Wrightsville Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Wrightsville Beach in 2025? Explore comprehensive Airbnb analytics for Wrightsville Beach, North Carolina, United States to uncover income potential. This 2025 STR market report for Wrightsville Beach, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 438 active listings.
Whether you're considering an Airbnb investment in Wrightsville Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wrightsville Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wrightsville Beach Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wrightsville Beach (2025)
Understanding the monthly revenue variations for Airbnb listings in Wrightsville Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wrightsville Beach is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wrightsville Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,967+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $7,910 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,669 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,546, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wrightsville Beach
Wrightsville Beach Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wrightsville Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wrightsville Beach:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wrightsville Beach
Average Daily Rate (ADR) Airbnb Trends in Wrightsville Beach (2025)
Effective short term rental pricing strategy in Wrightsville Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wrightsville Beach typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $796+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $573 or more.
- Typical properties (Median) charge around $404 per night.
- Entry-level properties (Bottom 25%) earn around $274 per night.
Average Daily Rate (ADR) Trend by Month in Wrightsville Beach
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Airbnb Seasonality Analysis & Trends in Wrightsville Beach (2025)
Peak Season (July, June, May)
- Revenue averages $9,214 per month
- Occupancy rates average 49.8%
- Daily rates average $505
Shoulder Season
- Revenue averages $5,825 per month
- Occupancy maintains around 39.6%
- Daily rates hold near $465
Low Season (January, February, December)
- Revenue drops to average $3,149 per month
- Occupancy decreases to average 27.3%
- Daily rates adjust to average $429
Seasonality Insights for Wrightsville Beach
- The Airbnb seasonality in Wrightsville Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wrightsville Beach's highest earning potential, with monthly revenues capable of climbing to $10,218, occupancy reaching a high of 60.3%, and ADRs peaking at $523.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,586, occupancy could drop to 23.2%, and ADRs may adjust down to $423.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wrightsville Beach.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wrightsville Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wrightsville Beach (2025)
Exploring the top neighborhoods for short-term rentals in Wrightsville Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Johnnie Mercers Fishing Pier | A popular spot for fishing and beachgoers, providing a family-friendly atmosphere with close proximity to the beach and local restaurants. Great for attracting tourists looking for fishing experiences and ocean views. | Johnnie Mercers Fishing Pier, Wrightsville Beach Park, Access to beach rentals, Local seafood restaurants, Beach access |
| Wrightsville Beach Loop | This scenic loop is great for walkers and cyclists and provides stunning views of the coastline. It's perfect for fitness enthusiasts and those looking to unwind in a peaceful setting. | Wrightsville Beach Loop, Outdoor fitness options, Beautiful scenic views, Coastal North Carolina's natural beauty, Beach access |
| Motts Channel | Offers beautiful water views and is ideal for water sports and boating enthusiasts. Close to marinas and water activities, making it attractive for vacationers seeking adventure. | Motts Channel, Water sport rentals, Kayaking and paddleboarding, Close to Intracoastal Waterway, Dining with waterfront views |
| Wrightsville Beach Plaza | Located near shops and dining options, this area attracts tourists looking for convenience and a lively atmosphere with access to local amenities. | Shops and cafes, Local bars and restaurants, Easy beach access, Lively summer events, Beach gear rentals |
| Shell Island | A tranquil and pristine area, popular for those seeking a quieter beach experience and natural surroundings. Great for nature lovers and families looking for relaxation. | Shell Island, Untouched natural beauty, Wildlife observation, Soft sandy beaches, Snorkeling opportunities |
| North End | Known for its quieter beach experience, perfect for families and couples seeking a peaceful getaway. Offers a more relaxed atmosphere away from crowded tourist spots. | Family-friendly beaches, Quiet atmosphere, Cozy beach cottages, Nature trails, Local wildlife |
| South End | The lively and vibrant area with plenty of restaurants, bars, and shops, perfect for young travelers looking for entertainment and nightlife. | Popular beach bars, Live music venues, Shopping options, Access to water sports, Vibrant nightlife |
| Wrightsville Beach Park | This park provides recreational facilities and is close to the beach, ideal for families looking to combine outdoor activities with beach time. | Wrightsville Beach Park, Playgrounds and sports fields, Walking trails, Picnic areas, Close to beach access |
Understanding Airbnb License Requirements & STR Laws in Wrightsville Beach (2025)
While Wrightsville Beach, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wrightsville Beach to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Wrightsville Beach (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wrightsville Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Oceanfront Home w Infinity Pool -W317
Entire Place • 6 bedrooms
The View- Luxury Oceanfront, walk to all!
Entire Place • 6 bedrooms
RARE Oceanside 5BR Waterfront Home w/ pvt Dock!
Entire Place • 5 bedrooms
Lumina Cottage- 6 bedrooms-kid & dog friendly!
