Spring Lake Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Spring Lake in 2025? Explore comprehensive Airbnb analytics for Spring Lake, North Carolina, United States to uncover income potential. This 2025 STR market report for Spring Lake, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Spring Lake, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Spring Lake Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Spring Lake Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Spring Lake (2025)
Understanding the monthly revenue variations for Airbnb listings in Spring Lake is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Spring Lake is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Spring Lake across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,158+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,865 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,108 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $619, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Spring Lake
Spring Lake Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Spring Lake STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Spring Lake:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Spring Lake
Average Daily Rate (ADR) Airbnb Trends in Spring Lake (2025)
Effective short term rental pricing strategy in Spring Lake involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Spring Lake typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $202+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $169 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Spring Lake
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Airbnb Seasonality Analysis & Trends in Spring Lake (2025)
Peak Season (June, July, October)
- Revenue averages $1,866 per month
- Occupancy rates average 49.8%
- Daily rates average $132
Shoulder Season
- Revenue averages $1,416 per month
- Occupancy maintains around 42.2%
- Daily rates hold near $125
Low Season (January, February, September)
- Revenue drops to average $974 per month
- Occupancy decreases to average 36.7%
- Daily rates adjust to average $127
Seasonality Insights for Spring Lake
- The Airbnb seasonality in Spring Lake shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Spring Lake's highest earning potential, with monthly revenues capable of climbing to $1,959, occupancy reaching a high of 59.2%, and ADRs peaking at $136.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $903, occupancy could drop to 34.9%, and ADRs may adjust down to $119.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Spring Lake.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Spring Lake seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Spring Lake (2025)
Exploring the top neighborhoods for short-term rentals in Spring Lake? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Spring Lake | Charming area with a rich history and close proximity to parks and local eateries. Perfect for visitors wanting to experience local culture and events. | Lake Park, Spring Lake Community Library, Local Art Galleries, Historical Sites, Parks and Recreational Areas |
| Fort Bragg Area | Close to the military base, attracting visiting military personnel and families. High demand for short-term rentals due to regular personnel changes and training exercises. | Fort Bragg, Cheyenne Mountain, Local Dining Options, Shopping Centers |
| Clark Park | Neighborhood park with outdoor activities attracting families. Ideal for hosting guests who enjoy nature and recreational opportunities just a short drive from the city. | Clark Park, Picnic Areas, Walking Trails |
| Cameo Woods | Residential area with family-friendly amenities, appealing to those visiting for family gatherings or school events. Quiet environment with a home-like feel. | Residential Parks, Local Shops, Family-friendly Restaurants |
| Spring Lake Golf Club | Attracts golf enthusiasts and those looking for a peaceful retreat with scenic views and outdoor activities. Great for hosting leisure travelers and weekend getaways. | Spring Lake Golf Club, Tee-off areas, Local Golf Events |
| Mumford Point | Nearby to natural recreational areas and lakes, popular among nature lovers and those seeking relaxation by the water. Ideal for summer vacations and outdoor activities. | Lake Rim Park, Fishing Areas, Nature Trails |
| Basin Park | A green oasis in the city with community events occurring throughout the year. Great for visitors who want to interact with the local community and culture. | Basin Lake, Community Events, Walking Trails |
| Pinehurst Area | A bit further out, known for its golf courses and beautiful landscapes, attracting tourists interested in leisure and golfing experiences. High-end accommodations are popular here. | Pinehurst Resort, Golf Courses, Nature Trails, Local Spas |
Understanding Airbnb License Requirements & STR Laws in Spring Lake (2025)
While Spring Lake, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Spring Lake to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Spring Lake (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Spring Lakebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Spa/4BDR/Sleeps 8/20 min to FT Bragg!
Entire Place • 4 bedrooms
House on 20 Acres w/ On-Site Pond in Spring Lake!
Entire Place • 3 bedrooms
Home away from Home
Entire Place • 2 bedrooms
Studio415 |1st Floor, Accessible, Self Check-in
Entire Place • 2 bedrooms
Studio 409 | 1st Floor Accessible, Fast Wifi
Entire Place • 2 bedrooms
Studio apt in the counrty- close to Ft. Liberty!
