Williston Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Dakota, United States
Is Airbnb profitable in Williston in 2025? Explore comprehensive Airbnb analytics for Williston, North Dakota, United States to uncover income potential. This 2025 STR market report for Williston, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Williston, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Williston Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Williston Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Williston (2025)
Understanding the monthly revenue variations for Airbnb listings in Williston is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Williston is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Williston across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,826+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,938 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,108 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $972, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Williston
Williston Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Williston STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Williston:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Williston
Average Daily Rate (ADR) Airbnb Trends in Williston (2025)
Effective short term rental pricing strategy in Williston involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Williston typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $192+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $116 or more.
- Typical properties (Median) charge around $86 per night.
- Entry-level properties (Bottom 25%) earn around $58 per night.
Average Daily Rate (ADR) Trend by Month in Williston
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Airbnb Seasonality Analysis & Trends in Williston (2025)
Peak Season (July, December, October)
- Revenue averages $3,508 per month
- Occupancy rates average 64.8%
- Daily rates average $102
Shoulder Season
- Revenue averages $2,778 per month
- Occupancy maintains around 50.9%
- Daily rates hold near $101
Low Season (January, February, August)
- Revenue drops to average $2,399 per month
- Occupancy decreases to average 46.9%
- Daily rates adjust to average $124
Seasonality Insights for Williston
- The Airbnb seasonality in Williston shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Williston's highest earning potential, with monthly revenues capable of climbing to $3,717, occupancy reaching a high of 68.2%, and ADRs peaking at $147.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,330, occupancy could drop to 43.6%, and ADRs may adjust down to $78.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Williston.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Williston seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Williston (2025)
Exploring the top neighborhoods for short-term rentals in Williston? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Williston | The heart of Williston, this area features a mix of local businesses, dining options, and cultural attractions. Ideal for guests looking to access the city's vibrant community and events. | Williston Convention and Visitors Bureau, The Williams County Museum, Local shops and cafes, Outdoor parks, Community events |
| Williston State College | This area is close to the college, attracting students, visiting families, and educators. A great choice for long-term stays and short visits. | Williston State College, College sporting events, Community education programs |
| North Dakota's Oil Patch | Williston is part of the Bakken formation, attracting workers and contractors. Perfect for hosting those involved in the oil industry. | Oil industry sites, Local diners, Temporary housing needs |
| Lake Sakakawea | A scenic area perfect for tourists looking to enjoy outdoor activities such as fishing, boating, and camping. Helps attract nature lovers and recreational visitors. | Lake Sakakawea State Park, Fishing spots, Boating and water sports, Camping areas |
| East Side Williston | A family-friendly neighborhood with parks and schools, attracting families and long-term stays. Ideal for those looking for a quieter environment. | Parks and playgrounds, Family-friendly restaurants, Community events |
| Williston Basin | A larger area encompassing various smaller communities, it is ideal for visitors exploring the region. This attracts both tourists and business professionals attending regional events. | Regional attractions, Local businesses, Scenic drives |
| Hahn Park Area | A growing residential area with access to parks and recreational activities, attracting families and those seeking a suburban lifestyle. | Hahn Park, Walking and biking trails, Family-favorite dining options |
| West Williston | This area is expanding with new developments and amenities, making it a prime area for investment as it attracts a younger demographic and new residents. | New shopping centers, Restaurants, Community parks |
Understanding Airbnb License Requirements & STR Laws in Williston (2025)
While Williston, North Dakota, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Williston to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Williston (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Willistonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Room 222
Entire Place • 1 bedroom
6 Bedroom Home- great for large families
Entire Place • 6 bedrooms
The Six One Five
Entire Place • 3 bedrooms
Elegant New 3BD/2BA Bakken Cottage
Entire Place • 3 bedrooms
Beautiful New 3bd/2ba Willistons Cozy Haven
Entire Place • 3 bedrooms
Townhome Retreat
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Williston (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Williston based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mark | 2 | $80,782 | 25 | 4.96/5.0 |
| Mechelle | 1 | $76,764 | 81 | 4.99/5.0 |
| Elasah | 1 | $75,017 | 39 | 4.97/5.0 |
| Kelly | 2 | $68,458 | 301 | 4.96/5.0 |
| Juan | 1 | $34,960 | 12 | 5.00/5.0 |
| Denise | 2 | $29,385 | 57 | 4.94/5.0 |
| Sheila | 2 | $26,364 | 71 | 4.78/5.0 |
| Kwadwo | 1 | $19,048 | 18 | 4.94/5.0 |
| Amelia | 2 | $18,040 | 42 | 4.47/5.0 |
| Norman | 1 | $7,822 | 47 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Williston.
Dive Deeper: Advanced Williston STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Williston. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWilliston Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Williston
- The Williston Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Williston, House properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 55.6% portion, catering likely to families or larger groups.
Williston Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Williston
- The dominant room capacity in Williston is 2 bedrooms listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 66.6% of the active Airbnb listings in Williston, indicating a high concentration in these sizes.
- A significant 27.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Williston.
Williston Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Williston
- The most common guest capacity trend in Williston vacation rentals is listings accommodating 2 guests (27.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Williston STR market, accounting for 55.6% of listings.
- 22.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Williston.
- On average, properties in Williston are equipped to host 3.8 guests.
Williston Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Williston
- The most common availability pattern in Williston falls within the 271-366 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Williston (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Williston Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
31.3% of total
2 Nights
2 listings
12.5% of total
3 Nights
4 listings
25% of total
4-6 Nights
2 listings
12.5% of total
7-29 Nights
2 listings
12.5% of total
30+ Nights
1 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Williston is 1 Night, adopted by 31.3% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.3% of Williston hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Williston.
Williston Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
35.3% of total
Moderate
5 listings
29.4% of total
Firm
5 listings
29.4% of total
Strict
1 listings
5.9% of total
Cancellation Policy Insights for Williston
- The prevailing Airbnb cancellation policy trend in Williston is Flexible, used by 35.3% of listings.
- There's a relatively balanced mix between guest-friendly (64.7%) and stricter (35.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (5.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.3% market standard in Williston.
- Using a Strict policy might deter some guests, as only 5.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Williston.
Williston STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Williston
- The overall average booking lead time for vacation rentals in Williston is 40 days.
- Guests book furthest in advance for stays during June (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 14 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Williston.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Williston averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Williston (2025)
Amenity Prevalence
Amenity Insights for Williston
- Essential amenities in Williston that guests expect include: Hot water, Smoke alarm, Wifi, Heating, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Williston: Hot water, Smoke alarm, Wifi, Heating, Air conditioning.
- Consider adding popular differentiators like Washer or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Williston to stay competitive.
Williston Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Williston
- The typical guest profile for Airbnb in Williston consists of primarily domestic travelers (96%), often arriving from nearby Williston, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.6% of guests.
- Key international markets include United States (95.6%) and Canada (2.2%).
- Top languages spoken are English (85.1%) followed by Spanish (7.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Williston and Cisco.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Williston Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Glendive | 11 | $1,644 | $103.79 | 49% |