Richlands Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in North Carolina, United States
Is Airbnb profitable in Richlands in 2025? Explore comprehensive Airbnb analytics for Richlands, North Carolina, United States to uncover income potential. This 2025 STR market report for Richlands, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Richlands, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Richlands Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Richlands Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Richlands (2025)
Understanding the monthly revenue variations for Airbnb listings in Richlands is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Richlands is typically March, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Richlands across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,953+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,026 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,232 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $558, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Richlands
Richlands Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Richlands STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Richlands:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Richlands
Average Daily Rate (ADR) Airbnb Trends in Richlands (2025)
Effective short term rental pricing strategy in Richlands involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Richlands typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $217+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $133 or more.
- Typical properties (Median) charge around $107 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Richlands
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Airbnb Seasonality Analysis & Trends in Richlands (2025)
Peak Season (March, December, April)
- Revenue averages $1,971 per month
- Occupancy rates average 40.5%
- Daily rates average $118
Shoulder Season
- Revenue averages $1,421 per month
- Occupancy maintains around 37.6%
- Daily rates hold near $120
Low Season (September, October, November)
- Revenue drops to average $1,143 per month
- Occupancy decreases to average 34.9%
- Daily rates adjust to average $116
Seasonality Insights for Richlands
- The Airbnb seasonality in Richlands shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Richlands's highest earning potential, with monthly revenues capable of climbing to $2,132, occupancy reaching a high of 47.0%, and ADRs peaking at $128.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,088, occupancy could drop to 30.6%, and ADRs may adjust down to $115.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Richlands.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Richlands seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Richlands (2025)
Exploring the top neighborhoods for short-term rentals in Richlands? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Richlands Downtown | Central hub with local shops and eateries. Close to schools and community events, making it a cozy stay for visitors attending local functions. | Richlands Historic Depot, Local Cafes, Richlands Community Park, Annual Festivals and Events, Town Hall |
| Nearby Croatan National Forest | Attractive for nature lovers and outdoor enthusiasts. Offers an escape into nature and a chance to explore hiking trails and wildlife. | Hiking Trails, Bird Watching, Fishing, Kayaking, Picnic Areas |
| Camp Lejeune Area | Close proximity to the military base makes it popular for military families visiting their loved ones. High demand for short-term rentals. | Marine Corps Base, Military Family Services, Nearby Beaches, Community Events, Local Parks |
| Jacksonville | A neighboring city with a vibrant nightlife and shopping options. Easy access via highways makes it appealing for tourists looking for a mix of relaxation and entertainment. | Onslow Mall, Downtown Jacksonville, Waterfront Park, Local Restaurants, Nightlife Spots |
| Holly Ridge | A peaceful town near the coast, popular for visitors seeking a relaxing beach getaway. Features beautiful beaches and community events. | Surf City Beach, Local Festivals, Parks, Nature Trails, Fishing Areas |
| Surf City | Known for its beautiful beaches and surf culture. Ideal for visitors looking for a beach vacation experience. | Surf City Pier, Topsail Island, Beach Access, Local Dining, Water Sports |
| Swansboro | Charming coastal town offering historical attractions and waterfront dining. Great for those interested in maritime history and fresh seafood. | Historic Swansboro, Waterfront Park, Fishing and Boating, Local Art Shops, Annual Events |
| Topsail Beach | Beautiful beach destination that attracts families. Ideal for summer rentals with ample recreational opportunities. | Topsail Island Beaches, Topsail Beach Town Park, Fishing and Boating, Scenic Views, Nearby Nature Preserve |
Understanding Airbnb License Requirements & STR Laws in Richlands (2025)
While Richlands, North Carolina, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Richlands to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Richlands (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Richlandsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Horse Ranch Getaway 1 King,1 queen, 1 full
Entire Place • 3 bedrooms
Farm house escape with great view and back porch!
Entire Place • 4 bedrooms
Spacious country home.
