Swannanoa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Swannanoa in 2025? Explore comprehensive Airbnb analytics for Swannanoa, North Carolina, United States to uncover income potential. This 2025 STR market report for Swannanoa, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 201 active listings.

Whether you're considering an Airbnb investment in Swannanoa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Swannanoa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Swannanoa Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$200
The average rental revenue earned for an occupied room per day in Swannanoa.
Occupancy Rate(?)
45.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$27,093
Typical annual income for an Airbnb listing in Swannanoa. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-3.2%
Slight decrease (-3.2%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Swannanoa.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Swannanoa.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
201
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Swannanoa (2025)

Understanding the monthly revenue variations for Airbnb listings in Swannanoa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Swannanoa is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Swannanoa across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,442+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,595 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,017 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,107, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Swannanoa

Swannanoa Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Swannanoa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Swannanoa:

  • Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 43%.
  • Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Swannanoa

Average Daily Rate (ADR) Airbnb Trends in Swannanoa (2025)

Effective short term rental pricing strategy in Swannanoa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Swannanoa typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $354+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $222 or more.
  • Typical properties (Median) charge around $147 per night.
  • Entry-level properties (Bottom 25%) earn around $108 per night.

Average Daily Rate (ADR) Trend by Month in Swannanoa

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Airbnb Seasonality Analysis & Trends in Swannanoa (2025)

Peak Season (July, June, May)
  • Revenue averages $3,792 per month
  • Occupancy rates average 54.3%
  • Daily rates average $193
Shoulder Season
  • Revenue averages $2,973 per month
  • Occupancy maintains around 44.4%
  • Daily rates hold near $197
Low Season (January, February, March)
  • Revenue drops to average $2,192 per month
  • Occupancy decreases to average 36.7%
  • Daily rates adjust to average $192

Seasonality Insights for Swannanoa

  • The Airbnb seasonality in Swannanoa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Swannanoa's highest earning potential, with monthly revenues capable of climbing to $4,161, occupancy reaching a high of 61.1%, and ADRs peaking at $214.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,048, occupancy could drop to 31.8%, and ADRs may adjust down to $187.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Swannanoa.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Swannanoa seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Swannanoa (2025)

Exploring the top neighborhoods for short-term rentals in Swannanoa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Blue Ridge Parkway
Scenic highway known for its stunning mountain views and access to outdoor activities. Attracts nature lovers and those looking for a peaceful retreat.
Blue Ridge Parkway, Craggy Gardens, Mount Mitchell, Pisgah National Forest, Linville Gorge
Asheville
Vibrant city known for its arts scene, historic architecture and breweries. A popular destination for tourists seeking culture, dining, and entertainment.
Biltmore Estate, Asheville Art Museum, WNC Nature Center, Downtown Asheville, River Arts District
Montreat
Peaceful mountain community known for its hiking trails and serene environment. Appeals to those seeking a quiet getaway.
Montreat Conference Center, Graybeard Mountain, Lake Susan, Hiking trails
Swannanoa River Parkway
Offers scenic views of the river and nearby mountains, ideal for those interested in outdoor recreation and tranquility.
Swannanoa River, Hiking and biking trails, Picnic areas, Fishing spots
Black Mountain
Charming small town with a vibrant arts community and beautiful mountain scenery, great for tourists looking for a quaint experience.
Black Mountain Center for the Arts, Lake Tomahawk, Downtown shops and restaurants, Hiking trails
Catawba Falls
Known for its beautiful waterfalls and hiking opportunities, attracts nature enthusiasts and adventurers.
Catawba Falls Trail, Hiking, Scenic picnic areas
Lake Lure
Picturesque lake surrounded by mountains, famous for its natural beauty and recreational activities. Perfect for family vacations.
Lake Lure Beach, Chimney Rock State Park, Boating and swimming
Granite Falls
Peaceful area known for its natural beauty and outdoor activities, ideal for those seeking relaxation and nature.
Granite Falls, Hiking trails, Fishing spots, Nature parks

Understanding Airbnb License Requirements & STR Laws in Swannanoa (2025)

While Swannanoa, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Swannanoa to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Swannanoa (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Swannanoabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Swannanoa Power | Water | Wifi | Generator|10 Beds

Swannanoa Power | Water | Wifi | Generator|10 Beds

Entire Place • 7 bedrooms

$210,157
Revenue
57.0%
Occupancy
$918.68
Daily Rate
Asheville's Best View - Arcade, Spa, Theater @ Sky

Asheville's Best View - Arcade, Spa, Theater @ Sky

Entire Place • 7 bedrooms

$192,651
Revenue
49.5%
Occupancy
$1023.34
Daily Rate
Willow Ridge Lodging & Events

Willow Ridge Lodging & Events

Entire Place • 9 bedrooms

$175,833
Revenue
44.0%
Occupancy
$1073.22
Daily Rate
Modern Cabin Home with Mnt Views- near Asheville

Modern Cabin Home with Mnt Views- near Asheville

Entire Place • 6 bedrooms

$114,986
Revenue
68.5%
Occupancy
$433.09
Daily Rate
Juliet by AvantStay | Mountain Views by Asheville

