Kent Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northwest Hills Planning Region, United States
Is Airbnb profitable in Kent in 2025? Explore comprehensive Airbnb analytics for Kent, Northwest Hills Planning Region, United States to uncover income potential. This 2025 STR market report for Kent, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Kent, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kent Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kent Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kent (2025)
Understanding the monthly revenue variations for Airbnb listings in Kent is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kent is typically January, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kent across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,364+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,815 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,647 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,847, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kent
Kent Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kent STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kent:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kent
Average Daily Rate (ADR) Airbnb Trends in Kent (2025)
Effective short term rental pricing strategy in Kent involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kent typically peaks in May and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $722+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $459 or more.
- Typical properties (Median) charge around $276 per night.
- Entry-level properties (Bottom 25%) earn around $186 per night.
Average Daily Rate (ADR) Trend by Month in Kent
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Airbnb Seasonality Analysis & Trends in Kent (2025)
Peak Season (January, July, August)
- Revenue averages $5,511 per month
- Occupancy rates average 51.8%
- Daily rates average $378
Shoulder Season
- Revenue averages $4,607 per month
- Occupancy maintains around 42.5%
- Daily rates hold near $392
Low Season (March, June, November)
- Revenue drops to average $3,694 per month
- Occupancy decreases to average 36.7%
- Daily rates adjust to average $376
Seasonality Insights for Kent
- The Airbnb seasonality in Kent shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kent's highest earning potential, with monthly revenues capable of climbing to $5,713, occupancy reaching a high of 60.9%, and ADRs peaking at $441.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,285, occupancy could drop to 30.2%, and ADRs may adjust down to $354.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kent.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kent seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kent (2025)
Exploring the top neighborhoods for short-term rentals in Kent? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Dover | Historical city known for its iconic White Cliffs and rich history. It attracts tourists interested in exploring historical sites and enjoying coastal views. | Dover Castle, White Cliffs of Dover, Dover Museum, Samphire Hoe, Westminster Abbey - Dover, Battle of Britain Memorial |
| Canterbury | A UNESCO World Heritage Site, known for its stunning cathedral and medieval architecture. Popular among culture enthusiasts and pilgrims alike. | Canterbury Cathedral, St. Augustine's Abbey, Canterbury Roman Museum, Westgate Gardens, The King's Mile, The Marlowe Theatre |
| Margate | A charming seaside town known for its sandy beaches and vibrant arts scene. Great for families and those looking for a relaxing getaway. | Dreamland Margate, Margate Main Sands, Turner Contemporary, Shell Grotto, Old Town Margate, Margate Caves |
| Whitstable | Famous for its oysters and beautiful seaside, this town attracts foodies and beach lovers all year round. | Whitstable Harbour, Whitstable Castle, Tankerton Slopes, Oyster East, Harbour Street, The Kent Wine Company |
| Ashford | A gateway to Kent with excellent transport links, Ashford has become a popular choice for travelers seeking easy access to other destinations. | Ashford Designer Outlet, Mechanical Music Museum, Godinton House and Gardens, Faversham Creek, Ashford International Railway Station, Willesborough Windmill |
| Sevenoaks | A picturesque town near London, perfect for those looking to escape the city while still being close to it. Great for nature lovers. | Knole Park, Sevenoaks Wildlife Reserve, Sevenoaks Library, Vine Baptist Church, The Vineyards, Ightham Mote |
| Tunbridge Wells | Known for its Georgian architecture and historic spa town status, Tunbridge Wells attracts visitors looking for history and leisure. | Royal Tunbridge Wells, The Pantiles, Dunnottar Castle, National Trust - Calverley Grounds, Tunbridge Wells Museum, High Rocks |
| Folkestone | A vibrant coastal town that has undergone significant regeneration, making it a great area for visitors and new investors. | The Leas, Folkestone Harbour Arm, Creative Quarter, Folkestone Artworks, Lower Leas Coastal Park, Bouverie Place Shopping Centre |
Understanding Airbnb License Requirements & STR Laws in Kent (2025)
While Kent, Northwest Hills Planning Region, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kent to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 6% licensed listings)
Top Performing Airbnb Properties in Kent (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kentbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Kent Collection | The Victorian
Entire Place • 5 bedrooms
Country retreat on 4 private acres
Entire Place • 3 bedrooms
Modern Mountaintop Log Cabin & Sauna
Entire Place • 4 bedrooms
Modern Farmhouse Gem minutes from downtown Kent CT
Entire Place • 4 bedrooms
NEW - Hot Tub - Mohawk Mtn - Appalachian Trl
Entire Place • 2 bedrooms
Mountain Retreat with a View
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kent (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kent based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Andrew | 4 | $266,099 | 8 | 5.00/5.0 |
| Monica | 1 | $109,447 | 17 | 4.94/5.0 |
| Joe | 1 | $91,948 | 57 | 4.95/5.0 |
| Evan | 1 | $75,429 | 14 | 5.00/5.0 |
| Martin | 1 | $71,003 | 209 | 4.86/5.0 |
| Kerrie | 1 | $67,990 | 42 | 5.00/5.0 |
| Darin | 1 | $59,852 | 61 | 4.98/5.0 |
| Abigail | 1 | $55,670 | 300 | 4.88/5.0 |
| Host #12951437 | 1 | $52,015 | 8 | 4.88/5.0 |
| Christina | 1 | $46,944 | 30 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kent.
