Topsail Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Topsail Beach in 2025? Explore comprehensive Airbnb analytics for Topsail Beach, North Carolina, United States to uncover income potential. This 2025 STR market report for Topsail Beach, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 180 active listings.
Whether you're considering an Airbnb investment in Topsail Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Topsail Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Topsail Beach Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Topsail Beach (2025)
Understanding the monthly revenue variations for Airbnb listings in Topsail Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Topsail Beach is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Topsail Beach across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,741+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,985 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,344 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,647, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Topsail Beach
Topsail Beach Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Topsail Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Topsail Beach:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Topsail Beach
Average Daily Rate (ADR) Airbnb Trends in Topsail Beach (2025)
Effective short term rental pricing strategy in Topsail Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Topsail Beach typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $579+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $437 or more.
- Typical properties (Median) charge around $318 per night.
- Entry-level properties (Bottom 25%) earn around $242 per night.
Average Daily Rate (ADR) Trend by Month in Topsail Beach
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Airbnb Seasonality Analysis & Trends in Topsail Beach (2025)
Peak Season (July, June, August)
- Revenue averages $6,775 per month
- Occupancy rates average 47.4%
- Daily rates average $414
Shoulder Season
- Revenue averages $3,796 per month
- Occupancy maintains around 31.5%
- Daily rates hold near $354
Low Season (January, February, March)
- Revenue drops to average $2,538 per month
- Occupancy decreases to average 21.5%
- Daily rates adjust to average $336
Seasonality Insights for Topsail Beach
- The Airbnb seasonality in Topsail Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Topsail Beach's highest earning potential, with monthly revenues capable of climbing to $7,935, occupancy reaching a high of 55.6%, and ADRs peaking at $416.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,425, occupancy could drop to 20.0%, and ADRs may adjust down to $330.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Topsail Beach.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Topsail Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Topsail Beach (2025)
Exploring the top neighborhoods for short-term rentals in Topsail Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Surf City | The main hub of Topsail Beach, Surf City offers a mix of beautiful beaches, restaurants, and local shops. It's a popular destination for families and beachgoers looking for a laid-back atmosphere. | Topsail Beach, Topsail Island, Surf City Pier, local seafood restaurants, kayaking and fishing spots |
| Topsail Beach | A charming coastal town known for its serene beaches and family-friendly environment. Topsail Beach attracts visitors looking for a quiet getaway and is ideal for nature lovers. | Topsail Island, Jolly Roger Fishing Charters, Missiles and More Museum, Zeke's Island Reserve, beachfront parks |
| North Topsail Beach | A quieter option for those looking to escape the crowds, North Topsail Beach offers beautiful sandy shores and is favored by families and couples. | North Topsail Beach, secluded beaches, Topsail Hill Preserve State Park, local seafood spots |
| Sneads Ferry | Adjacent to Topsail Beach, Sneads Ferry is a small fishing village offering a unique charm and access to local seafood. It's a great spot for travelers looking for an authentic coastal experience. | Holly Ridge, Sneads Ferry Fishing Pier, local fish markets, Rotary Park, New River |
| Onslow Beach | Located military base nearby, Onslow Beach is popular among servicemen and their families, offering a unique mix of leisure and community aspects. | Onslow Beach, Camp Lejeune, local dining options, beach access |
| Hampstead | A few miles from Topsail Beach, Hampstead offers a suburban atmosphere with access to beaches and local amenities, appealing to families and those looking for a retreat. | Hampstead Kiwanis Park, local shops and restaurants, access to nearby beaches |
| Kure Beach | While not directly in Topsail, Kure Beach is a nearby coastal town with beautiful beachfront and is a popular destination for vacation rentals, drawing beachgoers who appreciate nearby attractions. | Kure Beach, Fort Fisher State Recreation Area, North Carolina Aquarium at Fort Fisher, local bars and eateries |
| Wilmington | A larger city located about 30 minutes away, Wilmington offers historical charm, a vibrant downtown area, and access to nearby beaches, making it a strategic location for Airbnb investments. | Historic Downtown Wilmington, Battleship North Carolina, Riverwalk, Airlie Gardens, local arts and culture scene |
Understanding Airbnb License Requirements & STR Laws in Topsail Beach (2025)
While Topsail Beach, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Topsail Beach to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Topsail Beach (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Topsail Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beachfront Oasis w/ 2 Large Decks, BBQ & Views!
Entire Place • 5 bedrooms
Mermaid Hill- Soundfront with dock, bring boat!
Entire Place • 5 bedrooms
Turtle Moon- OCEANFRONT- BOOK 4 SUMMER!
Entire Place • 4 bedrooms
Serenity Point~Spectacular Ocean Views~2 Beaches!
