Smithfield Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Smithfield in 2025? Explore comprehensive Airbnb analytics for Smithfield, North Carolina, United States to uncover income potential. This 2025 STR market report for Smithfield, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Smithfield, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Smithfield Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Smithfield Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Smithfield (2025)
Understanding the monthly revenue variations for Airbnb listings in Smithfield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Smithfield is typically March, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Smithfield across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,563+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,538 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,706 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $930, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Smithfield
Smithfield Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Smithfield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Smithfield:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Smithfield
Average Daily Rate (ADR) Airbnb Trends in Smithfield (2025)
Effective short term rental pricing strategy in Smithfield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Smithfield typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $204+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $161 or more.
- Typical properties (Median) charge around $121 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Smithfield
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Airbnb Seasonality Analysis & Trends in Smithfield (2025)
Peak Season (March, July, August)
- Revenue averages $2,414 per month
- Occupancy rates average 54.6%
- Daily rates average $135
Shoulder Season
- Revenue averages $1,868 per month
- Occupancy maintains around 44.9%
- Daily rates hold near $137
Low Season (January, February, November)
- Revenue drops to average $1,507 per month
- Occupancy decreases to average 37.2%
- Daily rates adjust to average $136
Seasonality Insights for Smithfield
- The Airbnb seasonality in Smithfield shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Smithfield's highest earning potential, with monthly revenues capable of climbing to $2,495, occupancy reaching a high of 57.8%, and ADRs peaking at $154.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,373, occupancy could drop to 32.5%, and ADRs may adjust down to $129.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Smithfield.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Smithfield seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Smithfield (2025)
Exploring the top neighborhoods for short-term rentals in Smithfield? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Smithfield | The heart of Smithfield, offering a mix of historic charm and modern amenities. Perfect for families and travelers seeking a small-town experience with local dining and shopping options. | Smithfield Market, Johnston County Heritage Center, Downtown Smithfield, The Country Doctor Museum, Local restaurants and shops |
| Smithfield Historic District | A quaint area filled with historic homes and beautiful architecture. Great for visitors interested in history and Southern charm, making it a prime spot for unique Airbnb stays. | Historic homes, Local tours, Civil War sites, Art galleries, Smithfield's annual festivals |
| Shady Grove | A peaceful suburban area ideal for families and longer-term stays. Offers access to parks and recreational facilities, perfect for visitors looking for a quiet retreat. | Shady Grove Park, Nearby hiking trails, Family-friendly environment, Fishing spots, Local playgrounds |
| Four Oaks | Just a short drive from Smithfield, this small town offers a peaceful country atmosphere. Great for travelers looking for a rural experience with proximity to urban amenities. | Rural landscape, Local farms, Amish community, Community events, Access to Interstate 95 |
| Selma | Located nearby, Selma's charm and local attractions make it a worthwhile Airbnb market. It's a gateway for travelers exploring the greater Johnston County area. | Historic downtown Selma, Railroad Museum, Local antique shops, Annual events, Access to the Neuse River |
| Clayton | A rapidly growing suburb with a vibrant downtown area. Close to Smithfield, this spot is popular among young families and professionals. | Clayton Community Park, Historic Clayton, Local breweries and eateries, Annual Clayton Harvest Festival, Outdoor activities |
| Benson | A small town with Southern hospitality, offering a quiet experience for visitors. Known for its close-knit community and local events throughout the year. | Local events, Annual Mule Days festival, Benson Museum, Parks and recreation, Community markets |
| Micro | A tiny town near Smithfield that offers a unique small-town experience. Ideal for those wanting to escape the hustle and bustle of larger towns. | Micro Park, Local diners, Quaint shops, Community events, Quiet atmosphere |
Understanding Airbnb License Requirements & STR Laws in Smithfield (2025)
While Smithfield, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Smithfield to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Smithfield (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Smithfieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
One Love Oasis 3BR Retreat
Entire Place • 3 bedrooms
50 shades of grey
Entire Place • 2 bedrooms
Historic Downtown Cottage Across Community Garden
Entire Place • 2 bedrooms
Stunning 3 Bedroom Bungalow in Downtown Smithfield
Entire Place • 3 bedrooms
Cozy Suburban Retreat in Smithfield - Off I-95
Entire Place • 5 bedrooms
Quiet cozy duplex oasis
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Smithfield (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Smithfield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Troy | 3 | $75,140 | 40 | 4.96/5.0 |
| Mark | 1 | $32,830 | 156 | 4.99/5.0 |
| Elenny | 1 | $29,350 | 196 | 4.93/5.0 |
| Gemma | 2 | $28,955 | 95 | 4.89/5.0 |
| Sydney | 1 | $26,958 | 43 | 4.91/5.0 |
| Raj | 1 | $20,010 | 11 | 4.64/5.0 |
| Cesia | 1 | $14,640 | 96 | 4.81/5.0 |
| Eliezer | 1 | $14,394 | 141 | 4.89/5.0 |
| Betsy And David | 1 | $14,335 | 13 | 5.00/5.0 |
| Victor Hugo | 1 | $12,661 | 71 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Smithfield.