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Spring Lake (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Spring Lake based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alex | 1 | $37,563 | 68 | 4.99/5.0 |
| Marlena | 2 | $36,399 | 74 | 4.91/5.0 |
| Evolve | 5 | $28,116 | 43 | 4.71/5.0 |
| Evolve | 1 | $24,662 | 15 | 4.80/5.0 |
| Lisa | 1 | $24,496 | 86 | 5.00/5.0 |
| Cameo | 1 | $17,282 | 146 | 4.95/5.0 |
| Jillian | 1 | $16,864 | 101 | 4.88/5.0 |
| Jennifer | 2 | $15,354 | 75 | 5.00/5.0 |
| Christine | 1 | $14,566 | 53 | 4.96/5.0 |
| Nathasha | 1 | $12,810 | 23 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Spring Lake.
Dive Deeper: Advanced Spring Lake STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Spring Lake. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSpring Lake Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Spring Lake
- The Spring Lake Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.2% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 34.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Spring Lake, House properties are the most common (60.9%), reflecting the local real estate landscape.
- Houses represent a significant 60.9% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 4.3%) offer potential for unique stay experiences.
Spring Lake Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Spring Lake
- The dominant room capacity in Spring Lake is 1 bedroom listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 52.2% of the active Airbnb listings in Spring Lake, indicating a high concentration in these sizes.
Spring Lake Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Spring Lake
- The most common guest capacity trend in Spring Lake vacation rentals is listings accommodating 6 guests (21.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Spring Lake STR market, accounting for 34.7% of listings.
- 34.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Spring Lake.
- On average, properties in Spring Lake are equipped to host 3.7 guests.
Spring Lake Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Spring Lake
- The most common availability pattern in Spring Lake falls within the 271-366 days range, representing 52.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Spring Lake (34.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Spring Lake Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
60.9% of total
2 Nights
2 listings
8.7% of total
30+ Nights
7 listings
30.4% of total
Key Insights
- The most prevalent minimum stay requirement in Spring Lake is 1 Night, adopted by 60.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (69.6%) of the Spring Lake Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (30.4%) caters to monthly stays (30+ nights) in Spring Lake, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60.9% of Spring Lake hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 30.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Spring Lake.
Spring Lake Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
40.9% of total
Moderate
3 listings
13.6% of total
Firm
5 listings
22.7% of total
Strict
5 listings
22.7% of total
Cancellation Policy Insights for Spring Lake
- The prevailing Airbnb cancellation policy trend in Spring Lake is Flexible, used by 40.9% of listings.
- There's a relatively balanced mix between guest-friendly (54.5%) and stricter (45.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40.9% market standard in Spring Lake.
- Regularly review your cancellation policy against competitors and market demand shifts in Spring Lake.
Spring Lake STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Spring Lake
- The overall average booking lead time for vacation rentals in Spring Lake is 30 days.
- Guests book furthest in advance for stays during May (average 88 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (51 days avg.) sees the longest lead times, while Winter (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Spring Lake.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Spring Lake averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Spring Lake (2025)
Amenity Prevalence
Amenity Insights for Spring Lake
- Essential amenities in Spring Lake that guests expect include: Wifi, Air conditioning, Kitchen, Free parking on premises, TV, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Spring Lake: Wifi, Air conditioning, Kitchen, Free parking on premises, TV, Smoke alarm.
- Prioritize adding missing essentials: TV, Smoke alarm.
- Consider adding popular differentiators like Bed linens or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Spring Lake to stay competitive.
Spring Lake Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Spring Lake
- The typical guest profile for Airbnb in Spring Lake consists of primarily domestic travelers (98%), often arriving from nearby Fayetteville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.7% of guests.
- Key international markets include United States (97.7%) and DC (1.5%).
- Top languages spoken are English (80%) followed by Spanish (12%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Fayetteville and Spring Lake.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Spring Lake Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wrightsville Beach | 477 | $4,213 | $513.67 | 37% |
| Littleton | 115 | $4,187 | $451.31 | 40% |
| Cedar Point | 26 | $3,656 | $278.70 | 51% |
| Macon | 39 | $3,462 | $494.03 | 32% |
| Henrico | 71 | $3,430 | $418.23 | 37% |
| Emerald Isle | 463 | $3,389 | $356.40 | 41% |
| Bracey | 52 | $3,389 | $421.81 | 38% |
| Semora | 51 | $3,174 | $357.65 | 37% |
| Surf City | 678 | $3,171 | $342.96 | 39% |
| Boydton | 26 | $3,149 | $341.33 | 44% |