Juliet by AvantStay | Mountain Views by Asheville

Entire Place • 5 bedrooms

$112,026
Revenue
51.5%
Occupancy
$487.13
Daily Rate
Mountain Top Compound by Asheville & Black Mtn

Mountain Top Compound by Asheville & Black Mtn

Entire Place • 8 bedrooms

$110,607
Revenue
58.3%
Occupancy
$562.39
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Swannanoa (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Swannanoa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Manny3$264,6781914.88/5.0
Bright Host1$210,157304.87/5.0
Arcadian Avenue1$192,651414.83/5.0
Towns1$175,833294.86/5.0
Dylan4$151,8755794.96/5.0
Josh5$148,78912654.95/5.0
Carolina Mornings2$140,048294.91/5.0
Lisa2$136,076242.42/5.0
Adriana2$132,6132204.99/5.0
Jeanne7$125,6223674.54/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Swannanoa.

Dive Deeper: Advanced Swannanoa STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Swannanoa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Swannanoa Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Swannanoa

  • The Swannanoa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.5% of the 201 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Swannanoa, House properties are the most common (67.2%), reflecting the local real estate landscape.
  • Houses represent a significant 67.2% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 4.0%) offer potential for unique stay experiences.

Swannanoa Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Swannanoa

  • The dominant room capacity in Swannanoa is 1 bedroom listings, making up 29.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 56.8% of the active Airbnb listings in Swannanoa, indicating a high concentration in these sizes.
  • A significant 35.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Swannanoa.

Swannanoa Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Swannanoa

  • The most common guest capacity trend in Swannanoa vacation rentals is listings accommodating 2 guests (22.9%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 8+ guests dominate the Swannanoa STR market, accounting for 44.8% of listings.
  • 47.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Swannanoa.
  • On average, properties in Swannanoa are equipped to host 4.9 guests.

Swannanoa Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Swannanoa

  • The most common availability pattern in Swannanoa falls within the 181-270 days range, representing 39.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 73.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Swannanoa (41.8%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 27.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Swannanoa Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (26.5%)

1 Night

49 listings

26.5% of total

2 Nights (47%)

2 Nights

87 listings

47% of total

3 Nights (10.3%)

3 Nights

19 listings

10.3% of total

4-6 Nights (1.1%)

4-6 Nights

2 listings

1.1% of total

7-29 Nights (2.7%)

7-29 Nights

5 listings

2.7% of total

30+ Nights (12.4%)

30+ Nights

23 listings

12.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Swannanoa is 2 Nights, adopted by 47% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (73.5%) of the Swannanoa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (12.4%) caters to monthly stays (30+ nights) in Swannanoa, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 47% of Swannanoa hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.5% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 12.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Swannanoa.

Swannanoa Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

5 listings

2.7% of total

Super Strict 30 Days

5 listings

2.7% of total

Flexible (15.1%)

Flexible

28 listings

15.1% of total

Moderate (40%)

Moderate

74 listings

40% of total

Firm (21.6%)

Firm

40 listings

21.6% of total

Strict (17.8%)

Strict

33 listings

17.8% of total

Cancellation Policy Insights for Swannanoa

  • The prevailing Airbnb cancellation policy trend in Swannanoa is Moderate, used by 40% of listings.
  • There's a relatively balanced mix between guest-friendly (55.1%) and stricter (39.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 40% market standard in Swannanoa.
  • Regularly review your cancellation policy against competitors and market demand shifts in Swannanoa.

Swannanoa STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Swannanoa

  • The overall average booking lead time for vacation rentals in Swannanoa is 51 days.
  • Guests book furthest in advance for stays during July (average 79 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (51 days) as a baseline for your pricing and availability strategy in Swannanoa.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
  • Monitor your own booking lead times against these Swannanoa averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Swannanoa (2025)

Amenity Prevalence

Amenity Insights for Swannanoa

  • Essential amenities in Swannanoa that guests expect include: Heating, Free parking on premises, Smoke alarm, Air conditioning, Essentials, Dishes and silverware, Wifi, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Coffee maker, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Swannanoa: Heating, Free parking on premises, Smoke alarm, Air conditioning, Essentials, Dishes and silverware, Wifi, Hot water.
  • Prioritize adding missing essentials: Heating, Free parking on premises, Smoke alarm, Air conditioning, Essentials, Dishes and silverware, Wifi, Hot water.
  • Consider adding popular differentiators like Coffee maker or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Swannanoa to stay competitive.

Swannanoa Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Swannanoa

  • The typical guest profile for Airbnb in Swannanoa consists of primarily domestic travelers (97%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.3% of guests.
  • Key international markets include United States (97.3%) and DC (1%).
  • Top languages spoken are English (72.7%) followed by Spanish (12.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Charlotte and Raleigh.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Swannanoa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Union Mills14$5,934$458.5743%
Sevier County54$5,803$490.3244%
Sevierville5,187$4,592$318.7748%
Six Mile57$4,391$411.6743%
West Union31$4,282$513.7238%
Gatlinburg2,866$4,172$307.4447%
Wears Valley192$4,135$299.0844%
Pigeon Forge2,546$3,982$295.1046%
Highlands328$3,915$369.5541%
Chapin85$3,804$346.8146%

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