Dive Deeper: Advanced Smithfield STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Smithfield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSmithfield Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Smithfield
- The Smithfield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Smithfield, House properties are the most common (90%), reflecting the local real estate landscape.
- Houses represent a significant 90% portion, catering likely to families or larger groups.
Smithfield Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Smithfield
- The dominant room capacity in Smithfield is 2 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 80.0% of the active Airbnb listings in Smithfield, indicating a high concentration in these sizes.
- A significant 35.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Smithfield.
Smithfield Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Smithfield
- The most common guest capacity trend in Smithfield vacation rentals is listings accommodating 6 guests (40%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Smithfield STR market, accounting for 60.0% of listings.
- 55.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Smithfield.
- On average, properties in Smithfield are equipped to host 5.2 guests.
Smithfield Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Smithfield
- The most common availability pattern in Smithfield falls within the 181-270 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Smithfield (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Smithfield Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
25% of total
2 Nights
9 listings
45% of total
3 Nights
1 listings
5% of total
4-6 Nights
1 listings
5% of total
30+ Nights
4 listings
20% of total
Key Insights
- The most prevalent minimum stay requirement in Smithfield is 2 Nights, adopted by 45% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.0%) of the Smithfield Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20%) caters to monthly stays (30+ nights) in Smithfield, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 45% of Smithfield hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Smithfield.
Smithfield Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
31.6% of total
Moderate
7 listings
36.8% of total
Firm
3 listings
15.8% of total
Strict
3 listings
15.8% of total
Cancellation Policy Insights for Smithfield
- The prevailing Airbnb cancellation policy trend in Smithfield is Moderate, used by 36.8% of listings.
- There's a relatively balanced mix between guest-friendly (68.4%) and stricter (31.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.8% market standard in Smithfield.
- Regularly review your cancellation policy against competitors and market demand shifts in Smithfield.
Smithfield STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Smithfield
- The overall average booking lead time for vacation rentals in Smithfield is 25 days.
- Guests book furthest in advance for stays during May (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (30 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Smithfield.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Smithfield averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Smithfield (2025)
Amenity Prevalence
Amenity Insights for Smithfield
- Essential amenities in Smithfield that guests expect include: Air conditioning, Heating, Coffee maker, Wifi, Bed linens, Smoke alarm, Hot water, Free parking on premises, TV, Hangers. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Smithfield: Air conditioning, Heating, Coffee maker, Wifi, Bed linens, Smoke alarm, Hot water, Free parking on premises, TV, Hangers.
- Prioritize adding missing essentials: Hangers.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Smithfield to stay competitive.
Smithfield Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Smithfield
- The typical guest profile for Airbnb in Smithfield consists of primarily domestic travelers (99%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.7% of guests.
- Key international markets include United States (98.7%) and DC (0.9%).
- Top languages spoken are English (72%) followed by Spanish (15.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and North Carolina.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Smithfield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wrightsville Beach | 453 | $4,019 | $487.73 | 38% |
| Littleton | 114 | $3,840 | $440.03 | 41% |
| Macon | 39 | $3,573 | $484.69 | 35% |
| Henrico | 71 | $3,480 | $418.21 | 39% |
| Bracey | 51 | $3,409 | $415.51 | 41% |
| Semora | 49 | $3,258 | $352.76 | 39% |
| Cedar Point | 25 | $3,197 | $270.75 | 48% |
| Whispering Pines | 14 | $3,086 | $984.80 | 40% |
| Emerald Isle | 478 | $3,049 | $349.75 | 41% |
| Roxboro | 30 | $2,862 | $282.02 | 46% |