Sugar Mountain Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Sugar Mountain in 2025? Explore comprehensive Airbnb analytics for Sugar Mountain, North Carolina, United States to uncover income potential. This 2025 STR market report for Sugar Mountain, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 460 active listings.

Whether you're considering an Airbnb investment in Sugar Mountain, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sugar Mountain Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Sugar Mountain Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$213
The average rental revenue earned for an occupied room per day in Sugar Mountain.
Occupancy Rate(?)
30.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$16,708
Typical annual income for an Airbnb listing in Sugar Mountain. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-10.1%
Significant decrease (-10.1%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Sugar Mountain.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Sugar Mountain.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
460
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Sugar Mountain (2025)

Understanding the monthly revenue variations for Airbnb listings in Sugar Mountain is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sugar Mountain is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sugar Mountain across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,047+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,189 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,702 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $749, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Sugar Mountain

Sugar Mountain Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Sugar Mountain STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sugar Mountain:

  • Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 27%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Sugar Mountain

Average Daily Rate (ADR) Airbnb Trends in Sugar Mountain (2025)

Effective short term rental pricing strategy in Sugar Mountain involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sugar Mountain typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $337+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $250 or more.
  • Typical properties (Median) charge around $188 per night.
  • Entry-level properties (Bottom 25%) earn around $143 per night.

Average Daily Rate (ADR) Trend by Month in Sugar Mountain

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Airbnb Seasonality Analysis & Trends in Sugar Mountain (2025)

Peak Season (December, January, February)
  • Revenue averages $3,009 per month
  • Occupancy rates average 39.6%
  • Daily rates average $246
Shoulder Season
  • Revenue averages $2,362 per month
  • Occupancy maintains around 31.4%
  • Daily rates hold near $212
Low Season (March, September, October)
  • Revenue drops to average $1,689 per month
  • Occupancy decreases to average 29.1%
  • Daily rates adjust to average $211

Seasonality Insights for Sugar Mountain

  • The Airbnb seasonality in Sugar Mountain shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Sugar Mountain's highest earning potential, with monthly revenues capable of climbing to $3,172, occupancy reaching a high of 41.0%, and ADRs peaking at $249.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,382, occupancy could drop to 25.6%, and ADRs may adjust down to $206.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sugar Mountain.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Sugar Mountain seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Sugar Mountain (2025)

Exploring the top neighborhoods for short-term rentals in Sugar Mountain? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Sugar Mountain Resort
A popular ski resort that attracts winter sports lovers in the colder months and summer tourists for hiking, golfing, and beautiful mountain views. Ideal for year-round visitors looking for a mountain escape.
Sugar Mountain Ski Resort, Sugar Mountain Golf Club, Hiking Trails, Grandfather Mountain, Linville Gorge
Beacon Heights
A scenic spot known for its stunning views and hiking opportunities, particularly appealing to outdoor enthusiasts and nature lovers.
Beacon Heights Overlook, Hiking on the Blue Ridge Parkway, Linville Falls, Rough Ridge Trail
Grandfather Mountain
Home to the famous Grandfather Mountain State Park, which features rugged terrain and wildlife. A major draw for adventure seekers and families.
Grandfather Mountain State Park, Mile High Swinging Bridge, Wildlife Habitats, Nature Museum, Hiking Trails
Banner Elk
A charming town close to Sugar Mountain, known for its quaint shops and dining options, making it attractive to visitors seeking a homey experience.
Banner Elk Winery, Hiking Trails, Banner Elk Stroll, Nearby Ski Resorts
Boone
A larger town that serves as a hub for many outdoor activities and collegiate life, known for Appalachian State University. Draws a diverse set of visitors.
Appalachian State University, Downtown Boone, Blue Ridge Parkway Access, Biking and Hiking Trails
Linville
A small town that is close to many natural attractions and serene landscapes, appealing to those looking for a quiet retreat.
Linville Caverns, Linville River, Hiking Trails, Scenic Views
Valle Crucis
Known for its historical sites and rural charm, it's a popular stop for those exploring the High Country area.
Valle Crucis Park, Mast General Store, Hiking Trails, Scenic Byways
Seven Devils
A small mountain town with a variety of outdoor activities and proximity to ski resorts, making it appealing for year-round visitors.
Seven Devils Park, Ski Resorts Nearby, Hiking and Biking Trails, Blue Ridge Parkway Access

Understanding Airbnb License Requirements & STR Laws in Sugar Mountain (2025)

While Sugar Mountain, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sugar Mountain to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Sugar Mountain (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Sugar Mountainbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Apres Ski Haus

Apres Ski Haus

Entire Place • 4 bedrooms

$190,739
Revenue
28.5%
Occupancy
$1067.11
Daily Rate
Balboa Luxury Cabin

Balboa Luxury Cabin

Entire Place • 7 bedrooms

$113,404
Revenue
39.9%
Occupancy
$1156.27
Daily Rate
One Day More - VIEWS, hot tub, and Ping-Pong!

One Day More - VIEWS, hot tub, and Ping-Pong!

Entire Place • 4 bedrooms

$98,240
Revenue
63.2%
Occupancy
$563.92
Daily Rate
Sugar MTN House, 1mi to slopes | 6 BR, sleeps 16

Sugar MTN House, 1mi to slopes | 6 BR, sleeps 16

Entire Place • 6 bedrooms

$90,193
Revenue
74.4%
Occupancy
$332.59
Daily Rate
Buckhorn Lodge - Luxury! 70 Mile View! Hot Tub!

Buckhorn Lodge - Luxury! 70 Mile View! Hot Tub!

Entire Place • 6 bedrooms

$87,720
Revenue
31.3%
Occupancy
$1023.04
Daily Rate
The Bird's Nest at Sugar Mtn-Hot tub, Fireplace!

The Bird's Nest at Sugar Mtn-Hot tub, Fireplace!

Entire Place • 6 bedrooms

$87,041
Revenue
24.4%
Occupancy
$965.45
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Sugar Mountain (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Sugar Mountain based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Blue Ridge22$628,0261173.30/5.0
Resort Real Estate And Rentals51$605,0423133.43/5.0
Vacasa North Carolina85$285,60623904.34/5.0
Evolve14$284,9521523.96/5.0
Jeffrey Raymond2$254,5591264.93/5.0
Carolina Cabin Rentals10$231,3401703.75/5.0
Vacasa North Carolina17$170,3242374.36/5.0
Vacasa North Carolina16$163,0861084.13/5.0
Evolve8$119,0773284.67/5.0
Host #4553229227$102,936613.89/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sugar Mountain.

Dive Deeper: Advanced Sugar Mountain STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sugar Mountain. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Sugar Mountain Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Sugar Mountain

  • The Sugar Mountain Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.3% of the 460 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Sugar Mountain, Apartment/Condo properties are the most common (71.3%), reflecting the local real estate landscape.
  • Houses represent a significant 20.9% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, unique stays, others (combined 1.3%) offer potential for unique stay experiences.

Sugar Mountain Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Sugar Mountain

  • The dominant room capacity in Sugar Mountain is 2 bedrooms listings, making up 47.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 70.0% of the active Airbnb listings in Sugar Mountain, indicating a high concentration in these sizes.
  • A significant 37.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sugar Mountain.

Sugar Mountain Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Sugar Mountain

  • The most common guest capacity trend in Sugar Mountain vacation rentals is listings accommodating 8+ guests (30.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Sugar Mountain STR market, accounting for 59.3% of listings.
  • 63.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sugar Mountain.
  • On average, properties in Sugar Mountain are equipped to host 5.9 guests.

Sugar Mountain Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Sugar Mountain

  • The most common availability pattern in Sugar Mountain falls within the 271-366 days range, representing 68% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 87.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Sugar Mountain (35.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Sugar Mountain Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (11.2%)

1 Night

49 listings

11.2% of total

2 Nights (60.6%)

2 Nights

266 listings

60.6% of total

3 Nights (7.7%)

3 Nights

34 listings

7.7% of total

4-6 Nights (0.5%)

4-6 Nights

2 listings

0.5% of total

7-29 Nights (0.2%)

7-29 Nights

1 listings

0.2% of total

30+ Nights (19.8%)

30+ Nights

87 listings

19.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Sugar Mountain is 2 Nights, adopted by 60.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (71.8%) of the Sugar Mountain Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (19.8%) caters to monthly stays (30+ nights) in Sugar Mountain, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 60.6% of Sugar Mountain hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.2% currently do.
  • A 2-night minimum appears standard (60.6%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 19.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sugar Mountain.

Sugar Mountain Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (9.1%)

Super Strict 60 Days

37 listings

9.1% of total

Super Strict 30 Days (35.9%)

Super Strict 30 Days

146 listings

35.9% of total

Non-refundable

2 listings

0.5% of total

Flexible

20 listings

4.9% of total

Moderate (13.3%)

Moderate

54 listings

13.3% of total

Firm (14%)

Firm

57 listings

14% of total

Strict (22.4%)

Strict

91 listings

22.4% of total

Cancellation Policy Insights for Sugar Mountain

  • The prevailing Airbnb cancellation policy trend in Sugar Mountain is Super Strict 30 Days, used by 35.9% of listings.
  • There's a relatively balanced mix between guest-friendly (18.2%) and stricter (36.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Super Strict 30 Days policy to align with the 35.9% market standard in Sugar Mountain.
  • Regularly review your cancellation policy against competitors and market demand shifts in Sugar Mountain.

Sugar Mountain STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Sugar Mountain

  • The overall average booking lead time for vacation rentals in Sugar Mountain is 47 days.
  • Guests book furthest in advance for stays during July (average 80 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 33 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (68 days avg.) sees the longest lead times, while Spring (40 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Sugar Mountain.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
  • Monitor your own booking lead times against these Sugar Mountain averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Sugar Mountain (2025)

Amenity Prevalence

Amenity Insights for Sugar Mountain

  • Essential amenities in Sugar Mountain that guests expect include: Wifi, Kitchen, TV, Heating, Coffee maker, Microwave, Smoke alarm, Dishes and silverware, Refrigerator. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Oven are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Sugar Mountain: Wifi, Kitchen, TV, Heating, Coffee maker, Microwave, Smoke alarm, Dishes and silverware, Refrigerator.
  • Prioritize adding missing essentials: Wifi, Kitchen, TV, Heating, Coffee maker, Microwave, Smoke alarm, Dishes and silverware, Refrigerator.
  • Consider adding popular differentiators like Oven to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Sugar Mountain to stay competitive.

Sugar Mountain Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Sugar Mountain

  • The typical guest profile for Airbnb in Sugar Mountain consists of primarily domestic travelers (98%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 97.9% of guests.
  • Key international markets include United States (97.9%) and Brazil (0.4%).
  • Top languages spoken are English (73.9%) followed by Spanish (13.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Charlotte and Raleigh.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Sugar Mountain Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Catawba10$8,207$620.2946%
Lake Norman of Catawba25$6,235$467.9646%
Union Mills14$5,934$458.5743%
Denver84$5,893$495.6946%
Mooresville322$5,133$466.3644%
Sherrills Ford117$5,032$515.4839%
Troutman36$4,849$350.0050%
State Road14$4,430$252.1447%
Radford29$4,276$381.3644%
Blacksburg284$3,990$475.4340%

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