Dive Deeper: Advanced Kent STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kent. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKent Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kent
- The Kent Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.3% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kent, House properties are the most common (60%), reflecting the local real estate landscape.
- Houses represent a significant 60% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays (combined 5.8%) offer potential for unique stay experiences.
Kent Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kent
- The dominant room capacity in Kent is 2 bedrooms listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 57.2% of the active Airbnb listings in Kent, indicating a high concentration in these sizes.
- A significant 37.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kent.
Kent Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kent
- The most common guest capacity trend in Kent vacation rentals is listings accommodating 4 guests (28.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Kent STR market, accounting for 54.3% of listings.
- 48.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kent.
- On average, properties in Kent are equipped to host 4.9 guests.
Kent Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kent
- The most common availability pattern in Kent falls within the 271-366 days range, representing 48.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Kent (37.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kent Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
26.5% of total
2 Nights
17 listings
50% of total
3 Nights
4 listings
11.8% of total
4-6 Nights
1 listings
2.9% of total
30+ Nights
3 listings
8.8% of total
Key Insights
- The most prevalent minimum stay requirement in Kent is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.5%) of the Kent Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Kent hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kent.
Kent Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
25.7% of total
Moderate
9 listings
25.7% of total
Firm
10 listings
28.6% of total
Strict
7 listings
20% of total
Cancellation Policy Insights for Kent
- The prevailing Airbnb cancellation policy trend in Kent is Firm, used by 28.6% of listings.
- There's a relatively balanced mix between guest-friendly (51.4%) and stricter (48.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 28.6% market standard in Kent.
- Regularly review your cancellation policy against competitors and market demand shifts in Kent.
Kent STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kent
- The overall average booking lead time for vacation rentals in Kent is 57 days.
- Guests book furthest in advance for stays during June (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (66 days avg.) sees the longest lead times, while Spring (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Kent.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
- Monitor your own booking lead times against these Kent averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kent (2025)
Amenity Prevalence
Amenity Insights for Kent
- Essential amenities in Kent that guests expect include: Heating, Free parking on premises, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Air conditioning, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kent: Heating, Free parking on premises, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Wifi, Smoke alarm.
- Consider adding popular differentiators like Kitchen or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kent to stay competitive.
Kent Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kent
- The typical guest profile for Airbnb in Kent consists of primarily domestic travelers (92%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.4% of guests.
- Key international markets include United States (92.4%) and Sri Lanka (2%).
- Top languages spoken are English (57.1%) followed by Spanish (11.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Nashville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kent Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Frankford Township | 11 | $6,564 | $549.90 | 47% |
| Spring Lake Heights | 17 | $5,762 | $698.58 | 45% |
| Mountain Lodge Park | 10 | $5,570 | $593.71 | 50% |
| Brookfield | 12 | $5,384 | $540.52 | 50% |
| Town of East Hampton | 1,471 | $5,335 | $968.73 | 36% |
| Town/Village of Harrison | 10 | $5,205 | $562.47 | 55% |
| Town of Southampton | 1,380 | $5,091 | $963.66 | 34% |
| Town of Pawling | 16 | $5,041 | $387.66 | 53% |
| Town of Pleasant Valley | 32 | $4,915 | $514.99 | 41% |
| Town of Kingston | 13 | $4,849 | $437.45 | 49% |