Airbnb Market Analytics, Statistics and Data in Fargo, North Dakota, United States

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Fargo? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Fargo:

Average Daily Rate

$148

Occupancy Rate

51.29%

Annual Revenue

$28,432

Revenue Growth YoY

14.26%

Best Month

July

Worst Month

January

Regulation

Low

Active Listings

197

How much do Airbnb hosts make on average per month in Fargo?

The short-term rental market in Fargo shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,256 per month
Strong performing properties (top 25%) make $3,828 or more
Best-in-class properties (top 10%) achieve $5,880+ monthly
Entry-level properties (bottom 25%) typically earn around $1,265

Revenue Variations by Month

Occupancy Rates Throughout the Year in Fargo

The market in Fargo shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 54% occupancy rates
Strong performing properties (top 25%) achieve 72% or higher
Best-in-class properties (top 10%) reach 84%+occupancy
Entry-level properties (bottom 25%) average around 37%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Fargo

Daily rates in Fargo vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $116 per night
Strong performing properties (top 25%) secure $186 or more
Best-in-class properties (top 10%) pull in $268+ per night
Entry-level properties (bottom 25%) earn around $69

Daily Rate Variations by Month

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Seasonality patterns in Fargo

Peak Season (July, June, May)

Revenue peaks at $3734.84 per month
Occupancy rates reach 70.35%
Daily rates average $153.28

Shoulder Season

Revenue averages $2916.12 per month
Occupancy maintains 53.07%
Daily rates hold at $141.26

Low Season (November, December, January)

Revenue drops to $1810.10 per month
Occupancy decreases to 39.88%
Daily rates adjust to $131.91

Is it still profitable to do Airbnb in Fargo in 2025?

Yes! Fargo demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 53% and strong monthly revenue averaging $2916 and The market's 197 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Fargo

Area	Why Choose This Area	Key Attractions
Downtown Fargo	The bustling center of Fargo, known for its vibrant nightlife, dining options, and cultural attractions. Ideal for visitors seeking entertainment, business, and events.	Fargo Theatre, Plains Art Museum, Historic Fargo Theatre, Downtown Fargo shopping, Washington Square
North Fargo	A quieter, residential area that offers an authentic local experience. Great for families and long-term visitors looking for comfort and community.	NDSU campus, Fargo Golf Club, Island Park, Woodlawn Park
West Fargo	A rapidly growing suburb that appeals to families and business travelers. Offers many amenities and a family-friendly atmosphere while being close to downtown.	The Lights at Sheyenne, Buffalo River State Park, West Fargo Historical Society, Parks and recreation centers
Fargo-Moorhead	The metropolitan area encompassing both Fargo and Moorhead, offering a mix of attractions on both sides of the river. Ideal for travelers wanting to explore both cities.	Fargodome, Moorhead Center Mall, Hjemkomst Center, Buffalo River State Park, Theatre B
South Fargo	Known for its suburban feel and proximity to shopping and dining, this area is attractive to visitors wanting convenience and family-friendly activities.	West Acres Mall, Riverside Cemetery, Prairie St. John’s, Local parks and trails
Fargo Historic District	Rich in history with well-preserved architecture and cultural significance. A charming area that attracts tourists interested in local history.	Historic homes, The Fargo Air Museum, Local coffee shops and boutiques, Civic Center
El Zagal Shriner's	A unique venue often hosting events and gatherings. Appeals to visitors attending conferences, weddings, and special events in the area.	Event spaces, Nearby parks, Local food options
The Village West	A developing area with new attractions and amenities appealing to both tourists and locals. Good for new Airbnb hosts looking to capture a growing market.	Local shops, Emerging restaurants, Recreational spots, Proximity to residential neighborhoods

Do you need a license for Airbnb in Fargo?

$261.02

Daily Rate

Top Performing Professional Hosts in Fargo

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Noah	24	$682,086	2255	4.66/5.0
Devyn	7	$466,220	457	4.90/5.0
Eli	5	$407,373	257	4.93/5.0
Patrick	3	$229,035	136	4.98/5.0
Evolve	3	$192,298	39	4.92/5.0
Jory	3	$149,170	170	4.91/5.0
Tamra	7	$147,439	1130	4.83/5.0
Apm	4	$143,253	534	4.83/5.0
Britten	2	$132,297	183	4.97/5.0
Christine	3	$127,059	121	4.98/5.0

Additional analytics on vacation rental, real estate, short term rental data in Fargo

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (83.8%), with house and apartment & condo properties comprising 97.5% of inventory
Untapped potential in others, boutique & hotels, outdoor & mobile segments (2.5% combined)

Room Capacity Distribution

Analysis of 197 properties in Fargo shows that 1 bedroom properties are most prevalent, making up 26.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 48.2% of all listings.

Key Insights

Most common: 1 bedroom (26.9%)
Least common: 5+ bedrooms (5.6%)
Market concentration: 48.2% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 197 properties in Fargo reveals that 8+ guests properties dominate the market, representing 27.4% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 45.7% of the market.

Key Insights

Most common capacity: 8+ guests (27.4% of market)
Least common capacity: 1 guest (2% of market)
Average guest capacity: 4.5 guests per property
Market concentration: 45.7% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 197 properties in Fargo, the most common availability pattern is 91-180 days (41.6% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (41.1% of properties).

Key Insights

Most common availability window: 91-180 days (41.6%)
Most common booking duration: 181-270 days (41.1%)
Properties with high availability (180+ days): 44.7%
Properties with long-term bookings (180+ days): 56.3%

Minimum Stay Distributions

1 Night (33.9%)

1 Night

61 listings

33.9% of total

2 Nights (43.9%)

2 Nights

79 listings

43.9% of total

3 Nights (3.9%)

3 Nights

7 listings

3.9% of total

4-6 Nights (3.3%)

4-6 Nights

6 listings

3.3% of total

7-29 Nights (6.7%)

7-29 Nights

12 listings

6.7% of total

30+ Nights (8.3%)

30+ Nights

15 listings

8.3% of total

Key Insights

Short stays (1-2 nights) dominate the market at 77.8%
Mid-length stays (4-6 nights) represent 3.3% of listings
Monthly+ stays (8.3%) suggest a stable extended-stay market
High market flexibility with 81.7% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Flexible (18.1%)

Flexible

32 listings

18.1% of total

Moderate (41.8%)

Moderate

74 listings

41.8% of total

Firm (22.6%)

Firm

40 listings

22.6% of total

Strict (17.5%)

Strict

31 listings

17.5% of total

Key Insights

Moderate is the preferred policy at 41.8% of listings
The market shows a balanced distribution between guest-friendly (59.9%) and strict (40.1%) policies
Strict policies are least common at 17.5% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jul, May, Jun, averaging 56 days
Shortest booking windows are in Feb, Dec, Jan, averaging 29 days
Summer shows the longest average booking window at 48 days, while Winter has the shortest at 29 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 48 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Feb-Jan when lead times are shortest

Popular Airbnb Amenities in Fargo

Every property in Fargo comes standard with TV. Below shows the distribution of other amenities:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 92.5% of total guests, indicating a dominant local market share.
Primary international markets: Canada (5.2%) and DC (0.5%)
English is the top language at 81.2%, followed by Spanish (11.1%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%

Recommendations

Target marketing campaigns for Minneapolis and Fargo markets
Develop localized content for Canada and DC
Prioritize English and Spanish language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Fargo. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Lake Park	12	$4,020	$318.15	47%
Alexandria	115	$3,639	$362.67	43%
New London	15	$3,583	$279.83	43%
Webster	15	$3,465	$238.21	47%
Frazee	12	$3,144	$338.30	43%
Detroit Lakes	55	$3,062	$323.20	43%
Miltona	12	$3,046	$386.62	37%
West Fargo	19	$2,951	$190.04	48%
Willmar	21	$2,517	$173.93	53%
Osage	12	$2,445	$233.83	46%

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