Wake Forest Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Wake Forest in 2025? Explore comprehensive Airbnb analytics for Wake Forest, North Carolina, United States to uncover income potential. This 2025 STR market report for Wake Forest, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 84 active listings.
Whether you're considering an Airbnb investment in Wake Forest, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wake Forest Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wake Forest Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wake Forest (2025)
Understanding the monthly revenue variations for Airbnb listings in Wake Forest is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wake Forest is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wake Forest across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,687+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,819 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,363 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,379, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wake Forest
Wake Forest Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wake Forest STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wake Forest:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wake Forest
Average Daily Rate (ADR) Airbnb Trends in Wake Forest (2025)
Effective short term rental pricing strategy in Wake Forest involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wake Forest typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $266+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $185 or more.
- Typical properties (Median) charge around $122 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Wake Forest
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Airbnb Seasonality Analysis & Trends in Wake Forest (2025)
Peak Season (May, June, April)
- Revenue averages $3,591 per month
- Occupancy rates average 54.0%
- Daily rates average $170
Shoulder Season
- Revenue averages $2,981 per month
- Occupancy maintains around 53.3%
- Daily rates hold near $170
Low Season (January, February, March)
- Revenue drops to average $2,372 per month
- Occupancy decreases to average 45.9%
- Daily rates adjust to average $165
Seasonality Insights for Wake Forest
- The Airbnb seasonality in Wake Forest shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wake Forest's highest earning potential, with monthly revenues capable of climbing to $3,725, occupancy reaching a high of 56.9%, and ADRs peaking at $173.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,197, occupancy could drop to 45.0%, and ADRs may adjust down to $161.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wake Forest.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wake Forest seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wake Forest (2025)
Exploring the top neighborhoods for short-term rentals in Wake Forest? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Wake Forest | Charming area filled with historic buildings and small businesses, attracting visitors looking for a quaint Southern experience and community events. | Wake Forest Historical Museum, Joyner Park, Local festivals and farmers' markets, Restaurants and cafes, Boutique shops |
| Heritage | A family-friendly neighborhood with modern amenities and close proximity to parks, making it popular with families and travelers looking for a residential feel. | Heritage High School, Heritage Golf Club, Walking trails, Community parks, Shopping at nearby plazas |
| The Factory | A unique entertainment and shopping venue that attracts visitors looking for activities, dining, and events, making it a great spot for short-term rentals. | The Factory at Franklin, Restaurants and cafes, Bowling and entertainment, Outdoor events and concerts, Local shops |
| Smith Creek | A peaceful residential area known for its scenic beauty and close-knit community feel, attracting visitors seeking relaxation and a slower pace. | Smith Creek Park, Scenic walking trails, Wildlife observation, Picnic areas, Community events |
| North Wake | A suburban neighborhood with easy access to nature and outdoor activities, ideal for families and nature lovers. | Falls Lake State Recreation Area, Hiking and biking trails, Fishing and boating spots, Campgrounds, Picnic areas |
| Wakefield | Upscale development with golf courses and community amenities, appealing to visitors seeking luxury and convenience. | Wakefield Plantation Golf Club, Nearby shopping and dining, Community parks, Fitness centers, Events and social activities |
| Rolex | An emerging area with new developments, attracting young professionals and families looking for modern living close to amenities. | Shopping centers, Fitness facilities, Restaurants, Parks and recreation areas, Proximity to major highways |
| Austin Ridge | A quaint neighborhood with access to parks and a community atmosphere, preferred by visitors seeking a peaceful retreat. | Austin Ridge Park, Community events, Nature trails, Playgrounds, Nearby shopping areas |
Understanding Airbnb License Requirements & STR Laws in Wake Forest (2025)
While Wake Forest, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wake Forest to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wake Forest (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wake Forestbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chateau d'Amour - Where Love & Luxury Meet
Entire Place • 6 bedrooms
Paradise Getaway With Hot Tub & Attached Gazebo!
Entire Place • 4 bedrooms
2 Full Luxury Condos + Roof Deck | Personal Chef
Entire Place • 7 bedrooms
Luxury Estate: Private Hot Tub & Tennis Court
Entire Place • 5 bedrooms
Mountain Cabin in Town
Entire Place • 3 bedrooms
Storybook Cape Cod Cottage - Family & Pet Friendly
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wake Forest (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wake Forest based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marianna | 3 | $199,523 | 43 | 4.89/5.0 |
| Maria Judith | 1 | $138,555 | 35 | 5.00/5.0 |
| Oaks Domaine | 3 | $114,722 | 208 | 4.90/5.0 |
| Elise | 1 | $108,113 | 13 | 4.77/5.0 |
| Debra | 2 | $94,093 | 121 | 4.99/5.0 |
| Evolve | 1 | $93,847 | 17 | 4.94/5.0 |
| Edgar | 1 | $80,156 | 163 | 4.93/5.0 |
| Li | 1 | $71,027 | 43 | 4.77/5.0 |
| Pryscilla | 2 | $65,117 | 56 | 4.80/5.0 |
| Meaghan & Michael | 1 | $62,604 | 33 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wake Forest.
Dive Deeper: Advanced Wake Forest STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wake Forest. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWake Forest Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wake Forest
- The Wake Forest Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 84 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wake Forest, House properties are the most common (59.5%), reflecting the local real estate landscape.
- Houses represent a significant 59.5% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique (combined 8.4%) offer potential for unique stay experiences.
Wake Forest Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wake Forest
- The dominant room capacity in Wake Forest is 1 bedroom listings, making up 34.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 55.9% of the active Airbnb listings in Wake Forest, indicating a high concentration in these sizes.
- A significant 39.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wake Forest.
Wake Forest Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wake Forest
- The most common guest capacity trend in Wake Forest vacation rentals is listings accommodating 2 guests (27.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Wake Forest STR market, accounting for 47.6% of listings.
- 42.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wake Forest.
- On average, properties in Wake Forest are equipped to host 4.6 guests.
Wake Forest Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wake Forest
- The most common availability pattern in Wake Forest falls within the 91-180 days range, representing 38.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Wake Forest (38.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 46.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wake Forest Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
22.8% of total
2 Nights
23 listings
29.1% of total
3 Nights
8 listings
10.1% of total
4-6 Nights
3 listings
3.8% of total
7-29 Nights
13 listings
16.5% of total
30+ Nights
14 listings
17.7% of total
Key Insights
- The most prevalent minimum stay requirement in Wake Forest is 2 Nights, adopted by 29.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17.7%) caters to monthly stays (30+ nights) in Wake Forest, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 29.1% of Wake Forest hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wake Forest.
Wake Forest Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
2.7% of total
Flexible
15 listings
20.5% of total
Moderate
18 listings
24.7% of total
Firm
18 listings
24.7% of total
Strict
20 listings
27.4% of total
Cancellation Policy Insights for Wake Forest
- The prevailing Airbnb cancellation policy trend in Wake Forest is Strict, used by 27.4% of listings.
- A majority (52.1%) of hosts in Wake Forest utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 27.4% market standard in Wake Forest.
- Regularly review your cancellation policy against competitors and market demand shifts in Wake Forest.
Wake Forest STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wake Forest
- The overall average booking lead time for vacation rentals in Wake Forest is 42 days.
- Guests book furthest in advance for stays during June (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (54 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Wake Forest.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Wake Forest averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wake Forest (2025)
Amenity Prevalence
Amenity Insights for Wake Forest
- Essential amenities in Wake Forest that guests expect include: Air conditioning, Smoke alarm, Wifi, Free parking on premises, Heating, Hot water, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wake Forest: Air conditioning, Smoke alarm, Wifi, Free parking on premises, Heating, Hot water, TV, Kitchen.
- Prioritize adding missing essentials: Wifi, Free parking on premises, Heating, Hot water, TV, Kitchen.
- Consider adding popular differentiators like Essentials or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wake Forest to stay competitive.
Wake Forest Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wake Forest
- The typical guest profile for Airbnb in Wake Forest consists of primarily domestic travelers (97%), often arriving from nearby Raleigh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.7% of guests.
- Key international markets include United States (96.7%) and DC (0.6%).
- Top languages spoken are English (78.3%) followed by Spanish (11.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Raleigh and Wake Forest.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wake Forest Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Littleton | 102 | $4,581 | $434.92 | 45% |
| Macon | 39 | $4,459 | $470.54 | 37% |
| Wrightsville Beach | 438 | $4,415 | $480.27 | 40% |
| Bracey | 47 | $4,155 | $431.58 | 43% |
| Leasburg | 16 | $3,895 | $277.89 | 53% |
| Henrico | 75 | $3,819 | $411.95 | 39% |
| Semora | 48 | $3,815 | $355.46 | 41% |
| Cedar Point | 24 | $3,702 | $272.42 | 48% |
| Emerald Isle | 449 | $3,694 | $347.49 | 42% |
| Roxboro | 27 | $3,556 | $282.40 | 50% |