Sapphire Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Sapphire in 2025? Explore comprehensive Airbnb analytics for Sapphire, North Carolina, United States to uncover income potential. This 2025 STR market report for Sapphire, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 206 active listings.
Whether you're considering an Airbnb investment in Sapphire, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sapphire Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sapphire Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sapphire (2025)
Understanding the monthly revenue variations for Airbnb listings in Sapphire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sapphire is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sapphire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,101+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,373 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,260 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,124, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sapphire
Sapphire Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sapphire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sapphire:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sapphire
Average Daily Rate (ADR) Airbnb Trends in Sapphire (2025)
Effective short term rental pricing strategy in Sapphire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sapphire typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $488+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $352 or more.
- Typical properties (Median) charge around $230 per night.
- Entry-level properties (Bottom 25%) earn around $166 per night.
Average Daily Rate (ADR) Trend by Month in Sapphire
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Airbnb Seasonality Analysis & Trends in Sapphire (2025)
Peak Season (July, May, June)
- Revenue averages $4,591 per month
- Occupancy rates average 38.6%
- Daily rates average $293
Shoulder Season
- Revenue averages $3,268 per month
- Occupancy maintains around 32.8%
- Daily rates hold near $285
Low Season (January, February, March)
- Revenue drops to average $1,708 per month
- Occupancy decreases to average 22.7%
- Daily rates adjust to average $264
Seasonality Insights for Sapphire
- The Airbnb seasonality in Sapphire shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sapphire's highest earning potential, with monthly revenues capable of climbing to $4,707, occupancy reaching a high of 45.6%, and ADRs peaking at $298.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,481, occupancy could drop to 22.0%, and ADRs may adjust down to $263.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sapphire.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sapphire seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sapphire (2025)
Exploring the top neighborhoods for short-term rentals in Sapphire? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Toxaway | A picturesque lake area known for its outdoor activities such as fishing, kayaking, and hiking. Ideal for vacationers seeking a serene natural retreat. | Lake Toxaway, Toxaway Falls, Panthertown Valley, Gorges State Park, Whitewater Falls |
| Cashiers | Charming village in the heart of the Blue Ridge Mountains, popular for its charming shops and proximity to natural attractions. Great for families and couples looking for a getaway. | Cashiers Farmers Market, Lake Glenville, Whiteside Mountain, Scaly Mountain Outdoor Center, Frolictown Falls |
| Highlands | A quaint mountain town known for its upscale dining, shopping, and beautiful surroundings. Attracts tourists looking for a sophisticated mountain experience. | Highlands Botanical Garden, Dry Falls, Whiteside Mountain, Highlands Playhouse, Lake Sequoyah |
| Sapphire Valley | Renowned for year-round outdoor recreation including skiing in winter and hiking in summer. A hotspot for adventure-seekers. | Sapphire Valley Ski Resort, Sapphire Valley Golf Club, Gorges State Park, Lake Sapphire, Tuckaseegee River |
| Brevard | Known as the 'Land of Waterfalls', Brevard attracts nature lovers and hikers with its scenic trails and stunning waterfalls. Suitable for eco-tourism. | Dupont State Recreational Forest, Transylvania County Library, Brevard Music Center, Looking Glass Falls, Pisgah National Forest |
| Walhalla | Historic town with a charming German heritage, serving as a gateway to the Blue Ridge Mountains. Perfect for cultural and nature tourism. | Walhalla Heritage Museum, Stumphouse Tunnel Park, Walhalla State Park, Oconee Bells, Lake Hartwell |
| Franklin | Nestled in the Smoky Mountains, Franklin is a vibrant town with cultural attractions, outdoor activities, and a rich history. Great for travelers seeking a mix of adventure and history. | Franklin Gem and Mineral Museum, The Smoky Mountain Center for the Performing Arts, Nantahala National Forest, Cowee Mountain Ruby Mine, Macon County Historical Society |
| Cullowhee | Home to Western Carolina University and surrounded by natural beauty, Cullowhee attracts both students and nature enthusiasts looking for hiking and exploration. | Western Carolina University, Nantahala National Forest, High Falls, Lake Glenville, Great Smoky Mountains National Park |
Understanding Airbnb License Requirements & STR Laws in Sapphire (2025)
While Sapphire, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sapphire to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sapphire (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sapphirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Windy Hill Lodge
Entire Place • 6 bedrooms
Luxe Mountain Escape near Lonesome Valley!
Entire Place • 6 bedrooms
Highlands-Cashiers Plateau- Pool&Lake Access
Entire Place • 4 bedrooms
High Heaven! A Mountain top dream home on 13 acres
Entire Place • 6 bedrooms
Luxury Cabin with Amenities!
