Southern Shores Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Southern Shores in 2025? Explore comprehensive Airbnb analytics for Southern Shores, North Carolina, United States to uncover income potential. This 2025 STR market report for Southern Shores, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 185 active listings.
Whether you're considering an Airbnb investment in Southern Shores, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Southern Shores Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Southern Shores Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Southern Shores (2025)
Understanding the monthly revenue variations for Airbnb listings in Southern Shores is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Southern Shores is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Southern Shores across different performance tiers:
- Best-in-class properties (Top 10%) achieve $10,071+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,606 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,851 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,997, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Southern Shores
Southern Shores Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Southern Shores STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Southern Shores:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Southern Shores
Average Daily Rate (ADR) Airbnb Trends in Southern Shores (2025)
Effective short term rental pricing strategy in Southern Shores involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Southern Shores typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $676+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $488 or more.
- Typical properties (Median) charge around $305 per night.
- Entry-level properties (Bottom 25%) earn around $196 per night.
Average Daily Rate (ADR) Trend by Month in Southern Shores
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Airbnb Seasonality Analysis & Trends in Southern Shores (2025)
Peak Season (July, August, June)
- Revenue averages $9,637 per month
- Occupancy rates average 63.4%
- Daily rates average $445
Shoulder Season
- Revenue averages $4,025 per month
- Occupancy maintains around 36.8%
- Daily rates hold near $360
Low Season (January, February, March)
- Revenue drops to average $2,165 per month
- Occupancy decreases to average 25.3%
- Daily rates adjust to average $343
Seasonality Insights for Southern Shores
- The Airbnb seasonality in Southern Shores shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Southern Shores's highest earning potential, with monthly revenues capable of climbing to $10,955, occupancy reaching a high of 69.9%, and ADRs peaking at $454.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,949, occupancy could drop to 24.6%, and ADRs may adjust down to $337.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Southern Shores.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Southern Shores seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Southern Shores (2025)
Exploring the top neighborhoods for short-term rentals in Southern Shores? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Southern Shores Beach | Beautiful beach area known for its peaceful surroundings, ideal for families and vacationers. Offers direct beach access and numerous water activities. | Southern Shores Beach, Duck Woods Country Club, Kayak & Paddleboard Rentals, Wildlife Conservation, Scenic Walking Trails |
| The Hill | A quiet neighborhood that offers beautiful views and easy access to both the beach and the scenic canals. | The Hill Beach Access, Soundside Beach Access, Southern Shores Marine, Community Tennis Courts |
| Cedar Island | A great location for nature lovers, offering lush landscapes and access to serene nature trails and the waterways. | Cedar Island Beach, Nature Trails, Kayaking, Wildlife Viewing |
| Ocean Blvd | A prime location for those wanting to be close to the ocean while enjoying a peaceful atmosphere. | Ocean Blvd Beach Access, Family-friendly activities, Restaurants and Cafes, Parks |
| Duck | Just north of Southern Shores, Duck features upscale shopping and dining experiences while maintaining a quaint beach town vibe. | Duck Town Park, Duck Boardwalk, Beach Access, Shopping and Dining, Art Galleries |
| Corolla | Further north, Corolla is known for its beautiful beaches, wild horses, and family-friendly activities—perfect for vacationers. | Corolla Beach, Wild Horse Tours, Whalehead Club, Historic Corolla Village, Currituck Beach Lighthouse |
| Kitty Hawk | Famous for its history and proximity to the Wright Brothers National Memorial, Kitty Hawk attracts tourists interested in aviation and history. | Wright Brothers National Memorial, Kitty Hawk Woods, Beach Access, Shopping and Dining, Water Sports |
| Nags Head | A well-known beach destination offering a variety of attractions including parks, beaches, and local restaurants. | Nags Head Beach, Jockey’s Ridge State Park, Nags Head Fishing Pier, Shopping and Dining, Lighthouse Tours |
Understanding Airbnb License Requirements & STR Laws in Southern Shores (2025)
While Southern Shores, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Southern Shores to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Southern Shores (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Southern Shoresbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Orange Crush | 3BR New Construction, Private Pool!
