Washington Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Washington in 2025? Explore comprehensive Airbnb analytics for Washington, North Carolina, United States to uncover income potential. This 2025 STR market report for Washington, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 73 active listings.
Whether you're considering an Airbnb investment in Washington, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Washington Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Washington Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Washington (2025)
Understanding the monthly revenue variations for Airbnb listings in Washington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Washington is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Washington across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,415+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,175 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,937 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,191, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Washington
Washington Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Washington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Washington:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Washington
Average Daily Rate (ADR) Airbnb Trends in Washington (2025)
Effective short term rental pricing strategy in Washington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Washington typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $250+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $204 or more.
- Typical properties (Median) charge around $165 per night.
- Entry-level properties (Bottom 25%) earn around $124 per night.
Average Daily Rate (ADR) Trend by Month in Washington
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Airbnb Seasonality Analysis & Trends in Washington (2025)
Peak Season (May, June, April)
- Revenue averages $3,109 per month
- Occupancy rates average 44.1%
- Daily rates average $173
Shoulder Season
- Revenue averages $2,275 per month
- Occupancy maintains around 43.7%
- Daily rates hold near $170
Low Season (January, February, March)
- Revenue drops to average $1,612 per month
- Occupancy decreases to average 32.8%
- Daily rates adjust to average $161
Seasonality Insights for Washington
- The Airbnb seasonality in Washington shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Washington's highest earning potential, with monthly revenues capable of climbing to $3,336, occupancy reaching a high of 47.7%, and ADRs peaking at $176.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,506, occupancy could drop to 30.8%, and ADRs may adjust down to $160.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Washington.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Washington seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Washington (2025)
Exploring the top neighborhoods for short-term rentals in Washington? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown | Charming area known for its rich history and Southern architecture. It's popular among tourists interested in historic sites and local culture. | Washington Waterfront, North Carolina Estuarium, Pamlico River, Cypress Landing, Goose Creek State Park |
| Pamlico River | Beautiful natural scenery perfect for outdoor enthusiasts and water activities. Great for those wanting a peaceful retreat by the water. | Boating and fishing, Paddleboarding, Wildlife viewing, Picnic areas, Waterfront parks |
| Washington Park | Residential area close to the downtown with parks and family-friendly activities. Ideal for families and groups looking for a homey atmosphere. | Washington Park, Local markets, Kids' playgrounds, Sports facilities |
| Bear Grass | Rural setting with access to local farms and nature. Attractive for those looking for a quiet getaway and agritourism. | Local farms, Nature trails, Fishing spots |
| Lake Phelps | Scenic area for those interested in nature and outdoor activities like kayaking and camping. Perfect for eco-tourists. | Lake Phelps, Wildlife Refuge, Hiking trails, Camping sites |
| Aurora | Charming small town with a friendly community atmosphere. Great for tourists looking for a local experience. | Local artisan shops, Historical landmarks, Outdoor festivals |
| Chocowinity | Access to the waterfront and natural beauty, suitable for retreats and family vacations. | Chocowinity Bay, Fishing areas, Parks and recreation |
| Greenville | Nearby city offering vibrant nightlife, shopping, and entertainment. Attractive for both younger crowds and families. | ECU campus, Downtown shopping, Parks and recreation, Local dining scene |
Understanding Airbnb License Requirements & STR Laws in Washington (2025)
While Washington, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Washington to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Washington (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Washingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
"318 on the River"
Entire Place • 2 bedrooms
Play & Stay: 12th St Bungalow
Entire Place • 3 bedrooms
The Little Bonner St. House in Historic Downtown
Entire Place • 3 bedrooms
Historic East 2nd Street Home
Entire Place • 3 bedrooms
Pamlico Paradise
Entire Place • 3 bedrooms
Vintage Riverfront Cottage
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Washington (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Washington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Felicia | 11 | $173,267 | 136 | 1.82/5.0 |
| Ellen | 9 | $166,905 | 370 | 4.89/5.0 |
| Evolve | 3 | $96,148 | 61 | 4.78/5.0 |
| Jeff | 4 | $65,797 | 681 | 4.99/5.0 |
| Janene | 2 | $62,598 | 144 | 5.00/5.0 |
| Betsy | 1 | $59,336 | 93 | 5.00/5.0 |
| Robert | 1 | $59,013 | 30 | 4.93/5.0 |
| Christine | 1 | $53,135 | 75 | 4.97/5.0 |
| William | 2 | $48,965 | 357 | 4.97/5.0 |
| Neil & Natasha | 1 | $47,230 | 58 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Washington.
