Shallotte Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Shallotte in 2025? Explore comprehensive Airbnb analytics for Shallotte, North Carolina, United States to uncover income potential. This 2025 STR market report for Shallotte, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Shallotte, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shallotte Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shallotte Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shallotte (2025)
Understanding the monthly revenue variations for Airbnb listings in Shallotte is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shallotte is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shallotte across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,260+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,218 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,148 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,101, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shallotte
Shallotte Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shallotte STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shallotte:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shallotte
Average Daily Rate (ADR) Airbnb Trends in Shallotte (2025)
Effective short term rental pricing strategy in Shallotte involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shallotte typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $216+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $173 or more.
- Typical properties (Median) charge around $150 per night.
- Entry-level properties (Bottom 25%) earn around $120 per night.
Average Daily Rate (ADR) Trend by Month in Shallotte
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Airbnb Seasonality Analysis & Trends in Shallotte (2025)
Peak Season (May, June, July)
- Revenue averages $3,362 per month
- Occupancy rates average 52.1%
- Daily rates average $170
Shoulder Season
- Revenue averages $2,132 per month
- Occupancy maintains around 45.8%
- Daily rates hold near $156
Low Season (January, March, September)
- Revenue drops to average $1,592 per month
- Occupancy decreases to average 36.5%
- Daily rates adjust to average $151
Seasonality Insights for Shallotte
- The Airbnb seasonality in Shallotte shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shallotte's highest earning potential, with monthly revenues capable of climbing to $3,525, occupancy reaching a high of 56.7%, and ADRs peaking at $173.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,545, occupancy could drop to 26.2%, and ADRs may adjust down to $141.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shallotte.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shallotte seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shallotte (2025)
Exploring the top neighborhoods for short-term rentals in Shallotte? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ocean Isle Beach | A beautiful coastal town known for its stunning beaches and relaxed atmosphere. It attracts families and beachgoers looking for a peaceful getaway. | Ocean Isle Beach Pier, Museum of Coastal Carolina, Ocean Isle Beach, Bird Island Reserve, Ocean Isle Fishing Center |
| Holden Beach | Renowned for its tranquil beaches and family-friendly environment. It's perfect for those seeking a vacation retreat close to nature and water activities. | Holden Beach, Holden Beach Fishing Pier, Bridge to Bridge, Nature trails, Kayaking and fishing opportunities |
| Sunset Beach | Famous for its long stretches of sandy shoreline and beautiful sunsets. It's popular among tourists who enjoy a quiet beach experience away from the crowds. | Sunset Beach, Bird Island State Reserve, Sunset Beach Fishing Pier, local shops and eateries, golf courses nearby |
| Shallotte River | A scenic river area that offers outdoor activities such as fishing and kayaking. It attracts visitors looking for water sports and nature experiences. | Shallotte River Park, Shallotte River Swamp, Fishing and kayaking spots, Wildlife observation, Local seafood restaurants |
| Calabash | Known for its seafood restaurants and historic charm, Calabash is a quaint coastal town that attracts culinary enthusiasts and visitors alike. | Calabash River, Seafood restaurants, Calabash Nature Park, Golf courses, Local shops |
| Brunswick Islands | A group of beautiful islands known for their serenity and natural beauty, ideal for nature lovers and those looking for beach vacations. | Brunswick Islands Beaches, Birdwatching, Fishing and water sports, Nature trails, Local coastal shops |
| Oak Island | Offers beautiful beaches and a family-friendly environment. Its proximity to historical sites and outdoor activities make it appealing to tourists. | Oak Island Beach, Oak Island Lighthouse, Fishing piers, Local parks, Historical sites |
| Leland | A growing community near Shallotte that offers modern amenities and access to nearby beaches. It's becoming popular for travelers seeking both convenience and scenic beauty. | Leland Cultural Arts Center, Local parks, Shopping centers, Grocery stores, Proximity to Wilmington |
Understanding Airbnb License Requirements & STR Laws in Shallotte (2025)
While Shallotte, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shallotte to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Shallotte (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shallottebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pet-Friendly Beach Getaway with Fenced Yard!
