norfolk is 1 Night, adopted by 54.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.8%) of the Norfolk Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.6%) caters to monthly stays (30+ nights) in Norfolk, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 54.5% of Norfolk hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Norfolk.
Norfolk Airbnb Cancellation Policy Trends Analysis (2025)
Moderate
11 listings
50% of total
Firm
10 listings
45.5% of total
Strict
1 listings
4.5% of total
Cancellation Policy Insights for Norfolk
- The prevailing Airbnb cancellation policy trend in Norfolk is Moderate, used by 50% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Norfolk.
- Using a Strict policy might deter some guests, as only 4.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Norfolk.
Norfolk STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Norfolk
- The overall average booking lead time for vacation rentals in Norfolk is 48 days.
- Guests book furthest in advance for stays during June (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Fall (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Norfolk.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Norfolk averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Norfolk (2025)
Amenity Prevalence
Amenity Insights for Norfolk
- Essential amenities in Norfolk that guests expect include: Backyard, Free parking on premises, Wifi, Hot water, Smoke alarm, Heating, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Extra pillows and blankets, Bed linens, Iron are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Norfolk: Backyard, Free parking on premises, Wifi, Hot water, Smoke alarm, Heating, Hair dryer.
- Prioritize adding missing essentials: Hot water, Smoke alarm, Heating, Hair dryer.
- Consider adding popular differentiators like Extra pillows and blankets or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Norfolk to stay competitive.
Norfolk Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Norfolk
- The typical guest profile for Airbnb in Norfolk consists of primarily domestic travelers (90%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.3% of guests.
- Key international markets include United States (90.3%) and DC (5.4%).
- Top languages spoken are English (71.4%) followed by Spanish (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Whitingham.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Norfolk Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Pound Ridge | 18 | $5,635 | $573.86 | 44% |
| Frankford Township | 12 | $5,609 | $556.39 | 43% |
| Town of Ancram | 22 | $5,474 | $516.77 | 39% |
| Town of Kingston | 13 | $5,277 | $444.51 | 46% |
| Town of Pleasant Valley | 31 | $5,054 | $509.49 | 41% |
| Spring Lake Heights | 17 | $5,031 | $695.44 | 41% |
| Brookfield | 13 | $4,987 | $498.09 | 48% |
| Town of East Hampton | 1,408 | $4,982 | $981.60 | 32% |
| Bernardsville | 11 | $4,975 | $348.95 | 55% |
| Town of Southampton | 1,300 | $4,891 | $978.42 | 31% |