Rosman Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Rosman in 2025? Explore comprehensive Airbnb analytics for Rosman, North Carolina, United States to uncover income potential. This 2025 STR market report for Rosman, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.

Whether you're considering an Airbnb investment in Rosman, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rosman Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Rosman Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$225
The average rental revenue earned for an occupied room per day in Rosman.
Occupancy Rate(?)
40.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$35,434
Typical annual income for an Airbnb listing in Rosman. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-0.6%
Slight decrease (-0.6%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Rosman.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Rosman.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
32
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Rosman (2025)

Understanding the monthly revenue variations for Airbnb listings in Rosman is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rosman is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rosman across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,781+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,264 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,271 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,186, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Rosman

Rosman Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Rosman STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rosman:

  • Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 40%.
  • Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Rosman

Average Daily Rate (ADR) Airbnb Trends in Rosman (2025)

Effective short term rental pricing strategy in Rosman involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rosman typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $444+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $254 or more.
  • Typical properties (Median) charge around $162 per night.
  • Entry-level properties (Bottom 25%) earn around $124 per night.

Average Daily Rate (ADR) Trend by Month in Rosman

Get Live Rosman Market Intelligence 👇

Discover Rosman Airbnb Analytics
🏠
🏠
🏠

Explore Real-time Analytics

Airbnb Seasonality Analysis & Trends in Rosman (2025)

Peak Season (June, July, May)
  • Revenue averages $5,279 per month
  • Occupancy rates average 54.3%
  • Daily rates average $237
Shoulder Season
  • Revenue averages $3,431 per month
  • Occupancy maintains around 39.0%
  • Daily rates hold near $223
Low Season (January, February, March)
  • Revenue drops to average $2,060 per month
  • Occupancy decreases to average 31.2%
  • Daily rates adjust to average $195

Seasonality Insights for Rosman

  • The Airbnb seasonality in Rosman shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Rosman's highest earning potential, with monthly revenues capable of climbing to $5,702, occupancy reaching a high of 59.7%, and ADRs peaking at $244.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,977, occupancy could drop to 28.5%, and ADRs may adjust down to $188.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rosman.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Rosman seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Rosman (2025)

Exploring the top neighborhoods for short-term rentals in Rosman? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Pisgah National Forest
A stunning natural area offering hiking, waterfalls, and beautiful scenic views. Great for outdoor enthusiasts looking for vacation rentals.
Looking Glass Falls, Breweries and Distilleries, Pisgah Center for Wildlife Education, Transylvania Heritage Museum, Hiking Trails
Dupont State Recreational Forest
This forest is famous for its extensive trails and beautiful waterfalls, making it a prime location for nature lovers and adventure seekers.
Triple Falls, Hooker Falls, High Falls, Bike Trails, Horse Trails
Lake Toxaway
A serene mountain lake area perfect for relaxing getaways, with various outdoor activities such as fishing and boating.
Lake Toxaway Golf Club, Boat Rentals, Hiking Trails, Waterfalls, Scenic Drives
Brevard
Known as the 'Transylvania of the South', Brevard has a charming downtown and is surrounded by beautiful natural attractions.
Downtown Brevard, Brevard Music Center, Pisgah National Forest, Duke Power State Park, Local Art Galleries
Cashiers
A picturesque mountain village that attracts visitors looking for a peaceful retreat amidst stunning landscapes.
Whiteside Mountain, Cashiers Farmers Market, Lake Glenville, Highlands-Cashiers Hospital, Nature Trails
Sapphire
A scenic area with luxury resorts and beautiful mountain views, attracting those seeking a quiet retreat or adventure.
Sapphire Valley Ski Area, Whitewater Falls, Lake Sapphire, Hiking Trails, Golf Courses
Highlands
A charming mountain town known for its upscale dining and shopping, perfect for vacationers looking for a luxurious experience.
Main Street Highlands, Highlands Biological Station, Cashiers Lake, Glen Falls, Luxury Spas
Western North Carolina
This region is rich in culture and natural beauty, appealing to a wide range of tourists from outdoor enthusiasts to craft beer lovers.
Blue Ridge Parkway, Waterfalls, Biltmore Estate, Asheville Festivals, WNC Nature Center

Understanding Airbnb License Requirements & STR Laws in Rosman (2025)

While Rosman, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rosman to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Rosman (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Rosmanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Treetop Lakehouse: Water/PWR/Internet available

Treetop Lakehouse: Water/PWR/Internet available

Entire Place • 5 bedrooms

$245,927
Revenue
60.9%
Occupancy
$899.82
Daily Rate
PrivateLogCabin-VIEWS!HotTub-WdStove&Firepl-GameRm

PrivateLogCabin-VIEWS!HotTub-WdStove&Firepl-GameRm

Entire Place • 3 bedrooms

$130,558
Revenue
58.2%
Occupancy
$589.92
Daily Rate
Luxury, Secluded Mountain Top Treehouse with Hot T

Luxury, Secluded Mountain Top Treehouse with Hot T

Entire Place • 2 bedrooms

$68,231
Revenue
42.9%
Occupancy
$314.92
Daily Rate
Private Mountain Top Treehouse with Hot Tub