Entire Place • 2 bedrooms
Fiddler on the Reef #168
Entire Place • 3 bedrooms
1003 N Anderson Blvd - Namaste Topsail
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Topsail Beach (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Topsail Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carolina Retreats | 63 | $1,312,799 | 122 | 1.49/5.0 |
| Rachel | 3 | $312,766 | 303 | 4.82/5.0 |
| Evolve | 7 | $293,473 | 94 | 4.77/5.0 |
| Host #459365591 | 7 | $263,438 | 2 | 0.00/5.0 |
| Host #31171220 | 6 | $221,350 | 0 | 0.00/5.0 |
| Topsail Beach | 10 | $168,604 | 36 | 2.39/5.0 |
| Sara | 3 | $146,158 | 65 | 4.90/5.0 |
| Evolve | 1 | $143,237 | 45 | 4.82/5.0 |
| Betsy | 4 | $111,464 | 14 | 1.14/5.0 |
| Host #419466742 | 3 | $109,600 | 38 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Topsail Beach.
Dive Deeper: Advanced Topsail Beach STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Topsail Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTopsail Beach Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Topsail Beach
- The Topsail Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 180 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Topsail Beach, House properties are the most common (94.4%), reflecting the local real estate landscape.
- Houses represent a significant 94.4% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, others (combined 5.6%) offer potential for unique stay experiences.
Topsail Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Topsail Beach
- The dominant room capacity in Topsail Beach is 4 bedrooms listings, making up 40.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 71.7% of the active Airbnb listings in Topsail Beach, indicating a high concentration in these sizes.
- A significant 82.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Topsail Beach.
Topsail Beach Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Topsail Beach
- The most common guest capacity trend in Topsail Beach vacation rentals is listings accommodating 8+ guests (65%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Topsail Beach STR market, accounting for 88.9% of listings.
- 91.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Topsail Beach.
- On average, properties in Topsail Beach are equipped to host 7.2 guests.
Topsail Beach Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Topsail Beach
- The most common availability pattern in Topsail Beach falls within the 271-366 days range, representing 62.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Topsail Beach (38.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Topsail Beach Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
1.2% of total
2 Nights
37 listings
22.2% of total
3 Nights
70 listings
41.9% of total
4-6 Nights
20 listings
12% of total
7-29 Nights
19 listings
11.4% of total
30+ Nights
19 listings
11.4% of total
Key Insights
- The most prevalent minimum stay requirement in Topsail Beach is 3 Nights, adopted by 41.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (11.4%) caters to monthly stays (30+ nights) in Topsail Beach, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 41.9% of Topsail Beach hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 1.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Topsail Beach.
Topsail Beach Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
5% of total
Super Strict 30 Days
12 listings
11.9% of total
Flexible
4 listings
4% of total
Moderate
4 listings
4% of total
Firm
38 listings
37.6% of total
Strict
38 listings
37.6% of total
Cancellation Policy Insights for Topsail Beach
- The prevailing Airbnb cancellation policy trend in Topsail Beach is Firm, used by 37.6% of listings.
- A majority (75.2%) of hosts in Topsail Beach utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 37.6% market standard in Topsail Beach.
- With 37.6% using Strict terms, this is a viable option in Topsail Beach, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Topsail Beach.
Topsail Beach STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Topsail Beach
- The overall average booking lead time for vacation rentals in Topsail Beach is 61 days.
- Guests book furthest in advance for stays during June (average 142 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (114 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Topsail Beach.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 142 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 114 days) to capture early planners.
- Monitor your own booking lead times against these Topsail Beach averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Topsail Beach (2025)
Amenity Prevalence
Amenity Insights for Topsail Beach
- Essential amenities in Topsail Beach that guests expect include: Air conditioning, Wifi, Smoke alarm, TV, Hot water, Kitchen, Free parking on premises, Heating, Microwave, Refrigerator. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Topsail Beach: Air conditioning, Wifi, Smoke alarm, TV, Hot water, Kitchen, Free parking on premises, Heating, Microwave, Refrigerator.
- Prioritize adding missing essentials: TV, Hot water, Kitchen, Free parking on premises, Heating, Microwave, Refrigerator.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Topsail Beach to stay competitive.
Topsail Beach Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Topsail Beach
- The typical guest profile for Airbnb in Topsail Beach consists of primarily domestic travelers (98%), often arriving from nearby Raleigh, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.4% of guests.
- Key international markets include United States (98.4%) and DC (0.4%).
- Top languages spoken are English (78.2%) followed by Spanish (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Raleigh and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Topsail Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Salvo | 86 | $4,434 | $438.60 | 40% |
| Wrightsville Beach | 438 | $4,415 | $480.27 | 40% |
| Indian Beach | 15 | $3,989 | $334.51 | 41% |
| Bald Head Island | 174 | $3,933 | $508.25 | 35% |
| Cedar Point | 24 | $3,702 | $272.42 | 48% |
| Emerald Isle | 449 | $3,694 | $347.49 | 42% |
| Rodanthe | 125 | $3,625 | $362.82 | 42% |
| Kure Beach | 453 | $3,526 | $371.29 | 41% |
| Nags Head | 741 | $3,468 | $359.74 | 42% |
| Surf City | 632 | $3,311 | $323.50 | 41% |