Saluda Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Saluda in 2025? Explore comprehensive Airbnb analytics for Saluda, North Carolina, United States to uncover income potential. This 2025 STR market report for Saluda, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 126 active listings.
Whether you're considering an Airbnb investment in Saluda, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saluda Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saluda Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saluda (2025)
Understanding the monthly revenue variations for Airbnb listings in Saluda is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saluda is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saluda across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,737+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,044 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,820 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,056, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saluda
Saluda Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saluda STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saluda:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saluda
Average Daily Rate (ADR) Airbnb Trends in Saluda (2025)
Effective short term rental pricing strategy in Saluda involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saluda typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $331+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $224 or more.
- Typical properties (Median) charge around $158 per night.
- Entry-level properties (Bottom 25%) earn around $122 per night.
Average Daily Rate (ADR) Trend by Month in Saluda
Get Live Saluda Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Saluda (2025)
Peak Season (June, July, May)
- Revenue averages $3,175 per month
- Occupancy rates average 43.9%
- Daily rates average $196
Shoulder Season
- Revenue averages $2,367 per month
- Occupancy maintains around 37.5%
- Daily rates hold near $194
Low Season (January, February, March)
- Revenue drops to average $1,372 per month
- Occupancy decreases to average 26.5%
- Daily rates adjust to average $186
Seasonality Insights for Saluda
- The Airbnb seasonality in Saluda shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saluda's highest earning potential, with monthly revenues capable of climbing to $3,427, occupancy reaching a high of 51.9%, and ADRs peaking at $200.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,334, occupancy could drop to 25.9%, and ADRs may adjust down to $185.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saluda.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saluda seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saluda (2025)
Exploring the top neighborhoods for short-term rentals in Saluda? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Saluda | Charming historic area with quaint shops, restaurants, and easy access to hiking trails. A great spot for visitors to experience local culture and outdoor activities. | Saluda Train Depot, Saluda Historic District, Pearson's Falls, Green River Adventures, Local shops and eateries |
| Green River Cove | Beautiful riverfront area popular for outdoor activities like kayaking, fishing, and hiking. Appeals to nature lovers looking for a peaceful retreat. | Green River, Hiking trails, Fishing spots, Kayaking, Picnic areas |
| Saluda Mountain | Scenic mountain area known for stunning views and outdoor recreation. Ideal for travelers looking for a quiet escape in nature. | Balmy Days, Mountain View Road, Hiking trails, Viewpoints, Nature photography opportunities |
| Tryon | Nearby town with a rich history and equestrian culture. Attracts visitors interested in horseback riding, arts, and the beautiful countryside. | Tryon International Equestrian Center, Harmon Field, Tryon Arts and Crafts, Local vineyards, Historic downtown |
| Lake Adger | Tranquil area by the lake perfect for water activities, fishing, and relaxing retreats. Ideal for families and couples. | Lake Adger, Boat rentals, Fishing spots, Picnic areas, Scenic views |
| Thermal City | Known for its gold mining history and outdoor adventures. Attracts those interested in adventure and historical experiences. | Thermal City Gold Mine, Gold panning, Hiking, Visiting historical sites, Mining tours |
| Columbus | Nearby town with a growing art scene and local wineries. Perfect for those looking for cultural experiences and local flavors. | Columbus Business Association, Local wineries, Art galleries, Parks, Outdoor events |
| Hendersonville | Larger nearby city with a vibrant downtown, shopping, dining, and cultural attractions. Great for visitors looking for a complete experience. | Historic downtown Hendersonville, Flat Rock Playhouse, Apple orchards, Local crafts, Pisgah National Forest |
Understanding Airbnb License Requirements & STR Laws in Saluda (2025)
While Saluda, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saluda to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Saluda (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saludabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Quiet, Mountain View home
Entire Place • 4 bedrooms
Deer Haven by AvantStay | Cabin w/ Pond, Waterfall
Entire Place • 4 bedrooms
Little Dipper - Lakefront Mountain Paradise
Entire Place • 3 bedrooms
Stunning Log Home sleeps 11 on 10 quiet acres
Entire Place • 6 bedrooms
Foothill Falls, Waterfront/Gameroom/Pets Welcome!
