Fargo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Dakota, United States
Is Airbnb profitable in Fargo in 2025? Explore comprehensive Airbnb analytics for Fargo, North Dakota, United States to uncover income potential. This 2025 STR market report for Fargo, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 201 active listings.
Whether you're considering an Airbnb investment in Fargo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fargo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Fargo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Fargo (2025)
Understanding the monthly revenue variations for Airbnb listings in Fargo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fargo is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fargo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,331+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,530 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,146 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,179, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Fargo
Fargo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Fargo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fargo:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Fargo
Average Daily Rate (ADR) Airbnb Trends in Fargo (2025)
Effective short term rental pricing strategy in Fargo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fargo typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $257+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $180 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Fargo
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Airbnb Seasonality Analysis & Trends in Fargo (2025)
Peak Season (July, June, May)
- Revenue averages $3,609 per month
- Occupancy rates average 61.1%
- Daily rates average $145
Shoulder Season
- Revenue averages $2,631 per month
- Occupancy maintains around 51.8%
- Daily rates hold near $140
Low Season (January, February, March)
- Revenue drops to average $1,815 per month
- Occupancy decreases to average 43.1%
- Daily rates adjust to average $129
Seasonality Insights for Fargo
- The Airbnb seasonality in Fargo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Fargo's highest earning potential, with monthly revenues capable of climbing to $3,695, occupancy reaching a high of 69.1%, and ADRs peaking at $148.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,770, occupancy could drop to 42.1%, and ADRs may adjust down to $129.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fargo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Fargo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Fargo (2025)
Exploring the top neighborhoods for short-term rentals in Fargo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Fargo | The bustling heart of Fargo, known for its vibrant arts scene, restaurants, and nightlife. A popular choice for visitors looking to experience local culture and events. | Fargo Theatre, Plains Art Museum, Great Northern Historical Society, Woodrow Wilson High School, Downtown Fargo Farmers Market |
| Franport Park | A residential neighborhood with a mix of traditional homes and modern amenities. Great for families looking for comfortable stays close to parks and schools. | Island Park, Fargo North High School, Moorhead Country Club, Nature Parks, Nearby shopping centers |
| West Acres | Home to the West Acres Mall, this area is a commercial hub with shopping, dining, and entertainment options. Ideal for short-term rentals and retail-focused stays. | West Acres Mall, The Roger Maris Museum, Nearby cinemas, Various dining options |
| Northeast Fargo | A picturesque area with access to rivers and parks. Attracts visitors who enjoy outdoor activities and a quieter atmosphere while still close to the city. | Hjemkomst Center, Riverwalk, Lindenwood Park, Rotary Park, Fargo River |
| South Fargo | Known for its family-friendly neighborhoods and community-centric atmosphere. Hosts visitors for longer stays, especially families looking to relocate or for extended visits. | Prairie Rose Elementary School, South Fargo Parks, Community Centers, Nearby dining and shopping |
| Oak Grove | A charming neighborhood with historical significance and a close-knit community feel. Good for visitors wanting a unique, local experience away from the main tourist areas. | Oak Grove Park, Fargo Country Club, Near river access, Local shops and cafes |
| Dilworth | Just outside Fargo, this area offers quieter accommodations with easy access to Fargo attractions. Perfect for visitors looking for affordability and comfort. | Historical Museum, Local parks, Dilworth shopping options, Close proximity to Fargo |
| Hornbachers | A food-focused area, this neighborhood is known for its diverse culinary options and is popular with food lovers and those looking for unique dining experiences. | Hornbachers Grocery Store, Nearby eateries, Parks and recreation areas, Community events |
Understanding Airbnb License Requirements & STR Laws in Fargo (2025)
While Fargo, North Dakota, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fargo to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Fargo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fargobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ultimate Gathering Pad Huge 8BR 6BA GameRM HotTub
Entire Place • 8 bedrooms
Entire historic on Iconic 8th St w/ indoor pool
Entire Place • 6 bedrooms
South Fargo Pool House - Fun for Everyone
Entire Place • 5 bedrooms
Entire House, pool, hot tub, 2600sq ft, sleeps 12+
Entire Place • 4 bedrooms
Stay in Fargo History
Entire Place • 5 bedrooms
Hottub, Pool, & Gym! 3 level home Scheels arena
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Fargo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Fargo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Noah | 23 | $626,716 | 2237 | 4.66/5.0 |
| Devyn | 7 | $369,700 | 457 | 4.90/5.0 |
| Eli | 5 | $336,373 | 257 | 4.93/5.0 |
| Patrick | 3 | $261,865 | 136 | 4.98/5.0 |
| Evolve | 3 | $159,693 | 39 | 4.92/5.0 |
| Tamra | 7 | $143,410 | 1130 | 4.83/5.0 |
| Jory | 3 | $138,116 | 170 | 4.91/5.0 |
| Apm | 4 | $131,898 | 534 | 4.83/5.0 |
| Dana | 1 | $123,073 | 88 | 4.77/5.0 |
| Ashley | 4 | $122,114 | 347 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fargo.
Dive Deeper: Advanced Fargo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fargo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFargo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Fargo
- The Fargo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.1% of the 201 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Fargo, House properties are the most common (52.2%), reflecting the local real estate landscape.
- Houses represent a significant 52.2% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 2.5%) offer potential for unique stay experiences.
Fargo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Fargo
- The dominant room capacity in Fargo is 1 bedroom listings, making up 25.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 47.8% of the active Airbnb listings in Fargo, indicating a high concentration in these sizes.
- A significant 35.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Fargo.
Fargo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Fargo
- The most common guest capacity trend in Fargo vacation rentals is listings accommodating 8+ guests (26.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Fargo STR market, accounting for 44.3% of listings.
- 43.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fargo.
- On average, properties in Fargo are equipped to host 4.5 guests.
Fargo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Fargo
- The most common availability pattern in Fargo falls within the 91-180 days range, representing 40.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 52.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Fargo (43.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 50.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Fargo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
64 listings
33.5% of total
2 Nights
77 listings
40.3% of total
3 Nights
6 listings
3.1% of total
4-6 Nights
8 listings
4.2% of total
7-29 Nights
12 listings
6.3% of total
30+ Nights
24 listings
12.6% of total
Key Insights
- The most prevalent minimum stay requirement in Fargo is 2 Nights, adopted by 40.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.8%) of the Fargo Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.6%) caters to monthly stays (30+ nights) in Fargo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.3% of Fargo hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fargo.
Fargo Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
38 listings
20.7% of total
Moderate
74 listings
40.2% of total
Firm
41 listings
22.3% of total
Strict
31 listings
16.8% of total
Cancellation Policy Insights for Fargo
- The prevailing Airbnb cancellation policy trend in Fargo is Moderate, used by 40.2% of listings.
- There's a relatively balanced mix between guest-friendly (60.9%) and stricter (39.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.2% market standard in Fargo.
- Regularly review your cancellation policy against competitors and market demand shifts in Fargo.
Fargo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Fargo
- The overall average booking lead time for vacation rentals in Fargo is 35 days.
- Guests book furthest in advance for stays during July (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (49 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Fargo.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Fargo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Fargo (2025)
Amenity Prevalence
Amenity Insights for Fargo
- Essential amenities in Fargo that guests expect include: Air conditioning, TV, Smoke alarm, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Dishes and silverware, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Fargo: Air conditioning, TV, Smoke alarm, Wifi, Heating.
- Prioritize adding missing essentials: Air conditioning, TV, Smoke alarm, Wifi, Heating.
- Consider adding popular differentiators like Kitchen or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Fargo to stay competitive.
Fargo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Fargo
- The typical guest profile for Airbnb in Fargo consists of primarily domestic travelers (93%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.5% of guests.
- Key international markets include United States (92.5%) and Canada (5%).
- Top languages spoken are English (74.5%) followed by Spanish (9.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Fargo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Fargo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lake Park | 12 | $3,483 | $309.29 | 45% |
| Webster | 15 | $3,395 | $237.18 | 47% |
| Alexandria | 113 | $3,164 | $347.84 | 42% |
| Frazee | 13 | $2,977 | $318.75 | 47% |
| Dent | 13 | $2,952 | $281.47 | 51% |
| West Fargo | 19 | $2,883 | $188.54 | 49% |
| Detroit Lakes | 57 | $2,654 | $301.31 | 43% |
| Miltona | 12 | $2,586 | $374.44 | 34% |
| Osage | 13 | $2,430 | $237.74 | 46% |
| Willmar | 21 | $2,259 | $171.25 | 52% |