Entire Place • 6 bedrooms
The Sundance Cottage
Entire Place • 4 bedrooms
Coastal Bliss w/6 Beds Walking Distance to Beach
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wrightsville Beach (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wrightsville Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bryant Real | 87 | $4,842,407 | 499 | 3.73/5.0 |
| Sea Scape Properties | 106 | $4,144,703 | 479 | 2.80/5.0 |
| Mira-Mar | 19 | $1,879,841 | 1135 | 4.96/5.0 |
| Rachel | 17 | $1,713,786 | 665 | 4.80/5.0 |
| Intracoastal Vacation Rentals | 43 | $1,037,617 | 188 | 3.16/5.0 |
| Landmark Vacation Rentals | 6 | $746,854 | 64 | 4.02/5.0 |
| Christian | 4 | $465,697 | 318 | 4.91/5.0 |
| Erin | 4 | $359,988 | 450 | 4.94/5.0 |
| Ultimate Property | 14 | $345,633 | 232 | 4.50/5.0 |
| Tori | 2 | $246,147 | 188 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wrightsville Beach.
Dive Deeper: Advanced Wrightsville Beach STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wrightsville Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWrightsville Beach Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wrightsville Beach
- The Wrightsville Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.8% of the 438 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wrightsville Beach, House properties are the most common (54.1%), reflecting the local real estate landscape.
- Houses represent a significant 54.1% portion, catering likely to families or larger groups.
- Smaller segments like others, hotel/boutique, unique stays (combined 1.4%) offer potential for unique stay experiences.
Wrightsville Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wrightsville Beach
- The dominant room capacity in Wrightsville Beach is 3 bedrooms listings, making up 31.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 54.3% of the active Airbnb listings in Wrightsville Beach, indicating a high concentration in these sizes.
- A significant 58.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wrightsville Beach.
Wrightsville Beach Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wrightsville Beach
- The most common guest capacity trend in Wrightsville Beach vacation rentals is listings accommodating 8+ guests (40.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Wrightsville Beach STR market, accounting for 64.4% of listings.
- 70.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wrightsville Beach.
- On average, properties in Wrightsville Beach are equipped to host 6.2 guests.
Wrightsville Beach Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wrightsville Beach
- The most common availability pattern in Wrightsville Beach falls within the 271-366 days range, representing 45.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wrightsville Beach (35.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wrightsville Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
51 listings
12.2% of total
2 Nights
165 listings
39.4% of total
3 Nights
121 listings
28.9% of total
4-6 Nights
17 listings
4.1% of total
7-29 Nights
10 listings
2.4% of total
30+ Nights
55 listings
13.1% of total
Key Insights
- The most prevalent minimum stay requirement in Wrightsville Beach is 2 Nights, adopted by 39.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (13.1%) caters to monthly stays (30+ nights) in Wrightsville Beach, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.4% of Wrightsville Beach hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.2% currently do.
- A 2-night minimum appears standard (39.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 13.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wrightsville Beach.
Wrightsville Beach Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
79 listings
21.6% of total
Super Strict 60 Days
71 listings
19.4% of total
Flexible
8 listings
2.2% of total
Moderate
86 listings
23.5% of total
Firm
42 listings
11.5% of total
Strict
80 listings
21.9% of total
Cancellation Policy Insights for Wrightsville Beach
- The prevailing Airbnb cancellation policy trend in Wrightsville Beach is Moderate, used by 23.5% of listings.
- There's a relatively balanced mix between guest-friendly (25.7%) and stricter (33.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 23.5% market standard in Wrightsville Beach.
- Regularly review your cancellation policy against competitors and market demand shifts in Wrightsville Beach.
Wrightsville Beach STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wrightsville Beach
- The overall average booking lead time for vacation rentals in Wrightsville Beach is 65 days.
- Guests book furthest in advance for stays during May (average 112 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (98 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Wrightsville Beach.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 98 days) to capture early planners.
- Monitor your own booking lead times against these Wrightsville Beach averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wrightsville Beach (2025)
Amenity Prevalence
Amenity Insights for Wrightsville Beach
- Essential amenities in Wrightsville Beach that guests expect include: Air conditioning, Heating, Free parking on premises, Smoke alarm, Kitchen, Wifi, Dishes and silverware, Coffee maker, TV, Refrigerator. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wrightsville Beach: Air conditioning, Heating, Free parking on premises, Smoke alarm, Kitchen, Wifi, Dishes and silverware, Coffee maker, TV, Refrigerator.
- Prioritize adding missing essentials: Heating, Free parking on premises, Smoke alarm, Kitchen, Wifi, Dishes and silverware, Coffee maker, TV, Refrigerator.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wrightsville Beach to stay competitive.
Wrightsville Beach Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wrightsville Beach
- The typical guest profile for Airbnb in Wrightsville Beach consists of primarily domestic travelers (98%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.5% of guests.
- Key international markets include United States (97.5%) and DC (1.3%).
- Top languages spoken are English (82.1%) followed by Spanish (8.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Raleigh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wrightsville Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ocean Isle Beach | 414 | $5,769 | $604.07 | 39% |
| Indian Beach | 15 | $3,989 | $334.51 | 41% |
| Bald Head Island | 174 | $3,933 | $508.25 | 35% |
| Cedar Point | 24 | $3,702 | $272.42 | 48% |
| Emerald Isle | 449 | $3,694 | $347.49 | 42% |
| Kure Beach | 453 | $3,526 | $371.29 | 41% |
| Oak Island | 1,083 | $3,495 | $380.69 | 40% |
| Surf City | 632 | $3,311 | $323.50 | 41% |
| Caswell Beach | 46 | $3,300 | $400.38 | 38% |
| Pine Knoll Shores | 81 | $3,260 | $369.84 | 38% |