Entire Place • 5 bedrooms
BRGuest Pet Friendly House
Entire Place • 3 bedrooms
Cute Family Home Newly Remodeled
Entire Place • 2 bedrooms
Country Comfort
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Richlands (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Richlands based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daniel | 3 | $46,974 | 88 | 5.00/5.0 |
| Wendy | 2 | $35,144 | 67 | 4.96/5.0 |
| Mary | 1 | $25,591 | 56 | 5.00/5.0 |
| Donnell | 2 | $24,295 | 142 | 4.79/5.0 |
| Kelly | 1 | $23,597 | 10 | 5.00/5.0 |
| Katy | 1 | $23,141 | 19 | 5.00/5.0 |
| Grissel | 1 | $21,413 | 52 | 4.87/5.0 |
| Josh | 1 | $16,318 | 8 | 5.00/5.0 |
| Jennifer | 2 | $15,681 | 232 | 4.93/5.0 |
| Rhonda | 1 | $11,528 | 61 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Richlands.
Dive Deeper: Advanced Richlands STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Richlands. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRichlands Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Richlands
- The Richlands Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Richlands, House properties are the most common (80%), reflecting the local real estate landscape.
- Houses represent a significant 80% portion, catering likely to families or larger groups.
Richlands Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Richlands
- The dominant room capacity in Richlands is 2 bedrooms listings, making up 25% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 50.0% of the active Airbnb listings in Richlands, indicating a high concentration in these sizes.
- A significant 40.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Richlands.
Richlands Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Richlands
- The most common guest capacity trend in Richlands vacation rentals is listings accommodating 8+ guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Richlands STR market, accounting for 50.0% of listings.
- 55.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Richlands.
- On average, properties in Richlands are equipped to host 4.5 guests.
Richlands Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Richlands
- The most common availability pattern in Richlands falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Richlands (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Richlands Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
45% of total
2 Nights
5 listings
25% of total
3 Nights
3 listings
15% of total
4-6 Nights
1 listings
5% of total
30+ Nights
2 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Richlands is 1 Night, adopted by 45% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.0%) of the Richlands Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45% of Richlands hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Richlands.
Richlands Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
31.6% of total
Moderate
9 listings
47.4% of total
Firm
2 listings
10.5% of total
Strict
2 listings
10.5% of total
Cancellation Policy Insights for Richlands
- The prevailing Airbnb cancellation policy trend in Richlands is Moderate, used by 47.4% of listings.
- The market strongly favors guest-friendly terms, with 79.0% of listings offering Flexible or Moderate policies. This suggests guests in Richlands may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 47.4% market standard in Richlands.
- Using a Strict policy might deter some guests, as only 10.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Richlands.
Richlands STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Richlands
- The overall average booking lead time for vacation rentals in Richlands is 19 days.
- Guests book furthest in advance for stays during June (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (26 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in Richlands.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 26 days) to capture early planners.
- Monitor your own booking lead times against these Richlands averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Richlands (2025)
Amenity Prevalence
Amenity Insights for Richlands
- Essential amenities in Richlands that guests expect include: Smoke alarm, Wifi, TV, Kitchen, Air conditioning, Heating, Hot water, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Richlands: Smoke alarm, Wifi, TV, Kitchen, Air conditioning, Heating, Hot water, Free parking on premises.
- Prioritize adding missing essentials: Hot water, Free parking on premises.
- Consider adding popular differentiators like Fire extinguisher or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Richlands to stay competitive.
Richlands Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Richlands
- The typical guest profile for Airbnb in Richlands consists of primarily domestic travelers (100%), often arriving from nearby Jacksonville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (80.6%) followed by Spanish (12.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Jacksonville and Chesapeake.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Richlands Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ocean Isle Beach | 449 | $4,655 | $638.55 | 37% |
| Wrightsville Beach | 453 | $4,019 | $487.73 | 38% |
| Bald Head Island | 185 | $3,658 | $521.00 | 34% |
| Caswell Beach | 45 | $3,213 | $409.11 | 37% |
| Cedar Point | 25 | $3,197 | $270.75 | 48% |
| Emerald Isle | 478 | $3,049 | $349.75 | 41% |
| Kure Beach | 482 | $3,020 | $380.78 | 39% |
| Oak Island | 1,134 | $3,009 | $387.11 | 39% |
| Indian Beach | 18 | $2,952 | $319.61 | 37% |
| Holden Beach | 280 | $2,874 | $496.98 | 34% |