Entire Place • 3 bedrooms
Sun Salutations
Entire Place • 6 bedrooms
Southern Seaclusion- OBX Oceanside Home
Entire Place • 5 bedrooms
Amazing Oceanfront Setting, Spectacular Views+Pool
Entire Place • 6 bedrooms
3035 Morning View * 5 Min Walk to Beach
Entire Place • 5 bedrooms
Tidepool Offers Top-Shelf Style and Privacy
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Southern Shores (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Southern Shores based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michael | 16 | $1,106,698 | 2021 | 4.95/5.0 |
| Seaside Vacations | 17 | $679,466 | 143 | 4.33/5.0 |
| Village | 11 | $387,955 | 42 | 2.81/5.0 |
| Zach | 2 | $190,949 | 132 | 4.83/5.0 |
| Vacasa North Carolina | 6 | $141,840 | 73 | 3.55/5.0 |
| Gia | 3 | $140,579 | 136 | 3.25/5.0 |
| Host #542173694 | 2 | $137,770 | 3 | 0.00/5.0 |
| Nicole | 1 | $137,124 | 46 | 5.00/5.0 |
| Shelly | 1 | $131,699 | 4 | 5.00/5.0 |
| Cayce And Reese | 3 | $120,721 | 513 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Southern Shores.
Dive Deeper: Advanced Southern Shores STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Southern Shores. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouthern Shores Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Southern Shores
- The Southern Shores Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.1% of the 185 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Southern Shores, House properties are the most common (77.8%), reflecting the local real estate landscape.
- Houses represent a significant 77.8% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Southern Shores Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Southern Shores
- The dominant room capacity in Southern Shores is 4 bedrooms listings, making up 27.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 5+ bedrooms properties represent 52.5% of the active Airbnb listings in Southern Shores, indicating a high concentration in these sizes.
- A significant 72.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Southern Shores.
Southern Shores Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Southern Shores
- The most common guest capacity trend in Southern Shores vacation rentals is listings accommodating 8+ guests (54.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Southern Shores STR market, accounting for 70.3% of listings.
- 73.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Southern Shores.
- On average, properties in Southern Shores are equipped to host 6.2 guests.
Southern Shores Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Southern Shores
- The most common availability pattern in Southern Shores falls within the 181-270 days range, representing 43.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Southern Shores (41.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Southern Shores Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
14.2% of total
2 Nights
30 listings
17.8% of total
3 Nights
66 listings
39.1% of total
4-6 Nights
17 listings
10.1% of total
7-29 Nights
7 listings
4.1% of total
30+ Nights
25 listings
14.8% of total
Key Insights
- The most prevalent minimum stay requirement in Southern Shores is 3 Nights, adopted by 39.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (14.8%) caters to monthly stays (30+ nights) in Southern Shores, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 39.1% of Southern Shores hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Southern Shores.
Southern Shores Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
25 listings
16.1% of total
Super Strict 30 Days
5 listings
3.2% of total
Flexible
11 listings
7.1% of total
Moderate
17 listings
11% of total
Firm
46 listings
29.7% of total
Strict
51 listings
32.9% of total
Cancellation Policy Insights for Southern Shores
- The prevailing Airbnb cancellation policy trend in Southern Shores is Strict, used by 32.9% of listings.
- A majority (62.6%) of hosts in Southern Shores utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.9% market standard in Southern Shores.
- With 32.9% using Strict terms, this is a viable option in Southern Shores, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Southern Shores.
Southern Shores STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Southern Shores
- The overall average booking lead time for vacation rentals in Southern Shores is 70 days.
- Guests book furthest in advance for stays during June (average 118 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 47 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (103 days avg.) sees the longest lead times, while Spring (66 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Southern Shores.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these Southern Shores averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Southern Shores (2025)
Amenity Prevalence
Amenity Insights for Southern Shores
- Essential amenities in Southern Shores that guests expect include: Smoke alarm, Wifi, Air conditioning, TV, Heating, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Refrigerator, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Southern Shores: Smoke alarm, Wifi, Air conditioning, TV, Heating, Coffee maker.
- Prioritize adding missing essentials: TV, Heating, Coffee maker.
- Consider adding popular differentiators like Kitchen or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Southern Shores to stay competitive.
Southern Shores Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Southern Shores
- The typical guest profile for Airbnb in Southern Shores consists of primarily domestic travelers (96%), often arriving from nearby Richmond, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.6% of guests.
- Key international markets include United States (95.6%) and DC (3.2%).
- Top languages spoken are English (78%) followed by Spanish (9.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Richmond and Washington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Southern Shores Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nashville | 14 | $5,539 | $688.07 | 47% |
| Salvo | 86 | $4,434 | $438.60 | 40% |
| Weems | 10 | $4,181 | $292.24 | 51% |
| White Stone | 39 | $4,160 | $359.94 | 45% |
| Lanexa | 13 | $4,132 | $286.24 | 49% |
| Cobbs Creek | 11 | $3,910 | $294.28 | 45% |
| Gloucester County | 11 | $3,725 | $219.31 | 49% |
| Cape Charles | 226 | $3,692 | $371.98 | 40% |
| Corolla | 775 | $3,626 | $445.01 | 40% |
| Rodanthe | 125 | $3,625 | $362.82 | 42% |