Entire Place • 3 bedrooms
Serenity! Pet Friendly, GloDisc Golf, Axe Throwing
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saluda (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saluda based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Enjoy Unique Stays | 8 | $231,670 | 128 | 4.77/5.0 |
| Sarah | 1 | $73,427 | 18 | 5.00/5.0 |
| Grier | 2 | $61,783 | 76 | 4.96/5.0 |
| Penny | 3 | $61,465 | 344 | 4.87/5.0 |
| Yonder | 5 | $59,072 | 216 | 4.77/5.0 |
| AvantStay | 1 | $58,344 | 36 | 4.97/5.0 |
| Noah & Amy | 1 | $55,457 | 68 | 4.99/5.0 |
| Ken | 1 | $54,502 | 72 | 4.94/5.0 |
| Amanda | 1 | $53,313 | 46 | 4.98/5.0 |
| Patricia | 1 | $51,410 | 109 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saluda.
Dive Deeper: Advanced Saluda STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saluda. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaluda Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saluda
- The Saluda Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96% of the 126 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saluda, Outdoor/Unique properties are the most common (46%), reflecting the local real estate landscape.
- Houses represent a significant 39.7% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique (combined 6.4%) offer potential for unique stay experiences.
Saluda Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saluda
- The dominant room capacity in Saluda is 1 bedroom listings, making up 32.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 61.1% of the active Airbnb listings in Saluda, indicating a high concentration in these sizes.
- A significant 42.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saluda.
Saluda Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saluda
- The most common guest capacity trend in Saluda vacation rentals is listings accommodating 4 guests (23.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Saluda STR market, accounting for 46.0% of listings.
- 48.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saluda.
- On average, properties in Saluda are equipped to host 5.1 guests.
Saluda Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saluda
- The most common availability pattern in Saluda falls within the 181-270 days range, representing 41.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Saluda (40.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Saluda Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
13.8% of total
2 Nights
65 listings
59.6% of total
3 Nights
13 listings
11.9% of total
4-6 Nights
1 listings
0.9% of total
30+ Nights
15 listings
13.8% of total
Key Insights
- The most prevalent minimum stay requirement in Saluda is 2 Nights, adopted by 59.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.4%) of the Saluda Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.8%) caters to monthly stays (30+ nights) in Saluda, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 59.6% of Saluda hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.8% currently do.
- A 2-night minimum appears standard (59.6%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 13.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saluda.
Saluda Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
6 listings
5.6% of total
Super Strict 30 Days
9 listings
8.3% of total
Flexible
16 listings
14.8% of total
Moderate
43 listings
39.8% of total
Firm
19 listings
17.6% of total
Strict
15 listings
13.9% of total
Cancellation Policy Insights for Saluda
- The prevailing Airbnb cancellation policy trend in Saluda is Moderate, used by 39.8% of listings.
- There's a relatively balanced mix between guest-friendly (54.6%) and stricter (31.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 39.8% market standard in Saluda.
- Using a Strict policy might deter some guests, as only 13.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Saluda.
Saluda STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saluda
- The overall average booking lead time for vacation rentals in Saluda is 49 days.
- Guests book furthest in advance for stays during June (average 73 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Saluda.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 73 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Saluda averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saluda (2025)
Amenity Prevalence
Amenity Insights for Saluda
- Essential amenities in Saluda that guests expect include: Air conditioning, Free parking on premises, Smoke alarm, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saluda: Air conditioning, Free parking on premises, Smoke alarm, Wifi, Heating.
- Prioritize adding missing essentials: Air conditioning, Free parking on premises, Smoke alarm, Wifi, Heating.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saluda to stay competitive.
Saluda Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saluda
- The typical guest profile for Airbnb in Saluda consists of primarily domestic travelers (99%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.8% of guests.
- Key international markets include United States (98.8%) and DC (0.3%).
- Top languages spoken are English (79.9%) followed by Spanish (12.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Charlotte and Charleston.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saluda Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Union Mills | 14 | $5,934 | $458.57 | 43% |
| Sevier County | 54 | $5,803 | $490.32 | 44% |
| Sevierville | 5,187 | $4,592 | $318.77 | 48% |
| Six Mile | 57 | $4,391 | $411.67 | 43% |
| West Union | 31 | $4,282 | $513.72 | 38% |
| Gatlinburg | 2,866 | $4,172 | $307.44 | 47% |
| Wears Valley | 192 | $4,135 | $299.08 | 44% |
| Pigeon Forge | 2,546 | $3,982 | $295.10 | 46% |
| Highlands | 328 | $3,915 | $369.55 | 41% |
| Chapin | 85 | $3,804 | $346.81 | 46% |