Rocky Mount Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Rocky Mount in 2025? Explore comprehensive Airbnb analytics for Rocky Mount, North Carolina, United States to uncover income potential. This 2025 STR market report for Rocky Mount, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 70 active listings.
Whether you're considering an Airbnb investment in Rocky Mount, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rocky Mount Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rocky Mount Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rocky Mount (2025)
Understanding the monthly revenue variations for Airbnb listings in Rocky Mount is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rocky Mount is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rocky Mount across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,604+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,936 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,782 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $884, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rocky Mount
Rocky Mount Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rocky Mount STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rocky Mount:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rocky Mount
Average Daily Rate (ADR) Airbnb Trends in Rocky Mount (2025)
Effective short term rental pricing strategy in Rocky Mount involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rocky Mount typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $271+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $188 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Rocky Mount
Get Live Rocky Mount Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Rocky Mount (2025)
Peak Season (May, April, November)
- Revenue averages $2,543 per month
- Occupancy rates average 46.8%
- Daily rates average $162
Shoulder Season
- Revenue averages $2,235 per month
- Occupancy maintains around 47.2%
- Daily rates hold near $161
Low Season (January, February, March)
- Revenue drops to average $1,612 per month
- Occupancy decreases to average 40.1%
- Daily rates adjust to average $148
Seasonality Insights for Rocky Mount
- The Airbnb seasonality in Rocky Mount shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rocky Mount's highest earning potential, with monthly revenues capable of climbing to $2,613, occupancy reaching a high of 52.8%, and ADRs peaking at $166.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,532, occupancy could drop to 36.0%, and ADRs may adjust down to $146.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rocky Mount.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rocky Mount seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rocky Mount (2025)
Exploring the top neighborhoods for short-term rentals in Rocky Mount? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Rocky Mount | The heart of Rocky Mount with a vibrant downtown scene. Hosts a variety of restaurants, shops, and cultural events, making it attractive for visitors looking for city experiences. | Rocky Mount Mills, Imperial Centre for the Arts and Sciences, Rocky Mount Train Station, local breweries and cafes, downtown parks |
| North Rocky Mount | A suburban area with family-friendly attractions and affordable neighborhoods. Popular among travelers looking for a quiet stay with proximity to city amenities. | Golden East Crossing Mall, city parks, local dining options, mini-golf, nearby communities |
| East Rocky Mount | Known for its residential communities and local amenities. Ideal for guests looking for a peaceful retreat with easy access to main roads. | Rocky Mount Sports Complex, local shops and markets, green spaces |
| West Rocky Mount | A growing area with new developments and shopping centers. Attracts visitors for its convenience and access to recreational facilities. | Westridge Commons, local restaurants, recreation parks |
| South Rocky Mount | Offers a quieter atmosphere with residential neighborhoods. Suitable for longer stays or families looking for comfort and relaxation. | local parks, community centers, nearby schools and services |
| Nash County | Just outside of Rocky Mount, offering a mix of rural charm and small-town amenities. Great for visitors who want to explore beyond the city. | local farms, historical sites, nature trails |
| Tar River | This area is known for scenic views and outdoor activities. Perfect for nature lovers and those seeking a more nature-focused experience during their stay. | Tar River Paddle Trail, local fishing spots, nature reserves |
| Historic Westside | A culturally rich area with historic significance. Attracts guests interested in heritage and local history, along with unique dining and entertainment options. | Historic sites, local museums, cultural festivals |
Understanding Airbnb License Requirements & STR Laws in Rocky Mount (2025)
While Rocky Mount, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rocky Mount to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Rocky Mount (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rocky Mountbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Treetop Paradise Winter Special no Service fees!
Entire Place • 3 bedrooms
Modern Cottage - City Center
Entire Place • 3 bedrooms
Modern Home In PRIME location - King Bed/ Spacious
Entire Place • 3 bedrooms
Ultimate Luxury 3 Bedroom In The Heart Of City
Entire Place • 3 bedrooms
Two-Bedroom Townhome with King Suite & Jacuzzi Tub
Entire Place • 2 bedrooms
Charming 3 Bedroom Home In The Heart Of Rocky Mt
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rocky Mount (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rocky Mount based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Karim | 6 | $252,912 | 771 | 4.87/5.0 |
| Greg | 3 | $81,105 | 115 | 4.96/5.0 |
| Jacqueline | 1 | $72,557 | 90 | 4.93/5.0 |
| Roy & Yohana | 4 | $64,094 | 22 | 4.82/5.0 |
| Dorothy | 2 | $58,578 | 314 | 4.89/5.0 |
| Host #495439249 | 6 | $57,022 | 0 | 0.00/5.0 |
| Contemporary | 2 | $45,406 | 79 | 4.50/5.0 |
| Tonetia | 1 | $44,123 | 21 | 4.90/5.0 |
| Ziad | 1 | $43,391 | 260 | 4.83/5.0 |
| George | 1 | $39,972 | 94 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rocky Mount.