Entire Place • 4 bedrooms
Modern Chic Home w/Epic Mtn Views+Resort Access
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sapphire (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sapphire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Evolve | 24 | $874,936 | 456 | 4.62/5.0 |
| Evolve | 8 | $305,061 | 255 | 4.84/5.0 |
| Debbie | 13 | $192,288 | 18 | 1.05/5.0 |
| Host #111786137 | 17 | $178,655 | 2 | 0.00/5.0 |
| Host #23547258 | 1 | $160,753 | 0 | 0.00/5.0 |
| Kim | 2 | $130,627 | 93 | 4.99/5.0 |
| Donna | 1 | $127,956 | 34 | 5.00/5.0 |
| Host #144818459 | 8 | $126,013 | 4 | 0.00/5.0 |
| Jamie | 1 | $117,248 | 55 | 5.00/5.0 |
| Yonder | 2 | $105,231 | 9 | 2.35/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sapphire.
Dive Deeper: Advanced Sapphire STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sapphire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSapphire Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sapphire
- The Sapphire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.2% of the 206 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sapphire, House properties are the most common (59.7%), reflecting the local real estate landscape.
- Houses represent a significant 59.7% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Sapphire Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sapphire
- The dominant room capacity in Sapphire is 3 bedrooms listings, making up 25.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 49.0% of the active Airbnb listings in Sapphire, indicating a high concentration in these sizes.
- A significant 53.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sapphire.
Sapphire Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sapphire
- The most common guest capacity trend in Sapphire vacation rentals is listings accommodating 8+ guests (39.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Sapphire STR market, accounting for 66.5% of listings.
- 69.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sapphire.
- On average, properties in Sapphire are equipped to host 6.0 guests.
Sapphire Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sapphire
- The most common availability pattern in Sapphire falls within the 271-366 days range, representing 61.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sapphire (40.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sapphire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
13.7% of total
2 Nights
73 listings
37.1% of total
3 Nights
54 listings
27.4% of total
4-6 Nights
12 listings
6.1% of total
7-29 Nights
3 listings
1.5% of total
30+ Nights
28 listings
14.2% of total
Key Insights
- The most prevalent minimum stay requirement in Sapphire is 2 Nights, adopted by 37.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.2%) caters to monthly stays (30+ nights) in Sapphire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.1% of Sapphire hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.7% currently do.
- A 2-night minimum appears standard (37.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 14.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sapphire.
Sapphire Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
2.1% of total
Super Strict 60 Days
5 listings
3.5% of total
Non-refundable
1 listings
0.7% of total
Flexible
11 listings
7.8% of total
Moderate
24 listings
17% of total
Firm
40 listings
28.4% of total
Strict
57 listings
40.4% of total
Cancellation Policy Insights for Sapphire
- The prevailing Airbnb cancellation policy trend in Sapphire is Strict, used by 40.4% of listings.
- A majority (68.8%) of hosts in Sapphire utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40.4% market standard in Sapphire.
- With 40.4% using Strict terms, this is a viable option in Sapphire, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sapphire.
Sapphire STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sapphire
- The overall average booking lead time for vacation rentals in Sapphire is 54 days.
- Guests book furthest in advance for stays during June (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (104 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Sapphire.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 104 days) to capture early planners.
- Monitor your own booking lead times against these Sapphire averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sapphire (2025)
Amenity Prevalence
Amenity Insights for Sapphire
- Essential amenities in Sapphire that guests expect include: TV, Wifi, Smoke alarm, Kitchen, Air conditioning, Free parking on premises, Dryer, Washer, Heating, Hot water. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sapphire: TV, Wifi, Smoke alarm, Kitchen, Air conditioning, Free parking on premises, Dryer, Washer, Heating, Hot water.
- Prioritize adding missing essentials: Smoke alarm, Kitchen, Air conditioning, Free parking on premises, Dryer, Washer, Heating, Hot water.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sapphire to stay competitive.
Sapphire Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sapphire
- The typical guest profile for Airbnb in Sapphire consists of primarily domestic travelers (97%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.9% of guests.
- Key international markets include United States (96.9%) and United Kingdom (0.6%).
- Top languages spoken are English (76.8%) followed by Spanish (11.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sapphire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Gilmer County | 22 | $4,696 | $342.13 | 43% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Six Mile | 57 | $4,391 | $411.67 | 43% |
| Fannin County | 37 | $4,285 | $339.52 | 41% |
| West Union | 31 | $4,282 | $513.72 | 38% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Waleska | 41 | $4,156 | $346.72 | 42% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |