Zebulon Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Zebulon in 2025? Explore comprehensive Airbnb analytics for Zebulon, North Carolina, United States to uncover income potential. This 2025 STR market report for Zebulon, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.

Whether you're considering an Airbnb investment in Zebulon, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Zebulon Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Zebulon Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$154
The average rental revenue earned for an occupied room per day in Zebulon.
Occupancy Rate(?)
31.2%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$15,070
Typical annual income for an Airbnb listing in Zebulon. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-19.0%
Significant decrease (-19.0%) vs. last year.
Peak Revenue Month(?)
November
The month with the highest average earnings, indicating peak season in Zebulon.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Zebulon.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
17
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Zebulon (2025)

Understanding the monthly revenue variations for Airbnb listings in Zebulon is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zebulon is typically November, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zebulon across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,023+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,230 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,613 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $888, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Zebulon

Zebulon Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Zebulon STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zebulon:

  • Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 29%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Zebulon

Average Daily Rate (ADR) Airbnb Trends in Zebulon (2025)

Effective short term rental pricing strategy in Zebulon involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zebulon typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $273+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $187 or more.
  • Typical properties (Median) charge around $139 per night.
  • Entry-level properties (Bottom 25%) earn around $114 per night.

Average Daily Rate (ADR) Trend by Month in Zebulon

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Airbnb Seasonality Analysis & Trends in Zebulon (2025)

Peak Season (November, May, July)
  • Revenue averages $2,671 per month
  • Occupancy rates average 43.0%
  • Daily rates average $159
Shoulder Season
  • Revenue averages $2,112 per month
  • Occupancy maintains around 36.1%
  • Daily rates hold near $158
Low Season (January, September, December)
  • Revenue drops to average $1,408 per month
  • Occupancy decreases to average 26.2%
  • Daily rates adjust to average $156

Seasonality Insights for Zebulon

  • The Airbnb seasonality in Zebulon shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Zebulon's highest earning potential, with monthly revenues capable of climbing to $2,779, occupancy reaching a high of 49.4%, and ADRs peaking at $164.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,099, occupancy could drop to 22.0%, and ADRs may adjust down to $151.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zebulon.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Zebulon seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Zebulon (2025)

Exploring the top neighborhoods for short-term rentals in Zebulon? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Zebulon Downtown
The heart of Zebulon, offering local eateries and shops, perfect for those seeking an authentic small-town experience. Close to special events and community activities.
Zebulon Community Center, Zebulon Farmer's Market, Local restaurants and cafes
Pine Hollow
A quiet suburban neighborhood with family-friendly parks and outdoor space, appealing to guests looking for a peaceful retreat away from the busyness of urban life.
Pine Hollow Park, Nearby golf courses, Nature trails
Lizard Lick
A small community with a quirky name, Lizard Lick offers a unique charm. It's close to nature and local events, making it a fun stay for guests seeking something different.
Lizard Lick Comedy Club, Outdoor festivals, Local parks
Zebulon Park
A popular recreational area among locals, perfect for families visiting Zebulon. It has playgrounds and open spaces for outdoor activities.
Zebulon Park, Walking trails, Picnic areas
Historic Zebulon
Rich in history with beautiful old homes and proximity to historical landmarks, this area attracts history buffs and visitors interested in local culture.
Historic District, The Zebulon Depot, Local historical sites
Near Neuse River
Situated close to the scenic Neuse River, this area offers opportunities for boating and fishing, appealing to outdoor enthusiasts and nature lovers.
Neuse River, Boating access, Fishing spots
Benton Woods
A family-oriented neighborhood with spacious homes and community events, attractive for those traveling with families or groups.
Community events, Local schools, Parks
Zebulon Sports Complex
A location designed for sports and recreation, drawing families and sports enthusiasts to stay close to tournaments and events.
Basketball courts, Soccer fields, Community sports events

Understanding Airbnb License Requirements & STR Laws in Zebulon (2025)

While Zebulon, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Zebulon to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Zebulon (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Zebulonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Secluded ranch with big yard in Zebulon

Secluded ranch with big yard in Zebulon

Entire Place • 3 bedrooms

$31,851
Revenue
61.2%
Occupancy
$194.21
Daily Rate
Three bedroom home with patio

Three bedroom home with patio

Entire Place • 2 bedrooms

$28,794
Revenue
54.7%
Occupancy
$155.68
Daily Rate
The Zebulon Guest House

The Zebulon Guest House

Entire Place • 2 bedrooms

$27,665
Revenue
36.7%
Occupancy
$144.26
Daily Rate
Gannon at Hempstede, 5 bedroom, 2 bath

Gannon at Hempstede, 5 bedroom, 2 bath

Entire Place • 5 bedrooms

$27,042
Revenue
45.6%
Occupancy
$177.03
Daily Rate
Fenced In|Updated|Pets OK|3 Bed 2 Bath|Walkable DT

Fenced In|Updated|Pets OK|3 Bed 2 Bath|Walkable DT

Entire Place • 3 bedrooms

$25,802
Revenue
51.9%
Occupancy
$162.66
Daily Rate
country living and relaxing!

country living and relaxing!