Dive Deeper: Advanced Washington STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Washington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWashington Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Washington
- The Washington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 64.4% of the 73 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Washington, House properties are the most common (57.5%), reflecting the local real estate landscape.
- Houses represent a significant 57.5% portion, catering likely to families or larger groups.
- The presence of 23.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 4.1%) offer potential for unique stay experiences.
Washington Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Washington
- The dominant room capacity in Washington is 1 bedroom listings, making up 34.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 56.1% of the active Airbnb listings in Washington, indicating a high concentration in these sizes.
- A significant 24.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Washington.
Washington Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Washington
- The most common guest capacity trend in Washington vacation rentals is listings accommodating 2 guests (30.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Washington STR market, accounting for 52.0% of listings.
- 28.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Washington.
- On average, properties in Washington are equipped to host 3.5 guests.
Washington Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Washington
- The most common availability pattern in Washington falls within the 181-270 days range, representing 43.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Washington (49.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Washington Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
49.3% of total
2 Nights
19 listings
28.4% of total
3 Nights
1 listings
1.5% of total
7-29 Nights
3 listings
4.5% of total
30+ Nights
11 listings
16.4% of total
Key Insights
- The most prevalent minimum stay requirement in Washington is 1 Night, adopted by 49.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.7%) of the Washington Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.4%) caters to monthly stays (30+ nights) in Washington, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 49.3% of Washington hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 16.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Washington.
Washington Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
25 listings
41.7% of total
Moderate
21 listings
35% of total
Firm
5 listings
8.3% of total
Strict
9 listings
15% of total
Cancellation Policy Insights for Washington
- The prevailing Airbnb cancellation policy trend in Washington is Flexible, used by 41.7% of listings.
- The market strongly favors guest-friendly terms, with 76.7% of listings offering Flexible or Moderate policies. This suggests guests in Washington may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.7% market standard in Washington.
- Regularly review your cancellation policy against competitors and market demand shifts in Washington.
Washington STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Washington
- The overall average booking lead time for vacation rentals in Washington is 42 days.
- Guests book furthest in advance for stays during April (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (78 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Washington.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Washington averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Washington (2025)
Amenity Prevalence
Amenity Insights for Washington
- Essential amenities in Washington that guests expect include: Wifi, Air conditioning, Hot water, Heating, Smoke alarm, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hair dryer, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Washington: Wifi, Air conditioning, Hot water, Heating, Smoke alarm, Essentials.
- Prioritize adding missing essentials: Wifi, Air conditioning, Hot water, Heating, Smoke alarm, Essentials.
- Consider adding popular differentiators like TV or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Washington to stay competitive.
Washington Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Washington
- The typical guest profile for Airbnb in Washington consists of primarily domestic travelers (99%), often arriving from nearby Raleigh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.6% of guests.
- Key international markets include United States (98.6%) and Canada (0.4%).
- Top languages spoken are English (84%) followed by Spanish (6.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Raleigh and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Washington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Littleton | 102 | $4,581 | $434.92 | 45% |
| Macon | 39 | $4,459 | $470.54 | 37% |
| Wrightsville Beach | 438 | $4,415 | $480.27 | 40% |
| Bracey | 47 | $4,155 | $431.58 | 43% |
| Indian Beach | 15 | $3,989 | $334.51 | 41% |
| Henrico | 75 | $3,819 | $411.95 | 39% |
| Cedar Point | 24 | $3,702 | $272.42 | 48% |
| Emerald Isle | 449 | $3,694 | $347.49 | 42% |
| Roxboro | 27 | $3,556 | $282.40 | 50% |
| Surf City | 632 | $3,311 | $323.50 | 41% |