Private Mountain Top Treehouse with Hot Tub

Entire Place • 1 bedroom

$63,143
Revenue
45.2%
Occupancy
$286.86
Daily Rate
Modern Waterfall House on 20 Acres near Brevard NC

Modern Waterfall House on 20 Acres near Brevard NC

Entire Place • 4 bedrooms

$48,743
Revenue
43.5%
Occupancy
$299.52
Daily Rate
Sleeps 8 | Firepit | Private Mountain Lake Access

Sleeps 8 | Firepit | Private Mountain Lake Access

Entire Place • 2 bedrooms

$47,747
Revenue
50.5%
Occupancy
$197.73
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Rosman (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Rosman based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Harshad1$245,927354.94/5.0
Ryan2$131,3741314.96/5.0
Varun1$130,558754.97/5.0
Isaac2$72,762944.91/5.0
Abbie4$71,749693.52/5.0
Eileen And Dwayne1$48,7431604.98/5.0
Ethan1$47,747325.00/5.0
Stephanie2$36,739212.50/5.0
Sandy1$35,889455.00/5.0
Greg1$34,63985.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rosman.

Dive Deeper: Advanced Rosman STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rosman. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Rosman Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Rosman

  • The Rosman Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 32 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Rosman, Outdoor/Unique properties are the most common (43.8%), reflecting the local real estate landscape.
  • Houses represent a significant 34.4% portion, catering likely to families or larger groups.
  • Smaller segments like apartment/condo (combined 3.1%) offer potential for unique stay experiences.

Rosman Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Rosman

  • The dominant room capacity in Rosman is 2 bedrooms listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 62.5% of the active Airbnb listings in Rosman, indicating a high concentration in these sizes.
  • A significant 40.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rosman.

Rosman Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Rosman

  • The most common guest capacity trend in Rosman vacation rentals is listings accommodating 8+ guests (37.5%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Rosman STR market, accounting for 65.6% of listings.
  • 53.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rosman.
  • On average, properties in Rosman are equipped to host 5.7 guests.

Rosman Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Rosman

  • The most common availability pattern in Rosman falls within the 181-270 days range, representing 46.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 68.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Rosman (46.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 31.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Rosman Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (7.1%)

1 Night

2 listings

7.1% of total

2 Nights (64.3%)

2 Nights

18 listings

64.3% of total

3 Nights (7.1%)

3 Nights

2 listings

7.1% of total

4-6 Nights (3.6%)

4-6 Nights

1 listings

3.6% of total

7-29 Nights (3.6%)

7-29 Nights

1 listings

3.6% of total

30+ Nights (14.3%)

30+ Nights

4 listings

14.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Rosman is 2 Nights, adopted by 64.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (71.4%) of the Rosman Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (14.3%) caters to monthly stays (30+ nights) in Rosman, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 64.3% of Rosman hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.1% currently do.
  • A 2-night minimum appears standard (64.3%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rosman.

Rosman Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (8.3%)

Flexible

2 listings

8.3% of total

Moderate (20.8%)

Moderate

5 listings

20.8% of total

Firm (41.7%)

Firm

10 listings

41.7% of total

Strict (29.2%)

Strict

7 listings

29.2% of total

Cancellation Policy Insights for Rosman

  • The prevailing Airbnb cancellation policy trend in Rosman is Firm, used by 41.7% of listings.
  • A majority (70.9%) of hosts in Rosman utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 41.7% market standard in Rosman.
  • Regularly review your cancellation policy against competitors and market demand shifts in Rosman.

Rosman STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Rosman

  • The overall average booking lead time for vacation rentals in Rosman is 36 days.
  • Guests book furthest in advance for stays during July (average 76 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (53 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Rosman.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 53 days) to capture early planners.
  • Monitor your own booking lead times against these Rosman averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Rosman (2025)

Amenity Prevalence

Amenity Insights for Rosman

  • Essential amenities in Rosman that guests expect include: Kitchen, Free parking on premises, Smoke alarm, Fire extinguisher. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Coffee maker, Heating, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Rosman: Kitchen, Free parking on premises, Smoke alarm, Fire extinguisher.
  • Prioritize adding missing essentials: Smoke alarm, Fire extinguisher.
  • Consider adding popular differentiators like Coffee maker or Heating to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Rosman to stay competitive.

Rosman Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Rosman

  • The typical guest profile for Airbnb in Rosman consists of primarily domestic travelers (99%), often arriving from nearby Charlotte, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 99.3% of guests.
  • Key international markets include United States (99.3%) and North Carolina (0.3%).
  • Top languages spoken are English (75.8%) followed by Spanish (12.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Charlotte and Asheville.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Rosman Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Union Mills14$5,934$458.5743%
Sevier County54$5,803$490.3244%
Sevierville5,187$4,592$318.7748%
Six Mile57$4,391$411.6743%
West Union31$4,282$513.7238%
Gatlinburg2,866$4,172$307.4447%
Wears Valley192$4,135$299.0844%
Pigeon Forge2,546$3,982$295.1046%
Highlands328$3,915$369.5541%
Chapin85$3,804$346.8146%

Maximize Your Airbnb Income in Rosman

Access granular Airbnb data and short term rental analytics. Understand Airbnb occupancy rates, ADR trends, and revenue potential. Optimize your pricing strategy!

Discover Market Insights