Entire Place • 3 bedrooms

$24,829
Revenue
35.4%
Occupancy
$132.01
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Zebulon (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Zebulon based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Karla2$46,620152.40/5.0
Kenya1$28,794244.63/5.0
Betty1$27,665484.94/5.0
Five County1$27,042314.65/5.0
Molly1$25,802114.82/5.0
Eric1$24,829274.96/5.0
Giselle1$23,74965.00/5.0
Katherine1$23,220374.81/5.0
Mark3$15,612744.86/5.0
Host #524555551$9,714164.81/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zebulon.

Dive Deeper: Advanced Zebulon STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zebulon. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Zebulon Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Zebulon

  • The Zebulon Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.6% of the 17 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Zebulon, House properties are the most common (100%), reflecting the local real estate landscape.
  • Houses represent a significant 100% portion, catering likely to families or larger groups.

Zebulon Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Zebulon

  • The dominant room capacity in Zebulon is 3 bedrooms listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 64.7% of the active Airbnb listings in Zebulon, indicating a high concentration in these sizes.
  • A significant 53.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Zebulon.

Zebulon Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Zebulon

  • The most common guest capacity trend in Zebulon vacation rentals is listings accommodating 6 guests (29.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the Zebulon STR market, accounting for 47.0% of listings.
  • 47.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Zebulon.
  • On average, properties in Zebulon are equipped to host 4.4 guests.

Zebulon Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Zebulon

  • The most common availability pattern in Zebulon falls within the 271-366 days range, representing 58.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 88.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Zebulon (29.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 17.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Zebulon Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (31.3%)

1 Night

5 listings

31.3% of total

2 Nights (37.5%)

2 Nights

6 listings

37.5% of total

3 Nights (12.5%)

3 Nights

2 listings

12.5% of total

4-6 Nights (6.3%)

4-6 Nights

1 listings

6.3% of total

7-29 Nights (6.3%)

7-29 Nights

1 listings

6.3% of total

30+ Nights (6.3%)

30+ Nights

1 listings

6.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Zebulon is 2 Nights, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (68.8%) of the Zebulon Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 37.5% of Zebulon hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zebulon.

Zebulon Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (23.1%)

Flexible

3 listings

23.1% of total

Moderate (15.4%)

Moderate

2 listings

15.4% of total

Firm (23.1%)

Firm

3 listings

23.1% of total

Strict (38.5%)

Strict

5 listings

38.5% of total

Cancellation Policy Insights for Zebulon

  • The prevailing Airbnb cancellation policy trend in Zebulon is Strict, used by 38.5% of listings.
  • A majority (61.6%) of hosts in Zebulon utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 38.5% market standard in Zebulon.
  • With 38.5% using Strict terms, this is a viable option in Zebulon, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Zebulon.

Zebulon STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Zebulon

  • The overall average booking lead time for vacation rentals in Zebulon is 26 days.
  • Guests book furthest in advance for stays during June (average 61 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 13 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (41 days avg.) sees the longest lead times, while Fall (19 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Zebulon.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
  • During September, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 41 days) to capture early planners.
  • Monitor your own booking lead times against these Zebulon averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Zebulon (2025)

Amenity Prevalence

Amenity Insights for Zebulon

  • Essential amenities in Zebulon that guests expect include: Wifi, TV, Air conditioning, Kitchen, Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Dryer, Refrigerator are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Zebulon: Wifi, TV, Air conditioning, Kitchen, Smoke alarm, Free parking on premises.
  • Consider adding popular differentiators like Essentials or Dryer to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Zebulon to stay competitive.

Zebulon Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Zebulon

  • The typical guest profile for Airbnb in Zebulon consists of primarily domestic travelers (96%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 96.3% of guests.
  • Key international markets include United States (96.3%) and DC (3.7%).
  • Top languages spoken are English (86.7%) followed by Spanish (8.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Charlotte and Raleigh.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Zebulon Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Littleton102$4,581$434.9245%
Macon39$4,459$470.5437%
Wrightsville Beach438$4,415$480.2740%
Bracey47$4,155$431.5843%
Leasburg16$3,895$277.8953%
Henrico75$3,819$411.9539%
Semora48$3,815$355.4641%
Cedar Point24$3,702$272.4248%
Emerald Isle449$3,694$347.4942%
Roxboro27$3,556$282.4050%

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