Entire Place • 3 bedrooms
The 1940’s Wicker Cottage/ Pet Friendly & Fenced
Entire Place • 2 bedrooms
Heron's Nest Cottage Getaway
Entire Place • 2 bedrooms
Ocean Pine Cottage • Pet friendly • Fully Fenced
Entire Place • 3 bedrooms
Cozy Studio near Beaches Pet Friendly
Entire Place • 1 bedroom
2BR riverfront house- dog-friendly
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shallotte (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shallotte based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vacasa North Carolina | 2 | $48,438 | 8 | 3.75/5.0 |
| Brandie | 1 | $41,906 | 20 | 4.95/5.0 |
| Carlee | 1 | $39,679 | 53 | 4.96/5.0 |
| Alex & JL | 1 | $34,855 | 32 | 4.97/5.0 |
| Danielle | 1 | $33,558 | 118 | 4.87/5.0 |
| Jennifer | 1 | $28,517 | 111 | 4.99/5.0 |
| Vacasa North Carolina | 2 | $25,284 | 4 | 2.00/5.0 |
| Carol | 1 | $22,535 | 133 | 4.96/5.0 |
| Rachel | 2 | $20,164 | 46 | 2.44/5.0 |
| Norma Jean | 1 | $18,330 | 46 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shallotte.
Dive Deeper: Advanced Shallotte STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shallotte. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShallotte Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shallotte
- The Shallotte Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shallotte, House properties are the most common (83.3%), reflecting the local real estate landscape.
- Houses represent a significant 83.3% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Shallotte Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shallotte
- The dominant room capacity in Shallotte is 3 bedrooms listings, making up 41.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 79.2% of the active Airbnb listings in Shallotte, indicating a high concentration in these sizes.
- A significant 41.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shallotte.
Shallotte Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shallotte
- The most common guest capacity trend in Shallotte vacation rentals is listings accommodating 6 guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Shallotte STR market, accounting for 50.0% of listings.
- 58.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shallotte.
- On average, properties in Shallotte are equipped to host 5.3 guests.
Shallotte Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shallotte
- The most common availability pattern in Shallotte falls within the 271-366 days range, representing 54.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shallotte (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shallotte Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
8.3% of total
2 Nights
9 listings
37.5% of total
3 Nights
7 listings
29.2% of total
4-6 Nights
1 listings
4.2% of total
30+ Nights
5 listings
20.8% of total
Key Insights
- The most prevalent minimum stay requirement in Shallotte is 2 Nights, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (20.8%) caters to monthly stays (30+ nights) in Shallotte, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.5% of Shallotte hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.3% currently do.
- A 2-night minimum appears standard (37.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 20.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shallotte.
Shallotte Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
10% of total
Super Strict 30 Days
2 listings
10% of total
Flexible
6 listings
30% of total
Moderate
2 listings
10% of total
Firm
6 listings
30% of total
Strict
2 listings
10% of total
Cancellation Policy Insights for Shallotte
- The prevailing Airbnb cancellation policy trend in Shallotte is Flexible, used by 30% of listings.
- There's a relatively balanced mix between guest-friendly (40.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30% market standard in Shallotte.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Shallotte.
Shallotte STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shallotte
- The overall average booking lead time for vacation rentals in Shallotte is 41 days.
- Guests book furthest in advance for stays during March (average 136 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (77 days avg.) sees the longest lead times, while Fall (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Shallotte.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 136 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Shallotte averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shallotte (2025)
Amenity Prevalence
Amenity Insights for Shallotte
- Essential amenities in Shallotte that guests expect include: TV, Wifi, Smoke alarm, Free parking on premises, Air conditioning, Hot water, Fire extinguisher, Refrigerator, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shallotte: TV, Wifi, Smoke alarm, Free parking on premises, Air conditioning, Hot water, Fire extinguisher, Refrigerator, Kitchen.
- Prioritize adding missing essentials: Hot water, Fire extinguisher, Refrigerator, Kitchen.
- Consider adding popular differentiators like Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shallotte to stay competitive.
Shallotte Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shallotte
- The typical guest profile for Airbnb in Shallotte consists of primarily domestic travelers (99%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.0% of guests.
- Key international markets include United States (99%) and Canada (0.5%).
- Top languages spoken are English (79.8%) followed by Spanish (9.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Raleigh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shallotte Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Folly Beach | 885 | $6,398 | $497.67 | 47% |
| Sullivan's Island | 24 | $6,341 | $798.57 | 43% |
| Isle of Palms | 873 | $6,018 | $636.28 | 40% |
| Ocean Isle Beach | 414 | $5,769 | $604.07 | 39% |
| Charleston | 1,841 | $5,054 | $354.60 | 53% |
| Wrightsville Beach | 438 | $4,415 | $480.27 | 40% |
| Mount Pleasant | 445 | $4,059 | $277.98 | 54% |
| Bald Head Island | 174 | $3,933 | $508.25 | 35% |
| Cedar Point | 24 | $3,702 | $272.42 | 48% |
| Emerald Isle | 449 | $3,694 | $347.49 | 42% |