Dive Deeper: Advanced Rocky Mount STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rocky Mount. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRocky Mount Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rocky Mount
- The Rocky Mount Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70% of the 70 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rocky Mount, House properties are the most common (62.9%), reflecting the local real estate landscape.
- Houses represent a significant 62.9% portion, catering likely to families or larger groups.
- The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 4.3%) offer potential for unique stay experiences.
Rocky Mount Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rocky Mount
- The dominant room capacity in Rocky Mount is 1 bedroom listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 74.3% of the active Airbnb listings in Rocky Mount, indicating a high concentration in these sizes.
- A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rocky Mount.
Rocky Mount Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rocky Mount
- The most common guest capacity trend in Rocky Mount vacation rentals is listings accommodating 6 guests (15.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Rocky Mount STR market, accounting for 30.0% of listings.
- 37.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rocky Mount.
- On average, properties in Rocky Mount are equipped to host 4.3 guests.
Rocky Mount Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rocky Mount
- The most common availability pattern in Rocky Mount falls within the 271-366 days range, representing 38.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Rocky Mount (28.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rocky Mount Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
31.3% of total
2 Nights
15 listings
23.4% of total
3 Nights
4 listings
6.3% of total
4-6 Nights
9 listings
14.1% of total
7-29 Nights
6 listings
9.4% of total
30+ Nights
10 listings
15.6% of total
Key Insights
- The most prevalent minimum stay requirement in Rocky Mount is 1 Night, adopted by 31.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.6%) caters to monthly stays (30+ nights) in Rocky Mount, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.3% of Rocky Mount hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rocky Mount.
Rocky Mount Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
24 listings
46.2% of total
Moderate
8 listings
15.4% of total
Firm
14 listings
26.9% of total
Strict
6 listings
11.5% of total
Cancellation Policy Insights for Rocky Mount
- The prevailing Airbnb cancellation policy trend in Rocky Mount is Flexible, used by 46.2% of listings.
- There's a relatively balanced mix between guest-friendly (61.6%) and stricter (38.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 46.2% market standard in Rocky Mount.
- Using a Strict policy might deter some guests, as only 11.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rocky Mount.
Rocky Mount STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rocky Mount
- The overall average booking lead time for vacation rentals in Rocky Mount is 31 days.
- Guests book furthest in advance for stays during July (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (46 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Rocky Mount.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Rocky Mount averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rocky Mount (2025)
Amenity Prevalence
Amenity Insights for Rocky Mount
- Essential amenities in Rocky Mount that guests expect include: TV, Air conditioning, Smoke alarm, Wifi, Heating, Hot water, Free parking on premises, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rocky Mount: TV, Air conditioning, Smoke alarm, Wifi, Heating, Hot water, Free parking on premises, Kitchen.
- Prioritize adding missing essentials: Wifi, Heating, Hot water, Free parking on premises, Kitchen.
- Consider adding popular differentiators like Washer or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rocky Mount to stay competitive.
Rocky Mount Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rocky Mount
- The typical guest profile for Airbnb in Rocky Mount consists of primarily domestic travelers (96%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.0% of guests.
- Key international markets include United States (96%) and DC (1.1%).
- Top languages spoken are English (74.2%) followed by Spanish (9.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Charlotte.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rocky Mount Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Littleton | 102 | $4,581 | $434.92 | 45% |
| Macon | 39 | $4,459 | $470.54 | 37% |
| Wrightsville Beach | 438 | $4,415 | $480.27 | 40% |
| Bracey | 47 | $4,155 | $431.58 | 43% |
| Indian Beach | 15 | $3,989 | $334.51 | 41% |
| Henrico | 75 | $3,819 | $411.95 | 39% |
| Cedar Point | 24 | $3,702 | $272.42 | 48% |
| Emerald Isle | 449 | $3,694 | $347.49 | 42% |
| Roxboro | 27 | $3,556 | $282.40 | 50% |
| Surf City | 632 | $3,311 | $323.50 | 41% |